Iberia Foods Corp. v. Rolando Romeo, Jr. D/B/A Rol-Rom Foods Rolando Romeo, Jr., T/a Rol-Rom Foods

150 F.3d 298, 47 U.S.P.Q. 2d (BNA) 1604, 1998 U.S. App. LEXIS 17249, 1998 WL 427234
Court of Appeals for the Third Circuit·Decided July 30, 1998·No. 97-5424·Published·Cited by 164 cases

Opinion

OPINION OF THE COURT

GARTH, Circuit Judge:

This is a trademark action brought by Iberia Foods against Rolando Romeo, Jr. and his company, Rol-Rom Foods (collectively, “Rol-Rom”), to enjoin Rol-Rom’s sale of household cleaning products under the Mis-tolin trademark owned by Iberia. The district court granted summary judgment in favor of Iberia, and Rol-Rom has appealed. Because the Mistolin products sold by Rol-Rom are “genuine” under Section 32 of the Lanham Act, 15 U.S.C. § 1114, we will reverse.

I.

Iberia Foods is a Brooklyn-based wholesale distributor of grocery store products that owns the United States trademark to Mistolin household cleaners. The line of Mistolin products includes soaps, tile cleaners, and laundry detergents, and is offered for sale at grocery stores and supermarkets both in Puerto Rico and in certain metrópoli- *300 tan areas in the United States for a few dollars a bottle.

Mistolin products are manufactured exclusively in Puerto Rico by Mistolin Caribe, Inc. (“Caribe”). In addition to selling Mistolin to Iberia for resale in the United States, Caribe markets Mistolin directly to distributors in Puerto Rico for resale in the Puerto Rican market. Although both Iberia and Caribe sell Mistolin products, the two companies service entirely separate markets: Caribe sells Mistolin only in Puerto Rico to Puerto Rican distributors, and Iberia sells Mistolin only in the continental United States.

The business arrangement between Iberia and Caribe dates back to 1988, when Iberia acquired the United States trademark to Mistolin from Caribe’s parent company, Mis-tolin Dominicana, C.A. (“Dominicana”). 1 Although the legal effect of the 1988 agreement is disputed, its terms granted Iberia “all the rights, title and interest in and to [the Misto-lin \ trademark insofar as they relate to the United States.” In exchange for ownership of the Mistolin trademark, Iberia agreed to purchase Mistolin exclusively from Caribe.

The defendant in this case, Rol-Rom Foods, is a New Jersey-based distributor of household cleaning products that purchases Mistolin products on the open market in Puerto Rico and sells them in New York and New Jersey. Although Rol-Rom has never purchased Mistolin products directly from Caribe, it is undisputed that the Mistolin sold by Rol-Rom was originally sold by Car-ibe for resale in the Puerto Rico market. By obtaining Mistolin in Puerto Rico and selling it in New York without Iberia’s involvement, RolRom has been able to offer Mistolin for sale in direct competition with Iberia at a substantial discount from Iberia’s price.

II.

In April 1993, Iberia filed a four count complaint against Rol-Rom seeking injunc-tive relief and damages. -The principal count in the complaint alleged that Rol-Rom’s sale of Mistolin products constituted infringement of Iberia’s trademark in violation of § 32 of the Lanham Act, codified at 15 U.S.C. § 1114. 2 Rol-Rom’s answer denied that it had infringed Iberia’s mark, alleged several affirmative defenses, and added a number of counterclaims. Following discovery, both parties moved for summary judgment on the federal trademark infringement count.

Before the district court on summary judgment, Iberia argued that Rol-Rom had clearly infringed Iberia’s trademark. According to Iberia, the 1988 agreement between Iberia and Caribe had transferred the rights to the Mistolin trademark in the continental United States to Iberia, but had allowed Caribe to retain the trademark rights to Mistolin in Puerto Rico. By buying Mistolin in Puerto Rico and selling it in the continental United States, Iberia contended, Rol-Rom had circumvented the quality control measures enforced by Iberia on all the Mistolin products it sold. Accordingly, Iberia claimed, Rol-Rom’s Mistolin was not “genuine,” and Rol-Rom’s sales constituted infringement of Iberia’s trademark because it injured the goodwill Iberia had invested in the mark.

Rol-Rom’s view of the ease contrasted shárply with Iberia’s. According to Rol-Rom, the 1988 agreement had transferred all of Caribe’s United States trademark rights to Iberia. Because Puerto Rico is considered part of the “United States” for the purpose of federal trademark law, see 15 U.S.C. § 1127, Rol-Rom claimed that the 1988 agreement had granted Iberia the Mistolin trademark rights in Puerto Rico as well as in the continental United States. According to Rol-Rom, Iberia’s longstanding failure to challenge Caribe’s sales of Mistolin to Puer-to Rican distributors provided Rol-Rom with two affirmative defenses to Iberia’s action. First, Rol-Rom argued that Iberia’s failure *301 to exercise control over its mark constituted a “naked license” that had led to de facto abandonment of the Mistolin trademark. 3 Second, Rol-Rom claimed that Iberia had impliedly consented to Caribe’s sales of Mis-tolin in Puerto Rico, such that Iberia had relinquished its trademark rights to the Mis-tolin sold by Rol-Rom pursuant to the “first sale” or “exhaustion” doctrine. 4

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Iberia Foods Corp. v. Rolando Romeo, Jr. D/B/A Rol-Rom Foods Rolando Romeo, Jr., T/a Rol-Rom Foods, 150 F.3d 298, 47 U.S.P.Q. 2d (BNA) 1604, 1998 U.S. App. LEXIS 17249, 1998 WL 427234 (3d Cir. 1998).

150 F.3d 298 (Iberia Foods Corp. v. Rolando Romeo, Jr. D/B/A Rol-Rom Foods Rolando Romeo, Jr., T/a Rol-Rom Foods) — published by Counsel Stack Legal Research, free access to 12M+ legal documents.

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