Humiston v. Universal Film Manufacturing Co.

101 Misc. 3
CourtNew York Supreme Court
DecidedAugust 15, 1917
StatusPublished

This text of 101 Misc. 3 (Humiston v. Universal Film Manufacturing Co.) is published on Counsel Stack Legal Research, covering New York Supreme Court primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Humiston v. Universal Film Manufacturing Co., 101 Misc. 3 (N.Y. Super. Ct. 1917).

Opinion

Ordway, J.

Motion for injunction pendente lite to restrain defendants from using and displaying the plaintiff’s name, photograph and portrait in their moving picture films, contrary to the provisions of sections 50 and 51 of the Civil Bights Law. The defendants have organized and are conducting a business called the “ Universal Animated Weekly,” in which they produce and distribute for use by their customers reels of films of motion pictures, which are photographs of actual current events which they deem of public interest. These reels are produced and distributed weekly and are exhibited all over the country in moving picture theatres as soon as possible after the occurrence of the events depicted. The defendants furnish with them to their customers posters which are used as bulletins for displaying outside of the place of exhibition to inform the public what will be shown within. The defendants admit that “ this service is marketed and sold ” by them, and is “ a source of substantial profit ” to the defendants.

In their reel of films used as above described and called Universal Animated Weekly No. 77,” the defendants have included photographs of pictures of the plaintiff, accompanied with the following legends:”

Woman lawyer solves Buth Cruger mystery. After world-wide search, Mrs. Grace Humiston’s persistent efforts lead to discovery of high school girl’s murder — New York City. Sub. The woman who succeeded where police failed — Mrs. Grace Humiston. In Cocchi’s cellar — passed by millions — the crime [5]*5was hidden for months. Thousands attracted to scene' of crime.”

They have also furnished posters or publicity matter accompanying said number of the “ Weekly ” films, to be used by their customers as above described, containing in large display type the same words as appear in the main legend above quoted. These reels of films and posters are being used by at least fifty customers of the defendants in moving picture theatres in New York city and other parts of the country.

The plaintiff has not given her written consent to this use of her name and picture, and now brings suit for an injunction against such use and for damages. In my opinion this case cannot be distinguished in principle from the case of Binns v. Vitagraph Co., 210 N. Y. 51. The defendants attempted to distinguish it on the ground that in the Binns case the films were not photographs of an actual event and of actual people, but were photographs of actors posed for the purpose and of scenery simulating the actual scenes of the wreck of the Republic, that is, were really a photo-play, whereas in this case the films are photographs of actual people and events precisely as they acted and happened, and further argue that there is a legal distinction between photoplay as commonly known and used and their service, which they contend is a regular weekly news service for the dissemination of information to the public, and analogous to a regular newspaper or at least to a weekly newspaper or magazine.

In my opinion there is no foundation for any legal distinction between the two cases. The information ” which is being “ disseminated ” by defendants’ films is of the same character as that ‘ ‘ disseminated ’ ’ by the Binns films. The fact that the defendants’ films are photographs of actual current events and are [6]*6called Universal Animated Weekly ” and aré pro-, duced and distributed weekly and used as soon as possible after the occurrence of the events does not make them a newspaper, or bring them within the protection extended to newspapers by the cases of Colyer v. Fox Publishing Co., 162 App. Div. 297, and Jeffries v. New York Evening Journal Publishing Co., 67 Misc. Rep. 570, on which defendants rely. I do not understand that in those cases the courts founded their decisions upon the constitutional protection of the freedom of the press, and defendants expressly disclaim that they are relying upon such constitutional provisions. As I understand those cases the courts merely held that the legislature, did not intend by chapter 132 of the Laws of 1903, now sections 50 and 51 of the Civil Rights Law, to extend the prohibitions of that statute to newspapers. But that is very far from holding that such a service as the defendants conduct is' a newspaper or that the acts complained of are not prohibited by the statute. The Supreme Court of the United States has recently had occasion to consider the character of such service in the case of Mutual Film Corporation v. Industrial Commission of Ohio, 236 U. S. 230, where the question was involved of the constitutionality of a censorship of a service which included (p. 232) “ events of historical and current interest — the same events which are described in words and by photographs in newspapers, weekly ■periodicals, magazines and other publications, of which phdtographs are promptly secured a few days after the events which they depict happen; thus regularly furnishing and publishing news through the medium of motion pictures under the name of ‘ Mutual Weekly,’ ” and said (p. 244): “ It cannot be put out of view that the exhibition of moving pictures is a business pure'and simple, originated and conducted for [7]*7profit, like other spectacles, not to he regarded, nor intended to be regarded by the Ohio constitution, we think, as part of the press of the country or as organs of public opinion.”

The defendants argue that they are not using the plaintiff’s name and picture “ for advertising purposes or for the purposes of trade.” I cannot agree with them. The films are used in the .defendants’ regular business, for purposes of profit, and the posters are used to advertise the films and to induce the public to patronize the theatres where the films are exhibited. In other words, the defendants are exploiting the plaintiff’s name and picture in their business for profit, and even if they are incidentally disseminating information as to current news of the day, the plaintiff has the right to object and to an injunction against the continuance of such conduct. In Binns v. Vitagraph Co., supra, the court said (p. 58): We hold that the name and picture of the plaintiff were used by the defendant as a matter of business and profit and contrary to the prohibition of the statute. It is urged that there is danger, df serious trouble in the practical enforcement of any rule which may be adopted in construing and enforcing the statute, so far as it relates to purposes of trade.. If there is any basis for the suggestion of danger in enforcing a part of the statute under consideration it is the duty of the legislature to repeal such part' thereof. ”

As the court said in Almind v. Sea Beach Railway Co., 157 App. Div. 230, 232: “ The right of privacy under the statute cannot be' invaded for purposes purely informative or redemptive, whether the altruist be entirely a charitable envoy or a railway company. No cause is so exalted that it may allure by exposing the portrait of a person to the public gaze.”

The defendants argue that if this motion is granted [8]

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Related

Mutual Film Corp. v. Industrial Commission of Ohio
236 U.S. 230 (Supreme Court, 1915)
Binns v. Vitagraph Co. of America
103 N.E. 1108 (New York Court of Appeals, 1913)
Roberson v. . Rochester Folding Box Co.
64 N.E. 442 (New York Court of Appeals, 1902)
Almind v. Sea Beach Railway Co.
157 A.D. 230 (Appellate Division of the Supreme Court of New York, 1913)
Colyer v. Richard K. Fox Publishing Co.
162 A.D. 297 (Appellate Division of the Supreme Court of New York, 1914)
Jeffries v. New York Evening Journal Publishing Co.
67 Misc. 570 (New York Supreme Court, 1910)

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Bluebook (online)
101 Misc. 3, Counsel Stack Legal Research, https://law.counselstack.com/opinion/humiston-v-universal-film-manufacturing-co-nysupct-1917.