Harte Thomas v. Shair Lab

Court of Appeals of Tennessee·Decided November 23, 1998·No. 02A01-9711-CH-00289·Published

Opinion

IN THE COURT OF APPEALS OF TENNESSEE AT JACKSON

HARTE R. THOMAS, JR., )

) FILED Plaintiff/Appellee, ) Shelby Chancery No. 106067-2 R.D.

) November 23, 1998 VS. ) Appeal No. 02A01-9711-CH-00289 ) Cecil Crowson, Jr.

SHAIR LABORATORIES, INC. ) Appellate C ourt Clerk and DAVID SELF, )

)

Defendants/Appellants. )

APPEAL FROM THE CHANCERY COURT OF SHELBY COUNTY AT MEMPHIS, TENNESSEE

THE HONORABLE FLOYD PEETE, JR., CHANCELLOR

ALAN BRYANT CHAMBERS CHAMBERS & DURHAM, P.C. Memphis, Tennessee Attorney for Appellants

JOHN D. HORNE Memphis, Tennessee Attorney for Appellee

REVERSED AND VACATED

ALAN E. HIGHERS, J.

CONCUR: W. FRANK CRAWFORD, P.J., W.S.

HERSCHEL P. FRANKS, J.

Shair Laboratories, Inc. and David Self appeal the trial court’s judgment awarding

Harte Thomas damages, including treble damages and attorney fees, pursuant to the Tennessee Consumer Protection Act. For the reasons hereinafter stated, we reverse the trial court’s judgment.

I. Factual and Procedural History

The individuals and corporations most relevant to the facts of this case include Shair Laboratories, Inc. (Shair Labs), David Self (Self), Corporate Marketing Group, Inc. (CMG), Rick Kilbourne (Kilbourne), Don McCroam (McCroam), and Harte R. Thomas, Jr. (Thomas). Shair Labs is a closely held Kentucky corporation and is a manufacturer of, among other things, hair care products that are marketed under the trade name “Shair Naturals.” Shair Labs operates its business out of Louisville, Kentucky. Self is an officer and 35% shareholder of Shair Labs and resides in Louisville, Kentucky. CMG was a separate Georgia corporation operating out of Duluth, Georgia. CMG contracted with Shair Labs under a master distributorship agreement, which established CMG as being Shair Labs’s exclusive distributor for added future distribution of Shair Naturals products from Shair Labs. CMG was neither a division nor a subsidiary of Shair Labs. Neither Shair Labs nor Self controlled or owned any part of CMG and neither received any share of CMG’s earnings. Kilbourne was the president of CMG. McCroam was the vice-president of sales for CMG. Thomas is a Tennessee resident who contracted with CMG to become a second-tier distributor and to distribute Shair Naturals products purchased from CMG to hair salons.

At some point prior to any commercial dealings with CMG, Shair Labs intended to market Shair Naturals products by selling to numerous distributors. In furtherance of this goal, it created its own marketing brochure, which outlined various packages from which a distributor could initially choose. These various priced packages were based upon the initial quantity of “units” that the distributor would purchase. Each unit included, among other things, a display to be placed in a hair salon and the hair care products necessary to initially stock the displays. Shair Labs’s marketing brochure also included a statement

explaining that it must screen its distributor applicants carefully to ensure “that they have the desire, motivation and capital necessary to fulfill the profit potential” that Shair Labs offered. On June 22, 1994, however, Shair Labs and CMG entered into a contract which allowed CMG to market Shair Naturals products by being Shair Labs’s exclusive distributor and, thereby, the master distributor of Shair Naturals products. The agreement permitted CMG to use the Shair Naturals trademark in connection with product identification and promotion of Shair Naturals products.

In August 1994, Thomas saw a Memphis newspaper classified advertisement for a distributorship business opportunity dealing with hair care products. The advertisement provided CMG’s telephone number and address in Duluth, Georgia, but used the Shair Naturals trade name without listing its own corporate name. The advertisement further stated, “No selling. We secure salon locations; you restock displays and collect for products sold to salon customers.” Using the telephone number listed, Thomas contacted and spoke with McCroam, the vice-president of sales for CMG. McCroam sent Thomas some literature, which included the marketing brochure that had been produced by Shair Labs in 1993, and also sent a business card. At the end of the Shair Labs marketing brochure, CMG had added its own “Corporate Marketing Group, Inc.” stamp. McCroam’s business card displayed the Shair Naturals trademark, in addition to listing CMG’s corporate name and displaying the CMG trademark. Also, McCroam’s business card had printed “a subsidiary of Shair Laboratories, Inc.” next to the Shair Naturals trademark.

After initially speaking with McCroam and reviewing the Shair Labs brochure, Thomas later spoke with Self on at least two occasions before entering into any contract dealing with Shair Naturals products. Though Thomas contends that Self contacted him at some point to screen him in accordance with Shair Labs’s procedures (as set forth in Shair Labs’s former marketing brochure), Self denies this contention and asserts that either Thomas contacted him or that he simply returned Thomas’s calls. Self explains that Thomas was initiating contact and inquiring about the products and the business. Thomas also contacted Shair Labs’s accountant, inquiring about whether Shair Labs would be

available to supply Shair Naturals products if CMG went out of business. The accountant assured Thomas that if CMG was no longer around at some point and was unable to supply products, then Shair Labs would be able to supply the product. Shair Labs’s accountant also mentioned to Thomas, among other things, that Shair Labs and CMG were two entirely separate corporations, even though CMG had the authority to market the products manufactured by Shair Labs. Thomas also contacted another Shair Naturals distributor, whose name was provided by CMG, inquiring about the Shair Naturals distributorship business. Among other things, this person explained that CMG was a separate corporation from Shair Labs and that CMG was merely a primary distributor that set up other new distributors.

In September 1994, McCroam and Kilbourne sent Thomas a proposed distributorship agreement. The contract provided, in part, the following:

CMG agrees to sell to [Thomas] a Distributorship for SHAIR Products for the amount of $21,689.00 . . . . CMG agrees upon receiving these monies . . .

to establish 30 account locations for Distributor on a consignment basis.

CMG agrees to place the merchandise . . . in each location. Distributor agrees to service and maintain each location on a weekly basis.

The purchase price of $21,689.00 was essentially equivalent to the cost for 30 displays plus a forty percent mark-up on the price of merchandise to be purchased by CMG from Shair Labs. After reviewing the proposed contract, Thomas initially decided not to enter into it and notified McCroam, who was handling the negotiations, of his refusal. However, CMG offered and agreed to add a repurchase agreement to the proposed contract, which provided Thomas with an option to sell back the distributorship, including all displays and merchandise that were purchased. This repurchase addendum was sent to Thomas and the distributorship agreement between CMG and Thomas was signed by Thomas on November 7, 1994.

All Shair Naturals products that CMG provided to Thomas were ordered by CMG from Shair Labs, were sold to CMG by Shair Labs, and were shipped directly from Shair Labs to Thomas. The original shipment of goods ordered by CMG included the 30 displays and related merchandise to accommodate the “30 account locations” that CMG was

obligated to establish under the CMG/Thomas agreement. Though Thomas paid CMG $21,689.00 for the initial 30 displays and for the merchandise to stock the displays, CMG’s cost was between $11,000 and $12,000 for the purchase of the merchandise, plus an additional $5,340 for the displays (totaling approximately $17,000).

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