Ideavillage Products Corp. v. Copper Compression Brands LLC

CourtDistrict Court, S.D. New York
DecidedOctober 27, 2021
Docket1:20-cv-04604
StatusUnknown

This text of Ideavillage Products Corp. v. Copper Compression Brands LLC (Ideavillage Products Corp. v. Copper Compression Brands LLC) is published on Counsel Stack Legal Research, covering District Court, S.D. New York primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Ideavillage Products Corp. v. Copper Compression Brands LLC, (S.D.N.Y. 2021).

Opinion

UNITED STATES DISTRICT COURT SOUTHERN DISTRICT OF NEW YORK IDEAVILLAGE PRODUCTS CORP. and IDVC, LLC, 20 Civ. 4604 (KPF) Plaintiffs, OPINION AND ORDER -v.- COPPER COMPRESSION BRANDS LLC and COPPER COMPRESSION LLC, Defendants. KATHERINE POLK FAILLA, District Judge: Plaintiffs Ideavillage Products Corp. and IDVC, LLC (collectively, “Ideavillage” or “Plaintiffs”) bring this action against Copper Compression Brands LLC and Copper Compression LLC (collectively, “Copper Compression” or “Defendants”), asserting claims of trademark infringement and false designation of origin in violation of the Lanham Act, 15 U.S.C. §§ 1114, 1125(a), related to Ideavillage’s “Copper Fit” line of copper-infused compression garments. Now before the Court is Plaintiffs’ motion for leave to amend their pleadings to bring an additional claim against Defendants for false advertising under the Lanham Act, 15 U.S.C. § 1125(a). For the reasons that follow, the Court grants Plaintiffs’ motion. BACKGROUND1 Plaintiffs are affiliated companies that promote and sell various products through national direct response television advertising, a marketing strategy

1 The facts recounted herein are drawn primarily from Plaintiffs’ First Amended Complaint (“Am. Compl.” (Dkt. #17)), which is currently the operative pleading in this matter, as well as the exhibits attached thereto (“Pl. Ex. [ ]”). The Court draws colloquially known as “As Seen on TV.” (Am. Compl. ¶ 11). In addition to television, Plaintiffs market and sell their products at the retail level, online — including on Ideavillage’s own website and on Amazon — through catalog

companies, and through a network of international distributors. (Id.). One of Plaintiffs’ most popular products is a line of copper-infused compression clothing, marketed under the trademark “Copper Fit,” which products are designed to alleviate muscle and joint soreness and pain. (Id. at ¶ 13). Plaintiffs own and possess exclusive licensing rights to several federal trademark registrations for their Copper Fit brand. (Id. at ¶ 17; see also Pl. Ex. A). Defendants are affiliated companies that market and sell copper-infused

compression products online, including on Copper Compression’s own website and through an Amazon virtual storefront. (Am. Compl. ¶¶ 10, 29). Plaintiffs allege that Defendants advertise and sell competing products that are so similar to Copper Fit products as to be misleading, thus infringing upon Ideavillage’s Copper Fit trademarks. (See id. at ¶¶ 28-30). As examples of Defendants’ allegedly infringing conduct, Plaintiffs claim that Defendants

additional facts from the declarations submitted by the parties in support of their respective positions on Plaintiffs’ motion to amend. For ease of reference, the Court refers to Plaintiffs’ Memorandum of Law in support of their motion for leave to file an amended complaint as “Pl. Br.” (Dkt. #57); to the Declaration of Kerry B. Brownlee as “Brownlee Decl.” (Dkt. #58); and to the Declaration of Eric Langberg as “Langberg Decl.” (Dkt. #59), both of which declarations are attached thereto. The Court will refer to Defendants’ Memorandum of Law in opposition to Plaintiffs’ motion to amend as “Def. Opp.” (Dkt. #60); and to the Declaration of Lee Goldberg, attached thereto, as “Goldberg Decl.” (Dkt. #61). The Court will refer to Plaintiffs’ Reply Memorandum of Law as “Pl. Reply” (Dkt. #62). advertise their products using the term “copper” in close proximity to the term “fit” (id. at ¶¶ 30, 32), and have deliberately caused searches for Copper Fit products to yield results for Defendants’ products (see id. at ¶¶ 33-37). As a

result of Defendants’ infringing conduct, customers seeking to purchase Plaintiffs’ Copper Fit products have allegedly been deceived into purchasing Defendants’ Copper Compression products. (Id. at ¶¶ 40-41). Plaintiffs commenced this action on June 16, 2020, with the filing of a Complaint that included claims of trademark infringement and false designation of origin under the Lanham Act. (Dkt. #1). On July 9, 2020, Plaintiffs filed their First Amended Complaint, which added IDVC, LLC as a party to this action. (Dkt. #17). Following unsuccessful settlement discussions

(see Dkt. #40), the Court entered a Civil Case Management Plan and Scheduling Order (the “Scheduling Order”) on December 15, 2020, that set a deadline for amended pleadings of January 14, 2021, as well as cutoffs for fact and expert discovery (Dkt. #43). The Court subsequently granted three requests from the parties to extend the deadlines for fact and expert discovery, while leaving unchanged the deadline for amended pleadings. (See Dkt. #47, 55, 64). The deadlines for fact and expert discovery in this case are currently set for November 8, 2021, and January 10, 2022, respectively. (Dkt. #64).

On May 17, 2021, approximately four months past the deadline to amend as outlined in the Scheduling Order, Plaintiffs filed a motion for leave to file a Second Amended Complaint. (Dkt. #50-52).2 With this amendment, Plaintiffs seek to add to their pleadings a false advertising claim against Defendants in connection with certain statements and representations on

Defendants’ website related to the promotion and sale of their Copper Compression products. (See Brownlee Decl., Ex. A (“Proposed Second Amended Complaint” or “Proposed SAC”), at ¶¶ 41-42, 66-77). Defendants filed their opposition to Plaintiffs’ motion to amend on June 11, 2021 (Dkt. #60-61), and Plaintiffs filed their reply on June 24, 2021 (Dkt. #62). DISCUSSION A. Applicable Law If a party is not entitled to amendment as a matter of course, Rule 15 of the Federal Rules of Civil Procedure provides that a party may generally “amend its pleading only with the opposing party’s written consent or the

court’s leave,” but that the “court should freely give leave when justice so requires.” Fed. R. Civ. P. 15(a)(2). That said, district courts have “the discretion to deny leave if there [is] a good reason for it, such as futility, bad faith, undue delay, or undue prejudice to the opposing party.” In re Arab Bank, PLC Alien Tort Statute Litig., 808 F.3d 144, 159 (2d Cir. 2015) (quoting Jin v. Metro. Life Ins. Co., 310 F.3d 84, 101 (2d Cir. 2002)), as amended (Dec. 17, 2015). “An amendment to a pleading is futile if the proposed claim could not

2 Due to a docketing error, Plaintiffs refiled their motion to amend and supporting papers on June 8, 2021. (Dkt. #56-59). withstand a motion to dismiss pursuant to Fed. R. Civ. P. 12(b)(6).” Lucente v. Int’l Bus. Machs. Corp., 310 F.3d 243, 258 (2d Cir. 2002) (citation omitted). When there is a scheduling order in effect — as there is in this case (Dkt.

#43) — deadlines for amendment of pleadings “may be modified only for good cause and with the judge’s consent.” Fed. R. Civ. P. 16(b)(4).

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Bluebook (online)
Ideavillage Products Corp. v. Copper Compression Brands LLC, Counsel Stack Legal Research, https://law.counselstack.com/opinion/ideavillage-products-corp-v-copper-compression-brands-llc-nysd-2021.