Ghazizadeh v. Coursera, Inc.

Opinion

IMAN GHAZIZADEH, Case No. 23-cv-05646-EJD

Plaintiff, ORDER GRANTING MOTION TO COMPEL ARBITRATION v.

COURSERA, INC., Re: ECF No. 38 Defendant.

Before the Court is Defendant Coursera, Inc.’s motion to compel arbitration. ECF No. 38 (“Mot.” or “Motion”). Having considered the parties’ submissions, the relevant law, the record in this case, and oral argument, the Court GRANTS Coursera’s Motion. Plaintiff Iman Ghazizadeh brings this putative class action complaint against Coursera to “put an end to its unlawful practice of disclosing its users’ personally identifiable video-viewing information in violation of the Video Privacy Protection Act.” Complaint (“Compl.”), ECF No. 1 at 1. Coursera is an educational technology company that provides various educational courses via its interactive online platform. Id. ¶ 1. According to the complaint, consumers like Plaintiff take the online classes on the Coursera platform by enrolling in courses made up of various pre- recorded lecture videos that they can complete at their own pace. Id. ¶ 2. Consumers may enroll in free courses or otherwise purchase access to Coursera’s library of pre-recorded video lectures and other educational videos. Id. Plaintiff created a Coursera account on December 7, 2015. Plaintiff’s Opposition to Motion to Compel (“Opp.”), ECF No. 39. Plaintiff alleges that, unbeknownst to consumers, when they view a video on the Coursera platform, Coursera discloses a record of their viewing history to Meta Platforms together with personally identifiable information concerning the consumer. Id. ¶ 3. Plaintiff contends that this violates the Video Privacy Protection Act (“VPPA”), which allows consumers to recover damages from “[a] video tape service provider who knowingly discloses, to any person, personally identifiable information concerning any consumer of such provider.” 18 U.S.C. § 2710(b)(1). On November 1, 2023, Plaintiff filed the present suit on behalf of himself and the putative class members against Coursera for a single cause of action: violation of the VPPA. On January 12, 2024, Coursera filed a motion to dismiss under Federal Rule of Civil Procedure 12(b)(6). ECF No. 20. That motion was fully briefed on March 1, 2024. On April 22, 2024, Coursera filed an administrative motion to continue the motion to dismiss hearing date, notifying the Court that it intended to move to compel arbitration. ECF No. 36. Since the question of whether Plaintiff should be compelled to arbitrate is a threshold issue, Coursera requested that the motion to compel arbitration be heard concurrently with the motion to dismiss. Id. The Court granted Coursera’s request, and the briefing on the motion to compel arbitration was complete on May 17, 2024. Coursera’s Reply in Support of Motion to Compel Arbitration (“Reply”), ECF No. 40. The Court found the motion to dismiss suitable for decision without oral argument pursuant to Civil Local Rule 7-1(b). On June 6, 2024, the Court heard oral argument on the motion to compel arbitration. The Federal Arbitration Act (FAA) provides that a “written provision in ... a contract evidencing a transaction involving commerce to settle by arbitration a controversy thereafter arising out of such contract or transaction ... shall be valid, irrevocable, and enforceable, save upon such grounds as exist at law or in equity for the revocation of any contract.” 9 U.S.C. § 2. As this language makes clear, “an arbitration agreement is a contract like any other.” Bielski v. Coinbase, Inc., 87 F.4th 1003, 1009 (9th Cir. 2023). And like other contracts, arbitration agreements are subject to “generally applicable contract defenses” like “fraud, duress, or unconscionability.” Lim v. TForce Logs., LLC, 8 F.4th 992, 999 (9th Cir. 2021). In determining whether to compel a party to arbitrate, the court must determine: “(1) whether a valid agreement to arbitrate exists and, if it does, (2) whether the agreement encompasses the dispute at issue.” Kilgore v. KeyBank, Nat. Ass’n, 718 F.3d 1052, 1058 (9th Cir. 2013) (internal quotation marks and citation omitted). Once it is established that a valid agreement to arbitrate exists, the burden shifts to the party seeking to avoid arbitration to show that the agreement should not be enforced. Green Tree Fin. Corp.-Alabama v. Randolph, 531 U.S. 79, 92 (2000). Coursera advances two theories to establish Plaintiff’s unambiguous consent to arbitration. First, in registering for an account by inputting his email address into Coursera’s 2015 sign-in flow (“2015 Sign-Up Screen”), Plaintiff agreed to Coursera’s then-operative Terms of Use (“TOU”). Opp. 3 (citing Declaration of Mustafa Furniturewala (“Furniturewala Decl.”), ECF No. 38-1, ¶ 7). According to Coursera, the 2015 TOU included a clause “making clear” that continued use of Coursera’s platform would constitute acceptance to future updates to Coursera’s TOU. Furniturewala Decl. ¶ 8. Coursera’s updated 2021 TOU, 2022 TOU, and 2023 TOU, which Coursera argues Plaintiff was notified of and agreed to, each contained a provision requiring submission of all disputes related to Coursera’s services to binding arbitration (the “Arbitration Agreement”). Opp. 4 (citing Furniturewala Decl. ¶ 10). Thus, Plaintiff assented to the Arbitration Agreement by continuing to use Coursera’s services after receiving notice of the updated TOU. Second, Plaintiff again purportedly agreed to the 2022 TOU, which contained the Arbitration Agreement, when he purchased a Coursera certification in 2022 as part of the checkout process for the purchase (the “2022 Checkout Flow”). Before reaching the parties’ arguments on formation, the Court will evaluate the threshold issues of waiver and delegation. A. Whether Coursera Waived Its Right to Arbitrate Plaintiff argues that Coursera waived its right to arbitrate by seeking judicial resolution of the merits through a motion to dismiss despite being aware of the Arbitration Agreement “since the outside of this lawsuit.” Opp. 4–5. Plaintiff, as the party opposing arbitration, “bears the burden of showing waiver,” but the burden is “no longer heavy.” Armstrong v. Michaels Stores, Inc., 59 F.4th 1011, 1014 (9th Cir. 2023) (quotations omitted). Plaintiff must demonstrate: (1) knowledge of an existing right to compel arbitration, and (2) intentional acts inconsistent with that existing right. Id. As to the first prong, Coursera does not appear to dispute that it had knowledge of its right to compel arbitration. Rather, Coursera argues that its arbitration provisions “have undergone multiple updates over the years,” and “there was need for factual clarification between the allegations in [Plaintiff’s] Complaint and Coursera’s records regarding key dates in this matter, including Plaintiff’s account creation date and which Terms (and arbitration provision) Plaintiff agreed to.” Reply 6. Coursera does not identify when it contends it became aware of the right to arbitrate, but nevertheless, “[k]nowledge of a contractual right to arbitrate is imputed to [Coursera as] the contract’s drafter.” In re Google Assistant Priv. Litig., No. 19-CV-04286-BLF, 2024 WL 251407, at *4 (N.D. Cal. Jan. 23, 2024) (quoting Plows v. Rockwell Collins, Inc., 812 F. Supp. 2d 1063, 1066 (C.D. Cal. 2011)). The first prong has been satisfied. Regarding the second prong, Plaintiff argues that Coursera acted inconsistently with its right to arbitrate by (1) filing a Rule 12(b)(6) motion to dismiss, (2) “communicating its intent to litigate this case on the merits in this forum to both Plaintiff and the Court,” and (3) not withdrawing its motion to dismiss. Opp. 5. “[A] party generally acts inconsistently with exercising the right to arbitrate when it (1) makes an intentional decision not to move to compel arbitration and (2) actively litigates the merits of a case for a prolonged period of time in order to take advantage of being in court.” Armstrong, 59 F.4th at 1015 (internal quotation marks and citation omitted). Courts “consider the totality of the parties’ actions” in evaluating the second element of this test. Hill v. Xerox Bus. Servs., LLC, 59 F.4th 457, 471 (9th Cir. 2023). The essential question is whether “those actions holistically ‘indicate a conscious decision ... to seek judicial judgment on the merits of the arbitrable claims, which would be inconsistent with the right to arbitrate.’” Armstrong, 59 F.4th at 1015. Although “[l]itigating motions to dismiss instead of requesting that the matter go to an arbitrator” may be “inconsistent with a desire to arbitrate,” courts have found waiver where the motion to dismiss “did not contain any jurisdictional arguments” or where parties moved to compel arbitration after “the Court denied their motion to dismiss.” Leo Middle E. FZE v. Zhang, No. 21-CV-03985-CRB, 2022 WL 207663, at *4 (N.D. Cal. Jan. 24, 2022) (finding waiver where parties moved to compel arbitration after the motion to dismiss was denied, after participating in discovery, and the motion the dismiss lacked any jurisdictional arguments); see also Sequoia Benefits & Ins. Servs., LLC v. Costantini, 553 F. Supp. 3d 752, 759 (N.D. Cal. 2021) (finding waiver where defendants raised arguments in motion to dismiss that went “to merits of [plaintiff’s] claims rather than contesting mere procedural issues”). The Court finds that, under the totality of the circumstances, Plaintiff has failed to demonstrate that Coursera waived its right to arbitrate. Plaintiff’s cited cases involve procedural circumstances not present here. For instance, Leo Middle found waiver where the parties moved to arbitrate after the motion to dismiss was denied, after the parties participated in discovery, and the motion to dismiss lacked threshold jurisdictional arguments. Leo Middle, 2022 WL 207663, at *4. Sequoia Benefits found waiver where the defendants’ motion to dismiss similarly relied only on arguments going to the merits, defendants reversed the position they took before the court on arbitration in the case management statement, and defendants filed counterclaims with an accompanying request for a jury trial. Sequoia Benefits, 553 F. Supp. 3d at 759. And Kater found waiver where the defendant moved to compel arbitration after three years and three months of litigation, and after successfully moving to dismiss the complaint but unsuccessfully defending an appeal. Kater v. Churchill Downs Downs Inc., No. 3:15-CV-00612-RBL, 2018 WL 5734656, at *1 (W.D. Wash. Nov. 2, 2018); see also Slaten v. Experian Info. Sols., Inc., No. 21-CV-09045- MWF, 2023 WL 6890757, at *4 (C.D. Cal. Sept. 6, 2023) (finding waiver where defendant moved to compel arbitration after eighteen months of litigation, met and conferred with Plaintiff’s counsel, joined a motion for a protective order, sought to extend discovery deadlines multiple times, responded to written discovery, produced documents, participated in discovery conferences, and submitted a Joint Rule 26(f) Report, and participated in a court-ordered mediation); Stickles v. Atria Senior Living, Inc., No. 20-CV-09220-WHA, 2023 WL 2062949, at *2 (N.D. Cal. Feb. 16, 2023) (finding waiver where “defendants waited until after the outcome of summary judgment” to move to compel arbitration); FBC Mortg., LLC v. Skarg, No. 23-CV-00143-CRB, 2023 WL 6933359, at *3 (N.D. Cal. Oct. 19, 2023) (finding waiver where “Defendants waited over eight months, and a month and a half after receiving an adverse ruling on their motion to dismiss, before they moved to compel arbitration”). In each of the above cases, the facts supported a finding that the party seeking arbitration had deliberately delayed moving for arbitration. Here, Coursera indicated an intent to move to compel arbitration roughly six months after the complaint was filed. Its first basis for dismissal in its pending motion to dismiss is the threshold jurisdictional issue that Plaintiff lacks Article III standing.1 Although Coursera has also moved to dismiss on substantive grounds, it was required to present all arguments––jurisdictional and merit-based––under Rule 12(g) or risk waiving Rule 12 defenses. No discovery has been exchanged, and the Court has not ruled on the pending motion to dismiss. Thus, the Court finds this case more like those where courts declined to find waiver. See Wheeler v. LG Elecs. USA, Inc., No. 22-CV-00459-NOD-JBAM, 2024 WL 51353, at *6 (E.D. Cal. Jan. 4, 2024) (finding no waiver despite pending motion to dismiss “[d]ue to the absence of any discovery being conducted, an answer being filed, or meaningful case management proceedings being conducted”); United Specialty Ins. Co. v. Clean & Sober Media LLC, No. 2:20-CV-02765-RGK-KS, 2021 WL 3623300, at *4–5 (C.D. Cal. Apr. 16, 2021) (finding no waiver and noting “the Ninth Circuit has

