ID Tech LLC v. Toggle Web Media LLC

CourtDistrict Court, E.D. New York
DecidedMarch 23, 2023
Docket1:20-cv-05949
StatusUnknown

This text of ID Tech LLC v. Toggle Web Media LLC (ID Tech LLC v. Toggle Web Media LLC) is published on Counsel Stack Legal Research, covering District Court, E.D. New York primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
ID Tech LLC v. Toggle Web Media LLC, (E.D.N.Y. 2023).

Opinion

UNITED STATES DISTRICT COURT EASTERN DISTRICT OF NEW YORK ------------------------------------x

ID TECH LLC d/b/a FROST NYC,

Plaintiff, MEMORANDUM & ORDER 20-CV-5949(EK)(RER) -against-

TOGGLE WEB MEDIA LLC d/b/a ICY AF JEWELRY and MOSHE PRIYEV,

Defendants.

------------------------------------x ERIC KOMITEE, United States District Judge: Plaintiff ID Tech LLC is an online retailer. It sells jewelry under the name “Frost NYC” at www.frostnyc.com. Plaintiff filed this action against defendants Toggle Web Media LLC and Moshe Priyev, who operate a competing, and allegedly similar, website. ID Tech alleges that Toggle Web’s site infringes Plaintiff’s copyrights, in violation of 17 U.S.C. § 501. Defendants have moved to dismiss Plaintiff’s complaint for failure to state a claim. The problem with Plaintiff’s Amended Complaint is the pronounced mismatch between the copying that Plaintiff alleges, on the one hand, and the nature of its copyrights, on the other. As discussed in detail below, the Amended Complaint alleges infringement of Plaintiff’s website — the combination and arrangement of text and photographs contained therein. But ID Tech has alleged that it owns two copyright registrations, neither of which protects such a compilation; instead, they protect the photographs and text contained on the website. ID Tech is likely to face an insurmountable hurdle in this case regardless of whether it is pursuing a claim of infringement for the underlying photos and text or for the

compilation thereof. The problems with the former type of claim include, among other issues, that the photos and text on Toggle Web’s site are not, at least insofar as is apparent from the attachments to ID Tech’s complaint, identical to the photos and text on ID Tech’s site; and to the extent ID Tech is complaining of substantial similarity, rather than outright copying, its photos and text are insufficiently original to merit actionable protection. If, on the other hand, ID Tech were to pursue its current claim — that the defendants infringed its website — it may run headlong into the potential problems that (a) it does not hold a copyright registration protecting the website itself,

and (b) it is unclear that such material may be copyrighted at all. Thus, even if the Court grants leave to amend the complaint yet again, such amendment is likely to be futile. Nevertheless, in an abundance of caution, I dismiss ID Tech’s amended complaint without prejudice, to afford it one more opportunity to plead a viable theory of infringement. I. Background The following recitation is taken from the Amended Complaint. ID Tech and Toggle are both “custom” jewelry retailers. Id. ¶¶ 2, 17.1 Priyev is Toggle’s managing member. Id. ¶ 11. ID Tech filed this suit in December 2020 (along with

another plaintiff who later withdrew voluntarily). It initially alleged copyright infringement and unfair competition. Compl. ¶¶ 30–49, ECF No. 1.2 After a pre-motion conference, Plaintiff filed an Amended Complaint (hereinafter the “Complaint”), which maintained only the copyright claim. Am. Compl. ¶¶ 27–34, ECF No. 26. A. Plaintiff’s Description of the Allegedly Infringed Intellectual Property ID Tech claims that the defendants’ website infringed ID Tech’s copyrighted intellectual property. Id. ¶ 1. The Complaint clearly describes the infringed intellectual property as consisting of the Plaintiff’s website – the amalgam of text and photos through which ID Tech sells jewelry online. The Complaint defines the “Copyrighted Work” up front, for example,

