Jones v. Corbis Corp.

815 F. Supp. 2d 1108, 2011 U.S. Dist. LEXIS 109084, 2011 WL 4542720
District Court, C.D. California·Decided May 25, 2011·No. Case 10-8668 SVW (CW)·Published·Cited by 2 cases

Opinion

Order Granting Defendant’s Motion for Summary Judgment [32] and Denying Plaintiffs Motion for Partial Summary Judgment [26]

STEPHEN V. WILSON, District Judge.

I. Introduction

On November 12, 2010, Shirley Jones (“Plaintiff’), an actress and vocalist, filed a class action complaint against Corbis Corporation (“Defendant”). Defendant is a Nevada Corporation and an online provider of copyright licenses for images. Defendant maintains a library of millions of images and it offers copyright licenses for sale by displaying sample images on its websites. Plaintiff alleges that Defendant’s act of displaying sample images violates her common law and statutory rights of publicity by exploiting her name, image, and likeness for purposes of financial gain without her consent.

Plaintiff has now moved to certify a class of similarly situated individuals and for summary judgment on her individual claims. Defendant has also moved for summary judgment, arguing that (1) Plaintiff consented to the use of her image; (2) Defendant’s use is protected by the First Amendment; or (3) Plaintiffs claims are preempted by the Copyright Act. Defendant also argues that class certification is improper.

A. History

The Court has addressed similar claims in a prior case against Defendant in Alberghetti v. Corbis, 263 F.R.D. 571 (C.D.Cal.2010). In that case, the plaintiff put forth similar allegations of violations of common law and statutory publicity rights against Defendant. The Court denied class certification because it found that individual plaintiffs were not adequate representatives of class members with respect to injunctive relief and Court noted issues with providing notice to class members. Id. at 577-78. Subsequently, the Court granted Defendant’s Motion for Summary Judgment as to the individual plaintiffs because the plaintiffs’ claims were barred by the statute of limitations. Alberghetti v. Corbis, 09-05735-SVW (AJWx), Doc. No. 99 (C.D.Cal. May 20, 2010).

*1110 B. Facts

(1) Defendant’s Business

The facts are uncontroverted. 1 Defendant maintains several websites that contain a library of millions of images available to prospective end-users. (Defendant’s Statement of Uncontroverted Fact, “DSUF” ¶ 1). The images depict a variety of scenes, products, current events, celebrities and entertainers. (DSUF ¶ 2). Defendant obtains these images by entering into representation agreements with cultural institutions, news wire services, and professional photographers. Typically, the photographers and institutions from whom Defendant obtains images retain copyright ownership over the images and license Defendant to distribute sublicenses on their behalf. In exchange for this license to distribute additional copyright licenses to end-users, Defendant agrees to share a portion of licensing revenues with the institutions and photographers. (DSUF ¶¶ 3 — 5). Defendant’s customers include news services, educational institutions, magazines, and media users.

In order to market and provide access to images to its customers, Defendant maintains several websites. Website users can type search terms in a search box to view available images that match these search terms. For example, users can type names of celebrities, events, or items. Low quality sample images matching those terms will appear on the website. (DSUF ¶¶ 6-9). If a user wishes to purchase a copyright license for an image, Defendant provides the copyright license for a price. The price depends on the nature of the use of the photograph, the resolution of the image, the location where the image is placed, the territory of the use of the image, the duration of the license, the exclusivity of the license, and whether the licensing model is rights-managed or royalty-free. (Feduff Decl. ¶¶ 55-56).

Defendant expressly states to its customers that it licenses only the copyright in its images and not any other rights such as trademarks or the rights of publicity. Defendant’s license agreements state that licensees are responsible for determining whether additional consents are required for use. (DSUF ¶ 15). After the purchase of a license has been completed, Defendant provides the user a digital version of the image. Defendant does not sell any tangible products containing the images.

(2) Images at Issue

Plaintiff alleges that Defendant violated her statutory and common law rights of *1111 publicity by using her name, image, and likeness without her consent. Essentially, Plaintiff alleges that Defendant is violating these rights by displaying sample images of her likeness on its website. According to Plaintiff, the search feature on the websites matches her name (“Shirley Jones”) with these images. Plaintiff asserts that displaying these sample images associated with her name helps Defendant sell its product — a copyright license for the images.

Defendant’s display of ten sample photographs of Plaintiff is specifically alleged to have violated Plaintiffs rights of publicity. It is undisputed that the ten photographs were taken by individual photographers who then licensed the images to Defendant for the purpose of selling additional licenses to end-users. Each of the ten photographs were taken on “red carpets.” It is custom and practice in the entertainment industry for celebrities to walk down a red carpet surrounded by professional photographers and video crews before entering an event. Celebrities may generally choose to walk down the red carpet or enter the event through another way where they will not be photographed. Celebrities who walk down the red carpet generally pose for photographers and respond to their requests to smile, or to look in their direction. Jones Depo. 144: 9-14. Notices are sometimes posted at these events stating that the celebrities entering the red carpet consent to being photographed and recorded, and also to having their name or likeness used in connection with the event. (DSUF ¶¶ 26-36).

It is undisputed that Plaintiff posed for and consented to the taking of each of the ten photos at issue. Plaintiff testified that she knew one photographer, Frank Trapper, who took four of the photos at issue. Plaintiff testified that she knew that Frank Trapper distributed his images to the press, but was not aware how he did so. However, Plaintiff understood that a photographer such as Trapper would have to display his images to prospective buyers to allow the buyers to select a desired image. Plaintiff stated that she would not be surprised if photographers such as Trapper worked with other people to make his images available to the press. Plaintiff has not placed any limits on the distribution of photographs taken at red carpet events over her 40 year career.

II. Legal Standards

A. Summary Judgment

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Jones v. Corbis Corp., 815 F. Supp. 2d 1108, 2011 U.S. Dist. LEXIS 109084, 2011 WL 4542720 (C.D. Cal. 2011).

815 F. Supp. 2d 1108 (Jones v. Corbis Corp.) — published by Counsel Stack Legal Research, free access to 12M+ legal documents.

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