Gould v. ILKB LLC

CourtDistrict Court, E.D. New York
DecidedJune 9, 2022
Docket2:20-cv-05154
StatusUnknown

This text of Gould v. ILKB LLC (Gould v. ILKB LLC) is published on Counsel Stack Legal Research, covering District Court, E.D. New York primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Gould v. ILKB LLC, (E.D.N.Y. 2022).

Opinion

UNITED STATES DISTRICT COURT EASTERN DISTRICT OF NEW YORK ---------------------------------------------------------------X ROGER GOULD, and DOLPHIN KICKBOXING COMPANY, Plaintiffs, MEMORANDUM AND ORDER - against - 2:20-cv-5154 (DRH) (JMW) ILKB, LLC, MICHAEL PARRELLA, RYAN HEALY, and SCOTT FERRARI, each individually, and ILKB TOO, LLC, DANIEL CASTELLINI, and SHAUN YORK, each as successor by merger to ILKB, LLC, Defendants. ---------------------------------------------------------------X

APPEARANCES

ROSENBERG & ESTIS, P.C. Attorneys for Plaintiffs 733 Third Avenue New York, NY 10017 By: John D. Giampolo, Esq. Justin Scott Weitzman, Esq.

GORDON REES SCULLY MANSUKHANI, LLP Attorneys for Defendants ILKB, LLC, Michael Parrella, ILKB Too, LLC, Daniel Castellini, and Shaun York 1 Battery Park Plaza, 28th Floor New York, NY 10004 By: Peter G. Siachos, Esq. David Oxamendi, Esq.

HURLEY, Senior District Judge: INTRODUCTION Plaintiffs Roger Gould and Dolphin Kickboxing Company (collectively, “Plaintiffs”) bring seven causes of action against Defendants ILKB, LLC (“ILKB”), Michael Parrella, Ryan Healy, and Scott Ferrari (together the “Predecessor Defendants”): violation of the New York State Franchise Sales Act, N.Y. Gen. Bus. L. § 680 et seq. (“NYSFSA”); breach of contract; common law fraud; negligent misrepresentation; violation of the Arizona Consumer Fraud Act, Ariz. Rev. Stat.

§ 44-1521 et. seq. (“ACFA”); tortious interference; and alter ego, veil piercing and agency liability. Plaintiffs also bring one cause of action—successor liability—against Defendants ILKB Too, LLC (“ILKB Too”), Daniel Castellini, and Shaun York, each as successor by merger to ILKB (together, the “Successor Defendants,” and with the Predecessor Defendants, “Defendants”). Presently before the Court is Defendants ILKB, Parrella, ILKB Too, Castellini, and York’s (the “Moving Defendants”) motion to dismiss pursuant to Federal Rules

of Civil Procedure 12(b)(2) and 12(b)(6). For the reasons stated below, their motion is granted in part and denied in part. BACKGROUND The following facts from the Complaint, the exhibits attached thereto, and other materials properly considered on the Moving Defendants’ motion are taken as true for the purposes of this Order.

Roger Gould (“Gould”) alleges Predecessor Defendants misrepresented and omitted material information about ILKB, inducing him to purchase and run an ILKB franchise. (Compl. ¶ 15 [DE 1]). On March 9, 2015, Scott Ferrari, President and Director of Franchise Development at ILKB, met Gould and stated: 1. “ILKB was the ‘hottest’ fitness franchise around and that Gould would ‘make a ton of money,’”1 and 2. “ILKB had marketing expertise that would generate all the leads necessary for an ILKB studio to be profitable.” (Id. ¶ 16). Ferrari then sent Gould an ILKB Financial Disclosure Document dated April 11, 2014, that allegedly was not registered in New York State and contained misrepresentations and omissions. They include: 3. stating “there was no bankruptcy information to report and omitt[ing] the fact that ILKB franchise owner and founder, [Michael] Parrella, had filed for bankruptcy and had been discharged in 2008”; 4. stating “there was no litigation to report and omitted lawsuits in which Parrella or FC Online Marketing, LLC, the predecessor affiliate of ILKB, had been the charged with fraud, violation of franchise laws or theft of services”; 5. showing “buildout expenses to be a maximum of no more than $147,500”; 6. stating “that ILKB and FCOM received no revenue, rebates or ‘kickbacks’ from vendors who sold products or services to franchisees”; and 7. omitting “the fact that five ILKB franchised units had closed in 2014.” (Id. ¶ 18). Later in March 2015, Ferrari allegedly added: 8. “ILKB franchisees, on average, made over $130,000 a year in profits from a location”; 9. “If Gould bought three territories, ILKB would conduct initial training at his location”;

