Hark'n Technologies v. Orange Whip Fitness X

CourtDistrict Court, D. Utah
DecidedMarch 14, 2025
Docket1:21-cv-00054
StatusUnknown

This text of Hark'n Technologies v. Orange Whip Fitness X (Hark'n Technologies v. Orange Whip Fitness X) is published on Counsel Stack Legal Research, covering District Court, D. Utah primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Hark'n Technologies v. Orange Whip Fitness X, (D. Utah 2025).

Opinion

IN THE UNITED STATES DISTRICT COURT FOR THE DISTRICT OF UTAH, NORTHERN DIVISION HARK’N TECHNOLOGIES, INC., a Utah MEMORANDUM DECISION AND corporation, ORDER GRANTING IN PART AND DENYING IN PART [118] Plaintiff, DEFENDANTS’ MOTION FOR PARTIAL SUMMARY JUDGMENT v. Case No. 1:21-cv-00054-CMR ORANGE WHIP FITNESS X, LLC, et al., Magistrate Judge Cecilia M. Romero Defendants.

Before the court is Defendants Orange Whip Fitness X, LLC (Orange Whip), Douglas J. Wald (Wald), and Brian J. Newman’s (Newman) (collectively, Defendants) Motion for Partial Summary Judgment (Motion) (ECF 118) regarding Plaintiff Hark’n Technologies, Inc.’s (Plaintiff or Hark’n) first, second, and tenth claims for relief as stated in the Complaint (ECF 2). The court has also considered Plaintiff’s opposition to the Motion (ECF 143) and Defendants’ reply (ECF 147). On March 7, 2025, the court heard oral argument on the Motion (ECF 157). For the reasons set forth below, the court GRANTS IN PART and DENIES IN PART Defendants’ Motion. I. BACKGROUND Plaintiff is a Utah corporation that manufactures and distributes sleeved elastics used in the personal exercise and fitness industry (ECF 120-6 at 16–29). One of the primary pieces of equipment manufactured by Plaintiff are “Slastix” (Slastix) resistance bands which are comprised of stretch resistant elastic materials sheathed in a protective sleeve (id. at 21–27). Plaintiff sells this product under its brand “STROOPS,” and Plaintiff also possesses the federal trademark registration for STROOPS1 (id. at 33–35). Orange Whip is a company based in South Carolina that develops, markets, and sells various golf training products and services (ECF 122-1 at 18–27). Newman and Wald are the CEO

and COO of Orange Whip (ECF 118 at 7). In 2019, Newman and Wald approached Shon Harker (Harker), the president of Hark’n, about designing and manufacturing custom elastic bands for Orange Whip’s golf products (ECF 120-6 at 16, 55–56). In January of 2019, Defendants purchased 106 prototypes from Plaintiff (ECF 145-4). Defendants then used several of those prototypes to film golf fitness videos and ads and eventually sold those prototypes to its customers (ECF 122- 3). Between January and March 2019, “the parties exchanged potential terms and conditions for a product design and manufacturing agreement” (PDMA) (ECF 118 at 8; ECF 122-3). In what appears to be the latest iteration of the PDMA, which the parties submitted into evidence, the agreement indicates that Defendants had anticipated purchasing approximately 7500 units from

Plaintiff (ECF 122-3 at 5). Those “units” were, at the time, to be composed of several Slastix bands, of differing lengths and resistances, along with various other pieces of equipment that would comprise what the parties refer to as a the “[k]it” (id. at 8). On March 25, Stephen Bean (Bean), one of Plaintiff’s attorneys, had a phone call with Wald and Newman to discuss the terms of the PDMA (ECF 145-3 at 2–3). Following that discussion, Bean sent Defendants an email with the revised agreement and represented to Defendants that he would “talk with [Harker] and fill him in on our discussion” (ECF 122-3 at 33). Bean added that “[h]opefully, the parties can sign this and move on” (id.). Around that same time,

