Ironplanet, Inc., plaintiff-appellee/cross-appellant v. Ritchie Bros. Auctioneers (America), Inc. and Scheckel Construction, Inc., defendants-appellants/cross-appellees.

Court of Appeals of Iowa·Decided December 24, 2014·No. 13-0725·Published

Opinion

IN THE COURT OF APPEALS OF IOWA

No. 13-0725

Filed December 24, 2014

IRONPLANET, INC., Plaintiff-Appellee/Cross-Appellant,

vs.

RITCHIE BROS. AUCTIONEERS (AMERICA), INC. and SCHECKEL CONSTRUCTION, INC., Defendants-Appellants/Cross-Appellees.

Appeal from the Iowa District Court for Jackson County, Gary D.

McKenrick, Judge.

Scheckel Construction and Ritchie Bros. appeal from judgment entered on a jury verdict awarding consequential and punitive damages for breach of contract and interference with existing contract respectively. IronPlanet cross- appeals the district court’s partial grant of judgment notwithstanding the verdict. AFFIRMED AS MODIFIED ON APPEAL AND REMANDED; AFFIRMED ON CROSS-APPEAL.

Thomas H. Walton and Christian P. Walk of Nyemaster Goode, P.C., Des Moines, for appellant Ritchie Bros. Auctioneers (America), Inc.

Stephen R. Eckley of Belin McCormick, P.C., Des Moines, for appellant Scheckel Construction, Inc.

Jacob D. Bylund of Faegre, Baker, Daniels, L.L.P., Des Moines, and Ll.

Rhyddid Watkins of Faegre, Baker, Daniels, L.L.P., Minneapolis, Minnesota, pro hac vice, for appellee IronPlanet, Inc.

Heard by Vogel, P.J., and Vaitheswaran and Potterfield, JJ.

POTTERFIELD, J.

Defendants Ritchie Brothers Auctioneers, Inc. (“Ritchie”) and Scheckel Construction, Inc. (“Scheckel”1) appeal from judgment entered on a jury verdict and award against them. The jury found Scheckel liable for breach of contract relative to an agreement with plaintiff IronPlanet. It found Ritchie liable for tortious interference with the IronPlanet-Scheckel contract. IronPlanet cross- appeals from the district court’s partial grant of judgment notwithstanding the verdict (JNOV) reducing compensatory damages.

I. Factual and Procedural Background Ritchie and IronPlanet are auction companies competing for sellers to auction their equipment through the companies’ respective auction processes. Ritchie conducts auctions both on-site, where bidders may observe and inspect the goods, and online. IronPlanet conducts its auctions exclusively online. Both companies had done business with Scheckel in the past, and both caught wind in early 2011 of Scheckel’s potential retirement or partial retirement. The whole of Scheckel’s equipment would eventually prove to have over seven million dollars in value at auction.

The two companies began courting Scheckel in order to win the right to conduct his auctions. Scheckel met with two IronPlanet managers on April 4, 2011. IronPlanet’s managers were intent on securing Scheckel’s agreement to conduct the auctions that evening, but Scheckel was adamant that he needed

1 Throughout this case, the acts of Scheckel Construction, Inc. and Tom Scheckel, its owner, blend. “Scheckel” refers both to the business entity and Tom himself as appropriate.

some kind of protection against a bidder winning an auction at a price below market value. Scheckel suggested he be able to secretly bid on his own equipment if the bidding prices were too low in order to encourage higher bids. This is known as a “buyback.” IronPlanet does not permit sellers to bid at their own auctions, so the managers and Scheckel struggled to come to an agreement that would provide Scheckel the protection he felt he needed while still comporting with IronPlanet’s internal rules and policies.

After a phone call to IronPlanet’s CEO to determine how far IronPlanet would go to win the auctions, the IronPlanet managers convinced Scheckel to sign a form listing agreement with a hand-written additional term: “1% Return to Seller Feature.” The exact meaning of this additional term was hotly contested at trial. Some testimony described the term as a covert buyback option, while other testimony described it as simply allowing Scheckel to retain a piece of equipment if it received no bids. Some testimony indicated IronPlanet and Scheckel had different understandings of the term, but other testimony showed Scheckel and the managers left their meeting with a clear understanding between them of the term’s operation.

