IDT DOMESTIC TELECOM, INC. v. CRUMPLER

CourtDistrict Court, D. New Jersey
DecidedJanuary 31, 2023
Docket2:22-cv-01947
StatusUnknown

This text of IDT DOMESTIC TELECOM, INC. v. CRUMPLER (IDT DOMESTIC TELECOM, INC. v. CRUMPLER) is published on Counsel Stack Legal Research, covering District Court, D. New Jersey primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
IDT DOMESTIC TELECOM, INC. v. CRUMPLER, (D.N.J. 2023).

Opinion

NOT FOR PUBLICATION

UNITED STATES DISTRICT COURT DISTRICT OF NEW JERSEY

: IDT DOMESTIC TELECOM, INC., : : Civil Action No. 22-1947 (SRC) Plaintiff, : : v. : OPINION : : ROBERT CRUMPLER, : : Defendant. : : :

CHESLER, District Judge

This matter comes before the Court on a motion to dismiss filed by Defendant Robert Crumpler (“Crumpler” or “Defendant”). Plaintiff IDT Domestic Telecom, Inc. (“IDT” or “Plaintiff”) opposes the motion. The Court, having considered the papers filed by the parties, proceeds to rule on the motions without oral argument pursuant to Federal Rule of Civil Procedure 78. For the reasons that follow, the motion is denied in part and granted in part. I. Background IDT owns a series of mobile phone applications that provide various services to users, such as telephone calls and money transfers. (Am. Compl. ¶ 9). IDT alleges it entered into a series of contracts with Altrooz, a California mobile advertising agency, to coordinate mobile advertising campaigns for its applications. Crumpler allegedly was the founder, CEO, and controlling director of Altrooz, and he allegedly made Altrooz’s significant business decisions. (Am. Compl. ¶ 4-5). As asserted in the Amended Complaint, there are four levels of business entities in the mobile advertising industry. An “advertiser” will contract with a “mobile advertising agency” to coordinate advertising placements. The agency will accomplish this through companies called “networks,” which buy up advertising spaces from the owners of mobile websites and applications, called “publishers.” These networks often act at the direction of a mobile advertising agency. (Am. Compl. ¶ 12-16). According to the Amended Complaint, the IDT-Altrooz contracts only required IDT to pay

Altrooz when a user clicked on an IDT advertisement and then installed an IDT application or purchased an IDT service. IDT was not required to pay Altrooz for individual advertising placements or clicks. Nor was IDT required to pay Altrooz for installations that were not attributable to Altrooz’s advertising placements, called “organic” installations. IDT contracted with a mobile analytics platform called Kochava, Inc. (“Kochava”) to track which installations were generated by clicks on Altrooz’s advertising placements. (Am. Compl. ¶ 17-19). This payment methodology, however, can be used to commit fraud. Networks or publishers can engage in “click flooding” by using tools to generate large numbers of fake clicks associated with random, but real devices. A small percentage of these fake clicks will, by chance,

correspond to the devices of users who organically installed one of IDT’s applications. This will make an organic installation appear as if it were generated by an advertising placement. This scheme, called “attribution fraud,” has a tell-tale sign: the fake clicks lead to an exceedingly high click-to-installation ratio because most fake clicks are not associated with a device installing the relevant application. (Am. Compl. ¶ 21-31). IDT alleges Altrooz’s campaign, under the direction of Crumpler, was infected by high levels of attribution fraud. Altrooz allegedly chose which networks and publishers would display IDT advertisements. IDT alleges a significant number of those publishers had click-to-installation

