Hancock v. Longo, Unpublished Decision (10-14-1999)

CourtOhio Court of Appeals
DecidedOctober 14, 1999
DocketNo. 98AP-1518.
StatusUnpublished

This text of Hancock v. Longo, Unpublished Decision (10-14-1999) (Hancock v. Longo, Unpublished Decision (10-14-1999)) is published on Counsel Stack Legal Research, covering Ohio Court of Appeals primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Hancock v. Longo, Unpublished Decision (10-14-1999), (Ohio Ct. App. 1999).

Opinion

OPINION
Edward P. Hancock, dba Hancock Enterprises, Inc., appeals a decision of the Franklin County Court of Common Pleas. The trial court granted a motion for summary judgment in favor of defendants-appellees Joseph O. Longo, Joseph A. Longo, and Christina Longo Greci. We affirm.

Longo's Franchise Corporation ("Longo's Corp."), was a corporation created for the purpose of franchising Longo's restaurants ("Longo's"). Joseph O. Longo was the president, Joseph A. Longo was the vice president, and Christina Longo Greci was the secretary and treasurer of Longo's Corp. Appellees were also members of the board of directors of Longo's Corp. Additionally, Joseph O. Longo is the father of Joseph A. Longo and Christina Longo Greci. Eric Schmidt and Michael Panebianco were non-salary employees of Longo's Corp. "acting as outside sales staff to promote and sell individual Franchises and Master Franchises" for Longo's Corp.

In November 1993, appellant met with Schmidt and Panebianco concerning franchising Longo's restaurants in Franklin County. Appellant stated that Schmidt and Panebianco "told me about their concept Pizza, chicken, pasta, subs salads and a full menu all delivered." Appellant also stated that Panebianco "told me they currently had 20 stores opening or operating in Cleveland." Appellant filled out an application to be a franchisee for Longo's Corp. for the Columbus area and appellant's attorney and Panebianco negotiated a franchisee contract. On December 8, 1993, appellant signed a twenty page "Master Franchise Agreement" with Longo's Corp. The agreement outlined the duties of appellant and Longo's Corp. and included a clause that the agreement constituted "the entire, full and complete Agreement" between appellant and Longo's Corp. As part of the agreement, appellant paid Longo's Corp. a $40,000 franchise fee. Appellant was also given "the right to establish and maintain independent Franchise units" within central and southwestern Ohio, and "the first right of refusal for the establishment of new Master Franchisee territories in the State of West Virginia." The agreement entitled appellant to a refund of $35,000 of the franchise fee if he decided to terminate the contract less than a year after it was signed and a refund of $30,000 if the contract was terminated within two years.

Appellant contends that many of the promises made to him by Longo's Corp. employees were not kept during the eighteen months after he had signed the agreement. In 1995 Longo's Corp. announced that it was dropping chicken from its menu and logo. Thereafter, appellant terminated his contract with Longo's Corp. prior to any Longo's restaurants being opened in Columbus. On March 15, 1996, Longo's Corp. filed for bankruptcy with the United States Bankruptcy Court for the Northern District of Ohio.

On June 21, 1996, appellant filed a complaint against appellees in the Franklin County Court of Common Pleas.1 In the complaint, appellant alleged that appellees:

* * * fraudulently induced [appellant] to enter into the agreement and fraudulently induced [appellant] to continue his efforts on behalf of Longo's Franchise Corporation under the terms of the franchise agreement by intentionally making false representations to [appellant] upon which he has relied to his detriment * * *.

In support of his claim that appellees fraudulently induced appellant to enter into the agreement, he stated eight misrepresentations appellees allegedly made causing appellant to be damaged:

a. [Appellees] falsely represented that Longo's was one of the hottest and fastest growing franchises in America.

b. [Appellees] falsely represented that there were at least twenty company and franchise stores in existence at that time.

c. [Appellees] falsely represented that they had done extensive marketing studies of Columbus, and it was a perfect area to grow franchises.

d. [Appellees] falsely represented that Longo's franchises were twice as profitable as other major pizza chain franchises.

e. [Appellees] falsely represented that they would assist [appellant] in all phases of the first three franchise sales.

f. [Appellees] falsely represented that the [appellant] would be provided an initial two-day training program with more to follow.

g. [Appellees] falsely represented that [appellant] could withdraw from the franchise agreement at any time and get all or nearly all of his franchise fee investment back.

h. [Appellees] falsely represented that Longo's franchised stores would sell chicken.

In support of his claim that appellees fraudulently induced him to continue his efforts on behalf of Longo's Corp. under the terms of the franchise agreement, he stated thirteen other misrepresentations appellees allegedly made causing him to be damaged:

a. [Appellees] falsely represented that advertising efforts made by [appellant] would generate a specified number of potential franchisees of which a specified number would acquire Longo's franchises.

b. [Appellees] falsely represented the manner in which prospective franchisees would be handled by [appellant] and made false representations to prospective franchisees regarding their potential income and their prospects for opening stores.

c. [Appellees] falsely represented to the [appellant] their alleged efforts to develop advertising for Longo's franchises.

d. [Appellees] falsely represented to the [appellant] the availability of space for installation of Longo's stores in the Columbus area and that negotiations were under way to secure space to set up either company owned or franchised stores.

e. [Appellees] falsely represented to the [appellant] that other master franchisees were successfully selling franchises and opening new stores.

f. [Appellees] falsely represented to the [appellant] their intention of opening one or more company-owned stores in the Columbus area as an incentive for the development of franchised stores.

g. [Appellees] falsely represented to the [appellant] their intention to open a store with [appellant] as an incentive to market franchised stores in the Columbus area.

h. [Appellees] falsely represented to the [appellant] that he should stay with Longo's until the end of 1995, and if he was not satisfied, they would refund his money.

i. [Appellees] falsely represented to the [appellant] that they would make aggressive and new marketing efforts to sell franchises to assist master franchisees in marketing Longo's franchises.

j. [Appellees] falsely represented to the [appellant] that they would put together a financing package to assist in the marketing of Longo's franchises.

k. [Appellees] falsely represented to the [appellant] that a detailed cost breakdown for a new franchise store would be provided to master franchisees.

l. [Appellees] falsely represented to the [appellant] that a detailed store operating manual would be provided to master franchisees.

m. [Appellees] dropped chicken from Longo's menu and substantially and materially altered the Longo's trademark which were unique characteristics of Longo's that induced [appellant] to enter into the franchise agreement and the lack of which substantially impaired the marketing of franchises.

Appellant also stated in his complaint that appellees "were at all pertinent times stated herein officers, employees or agents of Longo's Franchise Corporation."

On February 17, 1998, appellees filed a motion for summary judgment. They contended that appellant's agreement was with Longo's Franchise Corp.

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Bluebook (online)
Hancock v. Longo, Unpublished Decision (10-14-1999), Counsel Stack Legal Research, https://law.counselstack.com/opinion/hancock-v-longo-unpublished-decision-10-14-1999-ohioctapp-1999.