1 U.S. Reg. No. 3637643. Wald emailed Bean reminding him that Defendants “are waiting on the prototypes before [they] can sign [the PDMA]” (id. at 32). Later that day, Harker joined in the email chain stating that he was aware there “was a question about the price and the items in the kit” so he provided a spreadsheet to Defendants and

further indicated that the prices for “individual piece[s]” would be “substantially different” than it would be if Defendants were to purchase the items in a kit as the parties had previously discussed (id. at 37). Wald responded to Harker stating that Defendants had “not had a chance to test the new prototype to determine if we want to go that route” (id. at 41–42). Wald further noted that “[t]he contract states the price to be $66.50” and inquired whether the price would change substantially if Defendants decided “that the BRA concept doesn’t work at all”2 (id. at 42). The parties proceeded to discuss via this email exchange various items and specifications of the products that Harker was developing for Defendants (id. at 31–65). At one point, Harker indicated he was still “putting together a few ideas” for Defendants, and he asked whether he should wait a few days before proceeding with the prototypes (id. at 40–41).

In the following days and weeks, there were more discussions between the parties about the items Defendants would be ordering from Plaintiff, and it appears that a large point of contention surrounded whether the products would be sold to Defendants as individual pieces or in kits (id. at 45–65). On May 6, 2019, Harker contacted Defendants indicating that “there has been a substantial amount of [research and development] and samples” put into the products he was creating for Defendants and, as a result, the price and “[m]inimum units” that Defendants would need to be purchasing from Plaintiff would need to be increased (id. at 62). Newman

2 The “BRA” was apparently a separate product that “could be used to retrofit” the existing products that Orange Whip sold that had no “band attachment points” for the connection of the resistance bands that Harker was developing for Defendants (ECF 143 at 9; ECF 157). responded with questions for Harker, specifically asking whether Harker could “explain the increase of the kits by $10 plus” (id.). On May 9, 2019, Wald then contacted Harker stating they would offer a set price for 500 units but would not be “guaranteeing any orders beyond” that amount (id. at 64). Following this, no agreement was ever signed, and Defendants immediately

began looking for a new supplier (ECF 122-4 at 2). On May 10, 2019, Wald reached out to a colleague requesting the contact info of a supplier that could help Defendants “with the resistance bands” (id.). Defendants were then put in contact with “Ideal Joy,” a company that Wald’s colleague indicated was a “one stop shop for all things golf” (id. at 5). Wald conveyed to Ideal Joy that their “current supplier of these product[s] is no longer available” which left Defendants “in a time crunch” (id. at 4). In response, Ideal Joy asked Defendants to send “samples for the resistance bands” (id. at 6). Defendants then sent Ideal Joy some of the prototypes that had been developed by Plaintiff, along with other product specifications (id. at 8–19). On April 14, 2021, Plaintiff initiated this suit against Defendants, asserting ten causes of action (ECF 2).3 Relevant to the present Motion is Plaintiff’s first, second, and tenth claims for

relief which assert causes of action against Defendants for fraud, breach of contract, and unjust enrichment respectively (id. at 30–34, 46). Plaintiff’s fraud claim asserts that Wald and Newman, acting on behalf of Orange Whip, represented to Harker that once the prototypes were created “to Defendants’ specifications” that “Defendants would enter into an agreement with [Plaintiff] for the purchase of 7,500” kits (id. at

3 In addition to Orange Whip, Wald, and Newman, Plaintiff also listed three additional defendants: Jimmy Hack Golf, LLC, Golf Fitness X, and James A. Hackenberg (ECF 2 at 1). Early on in the litigation, in response to a motion to dismiss file by Defendants, “Plaintiff concede[d] all claims against Golf Fitness X and Hackenberg should be dismissed without prejudice” (ECF 51 at 3). Those defendants were accordingly dismissed (id. at 6) and, in a separate order, Jimmy Hack Golf was also dismissed (ECF 66 at 24). 31).

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Hark'n Technologies v. Orange Whip Fitness X, Counsel Stack Legal Research, https://law.counselstack.com/opinion/harkn-technologies-v-orange-whip-fitness-x-utd-2025.