The nature of the listing agreement was also hotly contested. Scheckel staunchly described the agreement he signed that night as preliminary. He says it was only one page and did not include a list of any specific items he was willing to sell through IronPlanet. IronPlanet witnesses, on the other hand, stated the

agreement was two pages and was accompanied by a three-page “Schedule A” that listed all of the equipment to be sold.2 Finally, the listing agreement included the descriptor “Feature Auction TBD [i.e., to be determined].” IronPlanet sometimes runs “featured auctions” on its website. In general, IronPlanet advertises these auctions as “unreserved.” IronPlanet’s unreserved auctions have a minimum starting bid, but the highest bidder will win the right to purchase the equipment without exception.3 The listing agreement describes the Scheckel auctions as a feature auction but does not make clear whether they are to be “reserved” or “unreserved” or the precise contours of those terms.

After Scheckel signed the listing agreement, IronPlanet went to work preparing for the auctions. Scheckel continued to solicit offers from other auction companies like Ritchie. Ritchie knew about the listing agreement with IronPlanet, but continued to court Scheckel for the auctions.4 Scheckel ultimately signed a contract with Ritchie, and Ritchie conducted the auctions.

IronPlanet sued Scheckel for breach of contract and Ritchie for tortious interference with an existing contract. The case was submitted to a jury for factfinding. The jury’s verdict found both defendants liable for damages. Scheckel was found liable for $338,687, the amount of IronPlanet’s profits lost

from the expected commissions from the Scheckel equipment auctions. Ritchie 2 All five pages are now in the record, but Scheckel maintains that the second page and Schedule A were not included with the single page he signed on April 4, 2011. 3 This is in contrast to auctions with a “reserve price,” which means an auction with a minimum starting bid and a hidden price point set by the seller. If the final highest bid is below the hidden price point, the seller may exercise an option to not sell the item. 4 At trial, both Scheckel and Ritchie insisted they believed the listing agreement was a preliminary agreement that was not binding on Scheckel.

was found liable for $1,018,852 for the value of profits lost from the Scheckel auctions and other lost business. Ritchie was further found liable for $1,500,000 in punitive damages for continuing to pursue Scheckel’s auctions despite its knowledge of IronPlanet’s previous agreement.

On post-trial motions, the district court found the award against Ritchie for $1,018,852 in lost profits to be speculative for any amount above the $338,687 in lost profits for which Scheckel was liable.5 It partially granted Ritchie’s request for JNOV to reduce the award before entering judgment.

Ritchie and Scheckel appeal the jury’s awards of damages. IronPlanet cross-appeals the district court’s modification of the jury award.

Together the parties raise twenty-one issues on appeal and cross-appeal.

We will evaluate the standard and scope of review applicable to each as we discuss the claim.

II. Evidentiary Issues

A. Letter from Scheckel’s Attorney Ritchie and Scheckel claim the district court erred by excluding a letter from Scheckel’s attorney to IronPlanet from the evidence before the jury. We review for abuse of discretion. See Heinz v. Heinz, 653 N.W.2d 334, 338 (Iowa 2002).

Ritchie argues the letter, which was sent to IronPlanet, would support the proposition that Ritchie continued to pursue Scheckel’s business because it believed IronPlanet and Scheckel had not entered into a binding agreement.

5 The defendants were held jointly and severally liable for the lost-profits damages.

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Ironplanet, Inc., plaintiff-appellee/cross-appellant v. Ritchie Bros. Auctioneers (America), Inc. and Scheckel Construction, Inc., defendants-appellants/cross-appellees., (iowactapp 2014).

Ironplanet, Inc., plaintiff-appellee/cross-appellant v. Ritchie Bros. Auctioneers (America), Inc. and Scheckel Construction, Inc., defendants-appellants/cross-appellees. (Ironplanet, Inc., plaintiff-appellee/cross-appellant v. Ritchie Bros. Auctioneers (America), Inc. and Scheckel Construction, Inc., defendants-appellants/cross-appellees.) — published by Counsel Stack Legal Research, free access to 12M+ legal documents.

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