Jo Alloway, et al. v. Bowlero Corp., et al.

CourtDistrict Court, E.D. New York
DecidedNovember 10, 2025
Docket2:24-cv-04738
StatusUnknown

This text of Jo Alloway, et al. v. Bowlero Corp., et al. (Jo Alloway, et al. v. Bowlero Corp., et al.) is published on Counsel Stack Legal Research, covering District Court, E.D. New York primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Jo Alloway, et al. v. Bowlero Corp., et al., (E.D.N.Y. 2025).

Opinion

UNITED STATES DISTRICT COURT EASTERN DISTRICT OF NEW YORK --------------------------------------------------------X JO ALLOWAY, et al.,

Plaintiffs, MEMORANDUM v. AND ORDER 24-CV-04738-SJB-JMW

BOWLERO CORP., et al.,

Defendants. --------------------------------------------------------X

BULSARA, United States District Judge: Plaintiffs, a collective group of 76 individuals1, commenced this action on July 8, 2024, against Defendants Bowlero Corp. (“Bowlero”), AMF Bowling Centers, Inc. (“AMF”), and Bowlmor AMF Corp. (“Bowlmor”) (collectively, “Defendants”), alleging that they were forced out of their jobs when new management switched the company’s business model to focus on younger clientele. They assert claims under the Age Discrimination in Employment Act (“ADEA”) for their alleged unlawful termination on the basis of their age or in retaliation for opposing Defendants’ employment practices. (Second Am. Compl. dated Feb. 17, 2025 (“SAC”), Dkt. No. 47 ¶¶ 851–57). Defendants have moved to dismiss the Second Amended Complaint for failure to state a claim under Federal Rule of Civil Procedure 12(b)(6). (Defs.’ Mem. of Law in Supp. of Mot. to

1 Originally there were 75 Plaintiffs, but Plaintiff Michelle Gaskey joined the Second Amended Complaint. (Second Am. Compl. dated Feb. 17, 2025 (“SAC”), Dkt. No. 47 ¶ 78). Dismiss dated Apr. 11, 2025 (“Defs.’ Mot. to Dismiss”), Dkt. No. 63). For the reasons that follow, the Defendants’ motion to dismiss is granted in part and denied in part. FACTUAL BACKGROUND AND PROCEDURAL HISTORY

For the purpose of this motion, the Court is “required to treat” the Plaintiffs’ “factual allegations as true, drawing all reasonable inferences in favor of Plaintiffs to the extent that the inferences are plausibly supported by allegations of fact.” In re Hain Celestial Grp., Inc. Secs. Litig., 20 F.4th 131, 133 (2d Cir. 2021). The Court “therefore recite[s] the substance of the allegations as if they represented true facts, with the understanding that these are not findings of the court, as we have no way of knowing at

this stage what are the true facts.” Id. In addition to the Complaint, the Court considers documents that are incorporated by reference, documents which are integral to the pleading, and documents of which the Court takes judicial notice, including those filed in another court proceeding. DiFolco v. MSNBC Cable L.L.C., 622 F.3d 104, 111 (2d Cir. 2010); Glob. Network Commc’ns, Inc. v. City of New York, 458 F.3d 150, 157 (2d Cir. 2006). Plaintiffs allege that Defendants’ business began as a small cluster of bowling centers in New York City marketed as “hot spots” for date-night bowling to attract

younger consumers as opposed to the traditionally older, league bowler. (SAC ¶ 137). In 2013 and through 2014, Defendants acquired roughly 350 bowling centers across the country from AMF Bowling and Brunswick, becoming the largest operator of bowling centers in the U.S. and operating as “Bowlmor AMF.” (SAC ¶ 138). Plaintiffs allege that after acquiring the bowling centers, Defendants sought to transform them into “young, hip entertainment centers,” a project that led to “massive terminations of older employees and rehiring of much younger replacements nationwide.” (SAC ¶ 121). After the acquisitions, bowling center managers were instructed by Defendants’

top management to “manage out” older employees by harassing and closely scrutinizing them, “looking for purported pretextual justifications to discharge an employee they felt was too old in appearance to be part of the new Bowlero image.” (SAC ¶ 140). Plaintiffs also allege that human resources department (“HR”)’s input was rarely solicited and that most employment decisions, instead, came directly from CEO Tom Shannon and his inner circle of advisors in New York. (SAC ¶ 93).

