GPMI Company v. Michelin Lifestyle Limited

CourtDistrict Court, D. Arizona
DecidedMarch 4, 2022
Docket2:21-cv-00299
StatusUnknown

This text of GPMI Company v. Michelin Lifestyle Limited (GPMI Company v. Michelin Lifestyle Limited) is published on Counsel Stack Legal Research, covering District Court, D. Arizona primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
GPMI Company v. Michelin Lifestyle Limited, (D. Ariz. 2022).

Opinion

1 WO 2 3 4 5 6 IN THE UNITED STATES DISTRICT COURT 7 FOR THE DISTRICT OF ARIZONA

9 GPMI Company, No. CV-21-00299-PHX-GMS

10 Plaintiff, ORDER

11 v.

12 Michelin Lifestyle Limited, et al.,

13 Defendants. 14 15 16 Pending before the Court are Defendant Michelin North America Inc.’s (“MNA”) 17 Motion to Dismiss Pursuant to Rule 12(b)(2) for Lack of Personal Jurisdiction (Doc. 27) 18 and Defendant Michelin Lifestyle Limited’s (“MLL”) Motion to Dismiss Pursuant to Fed. 19 R. Civ. P. 12(b)(2) and 12(b)(5) and on Grounds of Forum Non Conveniens (Doc. 28.) For 20 the following reasons, both motions are granted.1 21 BACKGROUND 22 GPMI Company (“Plaintiff”) is an Arizona corporation with its principal place of 23 business in Arizona. (Doc. 1 ¶ 4.) Plaintiff partners with other companies to jointly 24 develop products, which it then “produces, distributes, and sells pursuant to a licensing 25 agreement.” (Doc. 1 ¶ 9.) MLL is a public limited company incorporated under the laws 26 of the United Kingdom that licenses the Michelin trademark for products which are sold

