Jabord, Inc. v. Beacon LLC, Brandstar, Inc., and Mark Alfieri

CourtDistrict Court, S.D. New York
DecidedMarch 12, 2026
Docket1:25-cv-01694
StatusUnknown

This text of Jabord, Inc. v. Beacon LLC, Brandstar, Inc., and Mark Alfieri (Jabord, Inc. v. Beacon LLC, Brandstar, Inc., and Mark Alfieri) is published on Counsel Stack Legal Research, covering District Court, S.D. New York primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Jabord, Inc. v. Beacon LLC, Brandstar, Inc., and Mark Alfieri, (S.D.N.Y. 2026).

Opinion

UNITED STATES DISTRICT COURT SOUTHERN DISTRICT OF NEW YORK ----------------------------------------X JABORD, INC.,

Plaintiff, MEMORANDUM AND ORDER

- against - 25 Civ. 1694 (NRB)

BEACON LLC, BRANDSTAR, INC., and MARK ALFIERI,

Defendants. ----------------------------------------X NAOMI REICE BUCHWALD UNITED STATES DISTRICT JUDGE Plaintiff Jabord, Inc. (“Jabord”) brought this action in New York State court on January 21, 2025, against defendants Beacon LLC (“Beacon”), Brandstar, Inc. (“Brandstar”), and Mark Alfieri (“Alfieri” and, together with Beacon and Brandstar, “defendants”). ECF No. 1 at 4. On February 27, 2025, defendants removed the case to this Court pursuant to 28 U.S.C. §§ 1441 and 1446.1 Id. at 1. On May 2, 2025, Jabord filed an amended complaint asserting four causes of action for (i) breach of contract, (ii) account stated, (iii) unjust enrichment, and (iv) conversion arising from defendants’ allegedly wrongful retention of $165,000 that Jabord had pre-paid for advertising services. ECF No. 10 (“First Amended Complaint” or “FAC”).

1 This Court has subject matter jurisdiction pursuant to 28 U.S.C. § 1332(a) because there is complete diversity between the parties and the amount in controversy exceeds $75,000. See infra Background Section. Presently before the Court is defendants’ motion to partially dismiss the First Amended Complaint pursuant to Federal Rule of Civil Procedure 12(b)(6). ECF No. 14, 15 (“Mot.”), 16 (“Schmit

Decl.”). Defendants move to dismiss all claims against Alfieri -- the owner of Beacon and Brandstar -- on the ground that Jabord may not “pierce the corporate veil” to hold him personally liable. Mot. at 1. Defendants also move to dismiss the unjust enrichment and conversion claims against Beacon and Brandstar as duplicative of Jabord’s breach of contract claim. Id. Importantly, however, defendants do not move to dismiss the breach of contract or account stated claims against Beacon or Brandstar. Id. BACKGROUND Jabord is a Delaware corporation with its principal place of business in New York, New York. ECF No. 1 at 2-3. Beacon is a Florida limited liability corporation whose sole member is a

resident of Florida. See ECF No. 3 (“Rule 7.1 Statement”) ¶ 1. Brandstar2 is also a Florida corporation with its principal place of business in Deerfield Beach, Florida. Id. ¶ 2. Alfieri is the “owner, founder, and CEO” of Beacon and Brandstar, and a Florida resident. FAC ¶ 35; ECF No. 1 at 3. On May 11, 2021, Jabord and Beacon entered into a “statement of work” contract requiring Beacon to provide “media services” to

2 Although Brandstar is not formally a parent of Beacon, see Rule 7.1 Statement, Beacon’s branding represented it as “a BrandStar Company” and the two companies are “affiliated.” FAC ¶¶ 7-8, 11. Jabord. FAC ¶ 13; see ECF No. 16-1 (the “Statement of Work” or “SOW”). Beacon provided two types of advertising services under the contract: (i) generating “creative” work product and (ii)

arranging media buys of advertising space. SOW at 1. The SOW anticipated an “estimated project budget” of $678,810.00 to “run for six months,” from May 15, 2021 to November 15, 2021. Id. at 1-2; see also FAC ¶¶ 16, 19. It also contained a “Change Order” provision, allowing Beacon to modify, inter alia, the “cost” and “Estimated Project Schedule.” FAC ¶¶ 21, 46; SOW at 1. From June 2021 to August 2021, Jabord made payments to Beacon pursuant to the SOW totaling $368,769. FAC ¶ 20. However, on August 2, 2021, “in accordance with the terms of the SOW,” Ravi Kumar, President of Jabord, emailed Alfieri and “requested that Beacon pause media services under the SOW and cease future spending.”3 Id. ¶¶ 22-23; see also ECF No. 16-2 (“Change Order”).

