Ketab Corp. v. Mesriani and Associates

Court of Appeals for the Ninth Circuit·Decided May 2, 2018·No. 15-56753·Unpublished

Opinion

NOT FOR PUBLICATION FILED UNITED STATES COURT OF APPEALS MAY 2 2018 MOLLY C. DWYER, CLERK

U.S. COURT OF APPEALS

FOR THE NINTH CIRCUIT

KETAB CORP., a California Corporation, No. 15-56753

Plaintiff-Appellant, D.C. No.

2:14-cv-07241-RSWL-MRW

v.

MESRIANI AND ASSOCIATES, P.C., MEMORANDUM* AKA Mesriani Law Group, P.C., a California Corporation, a California Corporation; MELLI YELLOW PAGES, INC.; STUDIO CINEGRAPHIC LOS ANGELES, INC., DBA IRTV; SEYED ALI LIMONADI, AKA Ali Limonadi; RODNEY MESRIANI, AKA Mesriani Law Group,

Defendants-Appellees.

KETAB CORP., a California Corporation, No. 16-55958 16-56354

Plaintiff-Appellant,

D.C. No.

v. 2:14-cv-07241-RSWL-MRW

MESRIANI AND ASSOCIATES, P.C., AKA Mesriani Law Group, P.C., a California Corporation, a California Corporation; MELLI YELLOW PAGES, INC.; STUDIO CINEGRAPHIC LOS

*

This disposition is not appropriate for publication and is not precedent except as provided by Ninth Circuit Rule 36-3.

ANGELES, INC., DBA IRTV; SEYED ALI LIMONADI, AKA Ali Limonadi; RODNEY MESRIANI, AKA Mesriani Law Group; DOES, 1 through 10, inclusive,

Defendants-Appellees.

Appeal from the United States District Court for the Central District of California Ronald S.W. Lew, District Judge, Presiding

Argued and Submitted April 11, 2018 Pasadena, California

Before: BEA and MURGUIA, Circuit Judges, and MOLLOY,** District Judge.

This case is a consolidated appeal arising from Plaintiff-Appellant Ketab Corp.’s (“Ketab”) claims against Defendants-Appellees Mesriani & Associates, P.C. aka, Mesriani Law Group, and Rodney Mesriani (collectively “Mesriani Defendants”), and Defendants-Appellees Seyed Ali Limonadi, Studio Cinegraphic Los Angeles dba IRTV, and Melli Yellow Pages Inc. (collectively “Melli Defendants”). We affirm the district court’s dismissal of Ketab’s claims against the Mesriani Defendants and the court’s grant of attorneys’ fees in favor of the Mesriani Defendants. We also affirm the district court’s grant of the Melli Defendants’ motion for judgment on the pleadings, motions in limine, and motion

**

The Honorable Donald W. Molloy, United States District Judge for the District of Montana, sitting by designation.

for judgment as a matter of law. We affirm the district court’s grant of attorneys’ fees in favor of the Melli Defendants under 15 U.S.C. § 1117(A), but remand for the district court to delineate what portion of the fees awarded against Ketab’s counsel personally are “excess” pursuant to 28 U.S.C. § 1927.

We first address Ketab’s claims against the Mesriani Defendants.

1) Ketab contends that the district court erred in granting the Mesriani Defendants’ motions to dismiss the following claims: federal trademark infringement and counterfeiting in violation of 15 U.S.C. § 1114 (claim 1); federal unfair competition and false designation of origin in violation of 15 U.S.C. § 1125(a) (claim 4); federal trademark dilution in violation of 15 U.S.C. § 1125(c) (claim 5); California common law trademark infringement (claim 6); California unfair competition (claim 7); California intentional interference with economic relations (claim 9); and California negligent interference with economic relations (claim 10).

Ketab states that it uses the following “marks” that the Defendants infringed upon: “Markaze Etelaate Iranian”1 and its English translation “Iranian Information

1 Ketab has used different spellings of this alleged mark. In its Second Amended Complaint, the Farsi translation is referred to as “Markaze Ettelaat.” In its opening brief, Ketab uses “Markaze Ettleaate Iranian,” but also “Markaze Etelaate.” It appears the district court also used a different version of the term, using “Markaze Ettelaat-e Iranian.” Although different versions of the phrase are used, Ketab and the district court refer to the phrase as the Farsi translation of “Iranian Information Center.” This disposition refers to the alleged mark as “Markaze Etelaate Iranian.”

