In Defense of Animals v. Sanderson Farms, Inc.

District Court, N.D. California·Decided September 17, 2021·No. 3:20-cv-05293·Unknown

Opinion

IN DEFENSE OF ANIMALS, et al., Case No. 20-cv-05293-RS Plaintiffs, v. ORDER GRANTING MOTION TO SANDERSON FARMS, INC., Defendant.

This case certainly evokes a sense of déjà vu. Four years ago, Friends of the Earth (“FoE”) and the Center for Food Safety sued Sanderson Farms on the claim its advertisements for chicken were misleading.1 Three years ago, extensive discovery began. Two years ago, the complaint was dismissed because the plaintiffs lacked standing. Friends of the Earth v. Sanderson Farms, Inc., No. 17-CV-03592-RS, 2019 WL 3457787, at *1 (N.D. Cal. July 31, 2019) (“FoE I (N.D. Cal.)”). This year, a Ninth Circuit panel unanimously affirmed the dismissal. Friends of the Earth v. Sanderson Farms, Inc., 992 F.3d 939 (9th Cir. 2021) “FoE I (9th Cir.)”). The Ninth Circuit agreed the plaintiffs had not diverted resources to combat the challenged conduct, in part because it was proper to credit earlier deposition testimony acknowledging FoE had not diverted resources

1 Friends of the Earth v. Sanderson Farms, Inc., No. 3:17-cv-03592-RS (N.D. Cal. Filed June 22, 2017). The Organic Consumers Association also sued Sanderson before withdrawing from the because of Sanderson, despite later affidavits claiming the opposite. As one part of its illustration of how weak the case for diversion was, the appellate court pointed out the plaintiffs “did not publish action alerts or other advice to their members targeting the advertising; did not address Sanderson's advertising in any campaign, press release, blog post, or other communication; did not petition Sanderson; and did not protest Sanderson's advertising.” Id. at 943. One year ago, before the original appeal in that case had even run its course, FoE sued Sanderson again for its misleading advertising in the present action. This order decides that case. Starting with the prior case is important because understanding that Plaintiffs are trying to work around the infirmities revealed there sheds light on what is happening here. This time, FoE joined with a new partner, In Defense of Animals (“IDA”). FoE followed what it understood to be the Ninth Circuit’s implicit commands to publish action alerts, address Sanderson’s advertising in blog posts, and petition Sanderson. IDA undertook similar actions. Thus, Plaintiffs claim they now have standing. Unfortunately for them, this one sentence was not a standing checklist. Instead, it was merely a threshold problem with their case: they had not even diverted resources. Additionally, an even deeper problem arises: organizational standing requires an injury to the organization itself, not merely its interests. An organization’s entirely voluntary action cannot confer standing, no matter its quality or quantity. The organization must be forced to respond to prevent injury, as the order dismissing the previous case noted. FoE I (N.D. Cal.) at *3. Even if the Plaintiffs had transformed themselves entirely into anti-Sanderson advocates, they would not have standing because it would not have been due to any injury by Sanderson. Thus, despite their efforts to manufacture standing, Plaintiffs still do not have a leg to stand on. They have missed the forest for the trees. For the reasons further set out below, the motion to dismiss is granted, with leave to amend as to the claims brought by IDA. II. BACKGROUND2 Sanderson is a poultry processing company. Sanderson has released marketing materials describing its chicken as “100% natural,” with no “hidden ingredients,” and similar statements. Plaintiffs IDA and FoE are non-profit organizations which advocate to protect animals and the environment. As part of this work, they push to reduce the use of antibiotics in the food supply. Plaintiffs aver that Sanderson’s claims are misleading, pointing in part to testing performed by the U.S. Department of Agriculture, which found many instances in which Sanderson’s products tested positive for antibiotics and other unnatural substances. Indeed, Plaintiffs aver Sanderson routinely feeds antibiotics to its chickens, in part because it keeps them in crowded and dirty sheds. Plaintiffs also claim Sanderson’s marketing is misleading because it leads consumers to believe its chickens are raised in a natural environment, and that there is no evidence pharmaceuticals in poultry contribute to antibiotic-resistant bacteria. Plaintiffs specifically bring claims for violations of California’s Unfair Competition and False Advertising laws. Cal. Bus. & Prof. Code § 17200, et seq. and § 17500 et seq. Plaintiffs assert they are injured because Sanderson’s fraudulent advertising caused them to expend resources which they could have used on other aspects of their missions. IDA says it started a new campaign to counteract the effects of Sanderson’s conduct. This comprised at least 12 actions, including writing letters to Sanderson and the FTC, filing a complaint with the Better Business Bureau, and publishing action alerts, a blog post, a media release, and several tweets and Facebook posts. In total, IDA says it diverted at least 200 hours of staff time and related financial resources for this campaign. FoE says it was forced to divert 40 hours from its other campaigns, such as one for oceans. FoE’s efforts included sending action alerts and letters, surveying members, and strategizing. FoE also points to an injury suffered by one of its members, Richard Fogel. Fogel says he purchased

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