General Direct Marketing, Inc. v. Lexington Insurance

410 F. Supp. 2d 387, 2006 U.S. Dist. LEXIS 2097, 2006 WL 148884
CourtDistrict Court, M.D. Pennsylvania
DecidedJanuary 19, 2006
Docket3:05CV140
StatusPublished

This text of 410 F. Supp. 2d 387 (General Direct Marketing, Inc. v. Lexington Insurance) is published on Counsel Stack Legal Research, covering District Court, M.D. Pennsylvania primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
General Direct Marketing, Inc. v. Lexington Insurance, 410 F. Supp. 2d 387, 2006 U.S. Dist. LEXIS 2097, 2006 WL 148884 (M.D. Pa. 2006).

Opinion

MEMORANDUM

MUNLEY, District Judge.

Presently before the Court for disposition is Defendant Lexington Insurance Company’s Motion to Dismiss pursuant to Federal Rule of Civil Procedure 12(b)(6). The parties have fully briefed this matter, and it is ripe for disposition. For the following reasons, we will deny the motion.

I. Background 1

The plaintiffs, General Direct Marketing, Inc., Shawnee Resorts of South Carolina, Inc., and Shawnee Development, Inc., (collectively “Plaintiffs”) purchased a Commercial General Liability Contract (the “policy”) on April 1, 1999, from Lexington. Each individual plaintiff is an insured under the policy. The policy contains three relevant coverage periods: 1) Coverage A for bodily injury; 2) Coverage B for personal and advertising injury; and 3) a Hotel Professional Liability Endorsement (the “endorsement”). The endorsement provides:

The Company will pay on behalf of the Insured all sums which the Insured shall become legally obligated to pay because of:
Injury arising out of the rendering of or failure to render, during the policy period, professional services by the Insured, or by any person for whose acts or omissions such Insured is legally responsible.
Exclusion
1. This insurance shall not apply to any acts and omissions, malpractice, or *389 mistake of a professional nature committed or alleged to have been committed by or on behalf of the Insured other than in the conduct of the business activities as hotel proprietor.
2. This insurance does not apply to liability to the Insured as a proprietor, superintendent or executive officer of any hospital, sanitarium, clinic with bed and board facilities, laboratory or business enterprise.

(Compl.Ex. F).

Finally, the policy contains a “Discrimination and Wrongful Termination Exclusion.”

It is understood and agreed that this policy shall not apply to any alleged or actual discrimination against a past, present, or prospective employee nor to discrimination committed intentionally against any other person. It is further agreed that this policy shall not apply to any liability arising out of any alleged or actual wrongful termination.

(Def. Ex. B3 in Supp. Mot. to Dismiss). 2

On May 20, 2003, Plaintiffs were sued by the National Association for the Advancement of Colored People (“NAACP”) in the United States District Court for the District of South Carolina in NAACP et al., v. Shawnee Development, Inc., General Direct Marketing, Inc. d/b/a The Yachtsman Resort Hotel, David Walker, Shawnee Resorts of South Carolina, Inc. and John Does 1-10, 03cv1733 (May 20, 2003) (the “NAACP complaint”). Therein, the NAACP and twelve of its members alleged that the Yachtsman Resort Hotel instituted discriminatory policies and procedures during the Memorial Day weekend event known as “Black Bike Week.” The NAACP averred that General Direct owned and operated the Yachtsman, Shawnee Development was the sole owner of General Direct, and thus Shawnee exercised control over the rates, policies, rules, terms, and conditions of the Yachtsman.

Black Bike Week occurs every Memorial Day weekend and is sponsored by the town of Atlantic Beach, South Carolina, a largely African-American town bordered on three sides by North Myrtle Beach, a predominately Caucasian town. Approximately 100,000 motorcycle enthusiasts attend Black Bike Week every year, and many of the participants stay at hotels on or near Ocean Boulevard in nearby Myrtle Beach and patronize the establishments there.

A similar, predominately Caucasian, motorcycle gathering occurs on a different weekend every year, and is known as the Harley Rally or Harley Week. Harley Week draws approximately 200,000 persons, and it has caused significant public disturbances, including fights between biker gangs such as the Pagans and Hell’s Angels.

During Black Bike Week, the Yachtsman adopts “explicitly disparate practices and policies that are intended to discriminate against and have the effect of discriminating against Black Bike Week participants.” (Underlying Compl. ¶ 35). These policies and practices are in effect at no other time of the year, even Harley Week. The disparate practices include requiring guests to sign a 34 rule guest contract, the breach of which results in forfeiture of all deposits and half the remaining balance due. No such policy is in effect during any other event. The room rates are higher during Black Bike Week than at any other time. Upon making a reservation, Black *390 Bike Week guests are required to pay all three nights plus a three night deposit up front, whereas the Yachtsman requires prepayment of solely the first night for Harley Week reservations.

Based on the allegedly disparate policies, the NAACP advanced three causes of action against the plaintiffs, based on violations of 42 U.S.C. § 1981, 42 U.S.C. § 2000a, and S.C. Code Ann. §§ 45-9-10, 45-9-30. In response, Plaintiffs sent Lexington a letter on May 29, 2003 requesting that it defend the underlying suit. On June 5, 2003, Lexington acknowledged receipt of the letter, and on October 17, 2003, denied coverage under the policy. Plaintiffs obtained counsel at their own expense, and on October 18, 2004, settled the NAACP suit for an amount in excess of $75,000. On January 20, 2005, the plaintiffs filed the instant suit seeking damages for breach of the policy and for bad faith pursuant to 42 Pa. CoNS.Stat. Ann. § 8371.

II. Jurisdiction

This Court has jurisdiction pursuant to the diversity jurisdiction statute, 28 U.S.C. § 1332. Plaintiffs General Direct and Shawnee Development are a Pennsylvania corporations with their principle places of business in Pennsylvania. Plaintiff Shawnee Resorts South Carolina is a South Carolina corporation with its principle place of business in South Carolina. Lexington is a Delaware corporation. Because we are sitting in diversity, the substantive law of Pennsylvania shall apply to the instant case. Chamberlain v. Giampapa, 210 F.3d 154, 158 (3d Cir.2000) (citing Erie R.R. v. Tompkins, 304 U.S. 64, 78, 58 S.Ct. 817, 82 L.Ed. 1188 (1938)).

III. Standard

When a 12(b)(6) motion is filed, the sufficiency of a complaint’s allegations are tested. The issue is whether the facts alleged in the complaint, if true, support a claim upon which relief can be granted.

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410 F. Supp. 2d 387, 2006 U.S. Dist. LEXIS 2097, 2006 WL 148884, Counsel Stack Legal Research, https://law.counselstack.com/opinion/general-direct-marketing-inc-v-lexington-insurance-pamd-2006.