Gilchrist MacHinery Co. v. Komatsu America Corp.

601 F. Supp. 1192, 1984 U.S. Dist. LEXIS 21023
District Court, S.D. Mississippi·Decided December 21, 1984·No. Civ. A. J84-0156(L)·Published·Cited by 16 cases

Opinion

*1195 MEMORANDUM OPINION AND ORDER

TOM S. LEE, District Judge.

The plaintiff, Gilchrist Machinery Company, Inc., (Gilchrist Machinery) filed this action following termination of its franchise agreement with Komatsu America Corporation (KAC). Gilchrist Machinery seeks monetary and injunctive relief for injuries allegedly caused by KAC and several of its employees and by a conspiracy, composed of KAC, Head & Engquist Equipment Company (H&E) and W.W. Williams Company of Tennessee, Inc. (WWW), acting in violation of section 1 of the Sherman Act. The parties 1 entered an agreed order stating that the proposed termination would not take effect until a trial on the merits could be held or on December 13, 1984, whichever time came first. 2 When the trial date was postponed at the request of the parties, the plaintiff filed its motion for a preliminary injunction. After the issues were extensively briefed, the parties submitted evidence in a three day hearing before this court.

In 1975, Bob Gilchrist contacted representatives of KAC regarding his being appointed as a dealer of Komatsu products. Gilchrist also discussed the possibility of a franchise with other equipment manufacturers and in 1976 began plans for construction of a facility in Jackson, Mississippi. The plans for the building were expanded after KAC suggested that more space would be needed to handle sales and service of KAC products adequately. In April 1977, Bob Gilchrist signed a franchise agreement and became the KAC distributor for the central Mississippi territory. 3 The contract, a standard form, was not negotiated but Gilchrist’s attorney reviewed the document before its execution. The term of the contract was one year, after which either party could terminate the agreement, with or without cause, upon 90 days’ notice. Gilchrist was aware of the termination provision because of his experience with other franchises in the industry which contain similar clauses. Furthermore, the parties discussed the clause before signing. Both parties anticipated that the relationship would be in their respective best interests and, therefore, would continue for an extended period.

After he obtained the franchise, Gilchrist made an initial order for machines and parts, ordering those that were, according to KAC, necessary for beginning the business. Pursuant to KAC’s suggestion, Gilchrist also ordered a sign and participated in the company advertising program. 4 Plaintiff carried all of those products that KAC at the time exported to the United States. Since that time, KAC has begun to market other products but Gilchrist Machinery has not been approved to sell those items. According to Gilchrist, there was only one Komatsu machine in his territory when he began business, and his marketing program had to be aggressive to overcome the products’ lack of recognition and the preference of consumers to buy from American manufacturers.

At the present time, Gilchrist Machinery’s Komatsu business involves primarily rentals, rent-to-sell agreements, straight sales, and service and parts. In February 1984, the rental fleet consisted of approximately 60 machines. Plaintiff orders ma *1196 chines and parts from KAC’s southwest regional office in Arlington, Texas and obtains parts at 20% below the list price and 15% less than the list price for emergency orders. Gilchrist Machinery presently employs 37 people.

The original territory assigned to Gilchrist Machinery included 40 counties in central Mississippi. In 1978, plaintiff obtained the dealership for the southern part of Mississippi. In 1979, the KAC dealer in north Louisiana, Crown Equipment, was terminated and that territory was assigned to plaintiff, which constructed facilities in Shreveport in order to conduct the Louisiana business. Pursuant to KAC policy, a dealer’s assigned territory is its area of primary responsibility, and while sales outside the territory are not prohibited, they are discouraged. It is the position of KAC that territorial restrictions are necessary to facilitate adequate service following sales. In 1980, Gilchrist Machinery solicited sales from Hill Brothers Construction Company, located in the north Mississippi territory of Tri-State Equipment Company. Doug Nunnery, of Tri-State, wrote Gilchrist and requested that these sales be discontinued. Nunnery promised that, if Gilchrist continued to do business in north Mississippi, he would retaliate with “Home Cooking”. According to the plaintiff, this letter marks the beginning of a conspiracy which, three and a half years later, in January 1984, culminated in a letter advising that Gilchrist Machinery was terminated as a KAC dealer. The plaintiff contends that KAC gave preferential treatment to H & E, the south Louisiana distributor, and to WWW, Nunnery’s present employer and the north Mississippi distributor, and also unreasonably restricted the availability of price discounts and credit to Gilchrist Machinery.

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Gilchrist MacHinery Co. v. Komatsu America Corp., 601 F. Supp. 1192, 1984 U.S. Dist. LEXIS 21023 (S.D. Miss. 1984).

601 F. Supp. 1192 (Gilchrist MacHinery Co. v. Komatsu America Corp.) — published by Counsel Stack Legal Research, free access to 12M+ legal documents.

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