Heggblade-Marguleas-Tenneco, Inc. v. Sunshine Biscuit, Inc.

59 Cal. App. 3d 948, 131 Cal. Rptr. 183, 19 U.C.C. Rep. Serv. (West) 1067, 1976 Cal. App. LEXIS 1687
CourtCalifornia Court of Appeal
DecidedJuly 7, 1976
DocketCiv. 2460
StatusPublished
Cited by13 cases

This text of 59 Cal. App. 3d 948 (Heggblade-Marguleas-Tenneco, Inc. v. Sunshine Biscuit, Inc.) is published on Counsel Stack Legal Research, covering California Court of Appeal primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Heggblade-Marguleas-Tenneco, Inc. v. Sunshine Biscuit, Inc., 59 Cal. App. 3d 948, 131 Cal. Rptr. 183, 19 U.C.C. Rep. Serv. (West) 1067, 1976 Cal. App. LEXIS 1687 (Cal. Ct. App. 1976).

Opinion

Opinion

FRANSON, Acting P. J.

Statement of Case

Heggblade-Marguleas-Tenneco (HMT) filed a complaint for breach of two contracts against Sunshine Biscuit, Inc. The complaint alleged the contracts were entered into on October 15, 1970. One contract was with Blue Bell Potato Chip Company to deliver 5,000 cwt. sacks of Kennebec potatoes between May 15 and July 15, 1971, at $2.35 per bushel and $2.60 per sack. The other contract was with Bell Brand Foods, Inc. to deliver 95,000 cwt. sacks of Kennebec potatoes between May 15 and July 15, 1971, at $2.35 per'cwt. The complaint alleged that only 60,104.9 sacks were taken and that HMT had suffered resulting damages of $87,000. 1

*951 Sunshine Biscuit, Inc. answered, admitting the existence of the contracts but that: “Because it was impossible for [Bell Brand] to predict or reasonably foresee at the time the contracts . . . were executed the exa.ct number of processing potatoes [it] would require during the period May 15 through and including July 15, 1971, it was understood and agreed . . . , as is customary in the potato processing industry, that the number of potatoes specified in each of said contracts were reasonable estimates of the respective requirements of [Bell Brand] only during said period, and did not constitute the exact number of potatoes to be ordered by [Bell Brand],..., and delivered by plaintiff under said contracts.”

A juiy returned a verdict for respondents.

HMT moved for a new trial on the ground that evidence of a trade custom should not have been considered by the jury. The motion was denied and appellant filed a timely notice of appeal.

The Facts

Heggblade-Marguleas-Tenneco resulted from two mergers: the Kern County Land Company (KCL) merged with Tenneco in 1967, and Heggblade-Marguleas Company merged with Tenneco in March 1970. Prior to the merger, Heggblade-Marguleas Company had been engaged in the business of marketing agricultural products for different companies, including KCL. Heggblade-Marguleas had never marketed processing potatoes. KCL had grown processing potatoes but had never marketed them. After the 1970 merger, Heggblade-Marguleas took over the agricultural operations of KCL.

In May 1970, HMT studied the feasibility of growing and marketing processing potatoes. HMT decided that they should plant between 1,000 and 2,000 acres of potatoes for the spring 1971 harvest and market them to processors.

Bell Brand had been engaged for many years in the production of potato-snack foods, such as chips and French fries.

John Thomas, executive vice-president of HMT, met with Lon Doty, president of Bell Brand, at the Bell Brand plant in Los Angeles in July or August 1970. At that meeting, the parties tentatively agreed that HMT would sell to Bell Brand 100,000 sacks of potatoes to be delivered *952 between May 15 and July 15, 1971. Mr. Thomas understood that the figure mentioned by Mr. Doty at the meeting was variable because of Bell Brand’s commitments to its other customers. Thomas told Doty that HMT would overplant “a little bit” since this would be their first contract and they wanted to be sure they could produce the quantity needed.

Mr. Thomas received a letter from Mr. Doty on August 10, 1970, which read in part: “After analyzing our needs and obligations to those people who have performed well for us in the past, we would like to start with you on the basis of obtaining 100,000 sacks of Kennebec potatoes from your operation between M^y 17 and July 17, 1971. The price would be $2.35 in one ton bins. Should you decide to proceed on this basis, we would give you an approximate daily requirement of commercials, bakers and B’s for proper planning through this period. This arrangement would balance our needs with the opportunity for you to perform directly for us and evaluate our relationship. At the same time, it would enable us to do what we have always done in the past—maintain our loyalty to those who have served us well in the past.”

Thomas replied by letter on August 31, 1970: “Just a note to let you know that we are going ahead with our contract to furnish you 100,000 sacks of Kennebec potatoes between May 17 and July 17, 1971, as per your letter of August 10. We have purchased some very fine seed from Utah and have picked our best land in Kern County for we want to be sure to effect the best delivery possible.”

Doty was aware that HMT had had no prior marketing experience with processing potatoes. Thomas testified that while he understood that the quantity term agreed upon would not be exact to the last sack of potatoes he believed that the amount taken by Bell Brand would be fairly close to the contract term. Doty did not mention to Thomas that the quantity term was merely an estimate.

Jean Smith, potato buyer for Bell Brand, became concerned after reading Doty’s letter to Thomas stating that the quantity was too high. Smith talked to Thomas at least twice concerning a reduction of the quantity and was advised in early October that HMT had already procured the seed necessary to produce the specified amount. On October 17, 1970, Smith went to Thomas’ office for the purpose of executing Bell Brand’s form contract at a reduced figure. At that meeting *953 Thomas told Smith that he considered the two letters between him and Doty as a contract, so Smith executed the formal contracts in conformity with the letters. 2

In September 1970, HMT approached Heinie Hoffman, who had over 20 years’ experience in the processing potato industry. Hoffman was hired by HMT effective October 1, 1970, to obtain more marketing contracts for their potatoes and to assist in selling the potatoes HMT was planning to grow. Hoffman signed the formal contracts for HMT on October 17, 1970.

Hoffman, Smith and Gary Riopelle, president and general manager of Bell Brand, testified that because the contracts are executed eight or nine months before the harvest season, the custom in the processing potato industry is to treat the quantity solely as a reasonable estimate of the buyers’ needs based on their customers’ demands and the growers’ ability to supply based on the anticipated yield for the delivery period.

Because of a decline in demand for Bell Brand products in May through July 1971, Bell Brand’s sales for the late spring and summer of 1971 were down substantially. As a result, Bell Brand’s need for potatoes from its suppliers was severely reduced, and it prorated the reduced demand among its suppliers, including HMT, as fairly as possible. By the end of the harvest season, Bell Brand was able to take only 60,105 cwt. sacks from HMT on the two contracts.

*954 Discussion

Appellant contends that the quantity terms in the contracts are definite and unambiguous, hence it was error to admit into evidence the custom of the processing potato industry that the amounts specified are reasonable estimates. Appellant’s contention is without merit.

Free access — add to your briefcase to read the full text and ask questions with AI

Related

Cite This Page — Counsel Stack

Bluebook (online)
59 Cal. App. 3d 948, 131 Cal. Rptr. 183, 19 U.C.C. Rep. Serv. (West) 1067, 1976 Cal. App. LEXIS 1687, Counsel Stack Legal Research, https://law.counselstack.com/opinion/heggblade-marguleas-tenneco-inc-v-sunshine-biscuit-inc-calctapp-1976.