In re Yum! Brands, Inc. Securities Litigation

73 F. Supp. 3d 846, 2014 U.S. Dist. LEXIS 176993, 2014 WL 7359168
CourtDistrict Court, W.D. Kentucky
DecidedDecember 24, 2014
DocketCivil Action No. 3:13-CV-00463-CRS
StatusPublished
Cited by4 cases

This text of 73 F. Supp. 3d 846 (In re Yum! Brands, Inc. Securities Litigation) is published on Counsel Stack Legal Research, covering District Court, W.D. Kentucky primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

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In re Yum! Brands, Inc. Securities Litigation, 73 F. Supp. 3d 846, 2014 U.S. Dist. LEXIS 176993, 2014 WL 7359168 (W.D. Ky. 2014).

Opinion

MEMORANDUM OPINION

CHARLES R. SIMPSON III, Senior District Judge.

This matter is before the Court on the Motion to Dismiss (DN 82) of Defendants Yum! Brands, Inc. (‘Yum!” or the “Company”), David C. Novak, Richard T. Carucci, and Jing-Shyh S. Su (“Individual Defendants”). Defendants request that the Court dismiss the Consolidated Class Action Complaint (“Complaint”) (DN 72) with prejudice for failure to state a claim under Federal Rule of Civil Procedure 12(b)(6). For the following reasons, the Court will grant Defendants’ Motion to Dismiss (DN 82).

I. BACKGROUND

A. Parties and Claims

Plaintiffs in this consolidated litigation are a proposed class that purchased or acquired Yum!’s securities between February 6, 2012, and February 4, 2013, (“Class Period”) when prices were allegedly inflated by fraudulent misrepresentations or omissions. (Compl, DN 72, at 1.) On May 1, 2013, Frankfurt-Trust Investment GmbH (“Frankfurh-Trust”) was appointed as Lead Plaintiff.1 (Civil Mins., May 1, 2013, DN 42.) Frankfurt-Trust is an institutional investor that manages assets worth approximately 16 billion. (Compl., DN 72, ¶ 19.) On August 5, 2013, Frankfurt-Trust filed the Complaint (DN 72), which is now under attack in Defendants’ Motion to Dismiss (DN 82).

Defendants are Yum! and a group of its senior corporate officers.2 (Compl., DN 72, ¶¶ 20, 22-24.) Yum! is a publicly traded corporation that operates a global restaurant business. (Compl., DN 72, ¶ 20.) The Company owns or franchises over 39,-000 restaurants in more than 130 countries and territories. (Compl., DN 72, ¶ 20.) Yum! maintains its state of incorporation in North Carolina and its headquarters in Louisville, Kentucky. (Compl., DN 72, ¶ 20.)

During the Class Period, the Individual Defendants held positions as Yum!’s senior corporate officers. (Compl., DN 72, ¶¶ 22-24.) Novak served as Yum!’s chairman of the board of directors and chief executive officer. (Compl., DN 72, ¶ 22.) When the Class Period began, Carucci worked as the Yum!’s chief financial officer, but on May 1, 2012, he left that position to assume his new role as the Company’s president. [852]*852(Compl., DN 72, ¶ 24.) Finally, Su served as Yum!’s vice chairman of the board of directors and chief executive officer for Yum! Restaurants China (“Yum! China”). (Compl., DN 72, ¶ 23.)

The Complaint asserts three claims against Defendants. First, Count I alleges that Yum! violated- § 10(b) of the Securities Exchange Act of 1934, 15 U.S.C. § 78j(b), and Securities and Exchange Commission (“SEC”) Rule 10b-5, 17 C.F.R. § 240.10b-5, by making fraudulent misrepresentations or omissions in connection with the purchase or sale of a security. (Compl., DN 72, Ct. I.) Second, Count II alleges that the Individual Defendants also committed securities fraud under § 10(b) and Rule 10b-5 through their fraudulent misrepresentations or omissions. (Compl., DN 72, Ct. II.) Third, Count III alleges that the Individual Defendants are liable for YumPs securities fraud as controlling persons under § 20(a) of the Securities Exchange Act, 15 U.S.C. § 78t(a). (Compl., DN 72, Ct. III.)

