Humble Fitness Beaumont v. Bedazzling Beaumont CA4/3

CourtCalifornia Court of Appeal
DecidedMay 7, 2025
DocketG064547
StatusUnpublished

This text of Humble Fitness Beaumont v. Bedazzling Beaumont CA4/3 (Humble Fitness Beaumont v. Bedazzling Beaumont CA4/3) is published on Counsel Stack Legal Research, covering California Court of Appeal primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Humble Fitness Beaumont v. Bedazzling Beaumont CA4/3, (Cal. Ct. App. 2025).

Opinion

Filed 5/7/25 Humble Fitness Beaumont v. Bedazzling Beaumont CA4/3

NOT TO BE PUBLISHED IN OFFICIAL REPORTS

California Rules of Court, rule 8.1115(a), prohibits courts and parties from citing or relying on opinions not certified for publication or ordered published, except as specified by rule 8.1115(b). This opinion has not been certified for publication or ordered published for purposes of rule 8.1115.

IN THE COURT OF APPEAL OF THE STATE OF CALIFORNIA

FOURTH APPELLATE DISTRICT

DIVISION THREE

HUMBLE FITNESS BEAUMONT, INC., G064547 Plaintiff and Appellant, (Super. Ct. No. CVRI2103510) v. OPINION BEDAZZLING BEAUMONT, LLC et al.,

Defendants and Respondents.

Appeal from a judgment and postjudgment order of the Superior Court of Riverside County, Chad W. Firetag, Judge. Affirmed. Law Offices of Stephen B. Morris and Stephen B. Morris for Plaintiff and Appellant. Tiedt & Hurd, John E. Tiedt and Matthew Ferris for Defendants and Respondents. This appeal arises from the sale of a gym franchise and the seller’s failure to inform the buyer about a rumor that a competitor might move into the area. Several months before listing the gym for sale, the seller, defendant Reid Bradley, heard a rumor that a larger gym might be built across the street, but he was unable to verify whether that was true. Bradley later agreed to sell the gym to plaintiff Humble Fitness Beaumont, Inc. When conducting due diligence for the transaction, Humble Fitness did not ask Bradley about current or potential competition in the area, and Bradley did not volunteer any information about the rumored future competitor. About 15 months after the sale closed, the larger gym opened for business across the street. Sometime thereafter, Humble Fitness went out of business. Humble Fitness sued Bradley and his company for fraud, and the jury returned a defense verdict. It found that although Humble Fitness would have “behaved differently” had the rumor been disclosed, the nondisclosure was not a substantial factor in causing Humble Fitness’s harm. We conclude substantial evidence supports the defense verdict, including the jury’s finding of no causation. We therefore affirm the judgment and the trial court’s postjudgment order denying Humble Fitness’s motion for judgment notwithstanding the verdict (JNOV) and for new trial. FACTS I. THE SALE OF THE GYM Anytime Fitness is a boutique fitness coaching studio chain. Reid Bradley, who owns multiple Anytime Fitness franchises across the country, purchased an Anytime Fitness franchise in Beaumont, California in 2018 through his company, defendant Bedazzling Beaumont, LLC. In early 2019,

2 Bradley decided to sell the Beaumont Anytime Fitness due to burnout and fatigue from travel. In April 2019, before Bradley listed the franchise for sale, a neighboring tenant stopped by Anytime Fitness and showed one of its employees a map of a proposed development for the empty dirt lot across the street. A Planet Fitness was among the many businesses on the map. The map was not dated and did not include the name of a developer or promoter. The employee informed Bradley about the map. Bradley went to Planet Fitness’s website and searched for existing or “coming soon” Planet Fitness locations in or near Beaumont, but he found nothing. In the past, Bradley had heard rumors about other large gyms like 24 Hour Fitness and Fitness 19 coming to the area, but those rumblings never proved true. Bradley concluded this was another such rumor and guessed there was at most a 50 percent chance a Planet Fitness would actually be built. Nevertheless, he developed a contingency plan for how to respond if Planet Fitness did move in, which included action items like increased marketing efforts, longer membership terms, and greater community involvement. In May or June 2019, Bradley listed Anytime Fitness for sale through a broker, and in July, he received an offer from Furrukh Irshad. Irshad’s company, Humble Fitness, entered into an asset purchase agreement with Bradley’s company, Bedazzling Beaumont. The agreement, which was prepared using a form supplied by the broker, contained no seller representations or warranties about competition in the area, and Irshad did not request such a term. Irshad performed his own due diligence for the transaction. He reviewed the documents supplied by Bradley, drove around the area, and

