Jane Doe AS v. Salesforce Inc

CourtDistrict Court, N.D. Texas
DecidedMay 2, 2025
Docket3:23-cv-01039
StatusUnknown

This text of Jane Doe AS v. Salesforce Inc (Jane Doe AS v. Salesforce Inc) is published on Counsel Stack Legal Research, covering District Court, N.D. Texas primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Jane Doe AS v. Salesforce Inc, (N.D. Tex. 2025).

Opinion

UNITED STATES DISTRICT COURT NORTHERN DISTRICT OF TEXAS DALLAS DIVISION

A.S., an individual,1 § § Plaintiff, § § v. § CIVIL ACTION NO. 3:23-CV-1039-B § SALESFORCE, INC., BACKPAGE.COM, § LLC, and CARL FERRER, § § § Defendants. §

MEMORANDUM OPINION AND ORDER Before the Court is Defendant Salesforce, Inc. (“Salesforce”)’s Motion for Judgment on the Pleadings (Doc. 41). For the following reasons, the Court GRANTS the Motion. The Court DISMISSES Plaintiffs’ Chapter 98 claims against Salesforce WITHOUT PREJUDICE. I. BACKGROUND Plaintiffs are sex-trafficking victims. Plaintiffs claim that their individual traffickers advertised and sold them for sex on Defendant Backpage.com, LLC (“Backpage”)’s online platform. Doc. 1-5, Pet., ¶ 113. They further claim that Salesforce provided Backpage with the technology and services needed to expand Backpage’s illicit business and evade detection from law enforcement. Id. ¶ 114.

1 On June 20, 2023, the Court consolidated the following cases with the above entitled cause: 3:23- CV-1040-B; 3:23-CV-1042-B; 3:23-CV-1044-B; 3:23-CV-1045-B; 3:23-CV-1046-B; 3:23-CV-1047-B; 3:23-CV- 1048-B; 3:23-CV-1049-B; 3:23-CV-1050-B; 3:23-CV-1051-B; 3:23-CV-1052-B; 3:23-CV-1056-B; 3:23-CV- 1057-B; 3:23-CV-1058-B; 3:23-CV-1059-B; 3:23-CV-1071-B; 3:23-CV-1110-B; 3:23-CV-1122-B; 3:23-CV- 1352-B; 3:23-CV-1353-B. See Doc. 11, Mem. Op. & Order, 5–7. This case was designated as the lead case. Id. at 6. Backpage was an online marketplace used by sex traffickers to advertise and sell individuals, including Plaintiffs, for sex acts. Id. ¶¶ 6, 61–62, 115. From 2013 to 2015, “Backpage earned over 99% of its revenue from adult ads, a substantial percentage of which came directly from on-line

prostitution and sex trafficking.” Id. ¶ 9. Specifically, sex traffickers used Backpage to “post” particular victims for sale, which enabled traffickers to “reach entirely new audiences, evade law enforcement, and maintain control of victims by transporting them quickly between locations thus maximizing profits far beyond traditional trafficking methods.” Id. ¶¶ 60, 115. Since 2008, “Backpage . . . had been publicly identified by law enforcement, United States Attorneys General, and every United States Governor as the biggest and most notorious sex trafficking and prostitution

promoting website in the United States.” Id. ¶ 61. In 2013, Backpage had difficulty scaling its operations “without operational support, marketing innovation, and guidance.” Id. ¶ 64. Backpage thus sought out a partner that could “assist the vision of its growth as the leader in online sex sales as well as concealing such activity.” Id. Backpage allegedly found such a partner in Salesforce. See id. ¶ 65. From 2013 to 2018, Salesforce and Backpage entered into a series of contracts, which allegedly “made possible the exponential

growth of Backpage’s business, sex trafficking[,] and the selling of sex.” Id. Specifically, Salesforce’s representatives allegedly worked with Backpage to build out Backpage’s CRM software in order “to promote, develop, and grow its internet based online selling of sex, sex trafficking, and compelled prostitution.” Id. ¶ 83. Plaintiffs claim that they were trafficked through Backpage with the help of Salesforce’s technology and services. See id. ¶¶ 113–17. According to Plaintiffs, Salesforce’s software enabled

