Jarhonda Jones v. Reed's, Inc.

CourtDistrict Court, N.D. California
DecidedMarch 5, 2026
Docket3:25-cv-07102
StatusUnknown

This text of Jarhonda Jones v. Reed's, Inc. (Jarhonda Jones v. Reed's, Inc.) is published on Counsel Stack Legal Research, covering District Court, N.D. California primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Jarhonda Jones v. Reed's, Inc., (N.D. Cal. 2026).

Opinion

1 2 3 4 UNITED STATES DISTRICT COURT 5 NORTHERN DISTRICT OF CALIFORNIA 6 JARHONDA JONES, 7 Case No. 25-cv-07102-JCS Plaintiff, 8 v. ORDER DENYING MOTION TO 9 TRANSFER, GRANTING IN PART REED'S, INC., AND DENYING IN PART MOTION TO 10 DISMISS Defendant. 11 Re: Dkt. Nos. 14, 21, 23

12 13 I. INTRODUCTION 14 Plaintiff Jarhonda Jones brings this putative class action against Defendant Reed’s, Inc. 15 (“Reed’s”), asserting that its labeling and marketing of certain of its products, including Virgil’s 16 Handcrafted Black Cherry and Virgil’s Black Cherry Zero, is deceptive and misleading. Reed’s 17 brings two motions, which are presently before the Court: 1) Motion to Transfer Venue to the 18 District of Connecticut Pursuant to 28 U.S.C. § 1404(a) (“Transfer Motion”); and 2) Motion to 19 Dismiss First Amended Complaint (“Motion to Dismiss”). The Court finds that the motions are 20 suitable for determination without oral argument and therefore vacates the motion hearing set 21 for March 11, 2026 pursuant to Civil Local Rule 7-1(b). The Initial Case Management 22 Conference set for the same date will be continued to March 25, 2026 at 2: 00 p.m. by Zoom 23 webinar. For the reasons stated below, the Transfer Motion is DENIED. The Motion to Dismiss 24 is GRANTED in part and DENIED in part.1 25 26 27 1 II. MOTION TO TRANSFER 2 A. Background 3 Plaintiff is a citizen of California. First Amended Complaint (“FAC”) ¶ 18. She alleges 4 that she has purchased the Reed’s products that are the subject of her claims (“Products”) “on 5 multiple occasions within the past three years in the State of California” and that most recently, 6 she purchased one of the Products in 2023, “when she purchased the 12 oz. bottle of the 7 ‘HANDCRAFTED BLACK CHERRY’ beverage from a grocery store in San Francisco, 8 California.” Id. ¶ 18(g). 9 Reed’s is a Delaware corporation with its principal place of business located in Norwalk, 10 Connecticut. Id. ¶ 19. Reed’s markets and distributes its products to consumers and retail stores 11 throughout California. Id. ¶ 19(a); see also Declaration of Doug McCurdy in Support of Motion 12 to Transfer (“McCurdy Decl.”) ¶ 13 (“Reed’s products, including Virgil’s beverages, are 13 distributed and sold nationwide through retailers and distributors.”). It does not maintain any 14 offices in the Northern District of California. McCurdy Decl. ¶ 13. 15 In its Transfer Motion, Reed’s asks the Court to transfer the case to the District of 16 Connecticut under 28 U.S.C. § 1404(a), asserting that “substantial convenience and fairness 17 considerations favor[ ] Reed’s home forum” because “[t]he proposed class and alleged conduct are 18 nationwide;2 the relevant corporate witnesses—regulatory, marketing, R&D, finance— and the 19 documents concerning product formulation, label development, regulatory compliance, and sales 20 are overwhelmingly located in or near Connecticut.” Transfer Motion at ECF p. 3.3 21 Reed’s has supplied the declaration of its Chief Financial Officer, Doug McCurdy, in 22 support of the Transfer Motion. According to McCurdy, “[t]he key decisions concerning the 23 formulation, labeling, packaging, and marketing of Virgil's beverages -- including the Virgil's 24 2 Although the original complaint sought to assert claims on behalf of a nationwide class, the First 25 Amended Complaint, which was filed on December 8, 2025, seeks to certify only a California Class. FAC ¶¶ 174-183. Nevertheless, Reed’s reply brief, filed on December 12, 2025 (several 26 days late) repeats the assertion that “Plaintiff is a single California purchaser seeking to represent a putative nationwide class under California and non-California law.” Reply at 4 (citing Complaint 27 ¶¶ 10–12, 82–94). Reed’s Motion for Leave to File Late Reply is GRANTED. 