3 conducted Google searches to determine what other gyms were nearby. From this, he concluded there was minimal competition in Beaumont. He did not check with Beaumont’s building department or chamber of commerce to see if any new businesses were coming to town, and he did not use attorneys or accountants to assist with the due diligence process. When Irshad asked Bradley about how Anytime Fitness compared to its local competitors in terms of size, Bradley identified some minor competition in the area and added that competition was “‘inevitable’”; Irshad agreed. Irshad did not ask Bradley who the local competitors were or whether any potential competitors were coming to town. And Bradley did not volunteer any information about the map his employee had seen or disclose the possibility that Planet Fitness might be built across the street. According to Bradley, his nondisclosure was intentional, as he did not think it was appropriate to talk about rumors. To fund the purchase, Humble Fitness took out a loan with a floating interest rate to cover about 90 percent of the purchase price. As a result, Humble Fitness was highly leveraged, which Irshad conceded made his business more susceptible to risks. The sale closed in November 2019. II. THE DECLINE OF THE BUSINESS The following month, Irshad learned about the map from an Anytime Fitness employee. Irshad went to Planet Fitness’s website to see if Planet Fitness planned to open a location in Beaumont but found nothing. In March 2020, the COVID-19 pandemic struck. Anytime Fitness was forced to shut down for about three months, resulting in some membership cancellations. Although business bounced back when the gym reopened that summer, Anytime Fitness soon faced other financial

4 difficulties. For example, the interest rate on its loan rose to 10 percent. Anytime Fitness also suffered reduced income following Irshad’s decision to close the gym’s personal training room. In March 2021, Planet Fitness opened across the street. Anytime Fitness’s net income had an “immediate drop.” Anytime Fitness eventually closed its doors. Irshad concedes various post-purchase factors contributed to its failure, such as certain business decisions and the pandemic. III. THE TRIAL Humble Fitness filed a complaint against Bradley and Bedazzling Beaumont, asserting claims for fraud and negligent misrepresentation based on Bradley’s nondisclosure. At trial, Irshad testified he never would have purchased the Anytime Fitness franchise had he known Planet Fitness would be coming to town. Bradley took the position that he had no duty to disclose mere rumors and that Humble Fitness’s losses were caused by other factors like Irshad’s poor business decisions and the pandemic. The jury returned a defense verdict. On its special verdict form for fraud (CACI VF-1901), the jury found Bradley and his company intentionally failed to disclose a material fact that Humble Fitness did not know and could not have reasonably discovered; that Bradley and his company intended to deceive Humble Fitness by concealing that fact; and that Humble Fitness reasonably would have “behaved differently” had the omitted information been disclosed. However, the jury found the concealment was not a substantial factor in causing harm to Humble Fitness.1

1 On the negligent concealment claim, the jury found Bedazzling

Beaumont made a false representation of fact but had reasonable grounds for

Free access — add to your briefcase to read the full text and ask questions with AI

Related

OCM Principal Opportunities Fund, L.P. v. CIBC World Markets Corp.
68 Cal. Rptr. 3d 828 (California Court of Appeal, 2007)
Goehring v. Chapman University
17 Cal. Rptr. 3d 39 (California Court of Appeal, 2004)
Singh v. Southland Stone, U.S.A., Inc.
186 Cal. App. 4th 338 (California Court of Appeal, 2010)
Moran v. Foster Wheeler Energy Corp.
246 Cal. App. 4th 500 (California Court of Appeal, 2016)
Woodcock v. Fontana Scaffolding & Equipment Co.
69 Cal. 2d 452 (California Supreme Court, 1968)
Fuller v. Dep't of Transp.
251 Cal. Rptr. 3d 549 (California Court of Appeals, 5th District, 2019)

Cite This Page — Counsel Stack

Bluebook (online)
Humble Fitness Beaumont v. Bedazzling Beaumont CA4/3, Counsel Stack Legal Research, https://law.counselstack.com/opinion/humble-fitness-beaumont-v-bedazzling-beaumont-ca43-calctapp-2025.