Good Clean Love, Inc. v. Epoch NE Corporation

CourtDistrict Court, D. Oregon
DecidedMarch 30, 2023
Docket6:21-cv-01294
StatusUnknown

This text of Good Clean Love, Inc. v. Epoch NE Corporation (Good Clean Love, Inc. v. Epoch NE Corporation) is published on Counsel Stack Legal Research, covering District Court, D. Oregon primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Good Clean Love, Inc. v. Epoch NE Corporation, (D. Or. 2023).

Opinion

IN THE UNITED STATES DISTRICT COURT

FOR THE DISTRICT OF OREGON

EUGENE DIVISION

GOOD CLEAN LOVE, INC.; Civ. No. 6:21-cv-01294-AA VAGINAL BIOME SCIENCE, INC.,

Plaintiffs, OPINION & ORDER v.

EPOCH NE CORPORATION; LAWRENCE LUO,

Defendants. _______________________________________

AIKEN, District Judge.

This case comes before the Court on Defendants’ Motion to Dismiss for Lack of Jurisdiction and Failure to State a Claim, ECF No. 10, and Plaintiffs’ Alternative Motion for Leave to Conduct Jurisdictional Discovery, ECF No. 24. The Court concludes that this matter is appropriate for resolution without a hearing. For the reasons set forth below, Defendants’ motion is GRANTED in part and DENIED in part. Plaintiffs’ Motion is DENIED as MOOT. LEGAL STANDARDS I. Motion to Dismiss for Lack of Jurisdiction Under Federal Rule of Civil Procedure 12(b)(2), a defendant may move for dismissal on the grounds that the court lacks personal jurisdiction. Plaintiff has the burden of showing personal jurisdiction. Boschetto v. Hansing, 539 F.3d 1011, 1015 (9th Cir. 2008). If the district court decides the motion without an evidentiary hearing, which is the case here, then the plaintiff need only make a prima facie showing of the jurisdictional facts. Absent an evidentiary hearing this court only inquires into whether the plaintiff’s pleadings and affidavits make a prima facie showing of personal jurisdiction. Uncontroverted allegations in the plaintiff’s complaint must be taken as true. Conflicts between the parties over statements contained in affidavits must be resolved in the plaintiff’s favor.

Boschetto, 539 F.3d at 1015 (internal quotation marks and citations omitted, alterations normalized). “In diversity cases, the court looks to the law of the state in which it sits to determine whether it has personal jurisdiction over the non-resident defendant.” IPSL, LLC v. College of Mt. St. Vincent, 383 F. Supp.3d 1128, 1135 (D. Or. 2019); see also Boschetto, 539 F.3d at 1015 (“When no federal statute governs personal jurisdiction, the district court applies the law of the forum state.”). Oregon Rule of Civil Procedure 4 governs personal jurisdiction issues in Oregon. Because Oregon’s long-arm statute confers jurisdiction to the extent permitted by due process, Gray & Co. v. Firstenberg Mach. Co., Inc., 913 F.2d 758, 760 (9th Cir. 1990), the court may proceed directly to the federal due process analysis. See Harris Rutsky & Co. Ins. Servs. v. Bell & Clements Ltd., 328 F.3d 1122, 1129 (9th Cir. 2003) (when state long-arm statute reaches as far as the Due Process Clause, the court need only analyze whether the exercise of jurisdiction complies with due process). To comport with due process, “the nonresident generally must have certain minimum contacts [with the forum state] such that the maintenance of the suit does not offend traditional notions of fair play and substantial justice.” Walden v. Fiore,

571 U.S. 277, 283 (2014) (internal quotation marks and citation omitted). The forum state may exercise either general or specific jurisdiction over a non-resident defendant. Boschetto, 539 F.3d at 1016. II. Motion to Dismiss for Failure to State a Claim To survive a motion to dismiss under the federal pleading standards, a pleading must contain a short and plain statement of the claim and allege “sufficient factual matter, accepted as true, to ‘state a claim to relief that is plausible on its face.’”

