J.J. Brooksbank Co. v. Budget Rent-A-Car Corp.

337 N.W.2d 372, 1983 Minn. LEXIS 1260
CourtSupreme Court of Minnesota
DecidedJuly 29, 1983
DocketC6-82-1416
StatusPublished
Cited by11 cases

This text of 337 N.W.2d 372 (J.J. Brooksbank Co. v. Budget Rent-A-Car Corp.) is published on Counsel Stack Legal Research, covering Supreme Court of Minnesota primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
J.J. Brooksbank Co. v. Budget Rent-A-Car Corp., 337 N.W.2d 372, 1983 Minn. LEXIS 1260 (Mich. 1983).

Opinions

PETERSON, Justice.

Plaintiff, J.J. Brooksbank Co., entered into a licensing agreement with defendant, Budget Rent-A-Car Corporation, in 1962. Certain provisions of the agreement outlined the parties’ arrangement for allocating reservation system obligations. The reservation system for Budget and its franchisees has changed over time, creating the present dispute between Budget and Brooksbank over each party’s respective obligations. Brooksbank brought a declaratory judgment action to determine the extent of Budget’s obligations under the 1962 licensing agreement.

The issue presented is whether the trial court erred in its interpretation and construction of the agreement entered into between Brooksbank and Budget. Both parties alleged error by the trial court— Brooksbank by notice of appeal, Budget by notice of review.

Before examining the trial court’s conclusions of law, a brief review of the facts and the agreement is necessary. We essentially paraphrase the trial court’s findings of fact, which are supported by the evidence introduced at trial.1 Budget commenced an automobile rental franchising business in 1960. Brooksbank, by entering into a franchise agreement early in the history of the business, received a licensing agreement more favorable in many respects than later licensees. In particular, the licensing agreement provided for lower monthly per-car service charges, initial franchise fees, and reservation costs than the agreements offered to later licensees. Relevant to each party’s obligations are the following provisions:

a. Budget’s obligations (Article I):
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C. To spend a minimum of FIFTY PERCENT (50%) of the gross monthly per car service charge paid by all Licensees for advertising, promotion, and reservations for the benefit of all Licensees, allocated on a reasonable basis nationally and locally.
D. To maintain reservations offices in New York City, Los Angeles and Chicago.
E. To forward to LICENSEE all applicable reservations made at BUDGET’S reservations office at no charge to LICENSEE.
[374]*374b. Brooksbank’s obligations (Article II):
* * * * * ⅝⅜
C. To take and transmit reservations for all other Licensees at no charge to the recipient except for the cost of transmission by telephone or telegraph.

The obligations were to continue “during the existence of the [agreement],” which was automatically renewable every 5 years, subject to conditions not relevant to the present dispute. The agreement also specified other rights and obligations which have no impact on this declaratory judgment action.

During the 1960’s, the reservation system operated on a two-tier network, dependent upon the efforts of both Budget and its licensees. Local licensees would take and transmit reservations to other licensees, generally at the cost of telephone or telegraph changes. Budget would forward reservations received by its offices in Chicago, Los Angeles, and New York to applicable licensees. As the automobile rental business grew, Budget increasingly centralized its operations in Chicago, hiring additional staff, adding in- and out-bound WATS lines, and lengthening hours and days of service to the public. The number of licensees grew from approximately 15-20 in 1962 to approximately 350 in 1970. In this time period, Brooksbank received approximately one-third of its out-of-town reservations from Budget’s reservation offices in the three designated cities.

Problems developed as both the franchise system and the number of reservations grew. It became common for licensees to fail to transmit reservations, to transmit incomplete information, and to ask customers calling for reservations to call back when counter personnel were not busy. In response to these problems, Budget considered the development of a central computerized reservation system, featuring a single 800 number for taking and transmitting reservations. Other competitors in the automobile rental business were developing similar systems. Two firms, Telemax Corporation and International Reservation Corp., approached Budget, each offering to set up a central reservation system.

Budget received the endorsement of its advisory committee and licensees to proceed with such a system. Many licensees were already paying Budget for reservations received from its reservation offices. Tele-max operated the central computerized reservation system from June 1970 to July 1971, when it declared bankruptcy. IRC took over operations in October 1971 and continued to perform reservation services until 1974, when it ceased operations due to large financial losses. Budget then decided to run the reservation system itself, operating it originally from Omaha, Nebraska, and later, in 1981, from Carrollton, Texas.

Throughout the process of centralization and computerization, Brooksbank insisted that it should receive, without charge, all reservations from any Budget reservation office, pursuant to the 1962 licensing agreement. Budget, to the contrary, insisted that its obligation to provide free reservations to Brooksbank was limited to the two-tier, telephone-based reservation system and is not applicable to the more sophisticated computerized system. To avoid litigation over this dispute, the parties entered into two trial agreements in 1970 and 1974, whereby Brooksbank paid the standard reservation charges applicable to all franchisees but was compensated for advertising and promotion expenditures in an amount approximating one-third of its costs relating to computerized reservations. Both parties agreed that Brooksbank could retain its rights under the 1962 agreement. When the 1974 agreement expired, Budget refused to extend any further reservation cost reductions to Brooksbank, contending that Brooksbank had had full opportunity to assess the benefits of the computerized reservation system and that other licensees were paying their full cost for reservations from the system. If Budget was obligated to provide cost-free reservations from a reservation system as it existed in 1962, a system using manually operated telephones with offices located in the three designated cities, Budget suggested that it was ready [375]*375to operate such a system exclusively for Brooksbank, to satisfy what it perceived to be its obligations under the 1962 agreement. Brooksbank refused to accept such treatment and brought the declaratory" judgment action to ascertain its rights under the 1962 licensing agreement.

The case proceeded through trial on theories essentially tracking the parties’ positions since 1970. Brooksbank believed that interpretation and practical construction of the 1962 agreement mandated that it receive all of its reservations cost free from Budget reservation offices. At a minimum, it contended that both practical construction and the evidence supported a position that it receive, cost free, at least one-third of its reservations, the one-third figure comporting with the historical percentage of reservations coming from the three designated cities. Budget, in contrast, argued that the agreement allowed for free reservations from the two-tier telephone system in place in 1962; given technological changes since that time, Budget’s obligations under the 1962 agreement were properly excused, and Brooksbank was therefore obligated, like all franchisees, to pay the standard reservation charges.

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J.J. Brooksbank Co. v. Budget Rent-A-Car Corp.
337 N.W.2d 372 (Supreme Court of Minnesota, 1983)

Cite This Page — Counsel Stack

Bluebook (online)
337 N.W.2d 372, 1983 Minn. LEXIS 1260, Counsel Stack Legal Research, https://law.counselstack.com/opinion/jj-brooksbank-co-v-budget-rent-a-car-corp-minn-1983.