George Moore and Robert Hossfeld, individually and on behalf of others similarly situated v. Farmers Group, Inc., Farmers New World Life Insurance Company, Farmers Insurance Exchange, Truck Insurance Exchange, Fire Insurance Exchange, and Mid-Century Insurance Company

CourtDistrict Court, N.D. Illinois
DecidedOctober 20, 2025
Docket1:23-cv-16587
StatusUnknown

This text of George Moore and Robert Hossfeld, individually and on behalf of others similarly situated v. Farmers Group, Inc., Farmers New World Life Insurance Company, Farmers Insurance Exchange, Truck Insurance Exchange, Fire Insurance Exchange, and Mid-Century Insurance Company (George Moore and Robert Hossfeld, individually and on behalf of others similarly situated v. Farmers Group, Inc., Farmers New World Life Insurance Company, Farmers Insurance Exchange, Truck Insurance Exchange, Fire Insurance Exchange, and Mid-Century Insurance Company) is published on Counsel Stack Legal Research, covering District Court, N.D. Illinois primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
George Moore and Robert Hossfeld, individually and on behalf of others similarly situated v. Farmers Group, Inc., Farmers New World Life Insurance Company, Farmers Insurance Exchange, Truck Insurance Exchange, Fire Insurance Exchange, and Mid-Century Insurance Company, (N.D. Ill. 2025).

Opinion

UNITED STATES DISTRICT COURT NORTHERN DISTRICT OF ILLINOIS EASTERN DIVISION

) GEORGE MOORE and ROBERT ) HOSSFELD, individually and on behalf of ) others similarly situated, ) ) Plaintiffs, ) ) No. 23-cv-16587 v. ) ) Judge April M. Perry FARMERS GROUP, INC., FARMERS NEW ) WORLD LIFE INSURANCE COMPANY, ) FARMERS INSURANCE EXCHANGE, ) TRUCK INSURANCE EXCHANGE, FIRE ) INSURANCE EXCHANGE, and ) MID-CENTURY INSURANCE COMPANY, ) ) Defendants. ) )

OPINION AND ORDER This is a consumer protection action based on claims arising from telemarketing calls received by Plaintiffs George Moore and Robert Hossfeld. Plaintiffs allege receiving multiple calls soliciting them to purchase Farmers insurance products. According to Plaintiffs, these calls were either received at telephone numbers they had placed on the national do-not-call registry or after requests were made not to receive further calls. The second amended complaint asserts four causes of action against Defendants Farmers Group Inc., Farmers New World Life Insurance Company, Farmers Insurance Exchange, Truck Insurance Exchange, Fire Insurance Exchange, and Mid-Century Insurance Company (collectively, “Defendants”). Doc. 95. Namely, Plaintiffs allege that:  Defendants placed calls to numbers that Plaintiffs had listed on the national do-not-call registry, in violation of certain provisions of the Telephone Consumer Protection Act (“TCPA”), 47 C.F.R. § 64.1200(c)(2) (Count I);  Defendants continued calling Hossfeld after he made a do-not-call request, in violation of

certain TCPA provisions, 47 C.F.R. § 64.1200(d) (Count II);  Defendants used a prerecorded or artificial voice in a call to Hossfeld, in further violation of the TCPA, 47 U.S.C. § 227(b)(1)(A)(iii) (Count III); and  Defendants are liable under a state law negligence theory for their alleged failure to keep certain records relating to telemarketing calls (Count IV). Plaintiffs press claims on their own behalf and on behalf of proposed classes, though class claims are not presently at issue. Defendants move to strike certain allegations pertaining to Count I of Plaintiffs’ complaint and to dismiss Plaintiffs’ remaining Counts under Federal Rule of Civil Procedure

12(b)(6). Doc. 105. For the following reasons, Defendants’ motion is denied in part and granted in part. BACKGROUND Defendants sell insurance products and services through telemarketing calls, at least some of which are made by third-party agents to prospective customers on Defendants’ behalf. Doc. 95 ¶¶ 106–109. While their precise roles differ, all Defendants have a financial incentive in the sale of insurance policies bearing the Farmers mark and exercise varying degrees of control over the day-to-day operation of the third-party agents and vendors that make telephone solicitations on their behalf. Id. ¶¶ 114–15. Plaintiffs also maintain that despite their legal obligation to do so, Defendants fail to track records of calls or customer consents, maintain records of telemarketing

