In re: Jordon Wallace Schultz

United States Bankruptcy Appellate Panel for the Ninth Circuit·Decided June 4, 2019·No. SC-18-1269-KuFB SC-18-1278-KuFB·Unpublished

Opinion

FILED

JUN 4 2019

NOT FOR PUBLICATION

SUSAN M. SPRAUL, CLERK

U.S. BKCY. APP. PANEL

OF THE NINTH CIRCUIT

UNITED STATES BANKRUPTCY APPELLATE PANEL OF THE NINTH CIRCUIT

In re: BAP No. SC-18-1269-KuFB BAP No. SC-18-1278-KuFB

JORDON WALLACE SCHULTZ, (cross-appeals)

Debtor. Bk. No. 17-01568-LA7 JORDON WALLACE SCHULTZ, Adv. No. 17-90126-LA

Appellant/Cross-Appellee, v. MEMORANDUM*

KEYWORD ROCKSTAR, INC.; JON SHUGART; LUKE SAMPLE,

Appellees/Cross-Appellants.

Argued and Submitted on May 23, 2019 at Pasadena, California

Filed – June 4, 2019

Appeal from the United States Bankruptcy Court Southern District of California

*

This disposition is not appropriate for publication. Although it may be cited for whatever persuasive value it may have, see Fed. R. App. P. 32.1, it has no precedential value, see 9th Cir. BAP Rule 8024-1.

Honorable Louise DeCarl Adler, Bankruptcy Judge, Presiding

Appearances: J. Edward Switzer, Jr. argued for appellant/cross-appellee Jordon Wallace Schultz; Patrick N. Downes of Loeb & Loeb LLP argued for appellees/cross-appellants Keyword Rockstar, Inc., Jon Shugart, and Luke Sample.

Before: KURTZ, FARIS, and BRAND, Bankruptcy Judges.

Keyword Rockstar, Inc., Jon Shugart and Luke Sample (collectively, Plaintiffs) filed an adversary complaint against debtor, Jordon Wallace Schultz, objecting to his discharge under § 727(a)(3), (4), (5), and (7).1 After a trial, the bankruptcy court found in favor of Mr. Schultz on the § 727(a)(3), (4), and (5) claims. However, the court denied his discharge under § 727(a)(7), finding that Mr. Schultz committed a false oath under § 727(a)(4)(A) by undervaluing the customer and lead lists on the schedules of his solely-owned company, chapter 7 debtor JWS Publishing, Inc. (JWS). Mr. Schultz appeals from the bankruptcy court's judgment on the § 727(a)(7) claim. Plaintiffs cross-appeal on the § 727(a)(5) claim.

For the reasons explained below, we REVERSE the court's ruling on the § 727(a)(7) claim and AFFIRM on the § 727(a)(5) claim.

1 Unless specified otherwise, all chapter and section references are to the Bankruptcy Code, 11 U.S.C. §§ 101-1532, and “Rule” references are to the Federal Rules of Bankruptcy Procedure.

FACTS

A. Prepetition Events2 Mr. Schultz, individually and later through JWS, developed advertising webinars and educational videos marketed through the internet, and conducted personal coaching of his customers. Seeking to expand his customer base, Mr. Schultz contacted Mr. Shugart to participate in a joint venture arrangement through JWS, where Mr. Shugart would coordinate and manage the marketing of JWS’s products. Their oral agreement and business dealings were facilitated through Skype and text messaging.3 They agreed to split the profits 50-50 and create a mutually accessible customer and sales database containing email addresses.

Initially, the joint efforts were highly successful. However, sometime in February 2015, Mr. Schultz began having bouts of strange behavior including paranoia, forgetfulness, and deep depression. After seeking medical advice and testing, he was diagnosed with bi-polar disorder, post-traumatic stress disorder (PTSD), and dissociative disorder. Mr. Schultz obtained some relief from medication and by participating in on-going psychiatric therapy. As Mr. Schultz's mental condition became

2 Most of the background facts are taken from the bankruptcy court's memorandum decision.

3 Mr. Shugart and Mr. Sample are located in Georgia. Keyword Rockstar, Inc.

was formed and solely owned by Mr. Shugart.

worse, the partnership's amicability began to suffer.

