Hale v. Manna Pro Products, LLC

District Court, E.D. California·Decided October 27, 2021·No. 2:18-cv-00209·Unknown

Opinion

1 2 3 4 5 6 7 10 1] Ashley Hale individually, and on behalf of No. 2:18-cv-00209-KJM-DB other members of the general public similarly situated, 13 , Plaintiff, ORDER 14 v. 15 Manna Pro Products, LLC, 16 Defendant. 17 18 19 This matter is before the court on two unopposed motions by plaintiff Ashley Hale. The 20 | first seeks an award of attorneys’ fees and costs and payment of an incentive award to Ms. Hale, 21 | Mot. Att’ys’ Fees, ECF. No. 67; Mem. Att’ys’ Fees, ECF No. 67-1. The second 1s for final 22 | approval of the parties’ class action settlement. Mot. Final Approval, ECF No. 68. As explained 23 | below, the court grants both motions. 24 | I. BACKGROUND 25 Ms. Hale, a rabbit breeder, bought “Manna Pro Select Series Pro Formula Premium 26 | Rabbit Feed” (the feed mix). Second Am. Compl. (SAC) §f 17, 19, ECF No. 23. The bag was 27 | labeled with the following: “Contains No Corn: Helps Reduce The Risk of Digestive Disorders.” 28 | The list of ingredients on the bag did not include corn. /d. § 16. After purchasing the bag,

