Hazelden Betty Ford Foundation v. My Way Betty Ford Klinik GmbH

CourtDistrict Court, D. Minnesota
DecidedDecember 1, 2020
Docket0:20-cv-00409
StatusUnknown

This text of Hazelden Betty Ford Foundation v. My Way Betty Ford Klinik GmbH (Hazelden Betty Ford Foundation v. My Way Betty Ford Klinik GmbH) is published on Counsel Stack Legal Research, covering District Court, D. Minnesota primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Hazelden Betty Ford Foundation v. My Way Betty Ford Klinik GmbH, (mnd 2020).

Opinion

UNITED STATES DISTRICT COURT DISTRICT OF MINNESOTA

HAZELDEN BETTY FORD FOUNDATION No. 20-409 (JRT/TNL) and ELIZABETH B. FORD CHARITABLE TRUST, Plaintiffs, MEMORANDUM OPINION AND v. ORDER DENYING DEFENDANT’S MOTION TO DISMISS MY WAY BETTY FORD KLINIK GmBH,

Defendant.

Laura L. Myers and Nirmani Chethana Perera, FREDRIKSON & BYRON PA, 200 South 6th Street, Suite 4000, Minneapolis, MN 55402.

Alan M. Anderson, Matthew R. Palen, and L. Reagan Florence, ALAN ANDERSON LAW FIRM LLC, 11100 Wayzata Boulevard, Suite 545 Minneapolis, MN 55305.

Plaintiffs Hazelden Betty Ford Foundation (“Hazelden”), a Minnesota nonprofit corporation that provides alcohol and drug addiction treatment, and the Elizabeth B. Ford Charitable Trust (the “Betty Ford Trust”), the successor-in-interest to Elizabeth B. Ford’s copyrights and trademarks, brought an action against Defendant My Way Betty Ford Klinik GmbH (“MWBF Klinik”) for statutory and common law trademark infringement, unfair competition, false advertising, cybersquatting, and infringement of the right to publicity under California law. MWBF Klinik operates a private clinic and rehabilitation facility in Bad Brückenau, Germany. MWBF Klinik filed a Motion to Dismiss pursuant to Rule of Civil Procedure 12(b)(2), arguing that the Court lacks personal jurisdiction.

Because Plaintiffs have made a prima facie showing that Defendant has minimum contacts with the forum, pursuant to Rule 4(k)(2), the underlying action arises out of these contacts, and it is reasonable for MWBF Klinik to defend itself in Minnesota, the Court will deny Defendant’s Motion to Dismiss.

BACKGROUND

I. FACTUAL BACKGROUND A. THE BETTY FORD MARKS

Former First Lady Elizabeth B. Ford (“Mrs. Ford”) was a public advocate for addiction awareness and treatment during her lifetime. (Am. Compl. ¶ 10, Feb. 5, 2020, Docket No. 6.) Although she died in 2011, her name continues to be associated with addiction treatment and recovery worldwide. (Id. ¶¶ 19–20.) The Betty Ford Trust holds

the rights to all service marks and trademarks that include the Betty Ford name (the “Betty Ford Marks” or “the Marks”), and is the successor-in-interest to all rights and title that Mrs. Ford owned or acquired during her life. (Id. ¶ 2.) The Betty Ford Trust is based in California and governed by the laws of the State of California. (Id. ¶ 4.) In 2019, the

Betty Ford Trust registered the name, voice, signature, photograph, and likeness of Mrs. Ford, pursuant to California Civil Code § 3344.1. (Id. ¶¶ 14–15.) From 1992 to 2013, the Betty Ford Center (“BFC”), a former California nonprofit public benefit corporation, held a limited license from the Betty Ford Trust permitting BFC to use the Betty Ford name and Marks in connection with its substance abuse treatment services. (Id. ¶ 11.)

In 2013, BFC merged with Hazelden, a Minnesota nonprofit corporation with a principal place of business in Center City, Minnesota. (Id. ¶¶ 1, 12.) Hazelden operates alcohol and drug treatment programs in Minnesota, California, Oregon, Illinois, Florida, Washington, and New York. (Id. ¶ 16.) Hazelden has provided treatment for nearly forty

years and has a strong association with the Betty Ford Marks. (Id. ¶ 18.) While the Betty Ford Trust continues to own the “Betty Ford Center” trademark for uses related to education, treatment, and other drug and alcohol treatment services, Hazelden has the

exclusive right to use the Betty Ford Name and Marks. (Id. ¶¶ 13–14.) B. DISCUSSIONS BETWEEN THE PARTIES