1 Plaintiff suggests that Coursera, “sensing an adverse ruling,” was motivated to move to compel arbitration after seeing the strength of Plaintiff’s arguments in his opposition to Coursera’s motion. Opp. 7. The Court finds this argument unconvincing, and Plaintiff has not identified any instances of courts in this Circuit finding waiver under similar circumstances. found waiver” when a “motion to dismiss was coupled with prolonged delays ... and significant additional litigation activity”); Ensambles Hyson, S.A. de C.V. v. Sanchez, No. 23-CV-1887-JLS, 2024 WL 759893, at *8 (S.D. Cal. Feb. 23, 2024) (finding no waiver despite three-year delay where defendant filed motion disputing the court’s jurisdiction); Fries v. Wells Fargo Bank, No. 23-CV-07321-SPG, 2024 WL 1816931, at *3 (C.D. Cal. Feb. 22, 2024) (finding defendant’s filing of a motion to dismiss that “was never considered by this Court” “not the kind of participation in litigation that constitutes a waiver of the right to compel arbitration”). The Court acknowledges that Coursera could have withdrawn its pending motion to dismiss, as Plaintiff points out. Nevertheless, given the early stage of the case and the absence of other activity in this case, it is not apparent that Coursera has “choose[n] to delay [its] right to compel arbitration by actively litigating his case to take advantage of being in federal court.” Martin v. Yasuda, 829 F.3d 1118, 1125 (9th Cir. 2016). Thus, Plaintiff has not established waiver. B. Delegation In its opening brief, Coursera contends that the parties delegated the questions of arbitrability to the arbitrator, and the “only remaining question” is whether the relevant delegation provision in the arbitration agreement Coursera seeks to enforce is valid. Mot. 13. The Court agrees with Plaintiff that contract formation is a threshold issue for the Court to decide.2 While parties can typically delegate threshold issues such as validity and scope, a party who “contests the making of a contract containing an arbitration provision cannot be compelled to arbitrate the threshold issue of the existence of an agreement to arbitrate. Only a court can make that decision.” Moyer v. Chegg, Inc., No. 22-CV-09123-JSW, 2023 WL 4771181, at *3 (N.D. Cal. July 25, 2023) (citing Three Valleys Mun. Water Dist. v. E.F. Hutton & Co., 925 F.2d 1136, 1140–41 (9th Cir. 1991)); see also Ahlstrom v. DHI Mortg. Co., Ltd., L.P., 21 F.4th 631, 635 (9th Cir. 2021) (“parties cannot delegate issues of formation to the arbitrator”). Indeed, Section 4 of the FAA mandates a court be satisfied that an arbitration agreement exists before compelling arbitration.