2 ratios greater than 100 to 1. This would increase the compensation IDT would owe Altrooz without actually increasing the installation of IDT applications. IDT alleges it paid Altrooz more than $5 million for organic installations that were falsely attributed to Altrooz’s publishers. (Am. Compl. ¶ 35-40). The Amended Complaint alleges Crumpler is liable because he knowingly sent IDT

invoices infected with significant amounts of attribution fraud. It alleges over a three-year period, Crumpler personally sent dozens of invoices to IDT’s accounts payable department located in Newark, New Jersey, demanding payment for a significant number of fraudulently attributed installations. IDT alleges Crumpler was aware of the presence of attribution fraud in many of the entries on these invoices. (Am. Compl. ¶ 52-58). It asserts Crumpler “was constantly looking at the [installations] being attributed to Altrooz as part of Altrooz’s optimization process,” and therefore, he would have been aware many of the entries in these invoices were infected by fraud. (Am. Compl. ¶ 43). IDT alleges that, as part of this fraudulent scheme, neither Crumpler nor Altrooz disclosed

the identity of their publishers to IDT. The invoices allegedly did not identify individual publishers. Furthermore, IDT alleges Crumpler “entered into a secret agreement with Mella—an advertising agency located in Summit, New Jersey—which permitted Crumpler to conceal his fraud from IDT” by hiding the identities of Crumpler’s publishers. (Am. Compl. ¶ 67-68). IDT initiated this action on April 5, 2022. IDT names only Crumpler as a defendant.1 The initial Complaint and Amended Complaint both assert (1) fraudulent concealment and

1 The Amended Complaint alleges “Altrooz intimated that its operations were ‘winding down’ and that its revenues were ‘plummeting’”. (Am. Compl. ¶ 50).

3 misrepresentation, (2) fraudulent inducement, (3) conversion, and (4) negligence or gross negligence. Both complaints also assert the Court should pierce the corporate veil and recognize Altrooz as the alter ego of Crumpler. They both claim relief that includes punitive damages and attorney’s fees. This Court dismissed IDT’s initial Complaint without prejudice for lack of personal

jurisdiction, failure to satisfy Rule 9(b), and failure to state a claim. (ECF No. 15). IDT filed the instant Amended Complaint on October 12, 2022. (ECF No. 20). The Amended Complaint added various allegations concerning Crumpler’s individual activity, primarily around sending the invoices and his “secret agreement” with Mella. Crumpler now moves to dismiss the Amended Complaint. Crumpler argues IDT (1) has failed to establish personal jurisdiction, (2) has failed to assert a viable veil-piercing theory, (3) has failed to allege fraud with adequate specificity, (4) has failed to state a claim for conversion, (5) has failed to state a claim for negligence or gross negligence, and (6) cannot claim punitive damages and attorney’s fees. (ECF No. 20). IDT has conceded that it cannot state a claim for negligence, but it opposes Crumpler’s arguments relating

to personal jurisdiction, veil-piercing, fraud, and punitive damages. (ECF No. 24). II. Discussion a. Legal Standard Crumpler moves to dismiss IDT’s Amended Complaint under Rule 12(b)(2) for “lack of personal jurisdiction” and Rule 12(b)(6) for a “failure to state a claim upon which relief can be granted.” Fed. R. Civ. P. 12(b)(2), (6). “The burden of demonstrating the facts that establish personal jurisdiction falls on the plaintiff, and once a defendant has raised a jurisdictional defense, the plaintiff must prove by

4 affidavits or other competent evidence that jurisdiction is proper.” Metcalfe v. Renaissance Marine, Inc., 566 F.3d 324, 330 (3d Cir. 2009). When, as here, the Court has not held an evidentiary hearing concerning personal jurisdiction, a plaintiff need only establish a prima facie case of personal jurisdiction, and the Court shall “accept the plaintiff’s allegations as true, [construing] disputed facts in favor of the plaintiff.” Id.

Defendants also move to dismiss Plaintiff’s Amended Complaint under Rule 12(b)(6) for a “failure to state a claim upon which relief can be granted.” Fed. R. Civ. P.

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IDT DOMESTIC TELECOM, INC. v. CRUMPLER, Counsel Stack Legal Research, https://law.counselstack.com/opinion/idt-domestic-telecom-inc-v-crumpler-njd-2023.