Garcia v. Build.com, Inc.

District Court, S.D. California·Decided March 29, 2024·No. 3:22-cv-01985·Unknown

Opinion

Case No.: 22-cv-1985-DMS-KSC SILVIA GARCIA, individually and on

behalf of all others similarly situated, ORDER GRANTING DEFENDANT’S Plaintiff, MOTION TO DISMISS v. BUILD.COM, INC., and DOES 1–10, inclusive, Defendants. Pending before the Court is Defendant’s motion to dismiss. Based on her interactions with the chat feature on Build.com’s website, Plaintiff Silvia Garcia (“Plaintiff” or “Garcia”) alleges on behalf of herself and all others similarly situated that Defendant Build.com, Inc. (“Defendant”) violated Cal. Penal Code § 631(a), Clause Four. For the reasons explained below, the Court grants Defendant’s motion to dismiss. A. Factual Allegations Defendant Build.com is “an online home improvement retailer” that operates an e- commerce website, www.build.com (“Website”). (Def.’s Mot. to Dismiss (“Def.’s Mem.”) at 7, ECF No. 26.) The website includes a chat feature which allows customers to ask questions about Build.com’s products and services. (Id.) At some point between July– November 2022, she visited the Build.com website on her smartphone. (See First Am. Compl. (“FAC”) ¶ 2, ECF No. 20; Compl. ¶ 18, ECF No. 1, Ex. A.) When she visited the website, she initiated a chat conversation with Defendant in which she disclosed personally identifiable information. (FAC ¶¶ 2, 10.) Plaintiff alleges she “was not advised that the chat was monitored, intercepted, or recorded” and did not “consent thereto.” (Id. ¶ 2.) Plaintiff alleges that Defendant “has allowed a third party, Salesforce, to embed its chat technology code into the chat feature” on the Build.com website. (Id. ¶ 9.) Plaintiff explains that Salesforce’s “Live Agent” product “acquires . . . chat communications by first having its software . . . route them to Salesforce’s own computer servers that it owns, controls, and maintains.” (Id. ¶ 10.) Accordingly, Salesforce has the capability to “secretly intercept in real time, eavesdrop upon, and store transcripts of consumers’ chat communications.” (Id.) Plaintiff further alleges that Defendant “has synched its chat feature with Facebook.” (Id. ¶ 16.) “The integration allows various software sub-systems to share data to operate as a unified system” and “is all part of Meta’s secret ‘plan to profit from private chats.’” (Id., quoting Kurt Wagner, Meta Closes $1 Billion Kustomer Deal After Regulatory Review, Bloomberg (Feb. 15, 2022, 1:30 PM), https://www.bloomberg.com/news/articles/2022-02-15/meta-closes-1-billion-kustomer- deal-after-regulatory-review.) Plaintiff explains: First, Meta identifies “user interests” by monitoring a collection of “offsite” user activity such as website visits and interactions (including private chat communications between Defendant and visitors) by “integrating” its software with Salesforce Live Agent. Second, Meta generates revenue by selling advertising space through its subsidiaries’ ability to identify those offsite user interests. Third and finally, after the chat transcripts intercepted by Salesforce are provided to Meta through “integration,” Meta brands like Facebook and WhatsApp bombard the unsuspecting Website visitors with targeted advertising based upon the user’s Website visits and interactions. (FAC ¶ 17.) According to Plaintiff, “[a]s such, Salesforce does more than merely provide a storage function for Website users’ chat communications with Defendant,” but also uses the chat transcript data it collects “for data analytics and marketing/advertising to consumers.” (Id. ¶ 19.) “Salesforce’s exploitation, monetization, use of, and interaction with the data it gathers through the chat feature on Defendant’s Website in real time,” therefore, “makes it a third-party interceptor and eavesdropper known to and enabled by Defendant.” (Id. ¶ 20.) Salesforce is not a party to this suit. Plaintiff further alleges that Defendant did not inform Class members that Defendant “secretly allow[ed], aid[ed], and abet[ed]” Salesforce to intercept and eavesdrop on their conversations, or that Salesforce “provided data from such transcripts to Meta and similar entities through ‘integration’ of their softwares.” (Id. ¶ 22.) “Given the nature of Defendant’s business, visitors often share personal and/or confidential data, in addition to personally identifying information, with Defendant via the Website chat feature.” (Id. ¶ 21.) Defendant did not obtain Plaintiff’s or the Class members’ consent for such intrusions, and Plaintiff and Class members did not know at the time they engaged in chat communications on the Website. (Id. ¶ 23.) B. Procedural History Plaintiff filed the original complaint in this action on November 17, 2022, which Defendant removed to this federal court on December 14, 2022, and raised two claims based on violations of two provisions of the California Invasion of Privacy Act (CIPA), Cal. Penal Code §§ 631(a), 632.7. (See generally Compl.; Notice of Removal, ECF No. 1.) Specifically, in Count One, Plaintiff alleged that Defendant violated all four clauses of CIPA § 631(a), Cal. Penal Code § 631(a), and in Count Two, Plaintiff alleged that Defendant violated CIPA § 632.7, Cal. Penal Code § 632.7. (See generally Compl.) On July 13, 2023, this Court dismissed the original complaint in its entirety. (Order dated July 13, 2023 (“Order”), at 12.) The Court found that Plaintiffs failed to allege an aiding- abetting claim under CIPA § 631(a), Clause Four, because Plaintiffs had not “plausibly allege[d] the existence of a third-party eavesdropper,” or alternatively, because Plaintiffs had not alleged that the third-party eavesdropper had “intercepted and used the data” for its own purposes and that Defendant aided and abetted such conduct. (Id. at 9–10.) The Court dismissed the Clause Four claim with leave to amend because it concluded that amendment would not be futile. The Court dismissed all other claims and theories with prejudice. (Id. at 10, 12.) Plaintiff filed the operative FAC on July 17, 2023. Defendant filed its motion to dismiss on August 30, 2023. (Def.’s Mot., ECF No. 26.) Plaintiff filed a response in opposition on September 29, 2023.1 (Pl.’s Opp’n, ECF No. 28.) On October 6, 2023, Defendant replied in support of its motion to dismiss, (Def.’s Reply, ECF No. 29), and the Court took this matter under submission without oral argument, see S.D. Cal. Civ. L.R. 7.1(d)(1). Plaintiff filed two notices of supplemental authority on October 17, 2023, (ECF No. 31), and November 6, 2023, (ECF No. 32). On November 7, 2023, Defendant responded to the notices. (ECF No. 33.) Under Federal Rule of Civil Procedure 12(b)(6), a party may file a motion to dismiss on the grounds that a complaint “fail[s] to state a claim upon which relief can be granted.” Fed. R. Civ. P. 12(b)(6). A motion to dismiss under Rule 12(b)(6) “tests the legal sufficiency of a claim.” Navarro v. Block, 250 F.3d 729, 732 (9th Cir. 2001). To survive a motion to dismiss, “a complaint must contain sufficient factual matter, accepted as true, to ‘state a claim to relief that is plausible on its face.’” Ashcroft v. Iqbal, 556 U.S. 662, 678 (2009) (quoting Bell Atl. Corp. v. Twombly, 550 U.S. 544, 570 (2007)). “A claim has facial plausibility when the plaintiff pleads factual content that allows the court to draw the reasonable inference that the defendant is liable for the misconduct alleged.” Id. “Determining whether a complaint states a plausible claim for relief will . . . be a context- specific task that requires the reviewing court to draw on its judicial experience and common sense.” Id. at 679. “Factual allegations must

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