Ironplanet, Inc., plaintiff-appellee/cross-appellant v. Ritchie Bros. Auctioneers (America), Inc. and Scheckel Construction, Inc., defendants-appellants/cross-appellees.

CourtCourt of Appeals of Iowa
DecidedDecember 24, 2014
Docket13-0725
StatusPublished

This text of Ironplanet, Inc., plaintiff-appellee/cross-appellant v. Ritchie Bros. Auctioneers (America), Inc. and Scheckel Construction, Inc., defendants-appellants/cross-appellees. (Ironplanet, Inc., plaintiff-appellee/cross-appellant v. Ritchie Bros. Auctioneers (America), Inc. and Scheckel Construction, Inc., defendants-appellants/cross-appellees.) is published on Counsel Stack Legal Research, covering Court of Appeals of Iowa primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

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Ironplanet, Inc., plaintiff-appellee/cross-appellant v. Ritchie Bros. Auctioneers (America), Inc. and Scheckel Construction, Inc., defendants-appellants/cross-appellees., (iowactapp 2014).

Opinion

IN THE COURT OF APPEALS OF IOWA

No. 13-0725 Filed December 24, 2014

IRONPLANET, INC., Plaintiff-Appellee/Cross-Appellant,

vs.

RITCHIE BROS. AUCTIONEERS (AMERICA), INC. and SCHECKEL CONSTRUCTION, INC., Defendants-Appellants/Cross-Appellees. ________________________________________________________________ Appeal from the Iowa District Court for Jackson County, Gary D.

McKenrick, Judge.

Scheckel Construction and Ritchie Bros. appeal from judgment entered on

a jury verdict awarding consequential and punitive damages for breach of

contract and interference with existing contract respectively. IronPlanet cross-

appeals the district court’s partial grant of judgment notwithstanding the verdict.

AFFIRMED AS MODIFIED ON APPEAL AND REMANDED; AFFIRMED ON

CROSS-APPEAL.

Thomas H. Walton and Christian P. Walk of Nyemaster Goode, P.C., Des

Moines, for appellant Ritchie Bros. Auctioneers (America), Inc.

Stephen R. Eckley of Belin McCormick, P.C., Des Moines, for appellant

Scheckel Construction, Inc.

Jacob D. Bylund of Faegre, Baker, Daniels, L.L.P., Des Moines, and Ll.

Rhyddid Watkins of Faegre, Baker, Daniels, L.L.P., Minneapolis, Minnesota, pro

hac vice, for appellee IronPlanet, Inc.

Heard by Vogel, P.J., and Vaitheswaran and Potterfield, JJ. 2

POTTERFIELD, J.

Defendants Ritchie Brothers Auctioneers, Inc. (“Ritchie”) and Scheckel

Construction, Inc. (“Scheckel”1) appeal from judgment entered on a jury verdict

and award against them. The jury found Scheckel liable for breach of contract

relative to an agreement with plaintiff IronPlanet. It found Ritchie liable for

tortious interference with the IronPlanet-Scheckel contract. IronPlanet cross-

appeals from the district court’s partial grant of judgment notwithstanding the

verdict (JNOV) reducing compensatory damages.

I. Factual and Procedural Background

Ritchie and IronPlanet are auction companies competing for sellers to

auction their equipment through the companies’ respective auction processes.

Ritchie conducts auctions both on-site, where bidders may observe and inspect

the goods, and online. IronPlanet conducts its auctions exclusively online. Both

companies had done business with Scheckel in the past, and both caught wind in

early 2011 of Scheckel’s potential retirement or partial retirement. The whole of

Scheckel’s equipment would eventually prove to have over seven million dollars

in value at auction.

The two companies began courting Scheckel in order to win the right to

conduct his auctions. Scheckel met with two IronPlanet managers on April 4,

2011. IronPlanet’s managers were intent on securing Scheckel’s agreement to

conduct the auctions that evening, but Scheckel was adamant that he needed

1 Throughout this case, the acts of Scheckel Construction, Inc. and Tom Scheckel, its owner, blend. “Scheckel” refers both to the business entity and Tom himself as appropriate. 3

some kind of protection against a bidder winning an auction at a price below

market value. Scheckel suggested he be able to secretly bid on his own

equipment if the bidding prices were too low in order to encourage higher bids.

