General Motors Corporation v. Brett Bray, in His Official Capacity as Director of the Motor Vehicle Division of the Texas Department of Transportation Charles E. Elliott and Eaton Motor Company, Inc.

CourtCourt of Appeals of Texas
DecidedAugust 16, 2007
Docket03-06-00766-CV
StatusPublished

This text of General Motors Corporation v. Brett Bray, in His Official Capacity as Director of the Motor Vehicle Division of the Texas Department of Transportation Charles E. Elliott and Eaton Motor Company, Inc. (General Motors Corporation v. Brett Bray, in His Official Capacity as Director of the Motor Vehicle Division of the Texas Department of Transportation Charles E. Elliott and Eaton Motor Company, Inc.) is published on Counsel Stack Legal Research, covering Court of Appeals of Texas primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

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General Motors Corporation v. Brett Bray, in His Official Capacity as Director of the Motor Vehicle Division of the Texas Department of Transportation Charles E. Elliott and Eaton Motor Company, Inc., (Tex. Ct. App. 2007).

Opinion

TEXAS COURT OF APPEALS, THIRD DISTRICT, AT AUSTIN

NO. 03-06-00766-CV

General Motors Corporation, Appellant

v.

Brett Bray, in his Official Capacity as Director of the Motor Vehicle Division of the Texas Department of Transportation; Charles E. Elliott and Eaton Motor Company, Inc., Appellees

FROM THE DISTRICT COURT OF TRAVIS COUNTY, 261ST JUDICIAL DISTRICT NO. D-1-GN-06-001227, HONORABLE W. JEANNE MEURER, JUDGE PRESIDING

OPINION

General Motors appeals the trial court’s order affirming a final order issued by the

Motor Vehicle Division of the Texas Department of Transportation. The Division’s final order finds

that GM unreasonably denied the request of Eaton Motor Company, Inc. to transfer its Buick,

Pontiac, and GMC franchises to Charles E. Elliott, who was a Chevrolet franchise holder, in

violation of the occupations code. See Tex. Occ. Code Ann. §§ 2301.359, .360, .458 (West 2004).

The final order also finds that Elliott is qualified to be a Buick, Pontiac, and GMC dealer, which

forces GM to accept the transfer. See id. § 2301.360(c). In nine points of error, GM challenges 96

of the 175 findings of fact and four of the five conclusions of law. Because the Division’s

interpretation of section 2301.359 of the occupations code contradicts the plain language of the statute, we will reverse portions of the trial court’s order and remand certain issues to the Division

for further proceedings. We will affirm the remainder of the trial court’s order.

BACKGROUND1

For more than 37 years, Hays H. Mills owned and operated a Pontiac, Buick, and

GMC dealership in Athens, Texas, known as Eaton Motor Company. Mills, who was 79 years old

and in ill health at the time of the administrative hearing, had agreed to transfer his dealership to

Charles Elliott, who owned and operated Elliott Chevrolet. Elliott had operated the Chevrolet

dealership in Athens since 1985, and throughout the years, Elliott and Mills had been fierce

competitors in the Athens market.

Athens, a town with a population around 11,000, is the county seat of Henderson

County in rural northeastern Texas. It is approximately 65 miles from Dallas and approximately 35

miles from Tyler. A significant percentage of Athens’s residents commute to Dallas and Tyler to

work. Beginning in late 2002, Athens suffered an economic downturn because of the loss of two of

the city’s major employers.

In late 2003, an employee in GM’s Dealer Network and Development Division

approached Mills and suggested that he sell his dealership to Elliott because GM’s long-term plan

for Athens was for it to be a one-GM-dealer town where all GM products would be sold under one

roof. GM’s Zone Manager made the same recommendation to Elliott, urging him to buy the Eaton

dealership. GM’s Regional Manager for Sales told Mills that if Mills did not procure a buyer before

1 The following recitation of facts comes from the testimony and documentary evidence introduced at the administrative hearing.

2 his dealership operations ceased, the consequences would be devastating: his heirs might lose

around half the value of the dealership.

As a result of the discussions that both Mills and Elliott had with GM, Mills and

Elliott entered into negotiations that resulted in the execution of an asset and stock purchase

agreement in which Elliott agreed to purchase all the stock of Eaton Motor Company, the dealership

building, parts, tools, equipment, and “blue sky” for $1,400,000. This agreement was made

contingent on GM’s approval of the transfer of the franchises.

On November 24, 2003, Mills applied online for approval by GM to transfer his

dealership to Elliott. GM rejected the application on January 5, 2004. One month later, Mills

reapplied to GM by certified mail as required by the occupations code. Id. § 2301.359(b)(2). GM

again rejected the application. In rejecting the application, GM focused on Elliott’s failure to achieve

satisfactory retail-sales-index (RSI) and consumer-satisfaction-index scores.2

The GM policies regarding dealership transfers that were in effect at the time of

Mills’s application are contained in Dealer Bulletin GM 01-17, which was distributed to all GM

dealers. According to the bulletin, a proposed GM dealer should be a person who “[h]as a successful

record as a merchandiser of automotive products and services, or has otherwise demonstrated the

ability to successfully manage a dealership.”

2 During the administrative proceeding, GM withdrew Elliott’s consumer-satisfaction-index scores as a basis for denial because Elliott’s scores increased to a level satisfactory to GM after the rejection. Thus, GM relied only on Elliott’s RSI scores as the basis for its denial in the administrative proceeding, in the trial court, and in this Court.

3 In addition, the bulletin contains requirements for a “Multiple Dealer Operator,”

which applied to Elliott because a Multiple Dealer Operator is defined by the bulletin as “a person

who has, or is applying to have, an ownership interest in more than one GM dealership and who is

named, or is applying to be named, as Dealer Operator in more than one GM dealership.”

(Emphases added.) One of the requirements for a Multiple Dealer Operator is that “[e]ach GM

dealership where a [Multiple Dealer Operator] candidate is Dealer Operator or has any ownership

interest must have attained a year-end Retail Sales Index of 100 or higher for all such dealership

operations.” The bulletin also provides an exception for dealers with RSI scores of at least 85 who

either have a “positive sustaining trend” in their RSI scores or provide a business plan describing

how they will increase their RSI scores to 100 within two years.

In essence, RSI scores measure dealers’ ability to realize their sales opportunities as

calculated by GM. A dealer’s RSI score is the percentage of his expected sales that he actually

makes. Calculating this score involves several steps. First, GM assigns each of its dealers an area

of primary responsibility by assigning each census tract to the dealer that is closest to the “centroid”

of the tract as calculated by a computer (unless a geographical feature bars access to the dealership

by a substantial number of the residents of the census tract). Second, GM formulates a sales

expectation for the area of primary responsibility by applying its Texas market share for each type

of vehicle (e.g., light-duty trucks or luxury sedans) to the number of vehicles of each type (of any

make) registered by consumers in the area of primary responsibility. Third, GM calculates the RSI

score by expressing the dealer’s sales anywhere in the country as a percentage of expected sales for

the area of primary responsibility. An RSI score of 100 is “average,” meaning that the GM dealer

4 reached the same level of sales for its market as the composite of all GM dealers did in

the Texas market.3

Elliott’s year-end RSI scores were problematic in that he did not attain a score of 100.

Elliott’s score for 2003 was 48.7, and his scores for 2002, 2001, and 2000 were 65.7, 74.0, and

66.04, respectively.

In response to GM’s rejection of the transfer application, Mills filed a protest with

the Division in April 2004, and Elliott moved to intervene. See id. § 2301.360(a) (“A dealer whose

application is rejected under Section 2301.359 may file a protest with the board. A protest filed

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