Ashcroft v. Iqbal, 556 U.S. 662, 667 (2009) (quoting Bell Atl. Corp. v. Twombly, 550 U.S. 544, 570 (2007)). While a pleading does not require “detailed factual allegations,” it needs more than “a formulaic recitation of the elements of a cause of action.” Iqbal, 556 U.S. at 677-78. “A claim has facial plausibility when the plaintiff pleads factual content that allows the court to draw the reasonable inference that the defendant is liable for the misconduct alleged. The plausibility standard . . . asks for more than a

sheer possibility that a defendant has acted unlawfully.” Id. at 678. Legal conclusions without any supporting factual allegations do not need to be accepted as true. Id. BACKGROUND Plaintiffs Good Clean Love, Inc. (“Good Clean Love”) and Vaginal Biome Science, Inc. are Oregon corporations with their principal places of business in

Eugene, Oregon. Compl. ¶¶ 7-8. ECF No. 1. Defendant Epoch NE Corporation is a Washington corporation licensed and doing business in the State of Washington. Compl. ¶ 9. Defendant Lawrence Luo is a resident of the State of Washington and “is a registered Governor of defendant Epoch.” Id. at ¶ 10. I. Plaintiffs’ Products, Trademarks, and Trade Dress Good Clean Love produces and distributes feminine hygiene products and

organic personal lubricants, as well as oils and candles. Compl. ¶ 16. “Good Clean Love is a market leader in the organic intimate wellness space and is sold nationally and internationally in tens of thousands of stores,” as well as large online retailers such as Walmart.com, Amazon.com, and Target.com. Id. at ¶ 17. “Good Clean Love is unique in the feminine hygiene space for its delicately balanced lubricants and restorative gels, which rely on a proprietary chemical combination of proper pH

balancing, synthetic lactic acids, and iso-osmolar ingredients, which mirrors natural vaginal lubrication and secretion.” Id. at ¶ 18. “Good Clean Love has researched and developed proprietary formulas for its products, including its Almost Naked® Lubricant,” which includes “racemic (essentially meaning equal) D- and L-lactic acid components, which together with proper pH balancing and iso-osmolality (chemical density), best mimic a healthy vaginal biome.” Id. at ¶ 30. Good Clean Love “has attracted substantial media attention” for its products. Id. at ¶¶ 18-20. Good Clean Love conducts substantial marketing to advertise its brand and

products and, in addition to its website, maintains social media accounts across multiple platforms which it uses to promote its products to tens of thousands of followers. Compl. ¶ 23. Good Clean Love has spent millions of dollars on marketing, including advertising, package design, and brand design. Id. at ¶ 24. Good Clean Love uses packaging to “set [itself] apart in a crowded and competitive marketplace.” Compl. ¶ 25. “With some variations from product to product, Good Clean Love’s packages, bottles, boxes, and tubes generally feature

clean, bright green and/or bright blue coloring with simple block lettering and one word in cursive font,” which Plaintiffs identify as their Trade Dress. Id. at ¶ 25. “Previous iterations of Good Clean Love’s Almost Naked® Personal Lubricant . . . feature any combination of bright green coloring with, simple white block lettering, a square with a notch cut from the bottom right corner framing the product’s name, and/or silhouettes of birds in flight,” which Plaintiffs identify as their Almost Naked®

Trade Dress. Id. at ¶ 26. Plaintiffs’ Complaint includes images of the Trade Dress and the Almost Naked® Trade Dress. Good Clean Love owns and has registered trademarks for “BiopHresh,” Registration No. 6024806, as a probiotic supplement for women’s health, and for “Restore,” Registration No. 5517668, as a gel for use as a personal lubricant. Compl. ¶ 29. Vaginal Biome Science owns the trademark for “Bio-Match,” Registration No. 5817530, as gel for use as personal lubricant. Id. II.

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Good Clean Love, Inc. v. Epoch NE Corporation, Counsel Stack Legal Research, https://law.counselstack.com/opinion/good-clean-love-inc-v-epoch-ne-corporation-ord-2023.