Gilmer v. Buena Vista Home Video, Inc.

939 F. Supp. 665, 31 U.C.C. Rep. Serv. 2d (West) 366, 1996 U.S. Dist. LEXIS 13737, 1996 WL 534938
CourtDistrict Court, W.D. Arkansas
DecidedAugust 19, 1996
DocketCivil 96-5012, 96-5031
StatusPublished
Cited by1 cases

This text of 939 F. Supp. 665 (Gilmer v. Buena Vista Home Video, Inc.) is published on Counsel Stack Legal Research, covering District Court, W.D. Arkansas primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Gilmer v. Buena Vista Home Video, Inc., 939 F. Supp. 665, 31 U.C.C. Rep. Serv. 2d (West) 366, 1996 U.S. Dist. LEXIS 13737, 1996 WL 534938 (W.D. Ark. 1996).

Opinion

MEMORANDUM OPINION

H. FRANKLIN WATERS, Chief Judge.

These consolidated cases are currently before the court on the defendants’ motion to dismiss and the plaintiffs response thereto. These putative class action cases 1 were filed by Janet Gilmer on behalf of herself and all other similarly situated individuals throughout the United States who have purchased certain home videos, namely “The Lion King,” “The Fox and the Hound,” and “Little Mermaid.”

The plaintiff claims that the video cassettes or the plastic video cassette ease of these three Disney films 2 contain drawings and animated scenes depicting sexual messages or other sexually related material unsuitable for young children and/or family viewing.

Specifically, plaintiff alleges that the front cover of the plastic case in which “The Little Mermaid” was distributed in 1989 & 1990 contains a depiction of an erect penis on one of the spires of the castle drawn between the two main characters. With respect to “The Fox and the Hound” distributed in 1994, plaintiff contends that one scene contains a subliminal message consisting of the widow in the film “giving the finger” to the camera after picking up Tod, the fox. With respect *667 to “The Lion King” distributed in 1995, plaintiff alleges it contains a subliminal scene where a cloud of milk-weed particles form the word “Sex” in the sky above one of the main characters in the movie.

The amended complaint filed on April 24, 1996, asserts the following causes of action: (1) invasion of privacy; (2) common law fraud; (3) breach of warranties both express and implied; and (4) negligence. Defendants, Buena Vista Home Video, Inc. (BVHV), and Walt Disney Pictures and Television (WDP), have now moved for dismissal of the complaint on a number of grounds. First, defendants have moved pursuant to Rule 12(b)(6) for dismissal of each cause of action. Fed.R.Civ.P. 12(b)(6). Second, defendants move pursuant to Rule 9 for dismissal of the fraud claim. Fed.R.Civ.P. 9. Finally, WDP moves for dismissal of all claims against it on the grounds that personal jurisdiction over it is lacking. Fed. R. Civ.P. 12(b)(2). We will address each argument in turn.

Failure to State a Claim, Rule 12(b)(6).

A Rule 12(b)(6) motion is to be read as a whole, Continental Ore Co. v. Union Carbide and Carbon Corp., 370 U.S. 690, 82 S.Ct. 1404, 8 L.Ed.2d 777 (1962), and it is to be denied unless “it appears beyond doubt that the plaintiff can prove no set of facts in support of his claim which would entitle him to relief.” Conley v. Gibson, 355 U.S. 41, 45-46, 78 S.Ct. 99, 102, 2 L.Ed.2d 80 (1957); Bennett v. Berg, 710 F.2d 1361 (8th Cir.1983).

In addition, complaints are to be “liberally construed in favor of the plaintiff.” See Jenkins v. McKeithen, 395 U.S. 411, 421, 89 S. Ct. 1843, 1849, 23 L.Ed.2d 404 (1969), and United States v. Advance Machine Co., 547 F.Supp. 1085, 1088 (D.Minn.1982). It has also been said that all facts pleaded in the complaint are taken to be true for 12(b)(6) purposes, Hospital Building Co. v. Trustees of Rex Hospital, 425 U.S. 738, 740, 96 S.Ct. 1848, 1850, 48 L.Ed.2d 338 (1976), and all reasonable inferences from facts pleaded in the complaint are to be drawn and deemed to be true. See generally 5A Charles A. Wright & Arthur R. Miller, Federal Practice and Procedure § 1357 (2d ed. 1990).

Rule 12(b) provides that

[i]f, on a motion asserting the defense numbered (6) to dismiss for failure of the pleading to state a claim upon which relief can be granted, matters outside the pleading are presented to and not excluded by the court, the motion shall be treated as one for summary judgment and disposed of as provided in Rule 56, and all parties shall be given reasonable opportunity to present all material made pertinent to such a motion by Rule 56.

Fed.R.Civ.P. 12(b).

Plaintiff has submitted, under seal, in connection with her response in excess of 2000 exhibits. The majority of these exhibits consist of letters written to BVHV regarding the three videos at issue and BVHVs responses to those letters. Plaintiff has offered these exhibits to show that the images at issue have been characterized as “subliminal.” Plaintiff has also submitted under seal copies of defendants’ responses to interrogatories, requests for production of documents, and requests for admissions. Finally, plaintiff has submitted the video cassette of “The Lion King,” a video cassette of “The Fox and the Hound,” and a still picture from a scene in the latter film which plaintiff states is not visible to the ordinary viewer at regular speed. If it becomes necessary for the court to consider these exhibits, this portion of the motion will be converted to a summary judgment motion and the parties given the opportunity to supplement the materials currently before the court.

1. The First Amendment/Invasion of Privacy.

Defendants first contend that the images about which the plaintiff complains are protected free speech and that no cause of action for invasion of privacy, or in fact any tort cause of action, can be based on protected speech. Defendants state that the plaintiff cannot avoid the constitutional hurdle presented by the First Amendment merely by labeling the images/messages she disapproves of as subliminal messages not protected by the First Amendment. Moreover, defendants contend that given how motion pictures are made, under plaintiffs theory, *668 every frame of film contains a subliminal message simply because no single frame is ever viewed individually and in isolation.

Furthermore, defendants state the plaintiff has conceded that two of the three images at issue' are plainly visible by ordinary viewing means and therefore are not subliminal and even under plaintiffs view of the law are therefore entitled to the full protection of the First Amendment. Finally defendants argue that even if the images are deemed to be subliminal, they are nonetheless protected free speech.

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939 F. Supp. 665, 31 U.C.C. Rep. Serv. 2d (West) 366, 1996 U.S. Dist. LEXIS 13737, 1996 WL 534938, Counsel Stack Legal Research, https://law.counselstack.com/opinion/gilmer-v-buena-vista-home-video-inc-arwd-1996.