Holmes v. Clisby

48 S.E. 934, 121 Ga. 241, 1904 Ga. LEXIS 98
Supreme Court of Georgia·Decided November 11, 1904·Published·Cited by 50 cases

Opinion

Cobb, J.

1, 2. When this case was before this court on a former occasion it was said: “ That the publication was intended to refer to tbe plaintiff can not, in view of the allegations of the petition, admit of doubt. If one reading the publication knew that it referred to the plaintiff, knew that he was selling Queen Quality shoes at a reduced price, the inference was irresistible that he was selling damaged goods; and when this is coupled with the further fact that the plaintiff had advertised that his goods were perfect and undamaged, the conclusion is well warranted that the author of the publication intended to chargé that the plaintiff’s advertisement was false, and that in inserting the [244] advertisement he was guilty of a deliberate falsehood and intended thereby to cheat and defraud the ladies of Macon who were likely to become his customers.” 118 Ga. 823-4. The defendant in his answer denies that the publication referred to the plaintiff' or was intended, to refer to him. He claims that he was advised that certain shoes manufactured by the Plant Company, but inferior to those stamped Queen Quality, were sold generally to the trade in Macon and throughout the country, and that there was great danger of such shoes being confused with Queen Quality shoes, in the sale of which the defendant was interested; that the advertisement was furnished him by the Plant Company, and was published by him in good faith to protect his own interests as the seller of the Queen Quality shoes, and also in the discharge of the private duty owing to his principal, the Plant Company, to protect its business interests. If there were persons in Macon, or elsewhere, who were selling shoes of the Plant Company, which were imperfect or damaged, as perfect shoes of the Queen Quality stamp, then the defendant had a right, as the seller of the genuine Queen Quality shoes, and as the agent of the Plant Company, to communicate this fact to the public. If in his communication to the public he used such words only as were appropriate and necessary to accomplish the desired end, that is, to place the public on notice that they Were liable to be deceived, and the communication was made in good faith in the belief that the statements therein were true, it would be properly classed as,one which was privileged under the law, and the defendant would not be liable to one who was engaged in selling in Macon the genuine Queen Quality shoes, unless it appeared from the publication and the circumstances under which it was made that what was stated in the advertisement, taken in connection with the circumstances, must have been intended to apply to such seller, and when so applied could have no other meaning than that such seller was selling damaged shoes of the' Plant Company as perfect Queen Quality shoes, and that the defendant knew at the time of the publication that the shoes sold by the plaintiff as Queen Quality shoes were in fact perfect shoes of that brand. If the communication was of the character above indicated, and published under the circumstances referred to, it could not be properly classed as privileged as against the [245] seller of -the genuine Queén Quality shoe, who was known tó be such by the publisher of the advertisement; for such a communication, under such circumstances, would contain a wilful falsehood. Such.a falsehood is always inconsistent with good faith, and is never privileged either in law or morals. Etchison v. Pergerson, 88 Ga. 621 (4). The plea of privilege was good in substance, although it may have been 'subject to special demurrer. Hence the court did not err in instructing the jury in reference to the law of privileged communications.

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Holmes v. Clisby, 48 S.E. 934, 121 Ga. 241, 1904 Ga. LEXIS 98 (Ga. 1904).

48 S.E. 934 (Holmes v. Clisby) — published by Counsel Stack Legal Research, free access to 12M+ legal documents.

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