HEPP v. FACEBOOK, INC.

District Court, E.D. Pennsylvania·Decided August 3, 2020·No. 2:19-cv-04034·Unknown

Opinion

IN THE UNITED STATES DISTRICT COURT FOR THE EASTERN DISTRICT OF PENNSYLVANIA

KAREN HEPP, : : Plaintiff : : CIVIL ACTION v. : : NO. 19-4034-JMY FACEBOOK, INC., ET AL., : : Defendants :

MEMORANDUM

YOUNGE, J. AUGUST 3 , 2020

I. INTRODUCTION This case arises out of an allegedly unauthorized photograph of Plaintiff Karen Hepp, which was captured by a security camera in a New York City convenience store and then was posted by third-party users on several websites and social media platforms, including that of Defendant WGCZ, S.R.O. (“WGCZ”). (See generally, Am. Compl., ECF No. 50.) Plaintiff asserts that she is a public figure who has suffered harm from the unlawful dissemination and publication of her image and, accordingly, she asserts claims against WGCZ for alleged violation of her common law and statutory right of publicity. Presently before the Court is WGCZ’s Motion to Dismiss the Amended Complaint. (WGCZ Mot., ECF No. 77.) WGCZ argues that it should be dismissed from this action based on a lack of personal jurisdiction. (Id. at 1.) In response to WGCZ’s Motion, Plaintiff filed an Opposition and a Cross-Motion to Amend the Complaint to Add a Count for Successor Liability and to Add a Party. (Pl.’s Opp./Cross-Mot., ECF No. 83.) Plaintiff’s Cross-Motion seeks to add as an additional defendant an entity named NKL Associates, S.R.O. (“NKL”), which Plaintiff contends is a successor company to WGCZ. (Id.; see also Pl.’s Opp./Cross-Mot. Mem. 2, ECF No. 83-6.) For the reasons that follow, WGCZ’s Motion will be granted, Plaintiff’s Cross- Motion to Amend will be denied, and Plaintiff’s Complaint will be dismissed. II. BACKGROUND A. Factual Background1

Plaintiff is a newscaster who has worked for the Philadelphia-based Fox 29 news team since November 2010. (Am. Compl. ¶ 37.) She “is a co-anchor of the 4 am to 6 am hours of ‘Good Day Philadelphia,’ a morning news program, and joins the set as co-host for the final hour of the show from 9 am to 10 am.” (Id. ¶ 38.) Prior to working at Fox 29, Plaintiff worked for other news organizations in New York City, Philadelphia, and Connecticut. (Id. ¶¶ 39-41.) Plaintiff alleges that “[a]pproximately two years ago, [she] discovered through her co- workers and managers, that, without her consent, a photograph of her taken by a security camera in a convenience store in New York City was being used in online advertisements for erectile dysfunction and dating websites.” (Id. ¶ 43.) Plaintiff further alleges that she “was unaware that her photograph had been taken” in the store, that she “does not know the identity or the location

of the store or how her photograph was secured,” and that she “has since learned that the photograph has appeared illegally on many other websites.” (Id. ¶¶ 44-45.) The Amended Complaint also references and attaches as exhibits images and internet addresses of the websites on which her image appeared. (Id. ¶¶ 46-48, Exs. L-P.) Plaintiff alleges that the unauthorized dissemination of her image has negatively impacted her “image/brand on social media sites” and her “social media ranking” on sites such as Instagram and Twitter. (See id. ¶¶ 51-55.) Plaintiff

1 The factual allegations in the Amended Complaint are accepted as true and construed in the light most favorable to Plaintiff as the non-moving party. DiCarlo v. St. Mary Hosp., 530 F.3d 255, 262- 63 (3d Cir. 2008). alleges that “Defendants’ actions with respect to [her] image have caused serious, permanent and irreparable harm” to “Plaintiff’s reputation, brand and image.” (Id. ¶¶ 64, 71.) With regard to moving Defendant WGCZ, Plaintiff alleges that it “is a limited liability company existing under the laws of the Czech Republic.” (Id. ¶ 34.) Plaintiff alleges that

WGCZ “owns and operates ‘XNXX.com,’ a popular adult-oriented website featuring pornographic materials.” (Id. ¶ 35.) Plaintiff alleges that her photo “was featured on the XNXX site in the ‘milf’ gallery 44/46 and can be easily downloaded. The XNXX site url address is: https://multi.xnxx.com/gallery/1116129/a34b/milf_gallery_44_46/.”2 (Id. ¶ 50, Ex. P.) Review of Exhibit P indicates that the Plaintiff’s photograph was posted on XNXX.com by a third party or parties. (Id. Ex P.) Specifically, Exhibit P states: “Photos uploaded to: xnxx.com / forum by endzeitH - NylonLuver - DebbyLynn - Ginger Snap - easytiger511111.” (Id.) The screenshot depicted in Exhibit P is undated and contains nothing to establish when it was uploaded to XNXX.com. (Id.) Moreover, Plaintiff does not allege, either in her Amended Complaint or in her Opposition and Cross-Motion to Amend, that WGCZ or NKL authored, created, or

developed the photograph of Plaintiff that is the subject of this lawsuit. (See generally, Am. Compl.; see also Pl.’s Opp./Cross-Mot. Mem. at 6 (stating that WGCZ “provid[es] an interactive pornographic website that allows users to download millions of pornographic images and videos. . . .” (emphasis added).)) B. Procedural History Plaintiff filed this action on September 4, 2019, asserting in her original Complaint claims against Facebook, Inc.; Imgur, Inc.; Reddit, Inc.; Giphy, Inc.; WGCZ; and Does 1-10, for

2 The Amended Complaint alleges that “milf” is “a derogatory and degrading slang acronym that refers to a sexually attractive woman with young children.” (Am. Compl. ¶ 47.) violation of 42 Pa. Stat. and Cons. Stat. Ann. § 8316 (Count I), and under the Pennsylvania common law right of publicity (Count II).3 (Compl., ECF No. 1.) Subsequently, Defendants Imgur, Giphy, Reddit, and Facebook filed motions to dismiss the Complaint. (See ECF Nos. 29, 45, 46, 47.) When the motions to dismiss the original Complaint were filed, Plaintiff had not yet

demonstrated proof of service of the Complaint on WGCZ. (See ECF Nos. 34, 43.) Plaintiff later effected service on WGCZ pursuant to the Hague Convention, and WGCZ’s counsel executed a waiver of service. (See ECF Nos. 52, 68.) On February 18, 2020, while the other Defendants’ motions to dismiss the original Complaint were pending, Plaintiff filed her Amended Complaint, again asserting claims against all of the above-noted Defendants under 42 Pa. Stat. and Cons. Stat. Ann. § 8316 (Count I), and the Pennsylvania common law right of publicity (Count II). (See generally Am. Compl.) Accordingly, the Court dismissed the motions to dismiss the original Complaint as moot. (See ECF No. 51.) On March 3, 2020, Defendants Imgur, Reddit, Giphy, and Facebook filed motions to dismiss the Amended Complaint. (ECF Nos. 53-56.) Subsequently, Plaintiff voluntarily

dismissed her claims against Giphy with prejudice pursuant to Federal Rule of Civil Procedure 41(a)(1)(A)(i). (ECF No. 74.) On June 5, 2020, the Court issued a Memorandum and Order granting the motions to dismiss filed by Facebook, Imgur, and Reddit, and dismissing Plaintiff’s action as to those Defendants with prejudice. (6/5/20 Mem., ECF No. 81; 6/5/20 Order, ECF No. 82.) In granting these motions to dismiss, the Court concluded that Facebook, Imgur, and Reddit

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