Shannon’s involvement allegedly included undertaking two to three minute interviews over Skype when hiring general managers that were “known to be beauty contests to screen out older applicants and persons not fitting” the company’s new young image. (SAC ¶ 96(v)). Plaintiffs also allege that Defendants instructed candidates to furnish high school graduation dates and photographs when applying for new positions “to screen out older persons and people in general that did not meet the new hip, youthful image.” (SAC ¶ 110). They allege that 87% of managers were

terminated shortly after Defendants acquired the centers, with most replaced by persons under 40 years old. (SAC ¶ 106). Plaintiffs were employed at local bowling centers across the country, working in 18 different states. (SAC ¶ 158). At the time of their termination, Plaintiffs had been employed at their respective bowling centers for an average of 18 years and averaged 54 years of age. (SAC ¶ 157). Their alleged terminations, constructive terminations, or retaliations spanned between 2013 and 2023. (SAC ¶ 101). Plaintiffs allege that they have suffered lost back and front wages, pecuniary losses, and were subject to extreme emotional distress and suffering as a result of losing their employment and benefits at a

late stage in life. (SAC at 2). All 76 Plaintiffs filed individual Charges of Discrimination (“CODs”) with the United States Equal Employment Opportunity Commission (“EEOC”) for age discrimination, retaliation, and/or discriminatory hiring practices. (SAC ¶ 119). The EEOC classified Plaintiffs’ claims as one national systemic investigation against a common employer and required Plaintiffs’ counsel to file all future CODs with the

EEOC’s Baltimore, Maryland office. (SAC ¶ 122). After its six-year investigation of Plaintiffs’ CODs, the EEOC found “reasonable cause” existed in 57 of the 76 cases. (SAC ¶¶ 127, 130). Plaintiffs also allege that the EEOC conducted an additional “Pattern or Practice Investigation” sua sponte that resulted in similar “reasonable cause” findings. (SAC ¶¶ 128–29). Plaintiffs’ counsel requested Right to Sue letters for 75 Plaintiffs. 2 (SAC ¶ 130). Defendants filed an initial request for a premotion conference to dismiss the

original Complaint on the grounds that Plaintiffs failed to timely file their ADEA claims and failed to plausibly allege age discrimination. (Defs.’ PMC Req. dated July 25, 2024, Dkt. No. 13 at 1–3). In response, Plaintiffs then filed an Amended Complaint. (Am.

2 Plaintiffs allege that Gaskey’s claim was still under investigation when letters were requested for the 75 Plaintiffs. (SAC ¶ 130 n. 1). EEOC ultimately issued a Right to Sue Letter for Gaskey on December 6, 2024. (SAC Ex. 79, Dkt. No. 47-79 at 24). Compl. dated Oct. 5, 2024, Dkt. No. 26). Defendants then filed a second request for a premotion conference. (Defs.’ PMC Req. dated Oct. 18, 2024, Dkt. No. 28). Plaintiffs filed their Second Amended Complaint on February 17, 2025. (SAC).

In response, Defendants filed a renewed request for a premotion conference to dismiss the Second Amended Complaint. (Defs.’ PMC Req. dated Feb. 25, 2025, Dkt. No. 48). Plaintiffs responded in opposition on March 4, 2025. (Pls.’ Resp. to Defs.’ PMC Req., Dkt. No. 49). Upon review of the premotion conference letters, the Court directed the parties to submit full briefing on the motion to dismiss. (Order dated Mar. 19, 2025). The parties completed briefing on the motion to dismiss and filed the bundled briefing

before the Court on June 2, 2025. (See Dkt. Nos. 62–65). DISCUSSION “The purpose of a motion to dismiss for failure to state a claim under Rule 12(b)(6) is to test the legal sufficiency of . . . claims for relief.” Amadei v. Nielsen, 348 F. Supp. 3d 145, 155 (E.D.N.Y. 2018) (citing Patane v. Clark,

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