Greenfield Direct Response, Inc. v. ADCO List Management (In Re Greenfield Direct Response, Inc.)

171 B.R. 848, 1994 Bankr. LEXIS 1331, 25 Bankr. Ct. Dec. (CRR) 1690, 1994 WL 468437
CourtUnited States Bankruptcy Court, N.D. Illinois
DecidedAugust 29, 1994
Docket19-03889
StatusPublished
Cited by12 cases

This text of 171 B.R. 848 (Greenfield Direct Response, Inc. v. ADCO List Management (In Re Greenfield Direct Response, Inc.)) is published on Counsel Stack Legal Research, covering United States Bankruptcy Court, N.D. Illinois primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Greenfield Direct Response, Inc. v. ADCO List Management (In Re Greenfield Direct Response, Inc.), 171 B.R. 848, 1994 Bankr. LEXIS 1331, 25 Bankr. Ct. Dec. (CRR) 1690, 1994 WL 468437 (Ill. 1994).

Opinion

*852 MEMORANDUM OPINION

JACK B. SCHMETTERER, Bankruptcy Judge.

Each of the subject Adversary eases is related to and arose out of an involuntary petition for relief filed against debtor Greenfield Direct Response, Inc. (“GDR”) on July 20, 1992. Originally under Chapter 7 of the Bankruptcy Code, Title 11 U.S.C. On September 8,1992, each proceeding was converted to one under Chapter 11.

Among defendants to the two subject Adversary proceedings are Boardroom Reports Inc., Compuname, Inc., Direct Media, Inc., List Services Corp., Media Marketplace, Inc., Names and Addresses, Inc., Names in the News, Inc., National Demographics & Lifestyles, Inc., R.L. Polk, and Rubin Response Services, Inc. (collectively the “NAI Group”). 1 These defendants moved in each of the captioned Adversary eases for Partial Summary Judgment. The following defendants have adopted the NAI Group’s motions: American List Counsel, Hanover Direct, Inc., and Jordan Direct. The latter defendants, along with the NAI Group, are hereinafter referred to collectively as “Defendants.” The plaintiffs in each case, Greenfield Direct Response (“GDR”, or “Plaintiff’, or “Debtor”) and the First Midwest Bank of Buffalo Grove (“Bank”), also moved in each case for partial summary judgment. For reasons stated below, the motions of Defendants for Partial Summary are each allowed, and GDR’s Motions for Summary Judgment (supported by the Bank) are each denied.

UNDISPUTED FACTS

From filings by the parties pursuant to Fed.R.Bankr.P. 7056 and Local District Rule 12(M) and (N) (adopted as a Bankruptcy Court Rule in effect when these matters were briefed), 2 and the briefs, these facts emerge as undisputed:

At all times mentioned in the Complaints, GDR was a list broker in the business of providing mailing lists to purchasers of such lists, known in the industry as “mailers.” Each mailer supplied the names of entities with specific purchaser characteristics that they wished to target. GDR searched its sources of “list owners” for a list owner who could satisfy the mailer’s requirements. GDR then notified the list owner that a purchaser had been located for one of its mailing lists.

A contract defining each arrangement between the list owner, GDR, and the mailer was completed by GDR under its letterhead on a five copy form prepared by it. Upon execution, the first copy was sent to the list owner, the second copy to the mailer, and the remaining copies were kept by GDR. Delivery of the lists took place pursuant to the contract. GDR’s compensation was set by a provision on the face of each contract, under the heading “List Owner — Read Carefully.” That clause provided:

GREENFIELD DIRECT RESPONSE, INC. acts only as agent for the list owner and does not guarantee payment under this order. Upon receipt of payment from the mailer who is solely responsible for payment of this order GREENFIELD DIRECT RESPONSE, INC. wifi remit to the list owner, less the standard 20% commission.

This provision (“collection clause”) is the basis of the dispute in these Adversary cases.

The paramount issue in both Adversary complaints is whether payments made or owed to GDR from various mailers belong to GDR’s bankruptcy estate or whether such payments belong to the list owners. In other words, did GDR collect the mailer’s payments for itself pursuant to a contract between it and the mailer, or did it collect such payments as agent for the list owner?

In Adversary Complaint No. 93 A 00190 (“Declaratory” adversary), GDR seeks a declaration as to who, between itself and the list owners, has the rights to post-petition funds *853 collected by GDR. Pursuant to a post-bankruptcy agreement between GDR and the NAI Group, these funds are now being held in a segregated bank account subject to this Court’s further orders and pending resolution of the two proceedings. Ten Defendants described above as the NAI Group are list owners who claim an ownership interest in this account. 3 Each remaining Defendant had provided a mailer with a mailing list pursuant to the form contract prepared by GDR.

In Adversary Complaint No. 93 A 00191 (“Collection” adversary), GDR seeks recovery from certain mailers who have not remitted their payments to GDR for mailing lists received pursuant to the form contract with GDR. In addition, with respect to each payment, GDR seeks a declaration as to who, between itself and the list owners, is entitled to any funds that may be collected. Both GDR and the list owners believe that once this issue is decided, the majority of mailers will tender payment. Accordingly, the motions for summary judgment do not seek relief from the mailers and they are not parties to those motions. The remaining Defendants are parties to this Collection Adversary Complaint.

GDR is joined in its motions for summary judgment by the Bank. 4 In the last quarter of 1989, the Bank provided GDR a line of credit in the amount of $290,000.00. The Bank properly perfected its asserted security interest in GDR’s accounts receivable and other assets. At no time prior to July, 1992, was the Bank aware of any competing ownership claims to GDR’s accounts receivable.

GDR and the Bank seek a declaratory judgment that the funds that GDR has collected and is owed from the mailers belong to the bankruptcy estate. The Bank thereby seeks recognition of its claim of security interest in those funds. Defendants seek judgment that they are the true owners of the money, as GDR held the funds as their agent. The case comes down to one issue to be decided: Who is the true owner of the funds, GDR or the defendants?

Additional undisputed facts are described in the discussion hereinbelow.

JURISDICTION

The Court has jurisdiction over this matter pursuant to 28 U.S.C. § 1334 and General Rule 2.33 of the United States District Court for the Northern District of Illinois. This matter constitutes a core proceeding under 28 U.S.C. § 157(b)(2)(A) & (B).

STANDARDS FOR SUMMARY JUDGMENT

Under Fed.R.Civ.P. 56(c) (adopted by Fed.R.Bankr.P. 7056), summary judgment is proper if the pleadings, depositions, answers to interrogatories, and admissions on file, together with any affidavits, show that there is no genuine issue of material fact and that the moving party is entitled to judgment as a matter of law. Celotex Corp. v. Catrett, 477 U.S. 317, 322, 106 S.Ct. 2548, 2552, 91 L.Ed.2d 265 (1986);

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171 B.R. 848, 1994 Bankr. LEXIS 1331, 25 Bankr. Ct. Dec. (CRR) 1690, 1994 WL 468437, Counsel Stack Legal Research, https://law.counselstack.com/opinion/greenfield-direct-response-inc-v-adco-list-management-in-re-greenfield-ilnb-1994.