2 Counsel for Coursera agreed at the hearing that whether a valid agreement exists is for the Court to decide. 1 9US.C. § 4 ([U]pon being satisfied that the making of the agreement for arbitration ... 1s not in 2 issue, the court shall make an order directing the parties to proceed to arbitration in accordance 3 with the terms of the agreement”). The Court will thus proceed to evaluate whether a valid 4 arbitration agreement exists. 5 C. Whether a Valid Agreement to Arbitrate Exists 6 As stated above, Coursera relies on two independent theories to show Plaintiff's agreement 7 to arbitrate. Plaintiff argues Coursera cannot meet its burden to establish Plaintiff's manifestation 8 of assent to the Arbitration Agreement under either theory because “Plaintiff was never presented 9 with reasonably conspicuous notice of the TOU where the notice required unambiguous 10 manifestation of assent to the terms.” Opp. 11. 11 The Court will evaluate both theories of assent below. 1. The 2015 Sign Up-Screen

13 As to Coursera’s first theory, it contends that Plaintiff signed up for Coursera through the

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Z 18 19 20 21 22 23 NT ee 24 25 26 Furniturewala Decl., Ex. A. 27 In signing up for an account, Plaintiff purportedly agreed to the 2015 TOU, which 28 Case No.: 23-cv-05646-EJD ORDER GRANTING MOTION TO COMPEL ARBITRATION

contained a “continuing use” provision advising users that their continued use of Coursera’s platform would constitute binding acceptance of later-revised Terms. The “continuing use” clause stated: We reserve the right to revise the Terms at our sole discretion at any time. Any revisions to the Terms will be effective immediately upon posting by us. For any material changes to the Terms, we will take reasonable steps to notify you of such changes. In all cases, your continued use of the Services after publication of such changes, with or without notification, constitutes binding acceptance of the revised Terms. Furniturewala Decl. ¶ 8 (emphasis added). The relevant Arbitration Agreement came into effect in 2020. Reply 7, n. 3. Coursera later notified Plaintiff of updates to its TOU through emails and website banners. Id. at 11. Coursera contends that these updates notified Plaintiff that he was bound to the updated terms, which included the arbitration provision at issue here. To form a contract under California law, there “must be actual or constructive notice of the agreement and the parties must manifest mutual assent.” Oberstein v. Live Nation Ent., Inc., 60 F.4th 505, 512–13. Parties may manifest assent through their conduct, “[h]owever, the conduct of a party is not effective as a manifestation of his assent unless he intends to engage in the conduct and knows or has reason to know that the other party may infer from his conduct that he assents.” Berman v. Freedom Fin. Network, LLC (“Berman”), 30 F.4th 849, 855 (9th Cir. 2022) (cleaned up). The “principle of knowing consent” required to establish contract formation “applies with particular force to provisions for arbitration” (Knutson v. Sirius XM Radio Inc., 771 F.3d 559, 566 (9th Cir. 2014)), and with equal force to contracts formed online. Berman, 30 F.4th at 855–56. Online agreements fall on a spectrum ranging from “clickwrap” to “browsewrap.” Berman, 30 F.4th at 856. “[C]lickwrap” agreements are agreements in which a website presents users with specified contractual terms on a pop-up screen and users must check a box explicitly stating “I agree” in order to proceed. Id. Courts “have routinely found clickwrap agreements enforceable,” because the consumer has received notice of the terms being offered and, “knows or has reason to know that the other party may infer from his conduct that he assents” to those terms. Id. Browsewrap agreements, on the other end of the spectrum, are agreements in which a website offers terms that are disclosed only through a hyperlink and the user supposedly manifests assent to those terms simply by continuing to use the website. Id. Courts are “more reluctant to enforce browsewrap agreements because consumers are frequently left unaware that contractual terms were even offered, much less that continued use of the website will be deemed to manifest acceptance of those terms.” Id. Plaintiff contends that the 2015 Sign-Up Screen is closer to a browsewrap agreement, but Coursera argues it is more akin to the hybrid “sign in wrap.” In a sign-in wrap, or a “modified clickwrap agreement,” a user is “notified of the existence of the website’s terms of use and advise[d] that by making some type of affirmative act, often by clicking a button, she is agreeing to the terms of service.” Moyer, 2023 WL 4771181, at *4. The 2015 Sign-Up Screen is most like a “modified clickwrap agreement” or “sign-in wrap” because, as described below, Plaintiff was notified of the existence of the Coursera’s terms of use and advised that “[b]y creating an account, [Plaintiff] accept[ed] Coursera’s Terms of Service.” A user is not required to click an “I agree” button after being shown the terms of service, but the 2015 Sign-Up Screen does inform users that if they click a button (the “Sign Up” button), they agree to the terms of service. However, as Plaintiff acknowledges, regardless of how the 2015 Sign-Up Screen is categorized, “ultimately the same inquire notice test applies because ‘it is the degree of notice provided, not the label, that is determinative.’” Opp. 11 (quoting B.D. v. Blizzard Ent., Inc., 76 Cal. App. 5th 931, 950 (2022)). Under California law, a sign-in wrap agreement may be an enforceable contract based on inquiry notice if “(1) the website provides reasonably conspicuous notice of the terms to which the consumer will be bound; and (2) the consumer takes some action, such as clicking a button or checking a box, that unambiguously manifests his or her assent to those terms.” Berman, 30 F.4th at 856 (applying identical New York and California law as both dictated the same outcome).

a. Whether the 2015 Sign-Up Screen Provided Reasonably Conspicuous Notice of the Terms To be conspicuous, notice “must be displayed in a font size and format such that the court can fairly assume that a reasonably prudent Internet user would have seen it.” Berman, 30 F.4th at 856. While terms may be disclosed through hyperlinks, the presence of a hyperlink “must be readily apparent,” and “[s]imply underscoring words or phrases ... will often be insufficient to alert a reasonably prudent user that a clickable link exists.” Id. at 857 (citing Sellers v. JustAnswer LLC, 73 Cal. App. 5th 444 (2021)). “The context of the transaction is a non-dispositive factor under California law, used to evaluate whether a website’s notice is sufficiently conspicuous. Courts must still evaluate the visual aspects of the notice under the two-part test [the Ninth Circuit] articulated in Berman.” Keebaugh v. Warner Bros. Ent. Inc., 100 F.4th 1005, 1019 (9th Cir. 2024). When Plaintiff signed up for his Coursera account in 2015, the dialog box above was in place, he entered his name and email, created a password in the dialog box above, and then clicked the “Sign Up” button. Furniturewala Decl. ¶ 7. Immediately below the “Sign Up” button was a statement reading, “By creating an account, I accept Coursera’s Terms of Service and Honor Code.” The words “Terms of Service” and “Honor Code” were neither underlined nor presented in all capital letters, but they were bolded in a color darker than the other words in the statement. The terms were also presented in a font size slightly smaller than, and in a different color than the “Sign Up” button. The bolded “Terms of Service” hyperlinked to the 2015 TOU, which included a provision advising the user that their continued use of Coursera’s platform would constitute “binding acceptance” of later-revised Terms:

We reserve the right to revise the Terms at our sole discretion at any time. Any revisions to the Terms will be effective immediately upon posting by us. For any material changes to the Terms, we will take reasonable steps to notify you of such changes. In all cases, your continued use of the Services after publication of such changes, with or without notification, constitutes binding acceptance of the revised Terms. Furniturewala Decl. ¶ 8 (emphasis added). Plaintiff argues that the 2015 Sign-Up Screen did not give him sufficient notice of the terms of service under the Berman test because (1) Coursera merely bolded “Terms of Service” without adding a contrasting color, using all capital letters, underscoring the text, or otherwise indicating that the text was hyperlinked; (2) the text disclosing the existence of the agreement is printed in small gray font against a slightly lighter gray background; and (3) the 2015 Sign-Up Screen did not require Plaintiff to unambiguously manifest his assent to the 2015 TOU by requiring Plaintiff to scroll through the TOU or to click a box acknowledging that he would be bound to the TOU prior to signing up. Opp. 12–14. i. The Context of the Transaction Courts look to both “the context of the transaction” and the “placement of the notice” when conducting review under Berman. The transactional context “is key to determining the expectations of a typical consumer.” Sellers, 73 Cal. App. 5th at 481. Sellers observed that “not all internet users are alike,” and when evaluating what constitutes inquiry notice of a website’s terms of use, “it is more appropriate to focus on the [website] providers which have complete control over the design of their websites and can choose from myriad ways of presenting contractual terms to consumers online.” Id. at 475–76. “Given the breadth of the range of technological savvy of online purchasers, consumers cannot be expected to ferret out hyperlinks to terms and conditions to which they have no reason to suspect they will be bound.” Id. (citations omitted). Sellers found this “particularly true” when “the transaction is one in which the typical consumer would not expect to enter into an ongoing contractual relationship, regardless of whether the transaction occurs online or in person.” Id. at 476 (“[I]t is questionable whether a consumer buying a single pair of socks, or signing up for a free trial, would expect to be bound by contractual terms, and a consumer that does not expect to be bound by contractual terms is less likely to be looking for them”). Thus, a user engaging in a full registration process, as opposed to a one-time purchase, is more likely to expect a continuing relationship that would put her on notice for a link to the terms of that continuing relationship. The Ninth Circuit in Keebaugh recently considered a sign-in wrap agreement used when user-players of a video game app for Games of Thrones sign up for the app. Users were presented with a screen that required users to press a “Play” button before they could access the game. Keebaugh, 100 F.4th at 1014. As part of the sign-up process, users were required to advance through the sign-in screen which stated, “By tapping ‘Play,’ I agree to the Terms of Service.” Id. In reviewing the sign-in process, Keebaugh concluded that the context of the transaction was sufficient to establish that users contemplated entering into a continuing, forward-looking relationship governed by terms and conditions. Users were notified prior to downloading the game that the app offers in-app purchases, and there was no time limit imposed by Warner Bros. on how long the user may access the game. Id. at 1020. “When downloading an app to one’s own device,” the Ninth Circuit explained, “the prudent internet user necessarily anticipates ongoing access to that app at the user’s discretion––at least until the user deletes the app, conditions imposed on the use of the app change, or the user decides to simply stop playing the game.” Id. This was different from a typical one-and-done interaction between the user and a traditional website because of the user’s “ongoing access to the app.” Id. Here, Coursera is more like the mobile game app in Keebaugh than a “one-and-done” traditional website. Like someone downloading a mobile game app, a user who signs up for Coursera “necessarily anticipates ongoing access to [Coursera] at the user’s discretion” in order to continue viewing the pre-recorded videos. Keebaugh, 100 F.4th at 1020. This matters, because the “nature of downloading a mobile game to one’s phone”––or signing up for a continuing service like Coursera––is “different than simply accessing a website.” Id. In this instance, Plaintiff’s access to Coursera’s services “until deleted carries the connotation that the user will also have ongoing access to that app unless something material changes.” Id. And like users of the mobile game app in Keebaugh, users of a service like Coursera know that they can continue to access Coursera’s recorded videos. Id. Plaintiff’s complaint underscores the ongoing nature of Coursera’s services. Plaintiff states that he “has consistently viewed videos on Coursera in order to complete various certificate programs.” Compl. ¶ 38. And in 2022, Plaintiff purchased a certification with additional modules years after initially creating an account, which further suggests Plaintiff contemplated a “continuing relationship” with Coursera. The Court find that users of Coursera’s services, a platform that offers online educational courses via pre-recorded videos, would similarly expect (or should expect) their access to the platform would be continual and governed by some terms of use. Thus, the context-of-the- transaction test from Sellers is satisfied. See Keebaugh, 100 F.4th 1020 (noting forward-looking nature of the parties’ relationship and that “users would understand that their use of an app that allows for in-app purchases would be governed by some terms of use”); see also Oberstein, 60 F.4th at 517 (context of transaction, where users engaged in “a full registration process” reflected “the contemplation of some sort of continuing relationship that would have put users on notice for a link to the terms of that continuing relationship”) (quotations omitted). ii. The Visual Placement of the Notice Whether the 2015 Sign-Up Screen also satisfies the visual requirements to provide conspicuous notice that “a reasonably prudent Internet user would have seen” presents a closer question. Berman, 30 F.4th at 856. The Ninth Circuit in Keebaugh assessed whether the sign-in screens for the Game of Thrones video game app satisfied the visual requirements to provide conspicuous notice. It concluded that it did. Directly beneath the operative “Play” button was the following: “By tapping ‘Play’ I agree to the Terms of Service” or “By tapping ‘Play’ I accept the Terms of Use and acknowledge the Privacy Policy,” depending on the app’s version. The court found that the link to the terms of service was distinguished from the surrounding text by a contrasting white font and emphasized through white borders outlining the hyperlinks. The sign- in screen also “lack[ed] clutter.” Keebaugh, 100 F.4th at 1020–21. The design elements used “a contrasting font color” making the notice legible on the dark background. Id. Other courts’ recent evaluations of sign-in wrap agreements are instructive. Sellers involved a website that allowed users to ask questions to trained professionals. Sellers, 73 Cal. App. 5th at 456. The sign-up page displayed a white box in which users could enter their credit card information underneath a statement that provided “Unlimited conversations with doctors—try 7 days for just $5. Then $46/month. Cancel anytime.” Id. Below the white box, “in very small print” there was an advisement that “[b]y clicking ‘Start my trial’ you indicate that you agree to the terms of service and are 13+ years old.” Id. The phrase “terms of service” was hyperlinked to another webpage with 26 pages of terms, including a binding arbitration clause and a class action waiver. Id. The court found this presentation and appearance insufficient to meet the visual requirements to provide conspicuous notice. Sellers declined to compel arbitration because the “textual notices on the [] website were insufficiently conspicuous to bind plaintiffs to the terms of service.” Id. at 484. The court noted that unless the user was particularly savvy, it was unlikely they would recognize the notice statement, which appeared “in extremely small print, outside the white box containing the payment fields where the consumer’s attention would necessarily be focused,” and, although the terms were hyperlinked and underlined, they were not “set apart in any other way that may draw the attention of the consumer, such as with blue text or capital letters.” Id. at 480–81 (footnote omitted). In Berman, the Ninth Circuit evaluated two websites and determined the website provider’s notice was insufficiently conspicuous to bind a consumer to the hyperlinked terms and conditions on each. Berman, 30 F.4th at 856–57. The first website had large orange letters across the top of the page welcoming the user who had visited the page. The second website stated at the top, “Shipping Information Required,” and below that, “Complete your shipping information to continue towards your reward.” Id. at 854. What followed were several fields requiring the user to input her name, address, telephone number, and date of birth. Id. Below a line instructing the user to “Select Gender,” two buttons appeared side by side marked “Male” and “Female.” Id. Below that was a large green button with text that stated, in white letters, “Continue ».” Id. The user had to click on the “continue” button to proceed to the next page in the website flow. As with the first website, placed between the buttons allowing a user to select her gender and the large green “continue” button were the same two lines of text in tiny gray font stating, “I understand and agree to the Terms & Conditions which includes mandatory arbitration and Privacy Policy.” Id. The hyperlinks were underlined but again appeared in the same gray font as the rest of the sentence. In concluding that the online agreement was invalid for failing to include features that would alert a reasonable user to its existence, the court emphasized that the text disclosing the existence of the terms was printed in an inconspicuous tiny gray font and the mere underlining of hyperlinked terms and conditions was “insufficient to alert a reasonably prudent user that a clickable link exists.” Id. at 857. It noted that “[c]ustomary design elements denoting the existence of a hyperlink include the use of a contrasting font color (typically blue) ... which can alert a user that the particular text differs from other plain text in that it provides a clickable pathway to another webpage.” Id. In Oberstein, the Ninth Circuit affirmed an order compelling arbitration when a website provided conspicuous notice “[a]t three independent stages.” Oberstein, 60 F.4th at 515. When creating an account, signing into an account, and completing a purchase, users were presented with a confirmation button above which text informed the user that, by clicking on the button, “you agree to our Terms of Use.” 60 F.4th at 515. The “Terms of Use” hyperlink was “crucially” conspicuously distinguished from the surrounding text in bright blue font, “making its presence readily apparent.” Id. at 516. Other cases look to conspicuous appearance in determining notice. In Pizarro, the court found that the underlined hyperlink, which was the same color as the rest of the textual notice, “when viewed in the context of the overall design and content of the webpage,” was reasonably conspicuous because the notice and hyperlink (1) appeared “directly below” the action button, (2) were set off by “ample white spacing” and “primarily surrounded by text no larger than the notice itself,” and (3) the “general design of the website,” was “relatively uncluttered and ha[d] a muted, and essentially uniform, color scheme.” Pizarro v. QuinStreet, Inc., No. 22-CV-02803-MMC, 2022 WL 3357838, at *3 (N.D. Cal. Aug. 15, 2022); see also Dohrmann v. Intuit, Inc., 823 Fed. App’x 482, 854 (9th Cir. 2020) (finding contract was formed where terms-of-use hyperlink was “the only text on the webpage in italics” and “located directly below the sign-in button,” and where overall webpage design was “relatively uncluttered”); Peter v. DoorDash, Inc., 445 F. Supp. 3d 580, 586 (N.D. Cal. 2020) (contract was formed where terms-of-use hyperlink appeared “directly below” the “sign-up button,” its text “contrast[ed] clearly with the background” and was “plainly readable,” and overall webpage design was “uncluttered”). Finally, in Moyer, the court evaluated a similar “modified” clickwrap agreement. Moyer, 2023 WL 4771181, at *4. On the “Create an account” screen, a notice appeared directly beneath the orange “Create account” button that a user was required to click to create an account on Chegg’s website. Id. at *5. The notice stated: “By clicking Create account you agree to the Terms of use and Privacy Policy.” Id. The notice appeared in black writing against a white background with the phrase “Terms of use” in blue, hyperlinked text. Id. And very minimal text or imagery appeared on the same page. Id. Based on these facts, the court found that a reasonable user would