Hi, Inc. v. Zeetogroup, LLC

CourtDistrict Court, S.D. California
DecidedNovember 29, 2022
Docket3:22-cv-01440
StatusUnknown

This text of Hi, Inc. v. Zeetogroup, LLC (Hi, Inc. v. Zeetogroup, LLC) is published on Counsel Stack Legal Research, covering District Court, S.D. California primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Hi, Inc. v. Zeetogroup, LLC, (S.D. Cal. 2022).

Opinion

1 2 3 4 5 6

7 UNITED STATES DISTRICT COURT 8 SOUTHERN DISTRICT OF CALIFORNIA 9 HI.Q, INC. D/B/A HEALTH IQ, Misc. Action No.: 22cv1440-LL-MDD 10

Petitioner, 11 ORDER GRANTING v. PETITIONER’S MOTION TO 12 COMPEL COMPLIANCE WITH ZEETOGROUP, LLC, 13 OUT-OF-DISTRICT SUBPOENA Respondent. 14 [ECF No. 1] 15 16 This is a subpoena-related dispute concerning a putative class action 17 pending in the Northern District of California. See Toby Hoy, individually 18 and on behalf of all others similarly situated v. Hi.Q, Inc. d/b/a Health IQ, 19 4:21cv4875-TLT (N.D. Cal.). In that case, Plaintiff Toby Hoy alleges that 20 Defendant HI.Q, Inc. (“Health IQ”) sent unlawful marketing texts and/or 21 prerecorded telemarketing calls about its insurance products to Hoy and 22 other consumers registered on the National Do Not Call list in violation of the 23 Telephone Consumer Protection Act (“TCPA”). See 47 U.S.C. §§ 227, et seq. 24 and 47 C.F.R. § 64.1200(c). 25 Health IQ maintains it had consent to contact Hoy, which would be a 26 complete defense to Hoy’s claims. Health IQ contends here that Respondent 1 Hoy’s consent to contact from Health IQ. Zeeto is a nonparty lead generation 2 service with a principal place of business in San Diego, California. 3 (ECF No. 1). 4 Health IQ served Zeeto with two subpoenas to help establish its 5 affirmative defense of consent in the underlying case. The subpoenas sought 6 information, documents, and testimony about consumers who (1) went 7 through Zeeto’s lead-generation path, (2) provided their consent to 8 telemarketing contact, and (3) arguably saw (or should have seen) Health IQ 9 listed as an affiliated partner for purposes of consent. 10 Zeeto refused to comply with the subpoenas. On September 23, 2022, 11 Health IQ filed this action to compel Zeeto’s subpoena responses. 12 (ECF No. 1). This Court issued a briefing schedule (ECF No. 4), and Zeeto 13 filed its response on October 25, 2022. (ECF No. 6). Plaintiff Hoy also filed a 14 response. (ECF No. 7). Health IQ filed a reply on November 1, 2022. (ECF 15 No. 13). Zeeto opposes the motion to compel, arguing the subpoenas were 16 procedurally defective and raising numerous substantive objections. 17 Brief Conclusion 18 The Court agrees the documents and deposition testimony that Health 19 IQ subpoenaed are relevant, warranted, and proportional to the needs of the 20 case, and therefore, GRANTS Health IQ’s motion to compel Zeeto’s response 21 to the subpoenas. Zeeto shall produce the subpoenaed materials within 21 22 days of this order, and the subpoenaed deposition shall occur within 30 days 23 of such production. 24 I. Background 25 A. The Difficulty of Tracking Consumers’ Consent to Telemarketing 26 Contact By Companies Such As Health IQ 1 Whether Health IQ had Plaintiff Hoy’s consent to telemarketing contact 2 depends upon whether Health IQ was disclosed to Hoy (and other consumers) 3 as Zeeto’s affiliated partner at the time Hoy provided consent through Zeeto 4 as a lead generator. As a lead generator, Zeeto facilitated a “survey path” 5 whereby online consumers, like Hoy, would interact with that path while 6 viewing certain advertisements. When consumers clicked on relevant 7 advertisements, Zeeto’s survey path would take those consumers through a 8 series of questions, asking consumers to (1) provide their contact information, 9 (2) give consent to Zeeto’s standard disclosures, and (3) answer several other 10 questions. Consumers’ answers matched them with Zeeto’s “affiliated 11 partners,” or advertisers, such as a company named Policyscout (also known 12 as “Cege” and “Enfuego”), who in turn sold leads to companies like Health IQ. 13 (ECF No. 1 at 67 ¶ 3; ECF No. 6 at 4). 