“Backpage [to] collect[] detailed and in-depth customer data about the sex traffickers using Backpage, monitor[] data about sex traffickers, streamlin[e] communications with those sex traffickers, and market[] . . . to sex traffickers.” Id. ¶ 131. Plaintiffs asserts claims under Chapter 98 of the Texas Civil Practice and Remedies Code

against each Defendant. Id. ¶¶ 118–67. As relevant this Order, Plaintiffs claim that Salesforce is liable under Chapter 98 because it knowingly benefited from its participation in a venture that trafficked Plaintiffs. Id. ¶¶ 122–33. The Court previously granted in part and denied in part Salesforce’s Motion to Dismiss under Rules 12(b)(2) and 12(b)(6). Doc. 35, Mem. Op. & Order, 1. Salesforce then filed a Motion for Judgment on the Pleadings under Rule 12(c), arguing that Plaintiffs failed to allege that Salesforce

had actual knowledge of their trafficking. Doc. 41, Mot., 1. Salesforce did not raise this argument in its original Motion to Dismiss. The Court considers the Motion below. II. LEGAL STANDARD A party may move for judgment on the pleadings after the pleadings are closed and when doing so would not delay the trial. FED. R. CIV. P. 12(c). A Rule 12(c) motion “is designed to dispose of cases where the material facts are not in dispute and a judgment on the merits can be rendered

by looking to the substance of the pleadings and any judicially noticed facts.” Hebert Abstract Co. v. Touchstone Props., Ltd., 914 F.2d 74, 76 (5th Cir. 1990). A motion for judgment on the pleadings is reviewed under the same standard as a motion to dismiss under Federal Rule of Civil Procedure 12(b)(6). Guidry v. Am. Pub. Life Ins. Co., 512 F.3d 177, 180 (5th Cir. 2007) (citing In re Katrina Canal Breaches Litig., 495 F.3d 191, 205 (5th Cir. 2007)). In analyzing a motion to dismiss for failure to state a claim under Rule 12(b)(6), “[t]he court accepts all well-pleaded facts as true, viewing them in the light most favorable to the plaintiff.” In re Katrina Canal Breaches Litig., 495 F.3d at 205 (internal quotations omitted). A Rule 12(b)(6) motion

to dismiss should be granted only if the complaint does not include “enough facts to state a claim to relief that is plausible on its face.” Bell Atl. Corp. v. Twombly, 550 U.S. 544, 570 (2007). “A claim has facial plausibility when the plaintiff pleads factual content that allows the court to draw the reasonable inference that the defendant is liable for the misconduct alleged.” Ashcroft v. Iqbal, 556 U.S. 662, 678 (2009). “The plausibility standard is not akin to a ‘probability requirement,’ but it asks for more than a sheer possibility that a defendant has acted unlawfully.” Id. (quoting Twombly,

550 U.S. at 556). But a complaint will not suffice “if it tenders ‘naked assertion[s]’ devoid of ‘further factual enhancement.’” Id. (quoting Twombly, 550 U.S. at 557). III. ANALYSIS The Court grants Salesforce’s Motion for Judgment on the Pleadings. First, the Court concludes that Salesforce’s Motion for Judgment on the Pleadings is procedurally proper. Next, the

Court finds that Plaintiffs failed to state a claim under Chapter 98 of the Texas Civil Practice and Remedies Code. Lastly, the Court grants Plaintiffs leave to amend their Chapter 98 claim. A. Salesforce’s Motion for Judgment on the Pleadings is Procedurally Proper. The Court will consider Salesforce’s Motion because it is procedurally proper. Plaintiffs argue that Salesforce’s Motion for Judgment on the Pleadings is procedurally improper because Salesforce previously filed a Rule 12(b)(6) Motion to Dismiss. Doc. 71, Resp., 3–4. But the Federal Rules of Civil Procedure and Fifth Circuit precedent indicate that Salesforce is allowed to file a 12(c) motion even though Salesforce previously filed a 12(b)(6) motion. First, the

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