George K. Herman Chevrolet, Inc. v. Commissioner

39 T.C. 846, 1963 U.S. Tax Ct. LEXIS 187
CourtUnited States Tax Court
DecidedMarch 8, 1963
DocketDocket No. 92324
StatusPublished
Cited by18 cases

This text of 39 T.C. 846 (George K. Herman Chevrolet, Inc. v. Commissioner) is published on Counsel Stack Legal Research, covering United States Tax Court primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
George K. Herman Chevrolet, Inc. v. Commissioner, 39 T.C. 846, 1963 U.S. Tax Ct. LEXIS 187 (tax 1963).

Opinion

Dawson, Judge:

Respondent determined a deficiency in income tax against the petitioner for the taxable year 1956 in the amount of $8,542.74.

The issues presented for decision are:

(1) Whether the petitioner’s right to receive a refund from the General Motors Advertising and Promotional Funds became fixed and the amount thereof ascertainable with reasonable accuracy during 1956 so as to require it to be accrued as income in that year.
(2) Whether the petitioner’s method of deducting payments to the General Motors Advertising and Promotional Funds was proper and clearly reflected income.

FINDINGS OF FACT.

Some of the facts were stipulated and are so found. The stipulation of facts and exhibits attached thereto are incorporated herein by reference.

George K. Herman Chevrolet, Inc. (referred to herein as the petitioner) , is a franchised Chevrolet and Buick dealer located in Ravenna, Mich. The company was incorporated under the laws of the State of Michigan on October 6,1953. For almost 3 years prior to that time the business was operated as a sole proprietorship by J. Paul Herman. Upon incorporation the petitioner acquired all the assets of the proprietorship and continued to operate the business. The sole stockholder is J. Paul Herman.

Since the incorporation the petitioner has maintained its books and records and prepared its Federal income tax returns on an accrual method of accounting and used a calendar year accounting period. Its Federal income tax return for the calendar year 1956 was filed with the district director of internal revenue, Detroit, Mich.

Pursuant to dealer selling agreements entered into between the petitioner and the Chevrolet and Buick Motor Divisions, the petitioner was required to contribute to the Chevrolet and Buick Advertising and Promotional Funds a fixed dollar amount per car purchased from them. These advertising and promotional funds were administered, controlled, and operated by General Motors Corp. for the benefit of the dealers and the material operational facts with respect to each were identical. Although dealers were requested to submit suggestions as to the effectiveness of the advertising programs, there were no limitations on the amount that General Motors could, in its sole judgment, expend from the funds.

The Chevrolet Fund was handled by the Campbell Ewald Advertising Agency and the Buick Fund was handled by the Kudner Advertising Agency. Dealer account records were kept by both agencies. These cards showed the various advertising expenditures made each month on behalf of the dealer, the contributions of the dealer, and the accumulated balance in the fund at the end of each month. Information regarding the expenditures for each month was known to the advertising agencies not later than the 20th day of the following month. The number of cars delivered during the month was provided to the advertising agencies. Thus the approximate balance in the fund at the end of each month was also known by the 20th day of the next month.

During the calendar year 1956, as well as in 1954 and 1955, the petitioner’s accounting practice with respect to the advertising and promotional funds was as follows: Upon receipt of an automobile from General Motors a prepaid advertising account was debited with the amount petitioner was obligated to pay to the advertising and promotional funds. On the sale of an automobile an advertising expense account was debited, and prepaid advertising credited, with the amount that had been previously debited to the prepaid advertising account at the time the car sold was purchased by the petitioner. The amount in the advertising expense account was deducted by petitioner as advertising expense on its Federal income tax returns.

By letter dated November 29, 1956, the petitioner was advised by General Motors Corp. that dealer contributions to the advertising and promotional funds would terminate as of November 30, 1956, and the unspent balance, if any, of the petitioner’s contributions would be refunded to it.

Under the terms of the dealer selling agreements prior to December 1, 1956, the petitioner had no right to a refund of a credit balance in the advertising and promotional funds until the agreements were terminated. Consequently, the dealer selling agreements were amended effective December 1, 1956, to provide for a refund of the unspent balance in the petitioner’s account as of November 30, 1956. The funds continued to exist until the refund was actually made to the petitioner. It was the customary practice of General Motors to provide yearend statements of the balance in the funds which showed the amount of dealer contributions as well as expenditures.

Even though the petitioner had no right to demand a refund before December 1, 1956, dealers were permitted to make application to zone offices of General Motors for withdrawal of amounts from the funds. Such requests were forwarded to the headquarters office of the division concerned where they were evaluated in terms of the size of the balance, the length of time over which the balance had been accumulated, the amount of advertising placed for the dealer, and definite and projected advertising commitments. The division office then made a recommendation to the assistant advertising manager of General Motors, who 'alone had the authority to approve or disapprove the dealer’s request for withdrawal of money from the funds. In fact, the petitioner by letter dated September 28, 1955, addressed to Chevrolet Flint Assembly, requested $5,000 from the Chevrolet Fund. The request was granted and the amount was received by the petitioner in 1956 and included in income for that year.

Petitioner made no inquiry in the year 1956 to determine the amount it was entitled to receive as a refund from the Chevrolet and Buick Advertising and Promotional Funds. In February 1957 the petitioner received a refund from General Motors Corp. in the sum of $17,840.57, which consisted of $15,444.93 from the Chevrolet Fund and $2,395.64 from the Buick Fund.

In 1956, upon termination of the advertising and promotional funds, the petitioner debited the total amount remaining in its prepaid advertising account to advertising expense. In its 1956 Federal income tax return, which was received by the district director on March 14,1957, the petitioner deducted the amount of $22,200.17 as “Advertising: General Motors Participation.” The petitioner likewise deducted as advertising expense on its 1954 and 1955 income tax returns items designated “Advertising: General Motors Participation.” A tax benefit was received by the petitioner by reason of such deductions of advertising expense in each of the years 1954,1955, and 1956.

The amounts of the petitioner’s refunds from the Chevrolet and Buick Advertising and Promotional Funds were determinable with reasonable accuracy by the two advertising agencies prior to December 31, 1956. Upon diligent inquiry the petitioner could likewise have determined with reasonable accuracy the amount of the refund to which it was entitled from each of the funds.

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George K. Herman Chevrolet, Inc. v. Commissioner
39 T.C. 846 (U.S. Tax Court, 1963)

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Bluebook (online)
39 T.C. 846, 1963 U.S. Tax Ct. LEXIS 187, Counsel Stack Legal Research, https://law.counselstack.com/opinion/george-k-herman-chevrolet-inc-v-commissioner-tax-1963.