Center;” “Yellow Page-e-Iranian;” and “08” and combinations of the “08” mark, including its phone number “818-0-08-08-08.” Ketab contends that the Mesriani Defendants infringed upon and unlawfully used all of Ketab’s alleged marks.

a. Infringement, counterfeiting, and unfair competition (claims 1, 4, 6, and 7)

Ketab’s federal and state trademark infringement and unfair competition claims (claims 1, 4, 6, and 7) are considered together.2 If a term or mark is “generic” it cannot be subject to trademark protection under any circumstances. Filipino Yellow Pages, Inc. v. Asian Journal Publ’ns, Inc., 198 F.3d 1143, 1147 (9th Cir. 1999). “In cases involving properly registered marks, a presumption of validity places the burden of proving genericness upon the defendant.” Id. at 1146; (citing 15 U.S.C. § 1057(b) (“A certificate of registration of a mark . . . shall be prima facie evidence of the validity of the registered mark . . . .”)). “If a supposedly valid mark is not federally registered, however, the plaintiff has the burden of proving nongenericness once the defendant asserts genericness as a defense.” Id. Here, only Ketab’s “08” mark is registered and presumptively valid.

2 Ketab alleges that its federal counterfeiting claim should be analyzed separately from its infringement claim. Although damage awards for a counterfeit mark versus a generally infringing mark may differ, a counterfeiting claim is a type of infringement claim in which the spurious mark is “identical with, or substantially indistinguishable from, a registered mark.” 15 U.S.C. § 1127; see Louis Vuitton Malletier, S.A. v. Akanoc Sols., Inc., 658 F.3d 936, 945 (9th Cir. 2011). We consider Ketab’s theory of counterfeiting within the infringement analysis.

If the alleged marks are entitled to protection, “[t]he ‘ultimate test’ for unfair competition is exactly the same as for trademark infringement: ‘whether the public is likely to be deceived or confused by the similarity of the marks.’” Century 21 Real Estate Corp. v. Sandlin, 846 F.2d 1175, 1178 (9th Cir. 1988) (quoting New W. Corp. v. NYM Co. of Cal., 595 F.2d 1194, 1201 (9th Cir. 1979)). Similarly, under California law, the “‘crucial’ issue is whether the defendant’s use of the plaintiff’s service mark or trade name creates a ‘likelihood of confusion’ for the public.” Id. (internal citation omitted). “We have developed eight factors, the so-called Sleekcraft factors, to guide the determination of a likelihood of confusion.” GoTo.com, Inc. v. Walt Disney Co., 202 F.3d 1199, 1205 (9th Cir. 2000) (citing AMF Inc. v. Sleekcraft Boats, 599 F.2d 341, 348 (9th Cir. 1979) abrogated on other grounds by Mattel, Inc. v. Walking Mountain Prods., 353 F.3d 792 (9th Cir. 2003)). Those factors include:

(1) the similarity of the marks; (2) the relatedness of the two companies’

services; (3) the marketing channel used; (4) the strength of [Ketab’s]

mark; (5) [the Mesriani Defendants’] intent in selecting its mark; (6)

evidence of actual confusion; (7) the likelihood of expansion into other markets; and (8) the degree of care likely to be exercised by purchasers.

Id.

Here, the district court found that the Mesriani Defendants’ legal services and Ketab’s information directory services were “totally unrelated” and therefore confusion was unlikely as a matter of law, citing Murray v. Cable Nat’l Broad.

Co., 86 F.3d 858, 860 (9th Cir.), as amended (Aug. 6, 1996). This was not the only deficiency in Ketab’s original complaint. Ketab also failed to allege with specificity which of its particular alleged marks the Mesriani Defendants infringed upon and how. Because of these generic allegations regarding Ketab’s alleged marks, the district court could have properly found that Ketab failed to state a claim to relief that was plausible on its face, and dismissed the claims on that basis. See Ashcroft v. Iqbal, 556 U.S. 662, 678–79 (2009).

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