27 1 Plaintiff’s request for oral argument is denied because the parties have had an adequate opportunity to discuss the law and evidence, and oral argument will not aid the Court’s 28 decision. See Lake at Las Vegas Invs. Grp., Inc. v. Pac. Malibu Dev. Corp., 933 F.2d 724, 729 (9th Cir. 1991). 1 under the Michelin brand name. (Doc. 1 ¶ 5.) MNA is a New York corporation with its 2 principal place of business in South Carolina. (Doc.1 ¶ 6.) 3 In 2016, MLL and Plaintiff’s Chief Operating Officer began discussing a possible 4 partnership in which Plaintiff would distribute a Michelin-branded consumer product 5 within the United States. (Doc. 1 ¶ 11.) In order to further investigate the opportunity, 6 MLL sent a representative to Arizona to meet with Plaintiff’s executives and to tour 7 Plaintiff’s facilities. (Doc. 1 ¶ 12.) 8 In June 2017, Plaintiff and MLL executed a licensing agreement (the “agreement”). 9 (Doc. 1 ¶ 14.) The agreement gave Plaintiff the right to manufacture and distribute 10 Michelin-branded products in the United States, subject to prior approval by MLL, in 11 exchange for annual royalty payments. (Doc. 1-1 at 5, 8.) The agreement also granted 12 MLL the “absolute discretion” to revoke any approvals given, at any time, if it determined 13 that “any approved Licensed Product and/or packaging may damage the Licensed Marks 14 or the commercial interests of the Licensor . . . . Any such product whose approval is 15 revoked shall be deemed unauthorized and shall not be promoted, distributed or sold by or 16 for [Plaintiff].” (Doc. 1-1 at 12.) The agreement contained (1) a choice-of-law clause 17 specifying that it would be “governed by and interpreted in accordance with English law,” 18 (2) a clause requiring pre-litigation mediation of any dispute “arising out of or in 19 connection with” the agreement at the London Court of International Arbitration, and (3) a 20 clause stating that “each of the Parties hereby submits to the jurisdiction of the competent 21 English courts” for any dispute which “has not been resolved through mediation.” (Doc. 22 1-1 at 28–29.) 23 Over the next year and a half, Plaintiff developed a Michelin-branded tire sealant 24 product in collaboration with MLL. (Doc. 1 ¶ 16.) According to the complaint, “several 25 representatives of MLL traveled to Arizona numerous times to meet with [Plaintiff] and to 26 work on the product” during that period. (Doc. 1 ¶ 17.) MLL approved the product in 27 February 2019. (Doc. 1 ¶ 23.) By then, Plaintiff had entered into an agreement with 28 Walmart to distribute the product in its stores. (Doc. 1 ¶ 25.) Shortly after approval, MLL 1 exercised its right under the agreement to revoke approval of the product, and asked 2 Plaintiff to refrain from shipping the product to Walmart for distribution. (Doc. 1 ¶ 31.) 3 Plaintiff alleges that MLL’s revocation was induced by MNA, which had expressed 4 concerns that a Michelin-branded tire sealant product could “negatively affect MNA’s tire 5 sales by creating the impression that Michelin tires were defective.” (Doc. 1 ¶ 32.) This 6 concern was allegedly a cover for MLL and MNA’s true motivations: to force Plaintiff to 7 renegotiate the agreement and accept higher royalty fees. (Doc. 1 ¶¶ 47, 48.) Plaintiff 8 alleges that both MNA and MLL were aware of GPMI’s contract with Walmart to sell the 9 tire sealant. (Doc. 1 ¶ 54.) It further alleges that MNA knowingly interfered in its contract 10 with MLL and Walmart and that MLL interfered in its contract with Walmart. (Doc. 1 11 ¶¶ 75, 76, 78.) It alleges that both Defendants interfered in its business expectancies to 12 continue selling the tire sealant to Walmart and to begin selling it to other customers. (Doc. 13 1 ¶ 87.) It also alleges that: 14 Both MLL and MNA directed their interference at GPMI. Based on the history of the parties’ relationship, . . . both MLL 15 and MNA knew that GPMI was an Arizona corporation with its principal place of business in Arizona. . . .[B]oth MLL and 16 MNA knew that Arizona was the central location for the economic activity under the Agreement. . . . Both MLL and 17 MNA thus targeted their interference toward Arizona by knowingly attempting to thwart an Arizona corporation from 18 bringing to fruition an Agreement the economic activity of which centered in Arizona. Both MLL and MNA also knew 19 that the foreseeable effects of their tortious conduct would be felt in Arizona, where GPMI’s business is located and where 20 GPMI would perform its obligations under the agreement. 21 (Doc. 1 at ¶ 59.) 22 Plaintiff filed the present Complaint in February 2021, seeking damages on various 23 theories, including breach of contract (Count I), breach of the implied covenant of good 24 faith and fair dealing (Count II), tortious interference with contractual relations (Count III), 25 and tortious interference with business expectancy (Count IV). Counts I and II are asserted 26 against MLL only, and Counts III and IV are asserted against both MLL and MNA. (Doc. 1 27 at 12–15.) In response, MNA moved to dismiss for lack of personal jurisdiction (Doc. 27), 28 and MLL moved to dismiss on several grounds, including lack of personal jurisdiction, 1 forum non conveniens, and improper service of process (Doc. 28.) 2 DISCUSSION 3 I. MNA’s Motion 4 A. Legal Standard 5 On a motion to dismiss for lack of personal jurisdiction, the plaintiff “bears the 6 burden of demonstrating that jurisdiction is appropriate.” Schwarzenegger v. Fred Martin 7 Motor Co., 374 F.3d 797, 800 (9th Cir. 2004). “Where, as here, the motion is based on 8 written materials rather than an evidentiary hearing, ‘the plaintiff need only make a prima 9 facie showing of jurisdictional facts.’” Id. (quoting Sher v. Johnson, 911 F.2d 1357, 1361 10 (9th Cir. 1990)). While the plaintiff “cannot ‘simply rest on the bare allegations of its 11 complaint,” id. (quoting Amba Mktg. Sys., Inc. v. Jobar Int’l, Inc., 551 F.2d 784, 787 (9th 12 Cir. 1977)), the Court must “take as true all uncontroverted allegations in the complaint.” 13 Glob. Commodities Trading Grp., Inc. v. Beneficio de Arroz Choloma, S.A., 972 F.3d 1101, 14 1106 (9th Cir. 2020). Allegations that are contradicted by affidavit are not assumed as true, 15 but factual disputes between affidavits are resolved in the plaintiff’s favor. CollegeSource, 16 Inc. v. AcademyOne, Inc., 653 F.3d 1066, 1073 (9th Cir. 2011). 17 The Court applies Arizona law to determine whether it may exercise jurisdiction 18 over a defendant. Picot v. Weston, 780 F.3d 1206, 1211 (9th Cir. 2015).

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