Graham v. Noom, Inc.

District Court, N.D. California·Decided April 8, 2021·No. 3:20-cv-06903·Unknown

Opinion

San Francisco Division AUDRA GRAHAM and STACY MOISE, Case No. 20-cv-06903-LB individually and on behalf of all others similarly situated, ORDER GRANTING DEFENDANTS’ MOTIONS TO DISMISS Plaintiffs, Re: ECF No. 35, 36 v.

NOOM, INC., and FULLSTORY, INC., Defendants.

INTRODUCTION Noom is a web application that helps its users lose weight and lead healthier lifestyles. Noom uses FullStory’s software (called “session replay”) to record what visitors are doing on the Noom website, such as their keystrokes, mouse clicks, and page scrolling, thereby allowing a full picture of the user’s website interactions.1 Noom contends that the software improves its website design and the user’s experience. The plaintiffs — on behalf of a putative California class — claim that FullStory is illegally wiretapping their communications with Noom (and Noom is aiding and

1 First Am. Compl. (FAC) – ECF No. 27 at 2 (¶ 1 & n.1 (citing NOOM, https://www.noom.com)), 5–11 (¶¶ 18–32, 38). Citations refer to material in the Electronic Case File (ECF); pinpoint citations are to the abetting that eavesdropping) in violation of their right to privacy under California’s Invasion of Privacy Act (CIPA) and the California Constitution.2 Noom and FullStory moved to dismiss the claims, in part on the ground that FullStory — as Noom’s vendor for analyzing its website traffic — was a party to the communication (and not an eavesdropper). FullStory also contends that the court lacks personal jurisdiction because it has no forum-related conduct.3 The plaintiffs do not plausibly plead that FullStory eavesdropped on their communications with Noom and instead plead only that FullStory is Noom’s vendor for software services. They thus do not meet their prima facie burden to establish specific jurisdiction over FullStory, and they do not plausibly plead wiretapping in violation of California law. The next sections describe how FullStory’s software works, how the plaintiffs used Noom’s website (and what information FullStory’s software captured), and the case’s procedural history. 1. FullStory’s Software FullStory is a Delaware corporation headquartered in Atlanta, Georgia.4 It provides software to its clients (including Noom) to capture and analyze data so that the clients can see how visitors are using their websites.5 The clients put FullStory’s code on their websites to capture the data, and then they can review the data, which is stored in the cloud on FullStory’s servers.6 The software records visitor data such as keystrokes, mouse clicks, and page scrolling. Through a function 2 Id. at 2 (¶¶ 1–2), 5 (¶ 18), 11 (¶ 45), 16–21 (¶¶ 64–93); Mot. – ECF No. 36 at 8 (citing id. at 5 (¶ 18)). 3 Mots. – ECF Nos. 35 & 36. 4 FAC – ECF No. 27 at 3–4 (¶ 10). 5 Id. at 5 (¶ 18), 11 (¶ 39). 6 Id. at 4 (¶ 11) (FullStory is a “marketing software-as-a-service” company), 8 (¶ 29) (FullStory records information locally in the user’s browser in real time, transmits the information to FullStory’s servers every few seconds, and “makes the information available to its clients”), 11 (¶ 38) (Noom pays called Session Replay, FullStory’s clients can see a “playback” of any visitor’s session. If the visitor is still on the site, the clients can see the session live.7 A video example of a session is on FullStory’s website and shows a fictional user “flipping through” FullStory’s Definitive Guide to Session Replay. The accompanying marketing materials say, “Notice how you can see interactions, mouse movements, clicks, interactions with overlays, and more — and everything is listed in order in a stream at the right side of the replay. This is what a session replay looks like in a FullStory app.”8 2. The Plaintiffs’ Use of Noom’s Website The plaintiffs are California citizens and residents, and Noom is a Delaware company headquartered in New York, New York. The plaintiffs browsed Noom’s website (from California) to investigate Noom’s “diet offerings.”9 FullStory’s Session Replay function “created a video capturing [their] keystrokes and mouse clicks on the website . . . and also captured the date and time of their visits, the duration of the visits, [their] IP addresses, their locations at the time of the visits, their browser types, and the operating system on their devices.”10 “When users access [] Noom’s website, they fill out a form and enter PII [personally identifiable information] and PHI [protected health information],” and FullStory’s software “captures these electronic communications . . . [e]ven if users do not complete the form.” The captured PII and PHI includes — in addition to the information in the last paragraph — height, weight, gender, age, diet and exercise habits, some medical information, and email addresses.11

7 Id. at 8 (¶¶ 26–30). 8 Id. at 5–6 (¶¶ 21–23) (emphasis omitted). 9 Id. at 2–3 (¶¶ 4–6). 10 Id. at 11 (¶ 43). 3. Procedural History The plaintiffs’ amended complaint has three claims: (1) wiretapping, in violation of Cal. Penal Code § 631(a); (2) the sale of eavesdropping software, in violation of Cal. Penal Code § 635(a); and (3) invasion of privacy under California’s Constitution.12 The putative class is “all California residents who visited Noom.com, and whose electronic communications were intercepted or recorded by FullStory.”13 All parties consented to magistrate jurisdiction.14 The parties do not dispute that there is subject-matter jurisdiction under the Class Action Fairness Act, 28 U.S.C. § 1332(d)(2)(A).15 Noom and FullStory moved to dismiss the case.16 The court held a hearing on April 8, 2021. 1. Rule 12(b)(1) A complaint must contain a short and plain statement of the ground for the court’s jurisdiction. Fed. R. Civ. P. 8(a)(1). The plaintiffs have the burden of establishing jurisdiction. Kokkonen v. Guardian Life Ins. Co. of Am., 511 U.S. 375, 377 (1994); Farmers Ins. Exch. v. Portage La Prairie Mut. Ins. Co., 907 F.2d 911, 912 (9th Cir. 1990). A defendant’s Rule 12(b)(1) jurisdictional attack can be either facial or factual. White v. Lee, 227 F.3d 1214, 1242 (9th Cir. 2000). “A ‘facial’ attack asserts that a complaint’s allegations are themselves insufficient to invoke jurisdiction, while a ‘factual’ attack asserts that the complaint’s allegations, though adequate on their face to invoke jurisdiction, are untrue.” Courthouse News Serv. v. Planet, 750 F.3d 776, 780 n.3 (9th Cir. 2014). This is a facial attack.17 The court thus “accept[s] all allegations of fact in the complaint as true and construe[s] them in the light most favorable to the plaintiff[].” Warren v. Fox Family Worldwide, Inc., 328 F.3d 1136, 1139 (9th Cir. 2003).

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Graham v. Noom, Inc., (N.D. Cal. 2021).

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