MWBF Klinik is a German entity that operates a drug and alcohol addiction clinic and rehabilitation facility in Bad Brückenau, Germany. (Id. ¶ 5.) In 2012, MWBF Klinik contacted BFC to explore the possibility of a cooperative relationship. (Id. ¶ 21; Decl. of Laura L. Myers (“Myers Decl.”) ¶ 2, Ex. A (“Outreach”) at 4, Aug. 24, 2020, Docket No. 25-

1.) MWBF Klinik stated that a separate German entity owned the trademark for the name “My Way Betty Ford Klinik” and that the trademark owner had terminated its license with MWBF Klinik. (Am. Compl. ¶ 22–23.) MWBF Klinik disclosed that it was engaged in litigation with the trademark owner regarding rights to the name and that cooperation

with BFC would be a “preferred option” to secure its rights to use the Betty Ford Marks and concept. (Outreach at 2.) MWBF Klinik posited that a cooperative arrangement could empower MWBF Klinik to “stop[] infringements and violations of the name Betty Ford” in

Germany. (Id.) On January 5, 2013, MWBF Klinik representatives Sigurd Gawinski and Sven Marquardt1 contacted BFC’s then-President and CEO John Schwarzlose, proposing that Gawinski and Marquardt visit BFC to discuss various aspects of a potential cooperative

relationship, including exchanging medical concepts and experts, joint research, business objectives, protection of intellectual property, and licensing. (Myers Decl. ¶ 3, Ex. B at 10–11, Aug. 24, 2020, Docket No. 25-1.) Schwarzlose responded that BFC could discuss a

consulting arrangement but cautioned that it could not license the Betty Ford name. (Id. at 10.) Gawinski and Marquardt expressed concern that the German licensor could open a new clinic in Germany with the same name, proposing instead that MWBF Klinik could potentially “change[] its name after a reasonable transition period and at the same time

[BFC] provides for appropriate legal protection of the name Betty Ford Klinik in Germany (or even Europe).” (Id. at 9.) In 2013, Marquardt and Gawinski traveled to California on behalf of MWBF Klinik to discuss their ideas and deliver a letter of intent for the proposed partnership. (Am.

Compl. ¶ 24; Myers Decl. ¶ 4, Ex. C (“Post-Visit Corresp.”) at 19, Aug. 24, 2020, Docket

1 Gawinski is referred to as both CEO of Tertia Med GmbH, MWBK Klinik’s management company, (Myers Decl. ¶ 3, Ex. B (“Pre-Visit Corresp.”) at 11, Aug. 24, 2020, Docket No. 25-1), and as Managing Director of MWBF Klinik, (Decl. of Sven Marquardt (“Marquardt Decl.”) ¶ 12, Aug. 3, 2020, Docket No. 20). Marquardt is referred to as COO of Tertia Med GmbH, (Pre-Visit Corresp. at 11), and as Administrative Director of MWBF Klinik, (Marquardt Decl. ¶ 3). No. 25-1.) After the 2013 visit, Schwarzlose communicated to MWBF Klinik that BFC was not interested in pursuing a business arrangement because MWBF Klinik was too small

an operation to cover BFC’s consultation costs. (Am. Compl. ¶ 27; Post-Visit Corresp. at 18.) In response, Marquardt and Gawinski urged Schwarzlose to reconsider, arguing that MWBF Klinik could “easily offer a license fee of [$0.325 million] per year if we receive full license rights for the medical concept and enforceable name/trademark rights,” and

touting their reputation among healthcare facilities in Europe and the Middle East. (Post- Visit Corresp. at 16.) MWBF Klinik again acknowledged the value of the Betty Ford Brand and the need to protect it from other German infringers. (Id.)

In the fall of 2013, BFC and Hazelden commenced the merger of the two entities. In September and again in November of that year, MWBF Klinik urged BFC to resume talks about licensing the Betty Ford Marks and establishing protections for BFC’s rights in Europe. (Am. Compl. ¶ 31; Post-Visit Corresp. at 14–15.) MWBF Klinik cautioned that the

Betty Ford name may be damaged in Germany and in the European Union and asserted it would have to continue its operations under a new name, unrelated to Betty Ford, if the parties could not reach an agreement. (Am. Compl. ¶ 31; Myers Dec. ¶ 5, Ex. D (“Transition”) at 23, Aug. 24, 2020, Docket No. 25-1.) BFC declined to resume discussions

with MWBF Klinik at that time. (Am. Compl.

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