Inmar, Inc. v. Monica Murphy Vargas

CourtDistrict Court, N.D. Illinois
DecidedDecember 21, 2018
Docket1:18-cv-02306
StatusUnknown

This text of Inmar, Inc. v. Monica Murphy Vargas (Inmar, Inc. v. Monica Murphy Vargas) is published on Counsel Stack Legal Research, covering District Court, N.D. Illinois primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Inmar, Inc. v. Monica Murphy Vargas, (N.D. Ill. 2018).

Opinion

IN THE UNITED STATES DISTRICT COURT FOR THE NORTHERN DISTRICT OF ILLINOIS EASTERN DIVISION INMAR, INC. and COLLECTIVE BIAS, INC., ) ) Plaintiffs, ) ) No. 18-cv-2306 v. ) ) Hon. Charles R. Norgle MONICA MURPHY VARGAS and MLW ) SQUARED, INC., d/b/a/ AHALOGY, ) ) Defendants. ) OPINION AND ORDER Inmar, Inc. (“Inmar”) and Collective Bias, Inc. (“Collective Bias”) (together “Plaintiffs”) bring this action against Monica Murphy (“Murphy”) and MLW Squared, Inc. d/b/a Ahalogy (“Ahalogy”) (collectively “Defendants”) for matters arising from Murphy’s employment with Ahalogy. The Complaint alleges misappropriation of trade secrets under the Defend Trade Secrets Act (the “DTSA”), 18 U.S.C. § 1836 ef seg. (Count I), misappropriation of trade secrets under the Illinois Trade Secrets Act (the “ITSA”), 765 ILCS 1065 et seq. (Count II), violation of the Computer Fraud and Abuse Act (“CFAA”), 18 U.S.C § 1030 ef seq. (Count V), conversion (Count VII), trespass to chattels (Count VIII), unjust enrichment (Count IX), and civil conspiracy (Count X) against both Murphy and Ahalogy; breach of contract (Count III), and breach of contract (Count IV) against Murphy; and tortious interference with contract (Count VI) against Ahalogy. Defendants now move under Federal Rule of Civil Procedure 12(b)(6) to dismiss the Complaint. For the reasons provided, the motion is granted in part and denied in part. I. BACKGROUND Collective Bias is an influencer marketing company. Influencer marketing is a form of marketing where a seller leverages the popularity and credibility of particular individuals to market specific products in a testimonial manner. This model uses a broad array of individuals who wield

measurable influence on various platforms, e.g., Facebook, Twitter, Instagram, YouTube, various blogs, and other social media platforms. Modern influencer marketing seeks to use persons that are relatable to the market audience and have those individuals explain how and why they incorporate a particular product in their everyday life. Plaintiffs assert that this marketing is more targeted than traditional methods of celebrity endorsements and the resulting impact is uniquely quantifiable. To be effective, Plaintiffs are required to understand the seller’s business, product, or service, identify influencers who can be used as credible marketers of the said product, and develop relationships with the influencers and use them to market the product. Collective Bias states it has spent millions of dollars developing its knowledge of products and influencers, as well as contacts at major brands in order to most effectively sells its influencer marketing services. Collective Bias has also developed Social Fabric®, Shopper Social Media™, and Prescriptive IQ™. These services were built with proprietary research to connect influencer content with key audiences using advanced analytics and behavior tracking. On or about November 19, 2015, Murphy was hired by Collective Bias to serve as its Senior Director of Business Development. Murphy’s duties included: knowing Collective Bias’s product offerings, pricing, and positioning; managing territory/account plans; and prospecting potential clients. Upon being hired, Murphy signed an employment agreement—the Collective Bias Agreement (“CBA”). The CBA included a confidentiality covenant (Compl., Ex. A §§ 1) (“CBA Confidentiality Covenant’), a non-compete covenant (Id. at § 5(a)) (‘CBA Non-Compete Covenant”), a non- solicitation covenant (Id. at 5(b)) (“CBA Non-Solicitation Covenant”), and an employer property covenant (Id. at § 4)) (“CBA Employer Property Covenant”). Murphy was issued a keycard to access Collective Bias’s secure facilities, a laptop computer, and access to Collective Bias’s interstate computer network. In her role, Murphy had access to Collective Bias’s confidential and proprietary information including: Collective Bias’s product offering; position in the market; pricing; competitive

