In Re Challenge of Contract Award Solicitation 13-X-22694 Lottery Growth Management Services

93 A.3d 787, 436 N.J. Super. 350, 2014 WL 2978477, 2014 N.J. Super. LEXIS 96
New Jersey Superior Court Appellate Division·Decided July 3, 2014·No. A-4629-12·Published·Cited by 1 cases

Opinion

NOT FOR PUBLICATION WITHOUT THE APPROVAL OF THE APPELLATE DIVISION

SUPERIOR COURT OF NEW JERSEY APPELLATE DIVISION

DOCKET NO. A-4629-12T4

APPROVED FOR PUBLICATION

IN RE CHALLENGE OF CONTRACT AWARD SOLICITATION #13-X-22694 July 3, 2014 LOTTERY GROWTH MANAGEMENT APPELLATE DIVISION SERVICES.

Argued March 24, 2014 – Decided July 3, 2014 Before Judges Yannotti, Ashrafi, and Leone.

On appeal from the New Jersey Department of the Treasury, Division of Purchase and Property.

Justin Schwam argued the cause for appellants Communications Workers of America, AFL-CIO, and CWA Locals 1033 and 1037 (Weissman & Mintz, L.L.C., attorneys;

Mr. Schwam, on the brief).

Beth Leigh Mitchell, Assistant Attorney General, argued the cause for respondent New Jersey Department of Treasury, Division of Purchase and Property (John J. Hoffman, Acting Attorney General, and Gibbons, P.C., attorneys; Ms. Mitchell, on the brief; Peter J. Torcicollo, Damian V. Santomauro, and Kevin W. Weber, on the brief).

Gage Andretta argued the cause for respondent Northstar New Jersey Lottery Group, LLC (Wolff & Samson, P.C., attorneys;

Mr. Andretta and David M. Dugan, on the brief).

The opinion of the court was delivered by ASHRAFI, J.A.D.

In this appeal, a union and its locals that represent State employees challenge the constitutionality of the State's award of a long-term contract to a private company to provide sales and marketing services and to manage other functions of the New Jersey State Lottery. The Communications Workers of America, AFL-CIO, and CWA Locals 1033 and 1037 (collectively "the CWA") represent employees of the New Jersey Department of the Treasury's Division of the State Lottery ("Lottery Division"). On behalf of their members, they filed a protest of the contract award to Northstar New Jersey Lottery Group, LLC. The Director of the Treasury Department's Division of Purchase and Property ("DPP") rejected the protest in a detailed written decision.

On appeal to this court, the CWA contends that the contract violates the amendment of the New Jersey Constitution that authorized the State Lottery as well as a statutory provision of the State Lottery Law, N.J.S.A. 5:9-1 to -25. It also argues that Northstar's bid proposal did not conform to the bid specifications because it included an unauthorized management fee in addition to other compensation to be paid to Northstar. We reject these arguments and affirm the Director's decision.

I.

Looking for ways to increase revenues from the Lottery Division, the State Treasurer issued a Request for Information

("RFI") on December 7, 2011, soliciting "recommendations to improve any or all aspects of the Lottery's operation including: sales and marketing strategies and functions; product offerings; back office operations; information technology; and financial management." The RFI provided some background information about the New Jersey State Lottery:

The Lottery has a staff of approximately 150 employees organized around seven work functions, including: Administration;

Operations; Management Information Systems;

Marketing; Sales; Security, Audit, Licensing; and Finance.

. . . .

Sales revenues for [its current games]

totaled over $2.6 billion for the fiscal year ending June 30, 2011. For the same period, administrative expenses totaled $22.3 million; sales commissions totaled $147 million, vendor fees totaled $33 million, and prize expenses totaled $1.544 billion. As a result, the Lottery was able to contribute $930 million to education and institutions on a net revenue basis.

The RFI also explained that the lottery had three existing contracts with third-party vendors, covering products and services for advertising, instant games, and online games, and it stated that "[a]ny proposed services or solutions may include the use of third party providers."

The Treasury Department's Review Committee received several substantive responses to the RFI that included the possible

privatization of lottery functions. From these responses, the Lottery Division and DPP developed and issued on August 10, 2012, an advertised Request for Proposal ("RFP") soliciting bids for a contract for "Lottery Growth Management Services." The fifteen-year "Services Agreement" would be for management services, goods, and equipment for the sales and marketing operations of the New Jersey State Lottery. Thirteen addenda were later added to the RFP in response to questions from potential bidders and as additional information.

As "Manager" for the State lottery, the successful bidder would "run the Lottery's sales and marketing operations, oversee its product development and sales channels and maintain and update its information technology systems, website and social media presence." At the time of the solicitation, the Lottery Division or one of its subcontractors was performing these duties.

According to the RFP's Section 1.2.1 (OVERVIEW), "the State's primary objective" was for the Manager to "strengthen and maximize the future funding for State institutions and State aid for education by maximizing a growing revenue stream in a responsible manner." The overview further described the Manager's duties to include "the provision and maintenance of

the Central Gaming System, game development, supply of goods and services, marketing and advertising."

Together with its Appendix A, the RFP's Section 3.0, entitled "SCOPE OF WORK AND OPERATIONAL RESPONSIBILITIES OF THE MANAGER," provided a more detailed "Description of Services" to be performed by the Manager: (1) maintaining and modifying lottery software and websites; (2) providing data and reports to the Division; (3) assuming control over the installation of retail hardware, instant ticket vending machines, and establishing an on-line portal for internet gaming; (4) game design and development; (5) distribution and warehousing services; (6) recruitment, training and supervision of lottery retailers, including recommended commissions for these retailers; (7) most aspects of lottery marketing; (8) maintaining customer service centers; (9) developing, operating and maintaining a responsible gambling program; (10) engaging subcontractors, and preparing, negotiating and monitoring their contracts; and (11) maintaining compliance with state regulations, and preparing game rules.

The RFP required each bid proposal to include a technical proposal, a transition plan, a detailed account of the qualifications and experience of the bidder, a business plan, and net income targets.

The RFP's financial model had three elements: an accelerated guarantee payment by the successful bidder to the State, net income targets, and shortfall payments. The winning vendor was required to make a one-time $120 million payment to the State upon executing the Services Agreement. The vendor was also required to propose net income targets for each contract year, and the contract would require shortfall payments to the State, within capped limits, for any year in which the vendor failed to meet the base income targets.

The vendor would receive compensation from the State calculated as a rising percentage of the year's net income in excess of the listed contract year's base level income set forth in the RFP. The vendor's compensation would be capped at 5% of the contract year's total lottery net income.

At least 30% of the total lottery revenues would have to be contributed to the general fund for State institutions and State aid for education. If necessary, the vendor's compensation would be reduced to guarantee the 30% contribution.

With respect to decision-making authority, the RFP expressly declared in Section 1.2.3, entitled OVERSIGHT BY THE DIVISION OF LOTTERY:

At all times, the Lottery will continue to be conducted under the control and oversight and regulatory and step-in powers of the Division of Lottery . . . . The Division of

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In Re Challenge of Contract Award Solicitation 13-X-22694 Lottery Growth Management Services, 93 A.3d 787, 436 N.J. Super. 350, 2014 WL 2978477, 2014 N.J. Super. LEXIS 96 (N.J. Ct. App. 2014).

93 A.3d 787 (In Re Challenge of Contract Award Solicitation 13-X-22694 Lottery Growth Management Services) — published by Counsel Stack Legal Research, free access to 12M+ legal documents.

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