Herbal Sensations, Inc. v. Rivera

270 F. Supp. 2d 234, 2003 U.S. Dist. LEXIS 12246, 2003 WL 21660040
CourtDistrict Court, D. Puerto Rico
DecidedJune 30, 2003
DocketCivil 97-2417 (JAG)
StatusPublished

This text of 270 F. Supp. 2d 234 (Herbal Sensations, Inc. v. Rivera) is published on Counsel Stack Legal Research, covering District Court, D. Puerto Rico primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Herbal Sensations, Inc. v. Rivera, 270 F. Supp. 2d 234, 2003 U.S. Dist. LEXIS 12246, 2003 WL 21660040 (prd 2003).

Opinion

OPINION AND ORDER

GARCIA-GREGORY, District Judge.

The Court has before it defendants Jose Alicea Rivera (“Alicea”), Enrique Velazquez Irigoyen (“Velazquez”), Teresa Santoni (“Santoni”), Norma Giralt (“Gir-alt”), and Alberto Casanova’s (“Casanova”)(eollectively, “defendants”) motion to dismiss plaintiff Herbal Sensations’ (“Herbal”) Amended Complaint. (Docket Nos. 50, 57.) On March 15, 2002, Herbal filed an opposition. (Docket No. 67.) Herbal contends that defendants, who worked as officers and employees of the Puerto Rico Department of Consumer Affairs (“DACO,” by its Spanish acronym), violated its federal constitutional rights by temporarily precluding it from selling the product “Fattaché” in Puerto Rico. Upon review of the parties’ submissions, the Court grants the motion in part and denies it in part.

*236 FACTUAL BACKGROUND

Herbal owns a dietary supplement offered for sale in interstate commerce under the trademark name “Fattaché.” (Docket No. 50, ¶ 9.) The Food and Drug Administration and the Florida Department of Agriculture and Consumer Affairs have approved the product for sale to the general public. (Id., ¶ 11.) In February 1996, the company authorized the marketing and sale of the product in Puerto Rico. (Id., ¶ 12.) For the next six months, sales of Fattaché in Puerto Rico increased consistently, and the product gained substantial consumer acceptance and goodwill. (Id.)

In April 1996, Alicea, DACO’s Secretary, received a fax from Dr. Jaime Claudio expressing concern about Fattaché and its ingredients. Based on the fax’s contents, DACO began an investigation about the product. (Id., ¶ 13.) On April 17, 1996, Velazquez, a DACO Assistant Secretary in charge of the agency’s Information and Fiscalization Division (the “Division”), began an investigation as to certain Fat-taché-related television advertisements that aired on April 16, 1996. (Id., ¶ 14.) As part of that investigation, Velazquez (or the Division) required television station Telemundo (WKAQ-TV) to provide the name and address of Fattaché’s advertiser by August 21, 1996. (Id., ¶ 15.) Around August 19, 1996, Telemundo informed DACO that Herbal was the advertiser of the product, and relayed the company’s address in Miami, Florida. (Id., ¶ 16.)

That same day, Casanova, DACO’s special investigator, telephoned Jose A. Diaz (“Diaz”), Herbal’s President, at the company’s offices in Miami. (Id., ¶ 17.) Casanova advised Diaz that DACO was conducting an investigation to determine whether the April 16, 1996 television ads were misleading to the public. (Id., ¶ 18.) Diaz offered to provide Casanova and DACO with information regarding Fattaché and Herbal. (Id., ¶ 19.) Casanovas declined the offer, and told Diaz that DACO would issue a specific request for information in due course. (Id., ¶ 19.) During the conversation, Diaz informed Casanova that Herbal would move its offices shortly. (Id., ¶ 20.)

On August 26, 1996, DACO sent Herbal a letter signed by Velazquez. (Id., ¶ 21.) The letter required Herbal to provide, within fifteen days, scientific evidence and information about Fattaché, as well as the name of the person who distributed the product in Puerto Rico. (Id., ¶ 22.) DACO sent the letter to Herbal’s then-known address. By that time, however, the company had moved its offices to another location in Miami. (Id., ¶ 23.) Although the company retained the same telephone number, no DACO official made an effort to contact anyone at Herbal. 1 From August, 1996 forward, DACO did not gather any information or conduct any investigation regarding Fattaché or Herbal. (Id., ¶ 24.)

