Innovative Legal Marketing, LLC v. Market Masters-Legal

852 F. Supp. 2d 688, 2012 WL 1081180, 2012 U.S. Dist. LEXIS 46301
CourtDistrict Court, E.D. Virginia
DecidedMarch 30, 2012
DocketAction No. 2:10cv580
StatusPublished
Cited by3 cases

This text of 852 F. Supp. 2d 688 (Innovative Legal Marketing, LLC v. Market Masters-Legal) is published on Counsel Stack Legal Research, covering District Court, E.D. Virginia primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Innovative Legal Marketing, LLC v. Market Masters-Legal, 852 F. Supp. 2d 688, 2012 WL 1081180, 2012 U.S. Dist. LEXIS 46301 (E.D. Va. 2012).

Opinion

OPINION

REBECCA BEACH SMITH, District Judge.

This matter comes before the court on the cross-motions for partial summary judgment of Innovative Legal Marketing, LLC (“Innovative”) and Market Masters-Legal (“Market”). (ECF Nos. 39, 42.) In these motions, Innovative and Market move for summary judgment on various copyright and trademark claims. Innovative claims that Market infringed on its copyright in a script (the “Email Script”) and on Innovative’s trademarks, BIG-CASE.COM, BIGCASE, and 1-888-BIG-CASE. See Am. Compl. (ECF No. 7.) Market claims that Innovative infringed on its copyright to a commercial (“Market’s Big Case Commercial”) and on its trademark, YOU DESERVE JUSTICE NOW DEMAND IT. See Am. Answer & Am. Countercl. (ECF No. 22.)

The motions for partial summary judgment were referred to United States Magistrate Judge F. Bradford Stillman by Order on September 21, 2011, pursuant to the provisions of 28 U.S.C. § 636(b)(1)(B) and Federal Rule of Civil Procedure 72(b). (ECF No. 62.) The United States Magistrate Judge heard oral argument on both motions on October 26, 2011, and filed his Report and Recommendation (“R & R”) on February 13, 2012. (ECF No. 78, 2012 WL 503507.) The Magistrate Judge recommended denying Innovative’s motion. The Magistrate Judge recommended denying in part and granting in part Market’s motion, specifically recommending that judgment be granted to Market with respect to Innovative’s copyright infringement claim, Market’s copyright infringement claim, Market’s claim for its trademark, YOU DESERVE JUSTICE NOW DEMAND IT, and Innovative’s trademark claim for BIGCASE.COM. The Magistrate [693]*693Judge recommended denying summary judgment as to Innovative’s BIGCASE and 1-888-BIG-CASE trademarks. By copy of the R & R, the parties were advised of their right to file written objections thereto. On March 1, 2012, the court received Innovative’s Objection to U.S. Magistrate’s Report and Recommendation (“Innovative’s Obj.”) and accompanying memorandum in support. (ECF Nos. 79, 80.) On March 19, 2012, the court received Market’s Opposition to Innovative’s Objection (“Market’s Opp’n to Innovative’s Obj.”). (ECF No. 81.)

Pursuant to Rule 72(b) of the Federal Rules of Civil Procedure, the court, having reviewed the record in its entirety, shall make a de novo determination of those portions of the Magistrate Judge’s R & R to which Innovative has specifically objected. Fed.R.Civ.P. 72(b). The court may accept, reject, or modify, in whole or in part, the recommendation of the Magistrate Judge, or recommit the matter to him with instructions. 28 U.S.C. § 636(b)(1).

The court, having examined Innovative’s objections and Market’s response, and having made de novo findings with respect thereto, SUSTAINS IN PART and OVERRULES IN PART Innovative’s objections. Accordingly, as detailed in this Opinion, Market’s Motion for Partial Summary Judgment is GRANTED with respect to Market’s copyright infringement claim on its Big Case Commercial; Market’s infringement claim on its trademark, YOU DESERVE JUSTICE NOW DEMAND IT; and Market’s claim of noninfringement of Innovative’s trademark, BIGCASE.COM. Market’s Motion for Partial Summary Judgment is DENIED with respect to Innovative’s copyright infringement claim on the Email Script, and as to Innovative’s trademark infringement claims on the BIGCASE and 1-888-BIG-CASE marks. Innovative’s Motion for Partial Summary Judgment is GRANTED as to its claim of a valid copyright in the Email Script and is DENIED as to all other claims.

I. Background

The court ADOPTS the detailed background set forth in the R & R. (See ECF No. 78 at 1-12.) By way of summary, this action involves various copyright and trademark claims arising out of Market’s and Innovative’s respective production of television commercials invoking the concept of a “Big Case” and similar phrases. Market agreed to produce a television commercial based on the concept of a “Big Case” for the law firm Parker Waichman Alonso, LLP (“PWA”).1 While Market’s Big Case Commercial was in development, Jerry Parker, a PWA attorney, wrote a script for the commercial, the Email Script, which he sent to Market. Market then produced a Big Case Commercial for PWA. Market also produced Big Case Commercials for its other clients. When Market and PWA parted ways, PWA hired Innovative to handle its marketing and assigned Innovative the copyright to the Email Script. Innovative produced its own Big Case Commercial for PWA (“Innovative’s Big Case Commercial”). Market claims that Innovative’s Big Case Commercial violates Market’s copyright in Market’s Big Case Commercial. Innovative, in turn, claims that Market infringed Innovative’s copyright in the Email Script by producing Big Case Commercials for clients other than PWA. Both parties also assert trademark claims as addressed herein.2

[694]*694II. Summary Judgment Standard

Summary judgment under Rule 56 is appropriate when the court, viewing the record as a whole and in the light most favorable ■ to the nonmoving party, finds there is no genuine issue of material fact and that the moving party is entitled to judgment as a matter of law. Anderson v. Liberty Lobby, Inc., 477 U.S. 242, 248-50, 106 S.Ct. 2505, 91 L.Ed.2d 202 (1986). A court should grant summary judgment if the nonmoving party, after adequate time for discovery, has failed to establish the existence of an essential element of that party’s case, on which that party will bear the burden of proof at trial. Celotex Corp. v. Catrett, 477 U.S. 317, 323, 106 S.Ct. 2548, 91 L.Ed.2d 265 (1986).

To defeat a motion for summary judgment, the nonmoving party must go beyond the facts alleged in the pleadings, instead relying upon affidavits, depositions, or other evidence to show a genuine issue for trial. See id. at 324, 106 S.Ct. 2548. Conclusory statements, without specific evidentiary support, are insufficient. Causey v. Balog, 162 F.3d 795, 802 (4th Cir.1998). Rather, “there must be evidence on which the jury could reasonably find for the plaintiff.” Liberty Lobby, 477 U.S. at 252, 106 S.Ct. 2505.

When faced with cross-motions for summary judgment, the court must review each motion separately on its own merit to determine whether either of the parties deserves judgment as a matter of law. Rossignol v. Voorhaar, 316 F.3d 516, 523 (4th Cir.2003). “When considering each individual motion, the court must take care to resolve all factual disputes and any competing, rational inferences in the light most favorable to the party opposing that motion.” Id. (internal quotations marks and citation omitted).

III. Innovative’s Objections

Innovative raises two objections to the R & R.

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Cite This Page — Counsel Stack

Bluebook (online)
852 F. Supp. 2d 688, 2012 WL 1081180, 2012 U.S. Dist. LEXIS 46301, Counsel Stack Legal Research, https://law.counselstack.com/opinion/innovative-legal-marketing-llc-v-market-masters-legal-vaed-2012.