differentiators; territory and account plans; lead sources; client business objectives; rate cards; budget templates; client lists; and research dossiers. In or around December 2016, Inmar acquired Collective Bias. Despite the acquisition, Collective Bias retained its name and continued to operate as its own entity. However, its employees were required to sign another agreement with Inmar—the Confidential and Proprietary Rights Assignment Agreement (the “CAPRAA”). The CAPRAA contained similar covenants to the CBA, i.e., confidentiality covenants (Compl., Ex. B §§ 1-2.2) (‘(CAPRAA Confidentiality Covenant”), a “Covenant Not To Compete” (Id. at § 7) (‘CAPRAA Non-Compete Covenant’), and a “Non- Solicitation Covenant” (Id. at § 8) (“CAPRAA Non-Solicitation Covenant”). Plaintiffs allege that Murphy agreed to sign the CAPRAA in exchange for employment with Inmar and additional benefits associated therewith. Defendant Ahalogy is also an influencer marketing company and engages in the same form of marketing as Collective Bias. Ahalogy offers products and services that compete with Plaintiffs’ products and services. Plaintiffs’ aver that Murphy was aware that Ahalogy was a direct competitor of Plaintiffs. Nevertheless, on or about July 12, 2017, Murphy purportedly authorized a recruiter to contact her regarding potential employment at Ahalogy. Plaintiffs allege that the job description and qualifications for the position at Ahalogy, which Murphy was pursuing, were nearly identical to her position with Collective Bias. Compare Compl., Ex. C, with Ex. D. Soon after speaking with the recruiter, Ahalogy offered Murphy the role of Director of Sales and she accepted. After accepting the offer from Ahalogy, but prior to notifying Plaintiffs of her intent to leave, Murphy allegedly used her credentials to access Plaintiffs’ computer systems and collected Plaintiffs’ confidential and proprietary information. Plaintiffs allege that Murphy accessed Plaintiffs’ computer systems using her work-issued computer and forwarded information to her personal email account including: Collective Bias’s product offering; position in the market; pricing; competitive differentiators; territory and account plans; lead sources; client business objectives; rate cards; budget

templates; client lists; and research dossiers. Plaintiffs claim that Murphy began forwarding their confidential information from August 4, 2017, up until the afternoon on August 24, 2017—hours before she resigned. Additionally, shortly before submitting her resignation, Murphy purportedly reached out to one of Plaintiffs’ clients to inform the client that she was leaving. On August 24, 2017, Murphy tendered Plaintiffs her resignation, effective immediately. Approximately one month after joining Ahalogy, Murphy allegedly contacted the same client and requested a meeting to pitch Ahalogy’s services. Plaintiffs aver that Murphy and Ahalogy began using Plaintiffs’ proprietary information to benefit themselves. Defendants now move to dismiss the entire complaint for failure to state a claim pursuant to Fed. R. Civ. P. 12(b)(6). II. ANALYSIS A. Standard of Review A motion under Rule 12(b)(6) tests the sufficiency of the complaint under the plausibility standard, Bell Atlantic Corporation v. Twombly, 550 U.S. 544, 570 (2007), not the merits of the suit. Gibson v. City of Chicago, 910 F.2d 1510, 1520 (7th Cir. 1990) (citation omitted).

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Bluebook (online)
Inmar, Inc. v. Monica Murphy Vargas, Counsel Stack Legal Research, https://law.counselstack.com/opinion/inmar-inc-v-monica-murphy-vargas-ilnd-2018.