1 Ms. Hale found the feed mix had traces of corn. Id. ¶ 20. She then purchased additional bags and 2 found those bags also contained corn. Id. ¶¶ 22–23. 3 Ms. Hale alleges she would not have purchased the feed mix had she known there was 4 corn because corn can be harmful to rabbits. Id. ¶¶ 17, 30. Corn “can increase the risk of a toxic 5 mold, which mimics rabies and can cause death” and also can “caus[e] [rabbits] to put on ‘bad’ 6 fat[ ] and have increased health issues.” Id. ¶ 17. She argues defendant’s labeling practice is 7 deceptive in that it allows defendant to profit because it can charge $17.99 per bag for its 8 purportedly corn-free feed mix, while competitors charge about $10 to $12 per bag for mixes not 9 labeled as corn-free. Id. ¶ 28. 10 On January 30, 2018, Ms. Hale filed this action, Compl., ECF No. 1, and defendants 11 moved to dismiss, ECF No. 5. Ms. Hale amended the complaint, First. Am. Compl., ECF No. 12, 12 and the court denied the motion to dismiss as moot, Min. Order, ECF No. 19. Shortly thereafter, 13 the parties stipulated to plaintiff’s filing another amended complaint. Stipulation (Aug. 24, 2018), 14 ECF No. 21. The operative second amended complaint makes three claims against defendant on 15 behalf of the class: (1) unfair and unlawful business practices in violation of California’s unfair 16 competition law (UCL), Cal. Bus. & Prof. Code § 17200, et seq., (2) fraudulent business practices 17 in violation of the UCL, and (3) violation of California’s false advertising law (FAL), Cal. Bus. & 18 Prof. Code § 17500, et seq. SAC ¶¶ 56–94. 19 After “a substantial amount of written discovery,” the parties participated in a full day of 20 mediation before the retired Honorable James P. Gray. Mot. for Prelim. Approval at 4, ECF No. 21 45. Mediation resulted in a settlement and plaintiff then moved for preliminary approval, Id. at 1, 22 which the court granted, Prev. Order (July 6, 2020), ECF No. 58. 23 Under the settlement, the defendant will pay $62,500 “on a claims made basis to Class 24 Members, with each Class Member who makes a claim receiving a pro rata share of the amount.” 25 Settlement Agreement § 5.01, Friedman Decl. Ex. 1, ECF No. 45-3. The defendant has agreed to 26 pay class counsel’s attorneys’ fees, litigation and administration costs, and an incentive award to 27 the class representative. Id. §§ 6.01–6.02, 8.02. The amount of these payments will not be 28 deducted from the class fund. Id. The defendant also agrees to revise the package labeling and 1 advertising of the feed mix so it is no longer advertised as corn-free. Mot. Final Approval at 13; 2 Friedman Decl. ¶ 23, ECF No. 68-1. The court approved the following class: 3 all individuals in California who purchased one or more units of Select Series Pro 4 Formula Rabbit Food, for which the packaging contained a representation which 5 stated: “Contains No Corn” between January 30, 2014 to May 14, 2019 (the “Class 6 Period”). Excluded from the Class are any employees of Defendant, its parents, 7 affiliates, or subsidiaries; the Judge or Magistrate Judge to whom the Action is 8 assigned; and, any member of those Judges’ staffs or immediate families. 9 Settlement Agreement § 2.07. At the time of preliminary approval, the parties estimated the class 10 would “consist of approximately 1,583 individuals whose contact information is known and 11 ascertainable.” Prev. Order (July 6, 2020) at 12 (citing Supp. Friedman Decl. ¶¶ 7–12, 12 ECF No. 54). 13 The court granted preliminary approval subject to the parties’ resolving several issues 14 prior to final approval. First, the court “require[d] greater detail on the question of predominance 15 at the final approval stage.” Id. at 10. Second, the court required further justification for the 16 $125,000 attorneys’ fees and directed parties to file support showing “the negotiated fee 17 reasonably compensates class counsel.” Id. at 20–21. Finally, the court noted further support was 18 needed for the proposed incentive award of $7,500 to Ms. Hale. Id. at 21. 19 Originally class counsel planned to fulfill notice requirements by mailing notice directly 20 to California purchasers that could be identified from records of retailors, such as Walmart, who 21 sold the feed. Mot. for Prelim. Approval at 7; Settlement Agreement § 9.01. The settlement 22 administrator would also put the notice and claims forms on the Settlement Website. Settlement 23 Agreement § 9.01. After the court granted preliminary approval, the parties conferred with 24 Walmart and found they could not obtain the contact information for class members who bought 25 the feed there. Stipulation (Oct. 15, 2020) at 1–2, ECF No. 59. The parties then stipulated to 26 effect notice by publication. Id. The court approved the amended notice plan. Prev. Order 27 (Jan. 15, 2021), ECF No. 66. 28 Simpluris, the settlement administrator, effected notice by multiple methods over several 29 months. In July 2020, Simpluris mailed direct notice to 28 identified class members. Mot. Final 30 Approval at 6–7. Since February 9, 2021, Simpluris has been maintaining the settlement website 1 (www. MannaProSettlement.com), which displays the long form notice, the claim form, and the 2 other settlement related documents. Butler Decl. ¶ 11, ECF No. 68-3 (“As of April 28, 2021, the 3 website had received 1,923 unique visitors with 13,297 visits”). Simpluris also established a toll- 4 free number, which potential class members could call to obtain information about the settlement. 5 Mot. Final Approval at 8. Simpluris ran a one-page ad about the settlement on March 15, 2021 6 and May 15, 2021 in Domestic Rabbits magazine. Id. Simpluris also utilized digital platforms to 7 publish notices by placing two online banner ads on Facebook, Google, and targeted websites; 8 posting the settlement information and a link to the settlement website on the Top Class Actions 9 website; and arranging for a leader of the California Rabbit Breeders Group to post about this 10 case on the group’s Facebook page. Id. at 7. Simpluris also informed the Humane Society, 11 Petfinder.com, Petfinder Foundation, Friends of Rabbits, Los Angeles Rabbit Foundation and 12 “leaders of 60 different rabbit breeder clubs in California, requesting them to share the class 13 settlement website with members.” Id. 14 Based on the changes to the proposed notice, the court directed the parties to address how 15 any unclaimed residual funds would be distributed, Prev. Order (Nov. 3, 2020), ECF No. 60, and 16 the parties stipulated to cy pres distribution to Public Justice. Response, ECF No. 63. The court 17 approved the notice by publication and directed the parties to provide additional support before 18 the final approval hearing. Prev. Order (Jan. 15, 2021) at 3.

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