Keystone Alternatives LLC v. Athletes First, LLC.

CourtDistrict Court, M.D. Pennsylvania
DecidedJune 21, 2024
Docket1:23-cv-01161
StatusUnknown

This text of Keystone Alternatives LLC v. Athletes First, LLC. (Keystone Alternatives LLC v. Athletes First, LLC.) is published on Counsel Stack Legal Research, covering District Court, M.D. Pennsylvania primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Keystone Alternatives LLC v. Athletes First, LLC., (M.D. Pa. 2024).

Opinion

IN THE UNITED STATES DISTRICT COURT FOR THE MIDDLE DISTRICT OF PENNSYLVANIA

KEYSTONE ALTERNATIVES LLC : d/b/a GOPSURV.COM and : MARK LAUER, : No. 1:23-cv-01161 Plaintiffs : : (Judge Kane) v. : : ATHLETES FIRST, LLC, CHRIS : LONGO, TRACE ARMSTRONG, : and JOHN DOES 1–5, : Defendants :

MEMORANDUM

Before the Court is a motion to dismiss (Doc. No. 12) Plaintiffs Keystone Alternatives LLC and Mark Lauer (“Plaintiffs”)’ amended complaint (Doc. No. 10), filed by Defendants Athletes First, LLC, Chris Longo, Trace Armstrong, and John Does 1–5 (“Defendants”). For the reasons that follow, the Court will grant the motion. I. BACKGROUND1 Plaintiff Keystone Alternatives LLC, doing business as GOPSURV.COM (“Keystone”), is in the business of renting recreational vehicles (“RVs”), with a focus on renting RVs to Pennsylvania State University (“PSU”) fans and affiliates. (Doc. No. 10 ¶ 2.) Plaintiff Mark Lauer (“Lauer”) is a part owner of the business. (Id. ¶ 9.) Plaintiffs allege that on January 6, 2017, Chris Longo (“Longo”), an employee of the sports agency firm Athletes First, LLC (“Athletes First”) (id. ¶¶ 10–11, 18), approached Lauer, “regarding whether he would have any interest in contracting with [PSU football coach, James Franklin (“Franklin”)] and PSU to allow

1 This background is drawn from Plaintiffs’ amended complaint (Doc. No. 10), the allegations of which the Court accepts as true for purposes of the pending motion to dismiss. See Kedra v. Schroeter, 876 F.3d 424, 434 (3d Cir. 2017). Franklin and his staff to use Plaintiffs’ RVs” (id. ¶ 18). Plaintiffs assert that Longo stated that in return “he would be able to contract to facilitate advertisements for Lauer’s and Plaintiffs [sic] business as well as endorsements by Franklin for his products and services . . . .” (Id. ¶ 19.) Plaintiffs claim that, because of these conversations and additional communications with

Longo through texts, emails, and phone calls (id. ¶ 24), Keystone and Franklin agreed to enter into long-term business contracts whereby Keystone would provide Franklin and his family with the use of RVs and in return Franklin would endorse Plaintiffs’ business (id. ¶¶ 3–5). Plaintiffs assert that these “express and implied contracts were created and consummated through the language of multiple text messages and by multiple conversations by phone in which Defendant Longo both participated and consummated the contracts after representing to the Plaintiffs his multiple meetings with Franklin and Franklin’s acquiescence to the contracts.” (Id. ¶ 5.) Plaintiffs allege that they performed their part of the agreement by providing Franklin and his family with the use of an RV (id. ¶¶ 24, 31), and that, although Franklin performed some endorsements for Plaintiffs’ business, they believed that their contracts with Franklin included

additional future endorsements, like commercials (id. ¶¶ 23, 34). Plaintiffs assert that Longo, on behalf of Franklin, agreed to Franklin’s endorsement of Keystone coupon flyers, later distributed at a PSU home football game, stating that Keystone was “the official RV dealer of Coach Franklin.” (Id. ¶ 32.) Plaintiffs further allege that, during that same game day, Franklin “came to the RV lot to sign his name on the roof of an RV.” (Id.) However, Plaintiffs allege that “the agreements were for a long-term mutual collaboration” including future endorsements that were never performed. (Id.) Additionally, Plaintiffs claim that “instead of fulfilling the benefit of the bargain reached with the Plaintiffs,” Defendants sought “ways to avoid the performances of the contract agreements.” (Id. ¶¶ 25, 30.) Plaintiffs accuse Defendants of undermining their alleged contracts with Franklin by continually rescheduling possible commercial filming dates, looking for other cheaper RV rentals, and making false claims about Plaintiffs. (Id. ¶ 25.) In a separate but related matter, on November 27, 2019, PSU filed a lawsuit against