14 Health IQ and Hoy have both been seeking documents and testimony 15 from Zeeto throughout the past year. Plaintiff Hoy first subpoenaed Zeeto in 16 connection with the underlying case in January 2022. See Hoy v. ZeetoGroup, 17 LLC, Case No. 22cv0151-LL-MDD (S.D. Cal. Feb. 11, 2022) (ECF No. 1-8). At 18 that time, Zeeto’s counsel, Brian Gillick, accepted service of Hoy’s subpoenas 19 via email, but Zeeto asserted several objections. Id. (ECF Nos. 26 and 30 20 [5/25/2022 Hr’g Tr.]). Instead of producing documents or identifying a 21 representative to provide deposition testimony, Zeeto produced three 22 declarations over the course of four months from its Chief Revenue Officer, 23 Shayne Cardwell. 24 On March 10, 2022, Cardwell initially declared that, based on his 25 review of relevant information and documents, “Health IQ was disclosed at 26 the time the subject consumers provided consent,” and “during the relevant 1 have seen Health IQ listed as an affiliate.” (ECF No. 1, Ex. 6 [3/10/2022 2 Cardwell Decl. ¶¶ 9-10]). That sworn statement appeared to provide a 3 defense for Health IQ, namely “that Health IQ was disclosed as a ‘marketing 4 partner’ to at least some of the consumers that visited the Website during the 5 Relevant Time Period.” (ECF No. 13 at 5). 6 Along with Cardwell’s March declaration, Zeeto produced “validation 7 reports” purporting to show that 26 consumers, including Hoy, provided 8 consent to marketing calls and text messages from Health IQ. (ECF No. 1, 9 Ex. 7). The validation reports came from a verification company that Zeeto 10 hired called Jornaya that tracked consumers’ path through Zeeto’s business 11 operations and provided a certification called “LeadID.” (ECF No. 13 at 6; 12 ECF No. 6, Ex. 11 [Cardwell Decl. ¶¶ 5-6]). LeadID created a visual playback 13 designed to validate a consumer’s journey through Zeeto’s survey path. (Id.). 14 This Court previously examined in detail that sampling of 26 LeadID 15 playbacks from Jornaya. (See Hoy v. ZeetoGroup, Case No. 22cv0151-LL- 16 MDD, ECF No. 30 [Hr’g Tr. from 5/25/2022]). The playbacks included specific 17 consumer leads purporting to show that Health IQ was individually 18 identified as a marketing partner to consumers who submitted their 19 information on Zeeto’s website, “GetItFree.com,” which is Zeeto’s trade name. 20 (Id.). 21 This Court held one hearing on the record concerning Hoy’s motion to 22 compel Zeeto’s subpoena responses, and several telephone conferences. (See 23 id.). Health IQ participated in those court proceedings. During the May 25, 24 2022 hearing, the Court explained that Jornaya’s 26 links gave “mixed 25 results . . . some will work, some will not.” (Id. [Hr’g Tr. at 12, 15]). The 26 Court next explained the importance of getting critical information from 1 this Court urged Zeeto’s compliance in getting “unfettered access to this 2 consent file” into the hands of Hoy and Health IQ through a “gross approach,” 3 rather than a sampling. (Id. [Hr’g Tr. at 14-16]). 4 The Court ordered Zeeto to cooperate with Plaintiff in the underlying 5 case to get the “data related to the calls made by [Health IQ] – calls/texts – 6 track them back to Jornaya, [and] get that data” to Hoy and Health IQ. (Id. 7 [Hr’g Tr. at 16]). The parties expressed their perceived ability to exchange 8 necessary documents and move the underlying case forward, so Hoy informed 9 the Court that his motion to compel was resolved. The Court denied Hoy’s 10 motion to compel as moot and closed that matter. See Hoy v. ZeetoGroup, 11 Case No. 22cv0151, ECF No. 26 (S.D. Cal. July 6, 2022). 12 On June 29, 2022, Zeeto provided a new declaration to Plaintiff Hoy, 13 wherein Cardwell reversed his earlier position, stating instead that “Health 14 IQ did not appear on the marketing partner list or otherwise on Zeeto’s 15 websites between June 24, 2017, and December of 2021.” (See ECF No. 1, Ex. 16 12 [6/29/2022 Cardwell Decl.], Ex. No. 13 at 6).

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