B. Chinese Operations and Food Safety Testing

For -purposes of this motion, the Court construes the Complaint in the light most favorable to Plaintiffs and accepts as true the following well-pleaded factual allegations. Ashland, Inc. v. Oppenheimer & Co., Inc., 648 F.3d 461, 467 (6th Cir.2011). Yum!'s restaurants are comprised of several different brands, but this litigation concerns its Kentucky Fried Chicken (“KFC”) restaurants. (Compl., D.N 72, ¶ 20.) Yum! separates its global operations into divisions, one of which is Yum! China. (Form 10-K for 2011, DN 82-2, at 3.) From its headquarters in Shanghai, Yum! China oversees all KFC restaurants located in mainland China. (Compl., DN 72, ¶ 20.) The growth of Yum! China has served as a major component of YumPs overall profitability, and that growth can be largely attributed to the success of KFC. (Compl., DN 72, ¶¶ 30-31.) Between 2000 and 2011, KFC restaurants accounted for eighty-five percent of Yum! China’s growth. (Compl., DN 72, ¶ 30.)

Maintaining a reputation for food safety is vital to the continued success of YumPs business, and the Company has recognized the importance of that issue repeatedly. Before the Class Period, YumPs white papers, corporate responsibility reports, and SEC filings reflected the significance of food safety and discussed how the Company maintains strict standards across diverse markets. (Compl., DN 72, ¶¶ 33, 40, 42-50.) Su emphasized food safety and supply chain control in his cover letters to white papers published in 2008 and 2009. (Compl., DN 72, ¶¶ 44-45, 49.)

Prior experience with food safety problems made Yum! aware of the potential impact of negative publicity. In March 2005, a banned food dye with carcinogenic properties, Sudan Red Dye No. 1, was discovered in the seasoning for chicken sourced to Yum! China by a local supplier. (Compl., DN 72, ¶ 35.) The publicity from the Sudan Red incident lowered Yum! China’s sales and precipitated a. slow recovery. (Compl., DN 72, ¶¶ 35-36) In February 2007, Yum! experienced an E. coli outbreak at several Taco Bell restaurants in the United States, which again reduced sales. (Compl., DN 72, ¶ 37.) In 2008, Yum! China received media scrutiny for its supposed overuse of hormones and steroids in chickens. (Compl., DN 72, ¶¶ 51-52.) While appearing on a television show, Novak responded to a question concerning whether Yum! China used the same standards for administering hormones and steroids to its chickens as would be required in the United States by stating, “Absolutely we use the same standards and our food is absolutely outstanding over there.” (Compl., DN 72, ¶¶ 51-52.)

[853]*853Restaurant operations in China present a more acute risk for food contamination and food-borne illness. (Compl., DN 72,- ¶ 89.) China does not maintain integrated and industrialized poultry supply chains, where breeding, feeding, and slaughtering occur within a single operation. (Compl. Ex. J, DN 72-10, at 6.) Rather, China’s poultry supply chains segregate farming and processing. (Compl. Ex. J, DN 72-10, at 6.) There, farms of any size — from family to industrial farms — may sell chickens to poultry processors. (Compl. Ex. J, DN 72-10, at 6.) Yum! China deals, directly with those poultry processors as its suppliers, not the individual farms. (See Compl. Ex. J, DN 72-10, at 6.)

To monitor China’s disintegrated supply chains, the Company adopted various supplier oversight protocols. First, Yum! China required suppliers to provide government quarantine certificates. (Compl., DN 72, ¶ 107.) Second, Yum! China insisted that suppliers conduct drug residue testing and present the results before any shipment was accepted. (Compl., DN 72, ¶ 107; Compl. Ex. K, DN 72-11) Third, Yum! created a global audit system for suppliers, known as STAR, which was designed to track and assess supplier compliance.

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73 F. Supp. 3d 846, 2014 U.S. Dist. LEXIS 176993, 2014 WL 7359168, Counsel Stack Legal Research, https://law.counselstack.com/opinion/in-re-yum-brands-inc-securities-litigation-kywd-2014.