I Thrive Drip Holdings, LLC v. ThrIVe Hydration, LLC

District Court, W.D. Texas·Decided May 17, 2023·No. 1:22-cv-00872·Unknown

Opinion

UNITED STATES DISTRICT COURT WESTERN DISTRICT OF TEXAS DIVISION

I THRIVE DRIP HOLDINGS, LLC § THRIVE FRANCHISE, LLC, § Plaintiffs § § No. 1:22-CV-00872-RP v. § § THRIVE HYDRATION, LLC, § MIZENY ROMO § Defendants §

REPORT AND RECOMMENDATION OF THE UNITED STATES MAGISTRATE JUDGE

TO: THE HONORABLE ROBERT PITMAN UNITED STATES DISTRICT JUDGE

Before the Court is Defendants ThrIVe Hydration, LLC and Mizeny Romo’s (“Defendants”) Motion to Dismiss for lack of personal jurisdiction and improper venue pursuant to Fed. R. Civ. P. 12(b)(2) and Fed. R. Civ. P. 12(b)(3), and all related briefing. After reviewing these filings and the relevant case law, the undersigned issues the following report and recommendation recommending that the District Court deny Defendants’ motion. I. BACKGROUND This is a trademark case arising out of Defendants’ alleged infringement of Plaintiffs I Thrive Drip Holdings and ThriVEe Franchise’s (“Plaintiffs”) name, registered mark, and stylized mark. Dkt. 1, at 4. Plaintiffs are limited liability companies formed under the laws of Texas with their principal places of business in Texas. Id. at 1. Defendant ThrIVe Hydration is a limited liability company formed under the laws of Texas with its principal place of business in Boerne, Texas. Id. Defendant Romo is a resident of Texas. Id. Plaintiffs own and operate wellness spas that provide intravenous drip therapy under the trademark “ThrIVe Drip Spas.” Id.

at 3. Defendant I Thrive Drip Holdings states that it began using the name “ThrIVe Drip Spa” in 2015. Id. Currently, I Thrive Drip Holdings operates four “ThrIVe Drip Spas” in Houston, Texas and McAllen, Texas, through its licensees. Id. I Thrive Drip Holdings registered “THRIVE DRIP SPA” with the United States Patent and Trademark Office (“USPTO”) for use in connection with its spas in 2016. Dkt. 1-2, at 2. In 2021, I Thrive Drip Holdings filed a Declaration of Use and

Incontestability which was accepted by the USPTO. Dkt. 1, at 3. I Thrive Drip Holdings states that it also has common law trademark rights in the stylized version of its registered mark, “ThrIVe Drip Spa” which it started using in connection with its spas in 2016. Id. at 4. I Thrive Drip Holdings alleges that Defendant ThrIVe Hydration “prominently employ[s] and continues to employ the word ‘thrive’ in its name including the stylized ‘IV’ portion of I Thrive Drip Holdings’ registered and stylized mark, ‘ThrIVe Drip

Spa.’” Id. I Thrive Drip Holdings states that ThrIVe Hydration’s confusingly similar name, service marks, and logo infringe on its own name, Registered Mark, and Stylized Mark. Id. at 5. ThrIVe Hydration’s use of the allegedly infringing marks to “promote and sell the same services [as I Thrive Drip Holdings] to the same class of customers … amplifies the likelihood of confusion and harm caused to [I Thrive Holdings].” Id. ThrIVe Hydration also provides intravenous drip therapy at locations in San Antonio, El Paso, New Braunfels, Boerne, and Austin, Texas. Id. In 2019 and 2021, ThrIVe Hydration attempted to file an application with the

USPTO for its logo, which includes a stylized “IV,” however, these applications were denied for “likelihood of confusion” with I Thrive Drip Holdings’ Registered Mark. See Dkts. 1-3; 1-4; 1-5; 1-6. Between 2021 and 2022, I Thrive Drip Holdings sent ThrIVe Hydration three cease and desist letters; ThrIVe Hydration responded that it planned to modify its logo, but has thus far, “failed to make any significant changes after the three demand letters.” Id. at 8; see also Dkts. 1-8; 1-9; 1-10; 1-11.

I Thrive Drip Holdings brings 4 causes of action against ThrIVe Hydration for: trademark infringement under 15 U.S.C. § 1114; false designation of origin under 15 U.S.C. § 1125(a); injury to business reputation and dilution under the Texas Business and Commerce Code; and unfair competition under Texas common law. Dkt. 1, at 8- 12. ThIVe Hydration moves to dismiss I Thrive Drip Holdings’ claims under Fed. R. Civ. P. 12(b)(3) and Fed. R. Civ. P. 12(b)(2) arguing that under 28 U.S.C. 1391(b), venue is improper in this District. Dkt. 10, at 2.1 ThrIVe Hydration argues that

Defendant Romo is not a resident of the Austin Division of the District of Texas, Defendant ThrIVe Hydration’s principal place of business is in Boerne in Kendall

1 While the conclusion of ThrIVe Hydration’s motion states, “Plaintiffs have failed to establish [that] personal jurisdiction or venue is appropriate in the Austin division forum,” ThrIVe Hydration makes no substantive arguments concerning this Court’s lack of personal jurisdiction over Defendants. Furthermore, the undersigned finds that this Court has personal jurisdiction over Defendants. See discussion supra Part III. County, Texas, and none of Defendants’ actions, nor a substantial part of the events giving rise to I Thrive Drip Holdings claims, occurred in Austin. II. LEGAL STANDARD

Federal Rule of Civil Procedure 12(b)(3) allows a party to move to dismiss an action for “improper venue.” Fed. R. Civ. P. 12(b)(3). Once a defendant raises the issue of proper venue by motion, the burden of proof is placed upon the plaintiff to sustain venue. Zurich Am. Ins. Co. v. Tejas Concrete & Materials Inc., 982 F. Supp. 2d 714, 719 (W.D. Tex. 2013). “Plaintiff may carry this burden by establishing facts that, if taken to be true, establish proper venue.” Id. (citations omitted). Where there

is no evidentiary hearing, a plaintiff may carry her burden by presenting facts that, taken as true, would establish venue, and the court must resolve any factual conflicts in favor of the plaintiff. Braspetro Oil Servs., Co. v. Modec (USA), Inc., 240 F. App’x 612, 615 (5th Cir. 2007). In determining whether venue is proper, “the court must accept as true all allegations in the complaint and resolve all conflicts in favor of the plaintiff.” Braspetro Oil Servs., 240 F. App’x at 615. However, courts may consider evidence in the record beyond the facts alleged in the complaint and its attachments,

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I Thrive Drip Holdings, LLC v. ThrIVe Hydration, LLC, (W.D. Tex. 2023).

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