1 Plaintiff mis-numbered Paragraph 17 of the Amended Complaint as a second Paragraph 15. 2 Defendants argued that the other plaintiff, an individual, lacked standing to pursue the copyright claim because the copyright registration shows only ID Tech as the owner. See Mem. of Law in Supp. of Defs.’ Mot. to Dismiss 20, ECF No. 29. At oral argument, Plaintiffs’ counsel requested to dismiss the individual plaintiff’s claim, and I granted that motion. See Minute Entry, ECF No. 35. by reference to the URL for Plaintiff’s website. See id. ¶ 1 (seeking injunctive and monetary relief for the “infringement of Plaintiffs’ copyright in Plaintiffs’ website www.frostnyc.com (the ‘Copyrighted Work’)”).” Later, the Complaint alleges that “Plaintiffs authored the Copyrighted Work when it [sic] created

and curated its website to offer its merchandise for sale. As a result, Plaintiffs own any and all copyright rights in the Copyrighted Work.” Id. ¶ 12; see also id. ¶ 16 (“The Copyrighted Work is of significant value to Plaintiffs because it [sic] has invested substantial resources in designing a distinctive and comprehensive website and the Copyrighted Work to guarantee its website will be unique in the industry.”); id. ¶ 28 (“The Copyrighted Work is an original composition of pictures and text containing copyrightable subject matter . . . .”) (emphasis added). B. Plaintiff’s Copyright Registrations Plaintiff alleges that it holds two copyright

registrations, Nos. TX-8-656-864 and VA0002192563, issued by the United States Copyright Office. Id. ¶ 14. The Complaint attaches a copy of the registration certificate for the -864 registration. See id.; Registration Certificate, ECF No. 26, Ex. B. That certificate identifies the “Title of Work” being protected as the “Frost NYC Product Catalog (Electronic Version).” Id. Despite that title, the certificate indicates that the “Authorship” material being registered consisted of the “text” and “photograph(s)” of the website. Id. As explained in the Discussion below, the authorship section would control in the case of any disparity between that section and the Title of Work.

ID Tech did not attach the -563 certificate to its Complaint, but the contents of that certificate are available through the Copyright Office’s database and are subject to judicial notice. See Blue Book Servs., Inc. v. Farm J., Inc., 435 F. Supp. 3d 912, 916 (N.D. Ill. 2020). That record shows that the -563 registration likewise applied to ID Tech’s authorship of “photographs” and “Text.” C. The Nature of the Alleged Infringement ID Tech alleges that “[o]n information and belief, Defendants viewed Plaintiffs’ [website] and intentionally copied” it to create their own website. Am. Compl. ¶ 19. It avers that by “publish[ing] and publicly display[ing] a

substantially similar version of the Copyrighted Work” on their own website, Defendants infringed ID Tech’s copyrights. Id. ¶¶ 15–18. ID Tech also attached “[a] true and correct photograph” of a page from its website to the Complaint. Id. ¶ 12, Photograph of Pls.’ Website, ECF No. 26, Ex. A. That photo is set out in the Appendix of this opinion; it shows a product billed as a “Mens [sic] Gold Chain — Solid Cuban Link 10K Gold.” Plaintiff also attached “a photograph depicting Defendants’ unlawful publication, reproduction, and public display of” its copyrighted work — what Plaintiff describes as Defendants’ “competing website.” Compl. ¶ 18; see also

Photograph of Defs.’ Website, ECF No. 26, Ex. C. Plaintiff’s Exhibit C is also reproduced in the Appendix. It shows a product that the defendants billed as a “14K Yellow Gold Men’s Solid Miami Cuban Link Chain.” Notably, the photographs in Plaintiff’s Exhibits A and C are not the same; and neither is the text used to describe the products, as is apparent from the product names quoted above. The photos are taken from different angles: On Plaintiff’s Frost NYC site, the gold chain is photographed at what appears to be an angle of approximately forty-five degrees. This shows the product in perspective, at least partially, such that the bottom of the chain appears closer to the camera, and the top is

marginally smaller and farther away.

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ID Tech LLC v. Toggle Web Media LLC, Counsel Stack Legal Research, https://law.counselstack.com/opinion/id-tech-llc-v-toggle-web-media-llc-nyed-2023.