Plaintiffs (the “2019 lawsuit”) claiming that Plaintiffs violated a number of intellectual property laws through their use of PSU trademarked property. (Id. ¶¶ 35, 59.) Plaintiffs allege that PSU’s lawsuit was in part based on Plaintiffs’ actions concerning the distribution of the Keystone coupon flyers endorsed by Franklin and distributed at the PSU football game. (Id. ¶ 59.) Although that case is still pending with this Court, Plaintiffs assert that, through the course of that litigation, Longo provided deposition testimony during which he revealed that he was never directly in contact with Franklin and that he only ever communicated to Plaintiffs “what [he] was told by supervisors,” including Trace Armstrong and John Does 1–5, Franklin “was potentially interested” in. (Id. ¶ 37.) Allegedly, Longo also admitted that neither he nor anyone else working for Athletes First had ever talked to Franklin concerning the existence of contracts or

prospective contracts with Plaintiffs. (Id. ¶¶ 46, 66.) Plaintiffs claim that, in preparation for Longo’s deposition in the 2019 lawsuit, Longo, Defendants, and PSU representatives conspired to shield Franklin from any liability. (Id. ¶ 62.) Therefore, Plaintiffs allege that, during Longo’s deposition in 2021 and in preparation for that deposition, “Longo and the Defendants made repeated representations claiming that no relationship existed between the Plaintiffs’ [sic] and Franklin revealing that they had taken specific action to undermine the relationship[.]” (Id. ¶ 86.) Plaintiffs assert that by conspiring and testifying “that he never had any contact with Franklin, nor [had created] contracts with Franklin,” Longo “undermined the reputation of the Plaintiffs for any future relationships with Franklin[.]” (Id. ¶ 46.) Plaintiffs assert that, throughout 2017, Longo repeatedly claimed to possess the authority to act on Franklin’s behalf (id. ¶ 51), and “repeatedly assured the Plaintiffs that Franklin was onboard with contracting for the use of its RVs and Franklin’s endorsements of its products and

services” (id. ¶ 66). Therefore, Plaintiffs allege that “Longo had bound Franklin allegedly without his knowledge to contracts for commercials, printed flyers, and coupons, and most importantly to the ‘Official RV Rentals of Coach Franklin’ endorsement.” (Id. ¶ 54.) As noted supra, when deposed, Longo denied that he had created contracts between Plaintiffs and Franklin. (Id. ¶ 48.) Plaintiffs assert that, because of Longo and Defendants’ “failure to act in accordance with the contracts created with the Plaintiffs, the Plaintiffs [sic] reputation was destroyed in the eyes of Franklin as it related to a long-term relationship with the Plaintiffs.” (Id. ¶ 58.) Additionally, Plaintiffs allege that: but for Longo and the Defendants [sic] actions to include Franklin’s name and likeness on PSU flyers created by the Plaintiffs, and the distribution of the same, with the claims made by Longo that the Plaintiffs had PSU’s approval through its Athletic Director (“AD”) and Franklin, as based upon alleged discussions that Longo claimed he was having with the AD and Franklin on the Plaintiffs [sic] behalf, PSU, in some part, would not have deemed the actions of the Plaintiffs to be in violation of its trademarks causing the Plaintiffs significant costs incurred in defending the [2019 lawsuit]. (Id. ¶ 59.) Plaintiffs assert that “Defendants, through Longo, have intentionally and maliciously deceived the Plaintiffs, interfered with the existing and potential contracts between the Plaintiffs and Franklin” and “irreparably damaged” Plaintiffs’ relationship with Franklin, resulting in “the loss of significant public exposure for their business, innumerable customer relationships, other potential business endorsements flowing from the relationship with Franklin, incalculable profits and loss of reputational exposure.” (Id.

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Bluebook (online)
Keystone Alternatives LLC v. Athletes First, LLC., Counsel Stack Legal Research, https://law.counselstack.com/opinion/keystone-alternatives-llc-v-athletes-first-llc-pamd-2024.