2 scripts, or retrieve call and consent records from agents and subagents upon termination of agency relationships. Id. ¶ 142. In 2015, Plaintiff Hossfeld registered his personal cell phone ending in 8888 (the “8888 number”) on the national do-not-call registry, id. ¶ 19, a database maintained by the federal government. Id. ¶ 8; see also 47 C.F.R. § 64.1200(c)(2). On July 21, 2020, Hossfeld received a

call to another one of his telephone numbers from an operator who told Hossfeld he worked for the Justin Robert Farmers agency and at some point transferred Hossfeld to a woman named Maria. Id. ¶¶ 44–45. Hossfeld made a do-not-call request on this call. Id. ¶ 45. Later on, Maria sent Hossfeld an email informing him that his information had been received through a company named “WUSOO.” Id. On September 13, 2021, Hossfeld received another call at his 8888 number. Id. ¶ 46. Hossfeld spoke with the operator, who explained that Hossfeld could save money on car insurance. Id. ¶ 47. After taking down some of Hossfeld’s information, the operator tried to transfer the call to a licensed agent. Id. This transfer failed, however, and caused the following

“prerecorded message or artificial voice” to play: “This phone number is in the Do Not Call list. Do not transfer this phone number.” Id. ¶ 48. During the call, Hossfeld also asked what company the operator worked for, and the operator replied that he worked with “Farmers, among others.” Id. ¶ 49. In 2023, Hossfeld received four calls soliciting Farmers insurance products. On January 20, Hossfeld received a call to his 8888 number from a person who, after recording some of Hossfeld’s information, tried unsuccessfully to transfer him to a licensed agent. Id. ¶¶ 50–51. The caller indicated “that his company, U.S. Auto Care, worked with Farmers, among others.” Id. ¶ 52. On January 27, Hossfeld received another call to his 8888 number from a phone with

3 last four digits 0599 (the “0599 number”), also selling insurance. Id. ¶ 53. On May 2, Hossfeld answered another call from the 0599 number. Id. ¶ 54. After answering some questions, the caller transferred Hossfeld to a Farmers insurance agent who tried to sell Hossfeld insurance. Id. Hossfeld received a final call from the 0599 number on July 5, again from a caller seeking to sell Defendants’ insurance products. Id. ¶¶ 56-58.

Plaintiff Moore’s experience is similar. At different points in or before 2017, Moore registered three personal phone numbers on the national do-not-call registry: a number with last four digits 3205 (the “3205 number”); a number with last four digits 8035 (the “8035 number”); and a number with last four digits 3200 (the “3200 number”). Id. ¶¶ 17–18. On January 25, 2021, Moore received a call to his 3205 number from a telemarketer named Mike Price, who explained he was selling Farmers insurance products. Id. ¶¶ 65–68. On March 1, 2021, Moore received another call to his 3205 number, this time from an individual who self-identified as “Brent Hinton with Farmers Insurance.” Id. ¶ 71. Moore expressed some interest in insurance, but no sale consummated on either of these calls. Id. ¶¶ 69, 74. Five times in 2021—on May 3, May 4,

August 20, August 27, and August 30—Moore received calls to his 8035 number from individuals identifying themselves as being from Farmers Insurance and offering him price quotes on automobile insurance policies. Id. ¶¶ 79–88. Finally, on March 13, 2024, Moore received a call to his 3200 number from another caller from “Farmers” soliciting Farmers insurance products. Id. ¶ 90–91. ANALYSIS A motion to dismiss under Rule 12(b)(6) challenges the sufficiency of the complaint, not its merits. FED. R. CIV. P. 12(b)(6); Gibson v. City of Chicago, 910 F.2d 1510, 1520 (7th Cir. 1990). In considering a Rule 12(b)(6) motion, the Court accepts as true all well-pleaded facts in

4 the plaintiff’s complaint and draws all reasonable inferences from those facts in the plaintiff’s favor. Kubiak v. City of Chicago, 810 F.3d 476, 480-81 (7th Cir. 2016). Defendants seek dismissal of Counts II, III, and IV of Plaintiffs’ complaint for failure to state a claim under Rule 12(b)(6).

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George Moore and Robert Hossfeld, individually and on behalf of others similarly situated v. Farmers Group, Inc., Farmers New World Life Insurance Company, Farmers Insurance Exchange, Truck Insurance Exchange, Fire Insurance Exchange, and Mid-Century Insurance Company, Counsel Stack Legal Research, https://law.counselstack.com/opinion/george-moore-and-robert-hossfeld-individually-and-on-behalf-of-others-ilnd-2025.