be placed on constructive notice of Chegg’s TOUs. Id. Plaintiff contends that the 2015 Sign-Up Screen are more aligned with those identified in cases where courts found sign-up pages lacked reasonably conspicuous notice. Opp. 13 (citing Massel v. SuccessfulMatch.com, No. 23-CV-02389-PCP, 2024 WL 802194, at *5 (N.D. Cal. Feb. 27, 2024) (concluding hyperlinks not reasonably conspicuous where they “were underlined but did not appear in a contrasting color”) and Serrano v. Open Rd. Delivery Holdings, Inc., 666 F. Supp. 3d 1089, 1096 (C.D. Cal. 2023) (finding notice insufficient where the relevant font was smaller than the “Sign Up” button, the notice language was in a “lighter font” that “blend[ed] into the white background more than the darker writing above it,” and “the notice language [was] not immediately adjacent to the ‘Sign Up’ button, but rather separated by larger and darker text addressing users with existing accounts)). In so arguing, Plaintiff contends that the notice language here is not as conspicuous as it could be. The Court agrees. Coursera could have used underlining, blue coloring, all capital letters, or a larger font. But those features are not dispositive, and courts have enforced arbitration agreements where hyperlinks were conspicuous even without blue font or capitalization. See, e.g., Keebaugh, 100 F.4th at 1020; Pizarro, 2022 WL 3357838, at *3. Here, aspects of the 2015 Sign-Up Screen support a finding that the screen is reasonably conspicuous. On one hand, the hyperlinked terms are bolded, and as in Oberstein and Keebaugh, the notice is displayed directly below the action button. See Oberstein, 60 F.4th at 517 (terms sufficient to provide reasonably conspicuous notice where “notices were not buried on the bottom of the webpage or placed outside the action box, but rather were located directly on top of or below each action button”); Keebaugh, 100 F.4th at 1020 (same where notice was “[d]irectly beneath the operative Play button”). And like Pizarro and Keebaugh, the hyperlink appears on a screen that is simple and lacks clutter––making the hyperlink more readily apparent. On the other hand, the hyperlinks are not blue, underlined, or capitalized. In reviewing the totality of the presentation, the Court finds that the darker and bolded text of the hyperlinked “Terms of Service” adequately contrasts with the light gray background such that a user would not “be required to hover their mouse over otherwise plain-looking text or aimlessly click on words on a page in an effort to ferret out hyperlinks.” Berman, 30 F.4th at 857. The bolded text “denot[es] the existence of a hyperlink.” Id. The location of the link directly below the “Sign Up” button also draws attention to the notice. Unlike Serrano and Sellers, where the notice language was not immediately adjacent to the action button, the hyperlinked TOU here is directly below the “Sign Up” button. And unlike Sellers, the font here is not “so small that the contrast is not sufficient to make the [hyperlink] apparent.” Sellers, 73 Cal. App. 5th at 481. When viewed “in the context of the overall design and content of the [2015 Sign-Up Screen],”–– which, as noted above, was simple and uncluttered, the notice here is reasonably conspicuous. Pizarro, 2022 WL 3357838, at *3. On balance and considering the full context of the hyperlink as presented, the 2015 Sign- Up Screen satisfies the visual requirements to provide conspicuous notice that a reasonably prudent internet user “would have seen” the hyperlink and would have been able to locate the hyperlinked TOU. Oberstein, 60 F.4th at 516. b. Whether Plaintiff Unambiguously Manifested Assent to the Hyperlinked TOU in the 2015 Sign-Up Screen The second part of the analysis is whether Plaintiff took some action that unambiguously manifested assent to the hyperlinked TOU in the 2015 Sign-Up Screen. Oberstein, 60 F.4th at 517. “A user’s click of a button can be construed as an unambiguous manifestation of assent only if the user is explicitly advised that the act of clicking will constitute assent to the terms and conditions of an agreement.” Berman, 30 F.4th at 857. “[T]he notice must explicitly notify a user of the legal significance of the action she must take to enter into a contractual agreement.” Id. at 858. Plaintiff argues that the text disclosing the TOU did not sufficiently advise Plaintiff that clicking “Sign Up” would bind him to those terms because the text of the notice states “By creating an account, I accept Coursera’s Terms of Service and Honor Code.” Opp. 14 (emphasis added). Plaintiff contends that this discrepancy between the “Sign Up” language and the “creating an account” instruction is insufficient to advise Plaintiff that clicking the former would bind Plaintiff to the terms of service. Id. (citing Williams v. DDR Media, LLC, No. 22-CV-03789-SI, 2023 WL 2314868, at *7 (N.D. Cal. Feb. 28, 2023) (finding no assent where “the notice inform[ed] users that they agree to the Terms of Use by clicking a ‘Get Started’ button, not the ‘CHECK LISTINGS’ button”)). Courts have found no assent where, considering the overall design of the page, there was a discrepancy between the action button and the text of the notice. For instance, in Berman, the webpage simply presented a continue button with a statement below reading “I understand and agree to the Terms & Conditions,” without reference to the impact of any particular action. Berman, 30 F.4th at 858. The Ninth Circuit therefore determined that the design of the web page in Berman did not “explicitly advise[ ] that the clicking will constitute assent to the terms and conditions of an agreement.” See id. at 857. In Williams, a case Plaintiff relies on, the text disclosing the terms of use was “buried in lines sixteen and seventeen of twenty-one in a full- justified block paragraph.” Williams, 2023 WL 2314868, at *5. The long paragraph began by stating “By clicking the ‘Get Started’ button, I am agreeing to,” followed by a long list of items before reaching the sentence “In addition, I agree to the Terms of Use ....” Id. The long paragraph was followed not by a “Get Started” button, but by a “CHECK LISTINGS” button and past that, a “Get Started Today” button. Id. at *6. The court found that defendants had not met their burden to show unambiguous manifestation of consent because of the mismatched language between the “Get Started” button and the “CHECK LISTINGS” button and where defendants submitted no evidence showing the plaintiff actually clicked the latter button. Id. at *7. Conversely, courts have found unambiguous consent despite mismatched language where the disclosure of the notice was located immediately adjacent to the action button. In Regan v. Pinger, Inc., the court evaluated a disclosure alerting plaintiff that “By registering, I agree to Sideline’s Terms and Conditions,” located immediately above the “Create Account” button. No. 20-CV-02221-LHK, 2021 WL 706465, at *8 (N.D. Cal. Feb. 23, 2021). The court found the proximity of the disclosure to the action button provided “sufficient notice that Plaintiff would be bound by the [relevant] TOS when Plaintiff clicked the ‘Create Account’ button.” Id. And the plaintiff in Regan “went through the full process of creating and using an account” multiple times and plaintiff was “presented with only one button.” Id. In Lee v. DoNotPay, Inc., the court evaluated a sign-up screen that contained mismatched language. 683 F. Supp. 3d 1062, 1074 (C.D. Cal. 2023). Plaintiff in Lee argued that the mismatch in language between “Continue” and “By signing up or signing in, you are agreeing to DoNotPay’s Terms and Conditions” invalidated any assent to the terms. Id. The court found that the language mismatch “did not undermine assent” where the “Continue” button was located directly above reasonably conspicuous and explicit language that put users on notice that continuing would manifest assent to the terms and conditions. Id. Here, in contrast to Berman and Williams, the 2015 Sign-Up Screen makes the assent- manifesting action—creating an account—clear, and clicking the “Sign Up” button is the way to complete that action. The Court finds that, despite the discrepancy in language, there can be no reasonable dispute that Plaintiff assented to the terms of service by clicking “Sign Up.” As in Regan, Plaintiff was “presented with only button,” located directly adjacent to the notice containing the hyperlink to the TOU. Plaintiff here does not dispute that he entered his name and email, created a password, and clicked “Sign Up” to create his account. The “Sign Up” button is directly above the TOU hyperlink––making the “assent-manifesting action clear” and “put[ting] users on notice that continuing would manifest assent to [Coursera’s] terms and conditions.” Lee, 683 F. Supp. 3d at 1075. In contrast to the webpage that contained the mismatched wording in Williams, which was long and cluttered, and where the action button was separated from the hyperlink to the TOS by several lines of text, the 2015 Sign-Up Screen here is short and straightforward, and the action button is directly above the hyperlink containing the terms of service. Williams, 2023 WL 2314868, at *1–2. Accordingly, the Court concludes that Plaintiff unambiguously assented to Coursera’s terms of service as displayed in the 2015 Sign-Up Screen. 2. Email and Banner Update Notices The next step in Coursera’s first theory pertains to email and banner updates it sent to users notifying them of updates to Coursera’s TOU. Coursera notified Plaintiff of updates to its terms of service via email and through banners on its homepage three times between 2020 and 2023. Mot. 5–7. Coursera contends that Plaintiff’s continued use of Coursera’s services after it sent and posted these notices demonstrates Plaintiff’s assent to the updated TOU––which included the Arbitration Agreement. Id. at 14–16. “Under California law and generally applicable principles of contract law, the burden is on [Coursera] as the party seeking arbitration to show that it provided notice of a new TOS and that there was mutual assent to the contractual agreement to arbitrate.” Jackson v. Amazon.com, Inc., 65 F.4th 1093, 1099 (9th Cir. 2023). In conjunction with the 2021 TOU update, Coursera emailed all users to inform them of forthcoming updates to its TOU, including updates to the Arbitration Agreement, effective January 1, 2021 (the “2021 Notice Email”). Furniturewala Decl. ¶ 12. Coursera’s records show that the 2021 Notice Email, bearing the subject line, “Terms of Use and Privacy Notice Update,” was delivered to Plaintiff’s email address on December 18, 2020. Id. ¶ 13. The 2021 Notice Email advised Plaintiff of the following: As part of our ongoing efforts to provide the best service to learners, customers, and partners, we will be updating some of our policies. Effective January 1, 2021, an updated Terms of Use and Privacy Notice will be in place on Coursera. Id., Ex. E. The 2021 Notice Email stated that changes to Coursera’s terms included updated arbitration language: For your convenience, here is a brief summary of the changes to each policy. We encourage you to review each one in full. • Terms of Use: Updated arbitration language and increased clarity of definitions. Id. The blue-font “Terms of Use” language was a hyperlink to the full version of the 2021 TOU containing the Arbitration Agreement. Id. ¶ 13. Plaintiff argues that the email and banner notices fail both prongs of the Berman test. “[I]n order for changes in terms to be binding pursuant to a change-of-terms provision in the original contract, both parties to the contract—not just the drafting party—must have notice of the change in contract terms.” Stover v. Experian Holdings, Inc., 978 F.3d 1082, 1086 (9th Cir. 2020). In Stover, the Ninth Circuit did not hold plaintiff to the updated terms where the record “d[id] not indicate whether [plaintiff] had notice of the changed terms when she visited [defendant’s] website in 2018, nor d[id] [plaintiff’s] complaint include any allegations related to notice.” Id. Jackson similarly found that Amazon failed to meet its burden to show that plaintiff received notice of updated terms where Amazon provided a declaration with a “vague” statement “that [Amazon] sent an email notifying drivers of a new TOS, such that [plaintiff] assented by continuing to perform deliveries.” Jackson, 65 F.4th at 1099 (finding evidence insufficient to establish email sent provided notice where district court “did not have the email, so it could not evaluate whether the email (assuming it was received at all) sufficed to provide individualized notice”). The Court will separately evaluate the 2021 Notice Email and the banner notices. 2021 Notice Email. Coursera produced a declaration from its Senior Vice President for Engineering who testified that Coursera’s records show that an email with the subject line “Terms of Use and Privacy Notice Update” was delivered to Plaintiff’s email address on December 18, 2020. Furniturewala Decl. ¶ 13. The declaration includes an image of the notice email, shown 1 below, which included a hyperlink in blue to the updated TOU. Id. As described above, the email 2 included “a brief summary of the changes to each policy.” Id. The brief summary following the 3 link to the updated TOS stated: “Updated arbitration language and increased clarity of 4 definitions.” Id. 5 6 coursera 7 ; ; Coursera Terms of Use and Privacy Notice g Update