This is known as a “buyback.” IronPlanet does not permit sellers to bid at their

own auctions, so the managers and Scheckel struggled to come to an agreement

that would provide Scheckel the protection he felt he needed while still

comporting with IronPlanet’s internal rules and policies.

After a phone call to IronPlanet’s CEO to determine how far IronPlanet

would go to win the auctions, the IronPlanet managers convinced Scheckel to

sign a form listing agreement with a hand-written additional term: “1% Return to

Seller Feature.” The exact meaning of this additional term was hotly contested at

trial. Some testimony described the term as a covert buyback option, while other

testimony described it as simply allowing Scheckel to retain a piece of equipment

if it received no bids. Some testimony indicated IronPlanet and Scheckel had

different understandings of the term, but other testimony showed Scheckel and

the managers left their meeting with a clear understanding between them of the

term’s operation.

The nature of the listing agreement was also hotly contested. Scheckel

staunchly described the agreement he signed that night as preliminary. He says

it was only one page and did not include a list of any specific items he was willing

to sell through IronPlanet. IronPlanet witnesses, on the other hand, stated the 4

agreement was two pages and was accompanied by a three-page “Schedule A”

that listed all of the equipment to be sold.2

Finally, the listing agreement included the descriptor “Feature Auction

TBD [i.e., to be determined].” IronPlanet sometimes runs “featured auctions” on

its website. In general, IronPlanet advertises these auctions as “unreserved.”

IronPlanet’s unreserved auctions have a minimum starting bid, but the highest

bidder will win the right to purchase the equipment without exception.3 The

listing agreement describes the Scheckel auctions as a feature auction but does

not make clear whether they are to be “reserved” or “unreserved” or the precise

contours of those terms.

After Scheckel signed the listing agreement, IronPlanet went to work

preparing for the auctions. Scheckel continued to solicit offers from other auction

companies like Ritchie. Ritchie knew about the listing agreement with IronPlanet,

but continued to court Scheckel for the auctions.4 Scheckel ultimately signed a

contract with Ritchie, and Ritchie conducted the auctions.

IronPlanet sued Scheckel for breach of contract and Ritchie for tortious

interference with an existing contract. The case was submitted to a jury for

factfinding. The jury’s verdict found both defendants liable for damages.

Scheckel was found liable for $338,687, the amount of IronPlanet’s profits lost

from the expected commissions from the Scheckel equipment auctions. Ritchie 2 All five pages are now in the record, but Scheckel maintains that the second page and Schedule A were not included with the single page he signed on April 4, 2011. 3 This is in contrast to auctions with a “reserve price,” which means an auction with a minimum starting bid and a hidden price point set by the seller. If the final highest bid is below the hidden price point, the seller may exercise an option to not sell the item. 4 At trial, both Scheckel and Ritchie insisted they believed the listing agreement was a preliminary agreement that was not binding on Scheckel. 5

was found liable for $1,018,852 for the value of profits lost from the Scheckel

auctions and other lost business. Ritchie was further found liable for $1,500,000

in punitive damages for continuing to pursue Scheckel’s auctions despite its

knowledge of IronPlanet’s previous agreement.

On post-trial motions, the district court found the award against Ritchie for

$1,018,852 in lost profits to be speculative for any amount above the $338,687 in

lost profits for which Scheckel was liable.5 It partially granted Ritchie’s request

for JNOV to reduce the award before entering judgment.

Ritchie and Scheckel appeal the jury’s awards of damages. IronPlanet

cross-appeals the district court’s modification of the jury award.

Together the parties raise twenty-one issues on appeal and cross-appeal.

We will evaluate the standard and scope of review applicable to each as we

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Ironplanet, Inc., plaintiff-appellee/cross-appellant v. Ritchie Bros. Auctioneers (America), Inc. and Scheckel Construction, Inc., defendants-appellants/cross-appellees., Counsel Stack Legal Research, https://law.counselstack.com/opinion/ironplanet-inc-plaintiff-appelleecross-appellant-v-ritchie-bros-iowactapp-2014.