Sometime in May 2015, Mr. Shugart sold copies of JWS's videos to parties on the customer list without informing Mr. Schultz. Mr. Shugart claimed that he was testing the strength of the customer list. When Mr. Schultz discovered this "test," he reacted as though he had been betrayed and encouraged those who purchased during Mr. Shugart's test to request refunds or reverse purchases through the merchant accounts that financed those purchases.

In a June 2015 face-to-face meeting, Mr. Schultz told Mr. Shugart he was overwhelmed by providing customer service to JWS’s customers, creating products (webinars and videos), personally coaching some customers, and doing all the travel necessary to facilitate these activities. He asked Mr. Shugart to take on more customer support responsibilities so that he could focus on preparing and presenting video coaching sessions. Mr. Shugart offered to bring in Mr. Sample, his longtime associate, to take over customer service and other duties. Mr. Schultz agreed, and they set a schedule for periodic accounting to each other and agreed to split the profits three ways.

In July 2015, Mr. Schultz discovered information that he believed showed that either Mr. Shugart or Mr. Sample were marketing copies of his product without permission or accounting for sales. He also discovered that Mr. Sample was not performing any customer services. Thereafter, the

parties were unable to do a mutually agreeable accounting and the partnership terminated.

In August 2015, Plaintiffs filed a civil lawsuit against Mr. Schultz, JWS, and others, in the United States District Court, Central District of California (Case No. 2:15-cv-06167-DDP-RAO). Both sides in that lawsuit alleged that the other must provide an accounting, and that the other side breached the contract, violated fiduciary duties, and misappropriated trade secrets. In addition, the ownership of JWS’s customer list was disputed. The matter was stayed pending the outcome of this appeal and cross- appeal.

In addition to this litigation, Mr. Schultz became involved in a protracted child custody lawsuit with the mother of his infant son. Then, in October 2016, Mr. Schultz lost virtually everything he owned in a house fire. Combined, these events pushed him into bankruptcy. B. Bankruptcy Events Mr. Schultz filed a chapter 7 petition on March 22, 2017. Seven days later, he filed JWS’s chapter 7 petition. Based on comparable sales, Mr. Schultz valued JWS’s customer list at $348.60 ($0.10 per lead) and its lead list at $430.00 ($0.02 per lead) for a total of $778.60.

Plaintiffs filed an adversary complaint objecting to Mr. Schultz’s discharge under § 727(a)(3), (4)(A) and (B), (5), and (7), and § 523(a)(4) and

(6).4 Plaintiffs alleged that in Mr. Schultz’s personal bankruptcy, he made false oaths under § 727(a)(4)(A) by failing to disclose jewelry (a Rolex watch) with a value of more than $100, and by failing to schedule his Bitcoin account which contained about $30,000. In the § 727(a)(5) claim, Plaintiffs alleged that had a net worth in excess of $4 million during the later stages of the partnership but supposedly became insolvent in March 2017. Plaintiffs maintained that Mr. Schultz failed to satisfactorily explain the loss of his net worth.

Plaintiffs also alleged that Mr. Schultz had made a false oath under § 727(a)(4)(A) in JWS’s bankruptcy case by undervaluing its customer list. According to Plaintiffs, the list generated millions in income. Using a revenue-based valuation methodology, Plaintiffs alleged that the list was worth a six or seven figure number. On this basis, Plaintiffs sought denial of Mr. Schultz’s discharge under § 727(a)(7).

1. The Trial The bankruptcy court conducted a four-day trial on the § 727 claims.

Five witnesses testified: Mr. Shugart, Mr. Schultz, Benjamin Rucker (Mr. Schultz’s accountant), Susanne Morgan (Mr. Schultz’s therapist), and Joanna Morales (a paralegal in Mr. Switzer's office who assisted Mr. Schultz with his bankruptcy petitions). Relevant trial testimony is

4 The bankruptcy court deferred ruling on the § 523 claims pending the outcome on the § 727 claims.

summarized below.

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