1 Black Cherry and Black Cherry Zero products -- were made by Reed's employees who are based 2 in, or report to, Reed’s Norwalk, Connecticut headquarters.” McCurdy Decl. ¶ 6. McCurdy states 3 further that “the primary Reed’s employees who are likely to be witnesses in this case. . . are based 4 primarily in Norwalk, Connecticut, or report into Reed’s Norwalk headquarters.” Id. ¶ 8. 5 McCurdy states that “[d]ocuments and electronically stored information (‘ESI’) relating to the 6 formulation, labeling, marketing, and regulatory review of Virgil's products . . . are maintained on 7 Reed’s servers and systems that are administered from its Norwalk, Connecticut headquarters or 8 by personnel who report there.” Id. ¶ 11. He states that “[p]hysical business records relevant to 9 Reed’s corporate operations, including contracts and internal records relating to Virgil’s products, 10 are also kept at, or under the control of, personnel located at the Norwalk, Connecticut office.” Id. 11 ¶ 12. 12 Plaintiff does not dispute that this action could have been originally brought in Connecticut 13 but contends transfer is inappropriate and would merely shift any inconvenience from Reed’s to 14 Plaintiff. 15 B. Discussion 16 Pursuant to 28 U.S.C. § 1404(a), a case may be transferred to any district where the action 17 could have been brought “[f]or the convenience of parties and witnesses, in the interest of 18 justice[.]” The district court has discretion to transfer cases based on the individualized facts of 19 each case and considerations of convenience and fairness. Jones v. GNC Franchising, Inc., 211 20 F.3d 495, 498 (9th Cir. 2000). In determining whether to transfer an action under § 1404(a), courts 21 may consider the following factors: (1) the location where the relevant agreements were negotiated and 22 executed, (2) the state that is most familiar with the governing law, (3) the plaintiff’s choice of forum, (4) the respective parties’ contacts 23 with the forum, (5) the contacts relating to the plaintiff's cause of action in the chosen forum, (6) the differences in the costs of litigation 24 in the two forums, (7) the availability of compulsory process to compel attendance of unwilling non-party witnesses, and (8) the ease 25 of access to sources of proof. 26 Id. at 498-499. 27 The party that seeks a transfer of venue under § 1404(a) bears the burden of showing that 1 253185, at * 1 (N.D. Cal., March 5, 2001) (citing Securities Investor Protection Corp. v. Vigman, 2 764 F.2d 1309, 1316-17 (9th Cir.1985), rev’d in part on other grounds by Holmes v. Securities 3 Investor Protection Corp., 503 U.S. 258 (1992)). Typically, a party seeking transfer must make “a 4 strong showing . . . to warrant upsetting the plaintiff's choice of forum.” Decker Coal Co. v. 5 Commonwealth Edison Co., 805 F.2d 834, 843 (9th Cir. 1986). In the context of a class or 6 collective action, however, the named plaintiff’s choice of forum is given less weight. Lou v. 7 Belzberg, 834 F.2d 730, 739 (9th Cir. 1987). “The rationale for a diminished degree of deference 8 is that ‘where there are hundreds of potential plaintiffs . . . all of whom could with equal show of 9 right go into their many home courts, the claim of any one plaintiff that a forum is appropriate 10 merely because it is his home forum is considerably weakened.’” Hendricks v. StarKist Co., Case 11 No. 13-cv-0729 YGR, 2014 WL 1245880, at *2 (Mar. 25, N.D. Cal., 2014) (quoting Koster v. 12 (Am.) Lumbermens Mut. Cas., Co., 330 U.S. 518, 524 (1947)).

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Jarhonda Jones v. Reed's, Inc., Counsel Stack Legal Research, https://law.counselstack.com/opinion/jarhonda-jones-v-reeds-inc-cand-2026.