On September 26, 1996, Giralt and Ali-cea drafted, approved and issued a Cease and Desist Order (the “Order”) requiring Herbal and Diaz to immediately discontinue any television advertisements regarding Fattaché and prohibiting various television stations from airing any such advertisements. (Id., ¶ 25.) Herbal claims that, for purposes of issuing the Cease and Desist Order, Giralt and Alicea did not consider (1) Herbal’s offer to volunteer product-related and company-related information to DACO or (2) the absence of any investigation regarding Fattaché or Herbal. (Id., ¶ 26.)

The Cease and Desist Order erroneously claimed, inter alia, that Herbal had re *237 fused to comply with the requests outlined in the August 26, 1996 letter, that the company’s claims regarding the product were not backed by scientific evidence, and that the company had refused to post a non-resident bond required under DACO’s regulations. 2 {Id., ¶ 27.) Contemporaneously with the issuance of the Cease and Desist Order, DACO issued a Press Release entitled “DACO Warning Against Fattaehé.” {Id., ¶ 28.) The release sought to alert consumers as to Herbal’s allegedly deceptive advertisements regarding Fat-taché, and to inform the public that DACO would continue to “detect and stop deceitful practices and advertisements.” {Id., ¶ 29.)

As soon as Herbal learned of the existence of the Order, the company complied immediately with all of the requirements set forth in it. {Id., ¶ 33.) By October 3, 1996, Herbal had posted the required nonresident bond and had provided DACO with all of the information it had requested. {Id., ¶ 34.)

On October 4, 1996, Herbal officials appeared before Santoni, DACO’s Administrative Law Judge, for an administrative hearing. Herbal requested that the Order be set aside or modified to allow it to advertise the product in Puerto Rico. {Id., ¶ 35, 36.) Herbal argued that it had complied with all of the requirements set forth in the Order, and argued that DACO should impose no fines against it. {Id., ¶ 37.)

The administrative hearing lasted three days, and concluded on October 9, 1996. Santoni stated that she would issue an expedited Opinion. {Id., ¶40.) By October 16, 1996, the opinion had not yet issued, and Herbal decided to file an action in federal court alleging violations of its civil and constitutional rights, and seeking preliminary and permanent injunctive relief, as well as damages. {Id., ¶ 42-43.) On October 24, 1996, the District Court issued a temporary restraining order precluding DACO and the defendants from enforcing the Order or otherwise infringing on Herbal’s rights. {Id., ¶ 44.) Both proceedings — the federal litigation and the administrative proceeding — continued their course. DACO issued an administrative Resolution and Order on November 7, 1996, presumably upholding the advertising ban. 3

On February 19, 1997, the parties reached an agreement to settle the federal litigation. {Id., ¶ 45.) The agreement disposed of Herbal’s claims for equitable relief, but preserved Herbal’s right to bring a subsequent suit for damages. {Id.,

Free access — add to your briefcase to read the full text and ask questions with AI

Related

Rochin v. California
342 U.S. 165 (Supreme Court, 1952)
Pierson v. Ray
386 U.S. 547 (Supreme Court, 1967)
Stump v. Sparkman
435 U.S. 349 (Supreme Court, 1978)
Butz v. Economou
438 U.S. 478 (Supreme Court, 1978)
Harlow v. Fitzgerald
457 U.S. 800 (Supreme Court, 1982)
Daniels v. Williams
474 U.S. 327 (Supreme Court, 1986)
Siegert v. Gilley
500 U.S. 226 (Supreme Court, 1991)
Burns v. Reed
500 U.S. 478 (Supreme Court, 1991)
Buckley v. Fitzsimmons
509 U.S. 259 (Supreme Court, 1993)
United States v. Lanier
520 U.S. 259 (Supreme Court, 1997)
Licari v. Ferruzzi
22 F.3d 344 (First Circuit, 1994)
Perez Ruiz v. Crespo Guillen
25 F.3d 40 (First Circuit, 1994)
Guzman Rivera v. Rivera Cruz
55 F.3d 26 (First Circuit, 1995)
Cronin v. Town of Amesbury
81 F.3d 257 (First Circuit, 1996)
Soto v. Carrasquillo
103 F.3d 1056 (First Circuit, 1997)
Camilo-Robles v. Hoyos
151 F.3d 1 (First Circuit, 1998)
Wojcik v. Massachusettts State Lottery Commission
300 F.3d 92 (First Circuit, 2002)
Donovan v. City of Haverhill
311 F.3d 74 (First Circuit, 2002)

Cite This Page — Counsel Stack

Bluebook (online)
270 F. Supp. 2d 234, 2003 U.S. Dist. LEXIS 12246, 2003 WL 21660040, Counsel Stack Legal Research, https://law.counselstack.com/opinion/herbal-sensations-inc-v-rivera-prd-2003.