In re Netflix, Inc. Securities Litigation

District Court, N.D. California·Decided January 5, 2024·No. 4:22-cv-02672·Unknown

Opinion

FIYYAZ PIRANI, Case No. 22-cv-02672-JST

Plaintiff, ORDER GRANTING MOTION TO v. DISMISS

NETFLIX, INC., et al., Re: ECF No. 31 Defendants.

Before the Court is Defendants Netflix, Inc. (“Netflix” or the “Company”), Reed Hastings, Ted Sarandos, Spencer Neumann, and Gregory Peters’s motion to dismiss the consolidated amended class action complaint (“CAC”). ECF No. 31. The Court will grant the motion. I. BACKGROUND1 Lead Plaintiff Fiyyaz Pirani, as a trustee of Imperium Irrevocable Trust, brings this action individually and on behalf of all other persons and entities that purchased or otherwise acquired Netflix common stock between January 19, 2021 and April 19, 2022, inclusive (“Class Period”). ECF No. 30 ¶¶ 1, 25 . Pirani alleges that Netflix and certain of its officers—Hastings (co-founder and co-Chief Executive Officer), Sarandos (co-Chief Executive Officer), Neumann (Chief Financial Officer), and Peters (Chief Operating Officer) (collectively “Individual Defendants”)— violated Sections 10(b) and 20(a) of the Securities Exchange Act of 1934 (“Exchange Act”) and United States Securities and Exchange Commission (“SEC”) Rule 10b-5 by making false and misleading statements and omissions about Netflix’s business, operations, and prospects that artificially inflated the price of Netflix stock during the Class Period. Id. ¶¶ 213–223. Netflix is an entertainment company that primarily operates a subscription-based streaming service offering a wide array of television, film, and mobile games in over 190 countries. Id. ¶ 36. Netflix derives its revenue principally from its streaming service’s monthly membership fees. Id. ¶ 38. Unlike some of its competitors, Netflix does not derive its subscription-based streaming service’s revenue from advertisers. Id. ¶ 47. Thus, its revenue depends on its ability to acquire and retain subscribers. Id. During the Class Period, Netflix would issue quarterly guidance regarding the expected “paid net membership additions or ‘paid net adds.’” Id. ¶ 39. The paid net adds were calculated by subtracting the memberships that were cancelled during a quarter from the number of paid new memberships added during a quarter, “or more simply acquisition minus churn.” Id. Netflix also reported information regarding user engagement with its service. Until the end of 2021, Netflix measured user engagement “by the number of accounts that viewed a title.” Id. In 2022, Netflix measured engagement by “the number of hours viewed per title.” Id. Netflix “considered acquisition, churn, and engagement important metrics to gauge the health of the business.” Id. ¶ 40. During and before the Class Period, Netflix’s guidance and reports categorized its members into four geographic regions: (1) the United States and Canada (“UCAN”); (2) Europe, the Middle East, and Africa (“EMEA”); (3) Latin America (“LATAM”); and (4) Asia-Pacific (“APAC”). Id. ¶ 41. Additionally, during the Class Period, Netflix estimated that its total addressable market (“TAM”) outside of China was approximately 800 million to 900 million broadband households, and “the TAM in the UCAN was estimated to be approximately 125 million broadband households.” Id. Pirani’s allegations center around account sharing, which occurs when a paying Netflix member shares their account credentials (username and password) with a non-paying user who does not reside in the subscriber’s household so that the non-paying user can access and use Netflix’s platform. Netflix’s members engaged in account sharing before and during the Class Period. Id. ¶ 48. Between 2013 and 2018, Hastings, Peters, and other Netflix officers dismissed growth. See, e.g., id. ¶ 49 (Hastings stating in 2013 that Netflix “really [did not] think that there[] [was] much going on of the ‘I’m going to share my password with a marginal acquaintance’”); id. ¶ 50 (then-CEO David Wells stating in 2013 that account “sharing is not quite as large as has been . . . floated out there”); id. ¶ 55 (Wells stating in 2016 that Netflix did not “feel like [account sharing was] a material inhibitor to [its] growth” (emphasis omitted)); id. ¶ 59 (Peters stating in 2017 that “password sharing isn’t a huge issue for us right now” (emphasis omitted)). In January 2019, Cybersecurity Insiders reported that “Netflix has decided to use Synamedia’s Credential Sharing behavioral analytics and machine learning software to keep a tab on the sharing activity across its streaming services.” Id. ¶ 62. Synamedia’s product was believed to be capable of differentiating between “legitimate” account sharing (sharing within a household) and “illegitimate” account sharing (sharing with people outside of the member’s household). Id. ¶ 63. Cybersecurity Insiders’ article also stated that this product was “capable of viewing habits and location habits of a user to identify when non-paying viewers log into an account”; “detect[ing] whether a user is ‘viewing at their main home’ or a ‘holiday home’”; and “detect[ing] if a subscriber has ‘grown-up children who live away from home’ so streaming services won’t punish the wrong people for account sharing.” Id. Netflix never publicly confirmed that it was using this product, but in October 2019, Peters did state that Netflix “continue[s] to monitor” account sharing, but it has “no big plans to announce at this point in time in terms of doing something differently there.” Id. ¶ 64 (emphasis omitted). Additionally, a former employee (“FE2”), who worked at Netflix as a narrative and product designer from 2019 until 2022, stated that “Netflix was tracking the various IP addresses used to determine the location of different users on the same account,” which allowed Netflix “to determine password sharing was happening.” Id. ¶ 191. In 2019 and 2020, analysts and market observers estimated how pervasive account sharing was, as well as its impact on streaming services’ revenue. Id. ¶ 61 (January 2019 Yahoo! Finance article stating that “[f]reeloading off other people deprives Netflix (NFLX) of at least $2.3 billion in revenue each year”); id. ¶ 65 (July 2019 MoffetNathanson research indicating that “about 14% (June 2020 Wall Street Journal article reporting that “[o]ne-third of subscribers to services like Netflix share their password with someone outside their household, according to a February survey of 2,235 subscribers by Magid, a market-research company”). Netflix purported to have “created guardrails to prevent abuse,” but the only apparent “guardrail” it had implemented was curbing the number of simultaneous streams allowed per member. Id. ¶ 66. A former employee (“FE1”), who served as the Director of Program Management from January 2018 to March 2021, stated the problem of account sharing was discussed during his tenure at the Company. Id. ¶¶ 32, 67. However, any efforts to “crack[]down” on the problem were paused during early 2020 because of the COVID-19 pandemic. Id. ¶ 67. FE1 recalled that this approach was outlined in a Company-wide internal memorandum, id., and that Hastings stated that Netflix “did not want to appear as if they were taking something away” during the pandemic “when people were losing so much at that time (e.g., health, jobs, housing),” id. ¶ 68 (emphasis omitted). Netflix’s 2020 Form 10-K filed with the SEC on January 28, 2021 described “account sharing” as “multi-household usage” and added language discussing “efforts to restrict multi-household usage,” specifically adding the phrase to its risk disclosure regarding account sharing: “if our efforts to restrict multi- household usage are ineffective.” Id. ¶ 82 (emphasis omitted) . But Netflix “did not disclose any new measures that it was taking to restrict account sharing or discuss the impact account sharing was having on its acquisition efforts.” Id. ¶ 83. FE2 also attended “company-wide quarterly business review meetings where presentations about password sharing were shown” that were hosted by Hastings. Id. ¶ 189. FE2 also attended “de

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In re Netflix, Inc. Securities Litigation, (N.D. Cal. 2024).

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