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Z 18 19 Id., Ex. E. 20 The record indicates that Coursera sent Plaintiff the updated terms via email on December 21 18, 2020. Thus, the Court finds that Coursera has established that Plaintiff was on inquiry notice 22 of the changed terms such that they are binding on Plaintiff. Additionally, the email notice 23 satisfies both prongs of the Berman test. Regarding the first prong, the language in the email is 24 reasonably conspicuous because the header clearly states that the email included updates to the 25 TOU, the TOU hyperlink is in blue font and stands out from the remaining text, and the hyperlink 26 is followed by a description of the TOU which specifically calls out “[u]pdated arbitration 27 language.” See Sadlock v. Walt Disney Co., No. 22-CV-09155-EMC, 2023 WL 4869245, at *12 28 Case No.: 23-cv-05646-EJD ORDER GRANTING MOTION TO COMPEL ARBITRATION

(N.D. Cal. July 31, 2023) (emails with updates gave plaintiff reasonably conspicuous notice of the agreement where subject line notified users of the update, the header repeated the language regarding updates, the email contained “clear” hyperlink to agreement, and email “call[ed] out” “express update to the arbitration agreement”). As in Sadlock, “[t]his is not a situation where the reference to the arbitration agreement was buried and difficult to discern.” Id. While arguing that Coursera has not demonstrated that Plaintiff received the email, Plaintiff does not contend that he did not receive the email, either. Opp. 16. Plaintiff suggests that given the high number of emails received daily, it is more likely that Plaintiff did not receive or review the email. Opp. 16. The Court is sympathetic to that position, but Coursera has supplied evidence that it sent the notice email to Plaintiff’s email address (see Furniturewala Decl. ¶ 6, n.1 (“Plaintiff’s counsel provided Coursera with Plaintiff’s email address, and a Coursera engineer used a Coursera engineer used that information to identify Plaintiff’s account”)), and Plaintiff has not submitted any counter evidence that he did not receive the email updates. On the record before it, the Court finds that Coursera met its burden to show that Plaintiff received notice of the updated terms. Regarding the second prong of the Berman test, Plaintiff argues that even if Plaintiff did receive and open the emails, Coursera cannot establish unambiguous assent because the email updates did not include a continuing use provision. Opp. 16. Plaintiff contends that courts only find assent by “continuing use” where the website contains “an explicit textual notice” that continued use will act as a manifestation of the user’s intent to be bound. Id. (citing Nguyen v. Barnes & Noble Inc., 763 F.3d 1171 (9th Cir. 2014))3.