As of August 2, 2021, Beacon had actually spent $203,000 of that amount on advertising services, leaving a prepaid but unused amount of approximately $165,000. FAC ¶¶ 20, 23. The ensuing pause in media spending lasted “over five months” until January 2022. Id. ¶ 24.

3 A review of the Change Order email from Kumar to Alfieri reveals that Jabord paused the media spending because it was “not able to pay for [Beacon’s] services . . . until [Jabord] close[d] [its] next round of funding.” Change Order at 1. On January 27, 2022, Forest Hagg, Brandstar’s Vice President of Marketing, emailed a “Credit Memo” to Jabord, which presented options for how to spend the $165,000 in unused funds.4 Id. ¶¶

24-27; see also FAC, Exhibit A (“Credit Memo”) at 1-2 (recommending four alternative advertising campaigns with “video” or “no video updates” to run over “three months” or “sixth months”). However, on a date unspecified in the FAC, “[r]ather than proceed with the options set forth in the Credit Memo, [Jabord] requested that Defendants return the funds and cease further media services, thereby terminating the SOW.” Id. ¶ 27. On December 20, 2024, nearly three years after Jabord received the Credit Memo, Jabord’s counsel emailed Beacon’s counsel, Patricia Klein, to “ask[] whether Beacon was willing to return the $165,000.” Id. ¶ 30. Klein replied on January 3, 2025 that “it appears that this company is no longer in business so there is not

much I can do for you at this point; Apparently, Beacon provided services to your client and this money was to be used for services.” Id. ¶ 31. Jabord alleges that Brandstar, as of an unspecified date, also “ceased business operations” and that both

4 The parties dispute plaintiff’s characterization of the disputed amount as a “prepayment.” Defendants insist that “no such prepayment was made” and that “[t]he credit memo, rather, reflects a value-added amount for potential future work, not a refund of unspent funds.” Mot. at 1. Defendants also insist that “Jabord owes Beacon approximately $300,000” and that the offer in the “credit memo” was “contingent upon Jabord’s payment of the outstanding balance.” Id. at 3. However, for the purposes of this motion we must accept plaintiff’s recitation of the facts as true. Acticon AG v. China N.E. Petrol. Holdings Ltd., 692 F.3d 34, 37 (2d Cir. 2012). companies are “assetless, empty shells.” Id. ¶ 32. Finally, Jabord alleges that Alfieri “dominated and controlled” Beacon and Brandstar and that “[defendants] have converted the funds for

Alfieri’s personal and business benefit.” Id. ¶¶ 32-42. LEGAL STANDARD To withstand a motion to dismiss under Rule 12(b)(6), a non- movant’s pleading “must contain sufficient factual matter . . . to ‘state a claim to relief that is plausible on its face.’” Ashcroft v. Iqbal, 556 U.S. 662, 678 (2009) (quoting Bell Atl. Corp. v. Twombly, 550 U.S. 544, 570 (2007)). “A claim has facial plausibility when the [pleaded] fact[s] . . . allow[] the court to draw the reasonable inference that the [movant] is liable for the misconduct alleged.” Id. A court must accept as true all factual allegations in the complaint and draw all reasonable inferences in plaintiff’s favor. Acticon AG, 692 F.3d at 37. However,

“[t]hreadbare recitals of the elements of a cause of action, supported by mere conclusory statements, do not suffice.” Brown v. Daikin Am., Inc., 756 F.3d 219, 225 (2d Cir.

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Jabord, Inc. v. Beacon LLC, Brandstar, Inc., and Mark Alfieri, Counsel Stack Legal Research, https://law.counselstack.com/opinion/jabord-inc-v-beacon-llc-brandstar-inc-and-mark-alfieri-nysd-2026.