HARTLEY v. URBAN OUTFITTERS, INC.

CourtDistrict Court, E.D. Pennsylvania
DecidedJuly 17, 2024
Docket2:23-cv-04891
StatusUnknown

This text of HARTLEY v. URBAN OUTFITTERS, INC. (HARTLEY v. URBAN OUTFITTERS, INC.) is published on Counsel Stack Legal Research, covering District Court, E.D. Pennsylvania primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
HARTLEY v. URBAN OUTFITTERS, INC., (E.D. Pa. 2024).

Opinion

IN THE UNITED STATES DISTRICT COURT FOR THE EASTERN DISTRICT OF PENNSYLVANIA

TOMI HARTLEY, individually and on

behalf of all others similarly situated

Plaintiff, CIVIL ACTION NO. 23-4891 v. URBAN OUTFITTERS, INC. Defendant.

MEMORANDUM OPINION Rufe, J. July 17, 2024 Plaintiff Tomi Hartley filed this putative class action against Defendant Urban Outfitters, Inc., alleging violations of the Arizona Telephone, Utility and Communication Service Records Act.1 The suit arises from Defendant’s use of “spy pixels” which, among various alleged functions, record whether and when consumers open and read Defendant’s promotional emails. Defendant has moved to dismiss the Complaint for lack of jurisdiction under Federal Rule of Civil Procedure 12(b)(1) because Plaintiff does not have standing, or in the alternative, for failure to state a claim under Rule 12(b)(6). For the reasons set forth herein, Defendants’ motion to dismiss will be granted because Plaintiff lacks standing. I. BACKGROUND The following facts, as alleged in the Complaint, are taken as true for purposes of deciding Defendants’ motion to dismiss. Defendant uses Inbox Monster and Salesforce, two email tracking systems, for promotional emails it sends to its subscriber list.2 Both systems utilize trackers that Plaintiff calls “spy pixels,” images typically one pixel high by one pixel long

1 Ariz. Rev. Stat. Ann. § 44-1376 et seq (2007). 2 Compl. ¶¶ 2–4, 32, 37 [Doc. No. 1]. which are embedded into emails and activated when an email is opened.3 These spy pixels allow Defendant to collect an assortment of information about those who open its promotional emails, including whether, when, where, and for how long an email was opened, as well as the recipient’s associated email addresses, email path data, email viewing platform, and operating system.4 These details are tracked for every recipient on an individual level.5 Defendant does not

obtain consent from its subscribers to collect this information.6 Plaintiff resides in Mesa, Arizona and subscribed to Defendant’s email list.7 She received Defendant’s promotional emails over the past two years and frequently opened them, most recently in November 2023.8 Plaintiff alleges that each time she opened Defendant’s emails, Defendant collected details about her opening and reading of the emails, as well as information personally identifying her.9 She did not provide consent for Defendant to procure that data.10 II. LEGAL STANDARDS A. Standing A motion to dismiss for lack of standing is “properly brought pursuant to Rule 12(b)(1) because standing is a jurisdictional matter.”11 Article III of the Constitution authorizes federal courts to hear “[c]ases” and “[c]ontroversies.”12 “For there to be a case or controversy under

3 Id. ¶¶ 29–31, 34, 36–37. 4 Id. ¶¶ 29, 35–36, 49. 5 Id. ¶¶ 35–36. 6 Id. ¶ 4. 7 Id. ¶¶ 3, 6. 8 Id. ¶¶ 6–7. 9 Id. ¶ 8. 10 Id. ¶ 9. 11 In re Schering-Plough Corp. Intron/Temodar Consumer Class Action, 678 F.3d 235, 243 (3d Cir. 2012) (quoting Ballentine v. United States, 486 F.3d 806, 810 (3d Cir. 2007)). 12 U.S. Const. art. III, § 2, cl. 1. Article III, the plaintiff must have a personal stake in the case—in other words, standing.”13 The standing requirement forces plaintiffs “to sufficiently answer the question: ‘What’s it to you?’”14 This requirement “prevents courts of law from undertaking tasks assigned to the political branches,”15 and ensures that they “do not adjudicate hypothetical or abstract disputes” or act as “roving commission[s]” free to “publicly opine on every legal question.”16 The Supreme Court

has “established that the irreducible constitutional minimum of standing contains three elements.”17 “The plaintiff must have (1) suffered an injury in fact, (2) that is fairly traceable to the challenged conduct of the defendant, and (3) that is likely to be redressed by a favorable judicial decision.”18 “It is the plaintiffs’ burden, at the pleading stage, to establish standing,”19 by “alleg[ing] facts that affirmatively and plausibly suggest that [they] ha[ve] standing to sue.”20 Plaintiffs must meet this burden “for each type of relief sought.”21 Moreover, “each element [of standing] must be supported in the same way as any other matter on which the plaintiff bears the burden of proof, i.e., with the manner and degree of evidence required at the successive stages of the litigation.”22 Because the Court now addresses a facial challenge to standing, it “appl[ies] the

13 TransUnion LLC v. Ramirez, 594 U.S. 413, 423 (2021) (quotation marks omitted) (quoting Raines v. Byrd, 521 U.S. 811, 819 (1997)). 14 Id. (quoting Antonin Scalia, The Doctrine of Standing as an Essential Element of the Separation of Powers, 17 Suffolk U. L. Rev. 881, 882 (1983)). 15 Lewis v. Casey, 518 U.S. 343, 349 (1996) (citations omitted). 16 TransUnion, 594 U.S. at 423. 17 Lujan v. Defs. of Wildlife, 504 U.S. 555, 560 (1992) (citations omitted). 18 Spokeo, Inc. v. Robins, 578 U.S. 330, 338 (2016), as revised (May 24, 2016) (citing Lujan, 504 U.S. at 560–61). 19 Reilly v. Ceridian Corp., 664 F.3d 38, 41 (3d Cir. 2011) (citations omitted). 20 Finkelman v. Nat’l Football League, 810 F.3d 187, 194 (3d Cir. 2016) (quoting Amidax Trading Grp. v. S.W.I.F.T. SCRL, 671 F.3d 140, 145 (2d Cir. 2011)). 21 Summers v. Earth Island Inst., 555 U.S. 488, 493 (2009) (citation omitted). 22 Lujan, 504 U.S. at 561 (citations omitted). same standard as on review of a motion to dismiss under Rule 12(b)(6).”23 The Court must consider only the facts pleaded in the Complaint and the documents referenced therein and attached thereto, viewed in the light most favorable to Plaintiffs.24 B. Failure to State a Claim To survive a motion to dismiss for failure to state a claim under Rule 12(b)(6), a plaintiff

must plead “sufficient factual matter, accepted as true, to ‘state a claim to relief that is plausible on its face.’”25 A claim is facially plausible when a plaintiff pleads “factual content that allows the court to draw the reasonable inference that the defendant is liable for the misconduct alleged.”26 A plaintiff’s “allegations must be enough to raise a right to relief above the speculative level”; something more than a mere possibility of a claim must be alleged.27 The complaint must set forth “direct or inferential allegations respecting all the material elements necessary to sustain recovery under some viable legal theory.”28 At the motion to dismiss stage, courts are not tasked with assessing the probability of whether the alleged facts can or will be proved.29 Rather, the standard “simply calls for enough facts to raise a reasonable expectation that discovery will reveal evidence of the necessary element” of a claim.30 The question is not

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