George Lussier Enterprises, Inc. v. Subaru of New England, Inc.

286 F. Supp. 2d 86, 2003 DNH 160, 2003 U.S. Dist. LEXIS 17152, 2003 WL 22229460
CourtDistrict Court, D. New Hampshire
DecidedSeptember 26, 2003
DocketCV-99-109-B
StatusPublished
Cited by3 cases

This text of 286 F. Supp. 2d 86 (George Lussier Enterprises, Inc. v. Subaru of New England, Inc.) is published on Counsel Stack Legal Research, covering District Court, D. New Hampshire primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
George Lussier Enterprises, Inc. v. Subaru of New England, Inc., 286 F. Supp. 2d 86, 2003 DNH 160, 2003 U.S. Dist. LEXIS 17152, 2003 WL 22229460 (D.N.H. 2003).

Opinion

MEMORANDUM AND ORDER

BARBADORO, Chief Judge.

A number of current and former New England Subaru dealers have brought this class action against their distributor, Subaru of New England, Inc. (“SNE”), its sole shareholder and President, Ernest Boch, and its Executive Vice President and General Manager, Joseph Appelbe. The dealers assert that SNE misused its power to control the vehicle allocation process to coerce them to purchase unwanted accessories. They also charge that defendants employed other coercive means to induce them to purchase accessories and fraudulently concealed SNE’s “option-packing” scheme. They claim that defendants violated the Automobile Dealer Day in Court Act (“ADDCA”), various state dealer statutes, the Racketeer Influenced Corrupt Organization Act (“RICO”), the Sherman and Clayton antitrust acts, and SNE’s dealer contracts. The parties have submitted dueling motions for summary judgement. 1

*90 I. BACKGROUND

Subaru automobiles are manufactured by Fuji Heavy Industries, Ltd., and distributed in the United States by Subaru of America, Inc. (“SOA”). Since 1971, SOA has contracted with SNE to serve as its distributor in the New England region. SNE’s distribution agreement requires it to purchase a designated number of vehicles from SOA and specifies that SOA may terminate the agreement in certain circumstances if SNE fails to meet its quota. The agreement also obligates SNE to use its best efforts to promote and sell Subaru vehicles and accessories through the use of sales representatives.

SNE has entered into dealership agreements with each Subaru dealership in New England. The dealership agreements incorporate SOA’s “Standard Provisions,” a document that outlines the general terms and conditions that apply to each dealership. The provisions provide that “it will be necessary for Dealer to order and purchase Cars, subject to availability, in adequate quantities and on a regular periodic basis in order for Dealer to achieve adequate sales performance.” Appendix to Defs.’ Mot. for Summ. J. (Defs.’ App.) at Tab 57, Burbank Aff., Ex. G, ¶ 11.1. They also state, however, that “Subaru Products may not be available to Dealer in sufficient supply from time to time because of production limitations or other factors.” Id. at ¶ 11.3 In an effort to assure dealers that SNE will allocate vehicles fairly, the provisions require SNE to “allocate all affected Subaru Products equitably, using appropriate factors such as the respective inventory levels and sales performance of Distributor’s dealers during a representative period of time immediately prior to such allocation.” Id. SNE also “has the sole responsibility of performing its obligations ... in a lawful and ethical manner.” Id. at ¶ 2.2.

A. Fair Share II

From February 1, 1987 until early 2001, SNE used the “Fair Share II Distribution System” to allocate vehicles. Fair Share II’s stated purpose was to allocate vehicles “in a manner, that, in SNE’s opinion, will maximize the business opportunity for both SNE and its dealers consistent with SNE’s desire to allocate vehicles fairly and equitably.” See Defs.’ App. at Tab 60, Eddy Aff., Ex. A. Fair Share II used a formula based largely on past sales performance to allocate most vehicles.

1. The Allocation Formula

Fair Share II’s allocation formula consisted of fixed and variable components. The fixed component was based on the higher of a dealership’s planned sales volume or its average actual sales for the three years subsequent to the adoption of Fair Share II. The variable component was based primarily on a dealer’s rate of sales over time. A dealer’s “days supply,” the number of days it would take the dealer to sell its inventory at its current sales rate, thus was critical to dealers who wished to gain more vehicles in subsequent allocations. 2 SNE used the allocation formula to initially allocate 88.5% of the 124,-976 vehicles that SNE sold during the *91 class period. See Appendix to Pis.’ Mot. for Summ. J. (Pis.’ App.) at Tab 91, Neels Report, Ex. 2.

2. Discretionary Vehicles

Fair Share II initially authorized SNE to withhold up to 10% of each vehicle shipment from the regular allocation process, but SNE later revised the plan to permit it to withhold up to 15% of Legacy models and up to 10% of all other models. Defs App. at Tab 60, Eddy Aff., Ex. A., Ex. F. The plan provided that these “discretionary vehicles” were “to be used as demonstrators by [SNE]; vehicles used for major auto shows; vehicles set aside to assist dealers who, at the sole discretion of [SNE], need assistance; and vehicles delivered to VIPs.” Id. at Ex. A. Elsewhere, the plan characterized discretionary vehicles as vehicles that were to be used for “purposes such as market action[s].” Id. Discretionary vehicles comprised 11.5% of all vehicles distributed by SNE during the class period. Pis.’ App. at Tab 91, Neels Report, Ex. 2.

3. Turndown Vehicles

SNE’s dealers rejected approximately 20% of the vehicles that were initially allocated to them under Fair Share II. See Pis.’ App. at Tab 89, Neels Aff., Ex. 7. Although Fair Share II did not specify how these “turndown” vehicles should be reallocated, SNE reserved the right to redistribute them to dealers of its choosing.

B. Accessories

SNE distributes vehicles with a variety of accessories that are installed by or at SNE’s direction. 3 Vehicles distributed by SNE during the class period were equipped with more than $53 million in accessories, resulting in an average charge to dealers of $427 per vehicle. 4 See id. at Ex. 3.

SNE selected the mix of accessories that were installed on turndown and discretionary vehicles during the class period. While SNE claims that dealers were free to choose whether accessories would be installed on regular allocation vehicles, the dealers assert that SNE used a variety of coercive measures to pressure them to also purchase accessories for these vehicles. During the class period, the average charge to dealers for accessories installed on turndown vehicles was $490 per vehicle, the average charge for accessories installed on discretionary vehicles was $742 per vehicle, and the average charge for accessories installed on regular allocation vehicles was $338 per vehicle. See id. at Ex. 2.

SNE derived a significant share of its profit from the sale of accessories. To encourage such sales, it paid its district managers commissions on accessory sales that typically amounted to between 40% and 60% of their total compensation. District managers were not entitled to these commissions unless their average gross profit on such sales met a prescribed target, which initially was $150 but which was later reduced to $140.

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286 F. Supp. 2d 86, 2003 DNH 160, 2003 U.S. Dist. LEXIS 17152, 2003 WL 22229460, Counsel Stack Legal Research, https://law.counselstack.com/opinion/george-lussier-enterprises-inc-v-subaru-of-new-england-inc-nhd-2003.