3 Plaintiff’s comparison to Sifuentes is unavailing. Plaintiff argues that Sifuentes stands for the proposition that email notices of updates to terms of use are insufficient for formation of a contract where a party “took no action to unambiguously manifest his assent.” Opp. 17 (citing Sifuentes v. Dropbox, Inc., No. 20-CV-07908-HSG, 2022 WL 2673080, at *4 (N.D. Cal. June 29, 2022), appeal dismissed, No. 22-16367, 2023 WL 2455684 (9th Cir. Jan. 20, 2023)). But the court there determined that plaintiff’s “ongoing use of the service [was] irrelevant to determining whether he had actual or constructive notice of the post-2011 terms of service” given “the complete lack of evidence of notice.” Id. Such is not the case here, where Coursera has provided evidence of the email notice to Plaintiff. In Matera v. Google Inc., the plaintiff argued that it never consented to Google’s privacy policy contained in updated terms of service that was posted to Google’s website. No. 15-CV- 04062-LHK, 2016 WL 5339806, at *16 (N.D. Cal. Sept. 23, 2016). When signing up for Gmail, users agreed to the terms of service which included a statement that “[b]y using our Services, you are agreeing to these terms....If you do not agree to the modified terms for a Service, you should discontinue your use of that Service.” Id. at *2. The court found that plaintiff agreed to and was bound by the privacy policy at the time the updated terms were posted to Google’s website. Id. at *17. In In re Facebook Biometric Info. Priv. Litig., the court considered whether plaintiffs could be bound to an updated user agreement following their initial assent to the original user agreement presented at the time they signed up for Facebook. 185 F. Supp. 3d 1155, 1167 (N.D. Cal. 2016). The plaintiffs were “provided notice that the terms of the user agreement were changing through an email from Facebook sent directly to the email addresses each plaintiff had on file with Facebook.” Id. Each plaintiff also “received a ‘jewel notification’” on their individual Facebook newsfeed. Id. The court found that this “individualized notice” regarding updated terms “in combination with [the plaintiffs’] continued use” was “enough for notice and assent.” Id. Here, Plaintiff’s consent to the 2015 TOU, which contained a “continuing use” provision, combined with Plaintiff’s continued use of Coursera’s services, is sufficient to demonstrate manifestation of consent to the updated terms sent directly to the email address Plaintiff had on file with Coursera. See Sadlock, 2023 WL 4869245, at *13 (plaintiff “unambiguously manifested assent to the terms of the agreement by continuing to use the streaming service after he received [] emails” with updated terms); see also In re Facebook Biometric Info. Priv. Litig., 185 F. Supp. 3d at 1167 (binding plaintiffs to updated terms of agreement where they “initially accepted the user agreement that was then in force when each plaintiff created [their] account” and “[s]ubsequently, plaintiffs were given adequate notice of the terms in the [updated] user agreement, and the plaintiffs accepted and agreed to the current terms by continuing to use Facebook after receiving that notice”). 1 Banner notices. Plaintiff argues that the banner notices also fail both elements of the 2 Berman test for being insufficiently prominent and not requiring manifestation of assent or 3 referencing continued use as assent. The 2021 banner notice (“2021 Banner Notice’’) states: 4 “Starting January 1, 2021, our updated Terms of Use and Privacy Notice are in effect. Please visit 5 each respective page to find out more about the updates.” Mot. 5. Below is an image of the 2022 6 Banner Notice, which Coursera states is “similar” to the 2021 Banner Notice: 7 coursera- EE a ’ e 8 taeda 9 Welcome back! ° 11 12 Earn Your Degree — 7 7 el ree («4