1 The Court refers to each numbered misrepresentation and omission as a “Representation.” 10. “If Gould purchased an ILKB franchise, he would make his investment back, make at least a few hundred thousand dollars profit, and have the opportunity to sell his ILKB franchise business back for multiples of what he purchased it for”; 11. “ILKB corporate had an ‘unheard of’ marketing expertise and does all the marketing to generate all the leads necessary for an ILKB studio to be profitable”; and 12. “ILKB corporate trains instructors multiple times a year for each ILKB studio and visits each studio location to make sure they are operating ‘well above par.” (Id. ¶ 19). On March 31, 2015, Ferrari gave Gould a “sample ILKB franchise business plan” that he claimed franchisees had used to get bank loans. (Id. ¶ 20). The plan showed: 13. “revenues in excess of $600,000 a year in the second year of operation . . . and expenses of $25,000 per month (including about $9,000 per month in salaries for employees),” “profits of over $190,000 in the second and third years of operations,” and “buildout expenses at $100,000.” (Id.). On an unknown date, the Predecessor Defendants also allegedly misrepresented and failed to disclose that 14. “ILKB would retain profits at the expense of franchisees through Defendants’ lead generation program.” (Id. ¶ 21). On April 16, 2015, the Predecessor Defendants invited Gould and other prospective franchisees to New York for its “Discovery Day.” (Id. ¶ 22). Ryan Healy, who identified himself as ILKB’s Vice President of Franchise Operations, allegedly stated 15. “Gould would make $200,000 in profit from one ILKB franchise location in his second year of operations.” (Id.). Parrella and Healy also allegedly added that: 16. “[M]ost franchisees break even within two to four months of opening”; 17. “The ILKB franchise owner did not have to work full time in the business and the studio could be run successfully as an absentee owner”; 18. “ILKB corporate would bring in prospective customers for each ILKB franchise studio and generate enough leads for each franchisee to be as profitable as promised”; 19. “ILKB had signed deals with Amazon and Living Social to bring franchisees more leads and therefore more revenue”; 20. “38-55% of leads from FaceBook and Groupon customers converted to full paying members of ILKB franchise studios”; 21. “The ILKB business was not seasonal”; 22. “It is common for an individual ILKB franchise studio location to sell hundreds to thousands of deals through Groupon and when those leads enter ILKB’s ‘proven sales process,’ more than 50% of them convert into full members of the ILKB franchise studio. ILKB corporate offers this to its franchise studios combined with its multi-layered online and offline marketing systems”; 23. “No other fitness franchise provides as much done-for-you marketing support”; and 24. “[T]he only reason an ILKB franchisee would fail would be from not following ILKB corporate’s system.” (Id. ¶¶ 23–24). On April 28, 2015, Plaintiff Dolphin Kickboxing Company (“Dolphin”)—an Arizona corporation Gould formed to purchase and run a franchise—signed a Franchise Agreement to open an ILKB studio covering three Arizona locations. (Id. ¶ 25; see Franchise Agreement (“Fr. Agmt.”), Ex. 2 [DE 35-2] to Decl. of Roger Gould [DE 35]2). Gould spent more than $225,000 in building out a kickboxing studio in Gilbert, Arizona and opened it on April 10, 2017. (Id. ¶¶ 25–26). Gould ended up

having to do his own marketing after ILKB failed to provide support to that end. (Id.). The studio began losing money “rapidly” – ultimately $10,000 a month during the fourth quarter of 2018. (Id. ¶ 27). Gould then started investigating the Predecessor Defendants and learned the alleged falsity of their representations. (Id.).

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