IQVIA INC.et al v. VEEVA SYSTEMS, INC.

District Court, D. New Jersey·Decided November 14, 2019·No. 2:17-cv-00177·Unknown

Opinion

UNITED STATES DISTRICT COURT FOR THE DISTRICT OF NEW JERSEY

Case No.: 2:17-CV-00177-CCC-MF IQVIA, INC. and IMS SOFTWARE SERVICES, LTD, Plaintiffs/ Counterclaim Defendants, vs. | ORDER & OPINION OF THE SPECIAL MASTER VEEVA SYSTEMS, INC., Defendant/ Counterclaim Plaintiff.

This matter comes before the Special Master on Defendant-Counterclaim Plaintiff Veeva Systems, Inc.’s (“Veeva”) motion to compel Plaintiffs-Counterclaim Defendants IQVIA, Inc. and IMS Software Services, LTD, (collectively “IQVIA”) to produce responses to Veeva’s Requests for Production Nos. 18-41. After considering the submissions of the parties, based upon the following, it is the opinion of the Special Master that Veeva’s motion is GRANTED in part. DISCUSSION Background In July 2017, Veeva served its first set of Requests for Production on IQVIA. Veeva believes that Requests for Production Nos. 18-41 requested that IQVIA produce documents showing IQVIA’s products, competitors, revenue, volume of sales, profits, and customer base in the life sciences reference data, sales data, MDM, and CRM markets. By Order dated March 28, 2018, the Special Master resolved various discovery disputes involving the parties’ discovery requests. With respect to Veeva’s Requests for Production Nos. 18-41, the Special Master was briefed and ruled on the geographic scope of the requests. The Special Master limited the geographic scope of Veeva’s requests and Ordered IQVIA to produce

relevant documents related to the Unites States and global or geographic areas including the Unites States. Aside from the geographic scope of those requests, the Special Master did not consider and made no ruling regarding the substance of IQVIA’s responses. According to Veeva, on March 21, 2019, it requested IQVIA win/loss data and invoice data, which it believes are encompassed by its Requests for Production Nos. 18-41. Specifically, it sought win/loss data detailing relevant sales opportunities, listing the customer involved, the products involved, the geographic scope, the opportunity’s value, other competitors vying for the opportunity, whether IQVIA won or lost the opportunity, and the reasons for that outcome, Veeva also requested invoice data containing pricing and related information. The parties eventually reached an impasse and Veeva filed the within motion. Veeva now seeks: (1) comprehensive win/loss data detailing relevant sales opportunities; and (2} comprehensive invoice data detailing which goods IQVIA sold to which customers, at what prices, and in what combinations. Arguments Veeva’s Arguments Veeva explains that win/loss data sets forth information on sales opportunities and lists, among other things, details on particular sales opportunities including the customer involved, the products involved, the geographic scope, the opportunity’s value, the resulting revenue, other competitors vying for the opportunity, whether IQVIA won or lost, and the reasons for that outcome. Veeva argues that win/loss data is central to its antitrust analysis. Veeva cites case law to assert that identification of competitors involved in particular sales opportunities illustrates the scope of competition, informing market definition and market power and that the value presented by, and revenue resulting from, sales opportunities further aids market-power analysis. Veeva

further argues that the Special Master previously acknowledged the relevance of win/loss data as it pertains to Cegedim’s OneKey product. Veeva argues that win/loss data in plainly relevant. Veeva explains that it accuses IQVIA of maintaining monopolies in global life sciences reference data and sales data. According to Veeva, IQVIA exploits those monopolies by leveraging its Third Party Access (TPA) policy to prohibit customers from using IQVIA’s monopoly data products in Veeva’s MDM software. Through that exploitation, IQVIA maintains its global reference data monopoly and stifles competition in the global MDM market. Thus Veeva argues that IQVIA win/loss data relating to reference data, sales data, and MDM will advance its claims that IQVIA has market power in the global sales data and reference data markets, which it exploits, generating anticompetitive effects in the global reference data and MDM markets. Veeva further explains that although IQVIA withholds its monopoly data products from Veeva’s MDM software, IQVIA has permitted its data to enter Veeva’s CRM software. Veeva thus argues that IQVIA win/loss data relating to CRM will enable Veeva to show how customers benefit from competitive markets free from IQVIA’s restrictive TPA policy. Veeva argues that IQVIA maintains win/loss data in the ordinary course of business. According to Veeva, IQVIA employees enter win/loss data directly into the Salesforce.com database on a per-opportunity basis, Veeva asserts that IQVIA can generates comprehensive reports from its win/loss database. Veeva points to two win/loss reports pulled from Salesforce.com— one documenting wins and losses for the fourth quarter of 2014 (“Q4 2014 Report”), the other covering wins and losses for April and May of 2016 (“April-May 2016 Report”).

Veeva argues that while a party should not be required to create completely new documents for discovery purposes, that is not the same as requiring a party to query an existing dynamic database for relevant information, which courts have regularly required. Veeva further argues that IQVIA cannot withhold win/loss data based on its assertion that its win/loss data is inaccurate or incomplete. Veeva also asserts that IQVLA cannot demonstrate undue burden. It maintains that when a party can respond to discovery requests by pulling data from an internal database maintained in the ordinary course of business, the burden of production is not undue. With respect to win/loss data detailing relevant sales opportunities, in its reply brief, Veeva states that it will accept a win/loss spreadsheet covering reference data, sales data, MDM, and CRM in the United States and Europe between January 1, 2012 and January 10, 2017. Veeva specifies that the spreadsheet should include the following fields: opportunity name; opportunity date; customers involved; products involved; competitors involved; opportunity outcome; reasons for the outcome; prices charged; revenue realized; geographic region covered; and other relevant information. With respect to its request for comprehensive invoice data, Veeva argues the data is relevant as this is a monopolization case, and prices and other market-power metrics lic at its core, Veeva again points to the Special Master’s July 11, 2019 Order to argue that if global pricing information pertaining to Cegedim’s reference data product is relevant, so too is global pricing information pertaining to all relevant products—IQVIA reference data, sales data, MDM, and CRM. Veeva further argues that production of invoice data is not undue. Veeva explains that the Special Master’s October 10, 2018 Order addressed invoices IQVIA paid to its data suppliers,

while in these Requests, Veeva seeks invoices IQVIA bills to its customers. Veeva argues that prices paid by consumers are more relevant to the antitrust analysis than prices paid by competitors. Furthermore, Veeva argues that the October 10, 2018 Order hinged on the burden of producing check stubs, wire transfers, emails, agreements, etc., whereas here, Veeva believes that IQVIA can seamlessly pull invoice data from its ERP system. With respect to invoice data, in its reply, Veeva states that it will accept information sufficient to show pricing of the relevant products (reference data, sales data, MDM, and CRM). Veeva specifies that the information should clearly convey the transaction date, customers involved, products involved, geographic region covered, and prices charged or revenue realized from the particular transaction.

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IQVIA INC.et al v. VEEVA SYSTEMS, INC., (D.N.J. 2019).

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