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18 Without an image of what the 2021 Banner Notice looks like, the Court is not able 19 conclude whether it provided sufficiently conspicuous notice, and Coursera has not met its burden 20 as to that notice. But even the 2022 Banner Notice does not appear sufficiently conspicuous to 21 satisfy the first Berman prong. The banner is shown in a light blue box near the top of the 22 webpage that blends in somewhat to the background of the webpage, and the font appears smaller 23 than the surrounding font. Additionally, the hyperlinked terms, although blue, appear within the 24 ! banner which itself appears among a fairly cluttered webpage. When “viewed in the context of the 25 overall design and content of the webpage,” the Court cannot conclude that the 2022 Banner 26 provides reasonably conspicuous notice of the hyperlinks to the updated TOU. Pizarro, 2022 WL 27 ! 3357838, at *3. 28 Case No.: 23-cv-05646-EJD ORDER GRANTING MOTION TO COMPEL ARBITRATION

1 Nevertheless, Coursera does not rely on the banners alone to establish notice of the 2 updated terms of use. As explained above, the 2015 Sign-Up Screen and the 2021 Notice Email 3 were sufficient to establish notice and assent of the 2021 TOU containing the Arbitration 4 Agreement. 5 3. 2022 Course Registration 6 Even if the Court concludes that Plaintiff did not assent to the Arbitration Agreement in the 7 2021 TOU by way of the 2015 Sign-Up Screen and subsequent updates, Coursera argues that the 8 Court can still compel arbitration based on Plaintiffs assent to the same Arbitration Agreement 9 when he enrolled in a certification course in 2022. In enrolling for the course, Plaintiff completed 10 a “checkout flow”—the 2022 Checkout Flow—that required him to fill out his credit card 11 information. See Mot. 8. As shown below, beneath the “Pay Now” button was the statement “I a 12 agree to the Terms of Use, Refund Policy, and Privacy Policy. I also certify that I am not

13 currently enrolled in the Master of Machine Learning for Analytics.” Id.

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Furniturewala Decl. ¶ 17, Ex. J. Plaintiff again argues that the 2022 Checkout Flow cannot bind him because the manner the terms were presented fails both prongs of the Berman test. Opp. 19. Plaintiff complains that the hyperlinked text is again too small, the user’s eye is drawn away from the hyperlinked terms because of the larger, blue “Pay Now” button, and the text on the payment screen does not mention arbitration. Id. Plaintiff also argues that the 2022 Checkout Flow cannot show unambiguous manifestation of consent and thus satisfy the second prong of Berman because the action button states “Pay Now,” but the terms underneath state “I agree to the Terms & Conditions…” Id. at 20. As to the first prong, the Court finds that the 2022 Checkout Flow satisfies the visual requirements to provide conspicuous notice that a reasonably prudent internet user “would have seen” the hyperlink and be able to locate the TOU. Oberstein, 60 F.4th at 516. The TOU hyperlinks are blue, underlined, and located directly below the “Pay Now” button. And for similar reasons explained above, the context of the transaction––Plaintiff purchasing a certification with several multi-hour modules––supports a finding that Plaintiff should have expected the transaction would be governed by terms of use. See Keebaugh, 100 F.4th at 1020. As to the second prong, the Court is less convinced that Coursera could rely on the 2022 Checkout Flow standing alone to establish unambiguous consent. Unlike the 2015 Sign-Up Screen, which specifically noted that by taking some action (creating an account), the user would accept Coursera’s terms of service, the 2022 Checkout Flow as presented to the Court lacks any similar advisement. Plaintiff’s click of the “Pay Now” button can be construed as unambiguous manifestation of assent “only if [Plaintiff] is explicitly advised that the act of clicking will constitute assent to the terms and conditions of an agreement.” Berman, 30 F.4th at 857, 858 (“[T]he notice must explicitly notify a user of the legal significance of the action she must take to enter into a contractual agreement”). Although courts have found unambiguous manifestations of consent even where the language between the button and the notice is not an exact match (e.g., Lee, 683 F. Supp. 3d at 1074), Coursera has not identified similar outcomes by courts where the notice lacked an advisement that by clicking the button, or taking some action, the user was consenting to the terms. This lack of advisement makes the 2022 Checkout Flow more like the notice Berman found did not constitute assent, where the webpage simply presented a continue button with a statement below reading “I understand and agree to the Terms & Conditions,” without reference to the impact of any particular action. Berman, 30 F.4th at 858. Although close, without an advisement stating that taking some action (here, clicking “Pay Now”) constituted consent to the terms of use, Coursera has not established Plaintiff’s unambiguous manifestation of assent to the TOU in the 2022 Checkout Flow. The Court acknowledges that Plaintiff was a continued user of Coursera’s services, and given this context of the transaction, he would likely have expected to be governed by some terms of service. But the Court cannot find that Coursera has met its burden to establish Plaintiff’s unambiguous assent to the terms of service as presented in the 2022 Checkout Flow standing alone. * * * In sum, although Coursera has not established that Plaintiff manifested assent when he completed the 2022 Checkout Flow, Coursera has met its burden to show that Plaintiff did manifest assent to the 2015 TOU when he signed up using the 2015 Sign-Up Screen. The 2015 TOU contained a “continuing use” provision, and Coursera provided reasonably conspicuous notice of the 2021 TOU containing the Arbitration Agreement at least in the 2021 Notice Email. For the above reasons, Coursera has met its burden to establish contract formation. Other than arguing that no agreement was formed, Plaintiff does not contest the enforceability of the arbitration clause. Nor does Plaintiff contest that the claims in this case fall within the scope of that clause. D. Whether Discovery Is Permitted Plaintiff requests an opportunity to seek limited discovery into issues related to contract formation. Opp. 21. Specifically, Plaintiff identifies the following discovery it wishes to seek: “(1) the complete website flow and the full webpages in which the screenshots of Coursera’s sign- up page, (dkt. 38-2) and payment page (dkt. 38-11) are embedded, instead of just one-off partial 1 screenshots; (2) confirmation that the screenshots presented reflect the actual screens that Plaintiff 2 would have been presented with—e.g., depending on whether he signed up or made purchases on 3 his phone or on a desktop; (3) the records that reflect whether any email notices regarding 4 } Coursera’s TOU changes were received or opened by Plaintiff; and (4) information about how 5 Coursera’s email notices (dkt. 38-6) would actually appear in a user’s inbox.” Id. 6 Coursera argues that Plaintiff's requested discovery would provide no new information 7 useful to the Court in analyzing formation. Reply 15. The Court agrees that the requested 8 discovery would not be useful to the Court. 9 IV. CONCLUSION Accordingly, the Court GRANTS Coursera’s motion to compel arbitration. The entire case will be STAYED and administratively closed. The parties shall notify the Court within 12 10 days of reaching a final resolution in the pending arbitration. The Court sets a status 13 conference for October 24, 2024. The parties shall file a joint status conference statement no later 14 than October 11, 2024, informing the Court as to the status of the pending arbitration. 15

] Dated: June 20, 2024 EDWARD J. DAVILA United States District Judge Case No.: 23-cv-05646-EJD ORDER GRANTING MOTION TO COMPEL ARBITRATION