Harley-Davidson Motorsports, Inc. v. Markley

568 P.2d 1359, 279 Or. 361, 1977 Ore. LEXIS 843
CourtOregon Supreme Court
DecidedSeptember 13, 1977
Docket412-556, SC 24788
StatusPublished
Cited by42 cases

This text of 568 P.2d 1359 (Harley-Davidson Motorsports, Inc. v. Markley) is published on Counsel Stack Legal Research, covering Oregon Supreme Court primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Harley-Davidson Motorsports, Inc. v. Markley, 568 P.2d 1359, 279 Or. 361, 1977 Ore. LEXIS 843 (Or. 1977).

Opinion

*363 HOLMAN, J.

This is an action for damages for defamation. Defendants appeal from a judgment entered on a jury verdict for $500 general damages and $25,000 punitive damages.

As is proper after a verdict for plaintiff, the facts will be stated in a manner most favorable to it. Plaintiff and defendant Markley were the respective operators of two dealerships in the metropolitan part of the state for Harley-Davidson motorcycles. Defendant Didenti was a supervisory employee of Markley. The action arose out of a letter, written by Didenti and signed by him with the name of "De John,” a former customer of plaintiff. The letter was written to the Harley Davidson Motor Company, purporting to complain about the services and treatment which De John had received at the hands of plaintiff. The writing of the letter was not authorized by De John, and its contents were false.

The first two assignments of error are the trial court’s failure to grant defendants’ motions for a nonsuit and a directed verdict. The third is the giving of an instruction allowing the jury to presume damages if a libel did, in fact, occur. A single basis for these assignments is defendants’ contention that under the ruling of Gertz v. Welch, 418 US 323, 94 S Ct 2997, 41 L Ed2d 789 (1974), the First Amendment as applied to the states by the Fourteenth Amendment dictates that in cases of libel brought by one who is neither a public figure nor officeholder, a recovery must be based upon defendant’s actual knowledge of the falsity of the statement or upon his reckless disregard for its truth or falsity, 1 unless there is proof *364 of actual injury. 2

Defendants argue there is no evidence of actual knowledge or of reckless disregard of falsity, or proof of actual injury. 3 Plaintiff claims there is. Even assuming the existence of such evidence, wé must decide whether a constitutional privilege is applicable because the jury was not instructed upon any such privilege but was told that if a libel occurred, it could presume damage without proof of injury. It is therefore necessary that we determine what Gertz held and whether it is applicable, given the existence of such evidence or not. The instruction given by the court was in accord with the Oregon law on the subject, as set forth in Hinkle v. Alexander, 244 Or 267, 411 P2d 829, 417 P2d 586 (1966). We there adopted the rule as it is set forth in 3 Restatement of the Law of Torts § 569, ch 24 (1938), which is:

" 'One who falsely, and without a privilege to do so, publishes matter defamatory to another in such a manner as to make the publication a libel is liable to the other although no special harm or loss of reputation results therefrom.’ ” 244 Or at 272.

See also Beecher v. Montgomery Ward & Co., 267 Or 496, 517 P2d 667 (1973).

A series of United States Supreme Court cases has developed limitations upon actions for libel for the protection of free speech and free press pursuant to the First Amendment. However, these cases have all arisen out of situations in which there were news media defendants, and either the defamation! arose from activity and debate about issues of public concern or the defamation was published concerning a public official or public figure. In addition to Gertz, supra, the principal cases are: Rosenbloom v. Metromedia, 403 US 29, 91 S Ct 1811, 29 L Ed 2d 296 (1971); Curtis *365 Publishing Co. v. Butts, 388 US 130, 87 S Ct 1975, 18 L Ed 2d 1094 (1967); and New York Times v. Sullivan, 376 US 254, 84 S Ct 710, 11 L Ed 2d 686, 95 ALR 2d 1412 (1964).

In New York Times, supra, the Court ruled that the First Amendment precluded any recovery in defamation by a "public official” for any statement made relating to his official conduct unless the plaintiff showed that it was made with knowledge that the defamatory matter was false or with a reckless disregard of whether or not the statement was false.

In Curtis Publishing Co., supra, the Court expanded the New York Times constitutional privilege by applying it in actions brought by "public figures” as well as by public officials. Public figures include those who, because of their status or conduct, are subject to substantial public interest.

In Rosenbloom, supra, a badly divided Court faced a situation in which the plaintiff was neither a public figure nor a public official but was involved in an issue of some public concern. The plurality opinion, agreed to by only three members of the Court, held that the subject matter of the defamatory statement was the criterion for the application of the New York Times constitutional privilege. It held that the New York Times protection would be extended to all statements (regardless of the status of the plaintiff) concerning matters of general public interest.

The plurality opinion in Rosenbloom lost its authority when the Court subsequently decided Gertz, supra. In that case the plaintiff was a private individual in the particular context in which the defamation arose, although the statement concededly involved an issue of public interest. The Court rejected the "public interest” criterion and chose to determine the applicability of the qualified privilege established by New York Times on the basis of the public or private status of the plaintiff. Under this new analysis, a private plaintiff would not be forced to overcome the stringent *366 New York Times privilege in order to recover for a defamation which arose from a comment madé by the news media on a matter of public concern. The Court also said, however, that the Constitution does not permit "liability without fault” on the part of a "publisher or broadcaster of defamatory falsehoods injurious to a private individual.” This indicates that where the defamation by the media was of a private person, there would at least have to be evidence of simple negligence on the part of the publisher or broadcaster in determining the falsity of the defamatory material before a recovery could be had.

In the instant case there is no public official or figure as plaintiff, there is no issue of public concern, and there is no media defendant, 4 The crucial elements in the above cases which brought the United States Supreme Court into the field of defamation law are missing. There is no threat to the free and robust debate of public issues; there is no potential interference with a meaningful dialogue of ideas concerning self-government; and there is no threat of liability causing a reaction of self-censorship by the press. The facts of the present case are wholly without the First Amendment concerns with which the Supreme Court of the United States has been struggling. (

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Cite This Page — Counsel Stack

Bluebook (online)
568 P.2d 1359, 279 Or. 361, 1977 Ore. LEXIS 843, Counsel Stack Legal Research, https://law.counselstack.com/opinion/harley-davidson-motorsports-inc-v-markley-or-1977.