General Motors Corporation v. Brett Bray, in His Official Capacity as Director of the Motor Vehicle Division of the Texas Department of Transportation Charles E. Elliott and Eaton Motor Company, Inc.

Court of Appeals of Texas·Decided August 16, 2007·No. 03-06-00766-CV·Published

Opinion

TEXAS COURT OF APPEALS, THIRD DISTRICT, AT AUSTIN




NO. 03-06-00766-CV

General Motors Corporation, Appellant



v.



Brett Bray, in his Official Capacity as Director of the Motor Vehicle Division of the Texas Department of Transportation; Charles E. Elliott and Eaton Motor Company, Inc., Appellees



FROM THE DISTRICT COURT OF TRAVIS COUNTY, 261ST JUDICIAL DISTRICT

NO. D-1-GN-06-001227, HONORABLE W. JEANNE MEURER, JUDGE PRESIDING

O P I N I O N



General Motors appeals the trial court's order affirming a final order issued by the Motor Vehicle Division of the Texas Department of Transportation. The Division's final order finds that GM unreasonably denied the request of Eaton Motor Company, Inc. to transfer its Buick, Pontiac, and GMC franchises to Charles E. Elliott, who was a Chevrolet franchise holder, in violation of the occupations code. See Tex. Occ. Code Ann. §§ 2301.359, .360, .458 (West 2004). The final order also finds that Elliott is qualified to be a Buick, Pontiac, and GMC dealer, which forces GM to accept the transfer. See id. § 2301.360(c). In nine points of error, GM challenges 96 of the 175 findings of fact and four of the five conclusions of law. Because the Division's interpretation of section 2301.359 of the occupations code contradicts the plain language of the statute, we will reverse portions of the trial court's order and remand certain issues to the Division for further proceedings. We will affirm the remainder of the trial court's order.



BACKGROUND (1)



For more than 37 years, Hays H. Mills owned and operated a Pontiac, Buick, and GMC dealership in Athens, Texas, known as Eaton Motor Company. Mills, who was 79 years old and in ill health at the time of the administrative hearing, had agreed to transfer his dealership to Charles Elliott, who owned and operated Elliott Chevrolet. Elliott had operated the Chevrolet dealership in Athens since 1985, and throughout the years, Elliott and Mills had been fierce competitors in the Athens market.

Athens, a town with a population around 11,000, is the county seat of Henderson County in rural northeastern Texas. It is approximately 65 miles from Dallas and approximately 35 miles from Tyler. A significant percentage of Athens's residents commute to Dallas and Tyler to work. Beginning in late 2002, Athens suffered an economic downturn because of the loss of two of the city's major employers.

In late 2003, an employee in GM's Dealer Network and Development Division approached Mills and suggested that he sell his dealership to Elliott because GM's long-term plan for Athens was for it to be a one-GM-dealer town where all GM products would be sold under one roof. GM's Zone Manager made the same recommendation to Elliott, urging him to buy the Eaton dealership. GM's Regional Manager for Sales told Mills that if Mills did not procure a buyer before his dealership operations ceased, the consequences would be devastating: his heirs might lose around half the value of the dealership.

As a result of the discussions that both Mills and Elliott had with GM, Mills and Elliott entered into negotiations that resulted in the execution of an asset and stock purchase agreement in which Elliott agreed to purchase all the stock of Eaton Motor Company, the dealership building, parts, tools, equipment, and "blue sky" for $1,400,000. This agreement was made contingent on GM's approval of the transfer of the franchises.

On November 24, 2003, Mills applied online for approval by GM to transfer his dealership to Elliott. GM rejected the application on January 5, 2004. One month later, Mills reapplied to GM by certified mail as required by the occupations code. Id. § 2301.359(b)(2). GM again rejected the application. In rejecting the application, GM focused on Elliott's failure to achieve satisfactory retail-sales-index (RSI) and consumer-satisfaction-index scores. (2)

The GM policies regarding dealership transfers that were in effect at the time of Mills's application are contained in Dealer Bulletin GM 01-17, which was distributed to all GM dealers. According to the bulletin, a proposed GM dealer should be a person who "[h]as a successful record as a merchandiser of automotive products and services, or has otherwise demonstrated the ability to successfully manage a dealership."

In addition, the bulletin contains requirements for a "Multiple Dealer Operator," which applied to Elliott because a Multiple Dealer Operator is defined by the bulletin as "a person who has, or is applying to have, an ownership interest in more than one GM dealership and who is named, or is applying to be named, as Dealer Operator in more than one GM dealership." (Emphases added.) One of the requirements for a Multiple Dealer Operator is that "[e]ach GM dealership where a [Multiple Dealer Operator] candidate is Dealer Operator or has any ownership interest must have attained a year-end Retail Sales Index of 100 or higher for all such dealership operations." The bulletin also provides an exception for dealers with RSI scores of at least 85 who either have a "positive sustaining trend" in their RSI scores or provide a business plan describing how they will increase their RSI scores to 100 within two years.

In essence, RSI scores measure dealers' ability to realize their sales opportunities as calculated by GM. A dealer's RSI score is the percentage of his expected sales that he actually makes. Calculating this score involves several steps. First, GM assigns each of its dealers an area of primary responsibility by assigning each census tract to the dealer that is closest to the "centroid" of the tract as calculated by a computer (unless a geographical feature bars access to the dealership by a substantial number of the residents of the census tract). Second, GM formulates a sales expectation for the area of primary responsibility by applying its Texas market share for each type of vehicle (e.g., light-duty trucks or luxury sedans) to the number of vehicles of each type (of any make) registered by consumers in the area of primary responsibility. Third, GM calculates the RSI score by expressing the dealer's sales anywhere in the country as a percentage of expected sales for the area of primary responsibility. An RSI score of 100 is "average," meaning that the GM dealer reached the same level of sales for its market as the composite of all GM dealers did in the Texas market. (3)

Elliott's year-end RSI scores were problematic in that he did not attain a score of 100. Elliott's score for 2003 was 48.7, and his scores for 2002, 2001, and 2000 were 65.7, 74.0, and 66.04, respectively.

In response to GM's rejection of the transfer application, Mills filed a protest with the Division in April 2004, and Elliott moved to intervene. See id. § 2301.360(a) ("A dealer whose application is rejected under Section 2301.359 may file a protest with the board. A protest filed under this section is a contested case."). (4) Mills and Elliott asked the Division to find that GM unreasonably denied the transfer application in violation of the occupations code and that Elliott was qualified to be a Pontiac, Buick, and GMC dealer in Athens. See id. § 2301.360(b) ("In a protest under this sect

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General Motors Corporation v. Brett Bray, in His Official Capacity as Director of the Motor Vehicle Division of the Texas Department of Transportation Charles E. Elliott and Eaton Motor Company, Inc., (Tex. Ct. App. 2007).

General Motors Corporation v. Brett Bray, in His Official Capacity as Director of the Motor Vehicle Division of the Texas Department of Transportation Charles E. Elliott and Eaton Motor Company, Inc. (General Motors Corporation v. Brett Bray, in His Official Capacity as Director of the Motor Vehicle Division of the Texas Department of Transportation Charles E. Elliott and Eaton Motor Company, Inc.) — published by Counsel Stack Legal Research, free access to 12M+ legal documents.

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